UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G/A

o

Rule 13d-1(b)

o

Rule 13d-1(c)

ý

Rule 13d-1(d)

CUSIP No.  681977 10 4

1.

Names of Reporting Persons. I.R.S. Identification Nos. of above persons (entities only)
Jonathan C. Coon

2.

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)

o

(b)

ý

3.

SEC Use Only

4.

Citizenship or Place of Organization
United States of America

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With

5.

Sole Voting Power
3,087,315

6.

Shared Voting Power 
None

7.

Sole Dispositive Power 
3,087,315

8.

Shared Dispositive Power
None

9.

Aggregate Amount Beneficially Owned by Each Reporting Person
3,087,315

10.

Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)  o

11.

Percent of Class Represented by Amount in Row (9)
23.2%

12.

Type of Reporting Person (See Instructions)
IN

This Amendment No. 5 to Schedule 13G amends and restates the Amendment No. 4 to Schedule 13G filed by the Reporting Person on February 18, 2003:

Item 1.

(a)

Name of Issuer
1-800 CONTACTS, INC.

(b)

Address of Issuer’s Principal Executive Offices
66 E. Wadsworth Park Drive
Draper, Utah 84020

Item 2.

(a)

Name of Person Filing
This Schedule 13G is being filed by Jonathan C. Coon, an individual (the “Reporting Person”).  As of December 31, 2004, the Reporting Person had:  (i) direct beneficial ownership of 2,758,733 shares of common stock, par value $.01 per share (the “Common Stock”), of 1-800 CONTACTS, INC., a Delaware corporation (the “Company”); (ii) deemed beneficial ownership of 26,275 shares of Common Stock that can be acquired by the Reporting Person through options that are or will become exercisable within 60 days from December 31, 2004; (iii) indirect beneficial ownership of 95,974 shares of Common Stock held by the Reporting Person as custodian under the Uniform Gift to Minors Act (“UGMA”) for and on behalf of Hannah K. Coon; (iv) indirect beneficial ownership of an aggregate of 95,974 shares of Common Stock held by the Reporting Person as custodian under the UGMA and on behalf of Abigail I. Coon; (v) indirect beneficial ownership of 96,225 shares of Common Stock held by the Reporting Person as custodian under the UGMA for and on behalf of Samuel Coon; and (vi) indirect beneficial ownership of an aggregate of 14,134 shares of Common Stock held by the Reporting Person’s minor children.

(b)

Address of Principal Business Office or, if none, Residence
The address of the principal business office of the Reporting Person is
c/o 1-800 CONTACTS, INC., 66 E. Wadsworth Park Drive, Draper, Utah 84020.

(c)

Citizenship
The Reporting Person is a citizen of the United States.

(d)

Title of Class of Securities
Common Stock, par value $.01 per share.

(e)

CUSIP Number
681977 10 4

Item 3.

If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

(a)

o

Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).

(b)

o

Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).

(c)

o

Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).

(d)

o

Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8).

(e)

o

An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);

(f)

o

An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);

(g)

o

A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);

(h)

o

A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i)

o

A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j)

o

Group, in accordance with §240.13d-1(b)(1)(ii)(J).

Not Applicable.

Item 4.

Ownership

As of December 31, 2004, the Reporting Person had the sole power to vote or to direct the vote and sole power to dispose or to direct the disposition of shares of Common Stock as follows:

(a)

Amount beneficially owned:   

3,087,315

(b)

Percent of class:   

23.2%

(c)

Number of shares as to which the person has:

(i)

Sole power to vote or to direct the vote   

3,087,315

(ii)

Shared power to vote or to direct the vote    

None.

(iii)

Sole power to dispose or to direct the disposition of   

3,087,315

(iv)

Shared power to dispose or to direct the disposition of   

None.

As of December 31, 2004, the Reporting Person had:  (i) direct beneficial ownership of 2,758,733 shares of Common Stock; (ii) deemed beneficial ownership of 26,275 shares of Common Stock that can be acquired by the Reporting Person through options that are or will become exercisable within 60 days of December 31, 2004; (iii) indirect beneficial ownership of 95,974 shares of Common Stock held by the Reporting Person as custodian under the UGMA for and on behalf of Hannah K. Coon; (iv) indirect beneficial ownership of an aggregate of 95,974 shares of Common Stock held by the Reporting Person as custodian under the UGMA for an on behalf of Abigail I. Coon; (v) indirect beneficial ownership of 96,225 shares of Common Stock held by the Reporting Person as custodian under the UGMA on behalf of Samuel Coon; and (vi) indirect beneficial ownership of an aggregate of 14,134 shares of Common Stock held by the Reporting Person’s minor children.

All percentages calculated in this Schedule 13G are based upon an aggregate of 13,288,000 shares of Common Stock outstanding as of November 12, 2004, as disclosed in the Company’s Quarterly Report on Form 10-Q for the Quarterly Period ended October 2, 2004.  All share amounts reflect a two-for-one stock split effected by the Company in August 2000.

Item 5.

Ownership of Five Percent or Less of a Class

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following   o.

Item 6.

Ownership of More than Five Percent on Behalf of Another Person

No other person has the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the shares of Common Stock listed herein.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person

Not applicable.

Item 8.

Identification and Classification of Members of the Group

Not applicable.

Item 9.

Notice of Dissolution of Group

Not applicable.

Item 10.

Certification

Not applicable.

February 11, 2005

Date

/s/ Jonathan C. Coon

Signature

Jonathan C. Coon

Name/Title