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ISSUER FREE WRITING PROSPECTUS SUPPLEMENTING
THE PRELIMINARY PROSPECTUS DATED JUNE 11, 2007

Filed pursuant to Rule 433
Registration Number: 333-143634


Molson Coors Brewing Company
2.5% Convertible Senior Notes due 2013

Issuer:   Molson Coors Brewing Company (NYSE: TAP)

Issue:

 

2.5% Convertible Senior Notes due 2013

Maturity:

 

July 30, 2013

Aggregate Principal Amount:

 

$500,000,000 ($575,000,000 if the underwriters exercise their overallotment option in full)

Annual Interest Rate:

 

2.5% per annum

Interest Payment Dates:

 

January 30 and July 30 of each year

Conversion Premium:

 

25.0%

Conversion Price:

 

$109.51 per share of Class B common stock

Conversion Rate:

 

Approximately 9.1316 shares of Class B common stock per $1,000 aggregate principal amount of notes

Closing Price of the
Class B Common Stock
on the NYSE:

 

$87.61 on June 11, 2007

Public Offering Price:

 

100% per note ($500,000,000 total)

Underwriting Discount:

 

1.625% per note ($8,125,000 total)

Proceeds (before expenses):

 

98.375% per note ($491,875,000 total)

CUSIP:

 

60871R AA8

ISIN:

 

US60871RAA86

Puts and Calls:

 

None

Ranking:

 

The notes and the guarantees will be the company's and the subsidiary guarantors' respective senior unsecured obligations.

Fundamental Change:

 

If a fundamental change (as defined in the preliminary prospectus dated June 11, 2007 (the "Preliminary Prospectus")) occurs prior to the maturity of the notes, holders may require the company to repurchase for cash all or part of their notes at a price equal to the principal amount of the notes being repurchased, plus accrued and unpaid interest.
     


Use of Proceeds:

 

Assuming no exercise of the underwriters' over-allotment option, the company intends to use approximately $43 million of the net proceeds of the offering to pay the net cost of the convertible note hedge and warrant transactions, approximately $398 million of the net proceeds to fund a portion of the cost to the company's subsidiary, Coors Brewing Company ("CBC"), of CBC's tender offer (the "Tender Offer") for up to $450 million aggregate principal amount of its 6?% Senior Notes due 2012 and approximately $50 million of the net proceeds to fund a voluntary pension contribution.

 

 

If the underwriters exercise their over-allotment option in full, the company intends to use approximately $7 million of the resulting net proceeds to pay the net cost of increasing the size of the convertible note hedge and warrant transactions and approximately $67 million of the resulting net proceeds to fund the Tender Offer.

Joint Bookrunners:

 

Deutsche Bank Securities; Citi

Co-Managers:

 

BMO Capital Markets, JPMorgan, Morgan Stanley, Wachovia Securities

Conversion Rate Adjustment
Upon a Qualifying
Fundamental Change:

 

If a "qualifying fundamental change" (as defined in the Preliminary Prospectus) occurs at any time prior to maturity, additional shares will be added to the conversion rate applicable to notes converted in connection with that qualifying fundamental change. The following table sets forth the increase in the conversion rate, expressed as a number of additional shares to be added per $1,000 principal amount of notes:
 
  Stock Price
Effective Date

  $87.61
  $88
  $89
  $90
  $95
  $100
  $105
  $110
  $115
  $120
  $125
  $150
  $175
  $200
  $300
June 15, 2007   2.28   2.26   2.19   2.12   1.83   1.58   1.37   1.19   1.03   0.89   0.77   0.37   0.16   0.06   0.00
July 30, 2008   2.28   2.28   2.21   2.14   1.83   1.57   1.35   1.16   1.00   0.86   0.74   0.34   0.14   0.04   0.00
July 30, 2009   2.28   2.28   2.22   2.14   1.82   1.55   1.32   1.12   0.96   0.81   0.69   0.30   0.12   0.03   0.00
July 30, 2010   2.28   2.28   2.20   2.12   1.78   1.49   1.25   1.05   0.88   0.74   0.62   0.24   0.08   0.01   0.00
July 30, 2011   2.28   2.25   2.16   2.08   1.70   1.40   1.14   0.93   0.76   0.62   0.50   0.17   0.04   0.00   0.00
July 30, 2012   2.21   2.17   2.08   1.98   1.56   1.21   0.94   0.72   0.55   0.41   0.31   0.06   0.00   0.00   0.00
July 30, 2013   2.28   2.23   2.10   1.98   1.39   0.87   0.39   0.03   0.00   0.00   0.00   0.00   0.00   0.00   0.00
    No increase in the conversion rate will be made if the stock price is in excess of $300 per share or less than $87.61 per share. In addition, in no event may the additional shares that are added increase the conversion rate to greater than 11.4116 shares per $1,000 principal amount of notes. The share amounts referenced in this section are subject to adjustment in the same manner as the conversion price for the notes.

Call and Warrant:

 

The purchased call options and sold warrants will each cover, subject to customary anti-dilution adjustments, approximately 4.6 million shares of Class B common stock.
         

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Ratio of Earnings to
Fixed Charges:

 

The following ratios of earnings to fixed charges should be read in conjunction with the company's consolidated financial statements and related notes for the relevant periods and the "Management's Discussion and Analysis of Financial Condition and Results of Operations" sections included in the company's periodic reports that are incorporated by reference in the Preliminary Prospectus.

 

 

The numbers presented on a pro forma basis in the table below have been adjusted to give effect to the following as if they had occurred as of the beginning of the periods presented:

 

 


 

the issuance of $398 million aggregate principal amount of the notes and application of the resulting net proceeds to payment of a portion of the expenses of the Tender Offer; and

 

 


 

the retirement of $380 million aggregate principal amount of the CBC notes.

 

 

The numbers presented on a pro forma basis below have not been adjusted to give effect to issuance of the other $102 million aggregate principal amount of the notes being issued in this offering, other uses of the proceeds of the offering, or the full effect of the Tender Offer. ]The actual cost to the Company of any CBC notes acquired in the Tender Offer is not yet known and will depend upon factors described in footnote (2) under "Capitalization" in the Preliminary Prospectus.
 
  Thirteen Weeks Ended
  Fiscal Year Ended
 
 
  April 1, 2007
(proforma)(1)

  April 1, 2007
  December 31,
2006
(proforma)(1)

  December 31,
2006

  December 25,
2005

  December 26,
2004(2)

  December 28,
2003(2)

  December 29,
2002(2)

 
 
  (In thousands, except ratios)

 
Income from continuing operations before income taxes and minority interests   $ 31,912   $ 28,353   $ 486,560   $ 472,050   $ 295,201   $ 308,182   $ 253,818   $ 256,600  
Plus:                                                  
Amortization of capitalized interest     1,041     1,053     4,071     4,203     3,499     3,536     3,223     2,872  
Distributions from unconsolidated affiliates             10,164     10,164     8,612     72,754     70,900     66,616  
Less:                                                  
Equity in net income of unconsolidated affiliates     (2,603 )   (2,603 )   (8,026 )   (8,026 )   (37 )   (59,653 )   (65,542 )   (54,958 )
Capitalized interest     (3,986 )   (4,707 )   (11,752 )   (13,723 )   (6,495 )   (1,900 )   (2,992 )   (4,512 )
   
 
 
 
 
 
 
 
 
    $ 26,364   $ 22,096   $ 481,017   $ 464,668   $ 300,780   $ 322,919   $ 259,407   $ 266,978  
   
 
 
 
 
 
 
 
 
Fixed Charges:                                                  
Interest expense, net of capitalized interest   $ 27,798   $ 31,357   $ 128,560   $ 143,070   $ 131,106   $ 72,441   $ 81,195   $ 70,919  
Capitalized interest     3,986     4,707     11,752     13,723     6,495     1,900     2,992     4,152  
Portion of rentals representative of interest factor(3)     5,754     5,754     23,325     23,325     20,048     10,098     4,800     7,500  
   
 
 
 
 
 
 
 
 
    $ 37,538   $ 41,818   $ 163,637   $ 180,118   $ 157,649   $ 84,439   $ 88,987   $ 82,751  
   
 
 
 
 
 
 
 
 
Earnings and fixed charges   $ 63,902   $ 63,914   $ 644,654   $ 644,786   $ 458,429   $ 407,358   $ 348,394   $ 349,549  
   
 
 
 
 
 
 
 
 
Ratio of earnings to fixed charges     1.7     1.5     3.9     3.6     2.9     4.8     3.9     4.2  
   
 
 
 
 
 
 
 
 

(1)
Assumes issuance of the notes in this offering as of the beginning of the periods presented.

(2)
Ratios prior to the merger on February 9, 2005.

(3)
The portion of rent expense representing interest is estimated to be 33% of the rent expense for purposes of calculating the ratio of earnings to fixed charges.

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Supplemental Pro Forma
Financial Information:
  The numbers presented on a pro forma basis in the table below have been adjusted to give effect to the following (on an after tax basis) as if they had occurred as of the beginning of the periods presented:

 

 


 

the issuance of the notes;

 

 


 

application of the net proceeds of the offering as described under "Use of Proceeds"; and

 

 


 

consummation of the Tender Offer (assuming it is fully subscribed).

 

 

The pro forma amounts below exclude an anticipated nonrecurring loss resulting from the aggregate purchase price of the CBC notes in the Tender Offer exceeding their principal amount, which will be reported as a component of interest expense in the period it is incurred, which is expected to be the current fiscal quarter unless the timing for the Tender Offer is extended. The Company currently anticipates that this loss will be approximately $17 million; however, the actual cost to the company of any CBC notes that it acquires in the Tender Offer (and thus the actual amount of this loss) is not yet known. See footnote (2) under "Capitalization" in the Preliminary Prospectus.
 
  Thirteen weeks ended
April 1, 2007

  Fiscal Year Ended
December 31, 2006

 
  Pro Forma
  Actual
  Pro Forma
  Actual
 
  (in thousands, except per share amounts)

Interest expense, net   $ 23,416   $ 26,318   $ 114,792   $ 126,781
Income from continuing operations before income taxes and minority interests   $ 32,349   $ 28,353   $ 488,414   $ 472,050
Net income   $ 7,654   $ 4,407   $ 374,538   $ 361,031
Basic net income per share   $ 0.09   $ 0.05   $ 4.35   $ 4.19
Diluted net income per share   $ 0.09   $ 0.05   $ 4.32   $ 4.17
 
  As of April 1, 2007
 
  Pro forma
  Actual
 
  (in thousands)

Short-term borrowings and current portion of long term debt   $ 85,794   $ 85,794
Long-term debt   $ 2,190,761   $ 2,139,835
Capitalization:   The following table sets forth the company's cash, cash equivalents, investments in marketable securities and capitalization as of April 1, 2007 (1) on an actual basis; and (2) as adjusted to give effect to the sale of the notes pursuant to this offering, application of the net proceeds of this offering, after deducting the underwriters' discounts and commissions and estimated offering expenses payable by the company, as described under "Use of Proceeds" in the Preliminary Prospectus and the consummation of the Tender Offer (assuming it is fully subscribed).
     

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This table should be read in conjunction with "Use of Proceeds" and "Summary Historical Consolidated Financial Data" in the Preliminary Prospectus and the company's consolidated financial statements and related notes incorporated by reference in the Preliminary Prospectus.
 
  As of April 1, 2007
 
 
  Actual
  As adjusted
 
 
  (in thousands)

 
Cash and cash equivalents and investments in marketable securities   $ 119,364   $ 49,364 (1)
   
 
 
Short-term borrowings and current portion of long-term debt:              
  Short-term borrowings     25,576     25,576  
  Senior Credit Facility     56,210     56,210  
  Current portion of Other Notes Payable     4,008     4,008  
   
 
 
    Total short-term borrowings and current portion of long-term debt     85,794     85,794  
   
 
 
Long-term debt:              
63/8% Senior Notes due 2012     848,714     399,640  
  Commercial Paper          
  Senior Credit Facility          
  4.85% Senior Notes due 2010     300,000     300,000  
  5.00% Senior Notes due 2015(2)     778,246     778,246  
  2.5% Senior Convertible Notes due 2013 offered hereby         500,000  
   
 
 
  Other Notes Payable     212,875     212,875  
   
 
 
    Total long-term debt     2,139,835     2,190,761  
   
 
 
Stockholders' equity:              
  Capital stock:              
Preferred stock, non-voting, no par value (authorized: 25,000,000 shares; none issued)          
  Class A common stock, voting, $0.01 par value (authorized: 500,000,000 shares; issued and outstanding: 1,337,386 shares)     13     13  
  Class B common stock, non-voting, $0,01 par value (authorized: 500,000,000 shares; issued and outstanding: 70,364,218 shares)     704     704  
  Class A exchangeable shares (issued and outstanding: 1,657,112 shares)     124,698     124,698  
  Class B exchangeable shares (issued and outstanding: 15,930,914 shares)     1,198,805     1,198,805  
   
 
 
Total capital stock     1,324,220     1,324,220  
Paid-in capital     2,669,628     2,661,851  
Retained earnings     1,544,014     1,544,014  
Accumulated other comprehensive income     383,440     383,440  
   
 
 
  Total stockholders' equity     5,921,302     5,913,525  
   
 
 
    Total capitalization   $ 8,146,931   $ 8,190,080  
   
 
 

(1)
Adjustments to this item reflect the company's current estimate of the total payments the company will be required to make in the Tender Offer, assuming that it is fully subscribed. The Tender Offer is currently pending and it is not yet known what principal amount of the CBC notes will be tendered or whether the Tender Offer will be successfully completed. In addition, the actual cost of the Tender Offer, if it is successful, is not known at this time because it depends on the amount of CBC notes tendered, whether the current timing for the Tender Offer changes and the yield borne by the reference US Treasury security used in the pricing of the Tender Offer at the time the price

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(2)
Converted from Canadian dollars to USD at an exchange rate of CAD 1.154 per USD 1.00.

The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus at your request. You may request the prospectus by calling Deutsche Bank Securities toll free at 1-800-503-4611 or by calling Citi toll free at 1-800-831-9146.

ANY DISCLAIMERS OR OTHER NOTICES THAT MAY APPEAR BELOW ARE NOT APPLICABLE TO THIS COMMUNICATION AND SHOULD BE DISREGARDED (OTHER THAN ANY STATEMENT RELATING TO THE IDENTITY OF THE LEGAL ENTITY AUTHORIZING OR SENDING THIS COMMUNICATION IN A NON-US JURISDICTION). SUCH DISCLAIMERS OR OTHER NOTICES WERE AUTOMATICALLY GENERATED AS A RESULT OF THIS COMMUNICATION HAVING BEEN SENT VIA BLOOMBERG OR ANOTHER EMAIL SYSTEM.

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