Table of Contents

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

o         QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended September 30, 2013

 

Commission File Number: 1-34283

 

ROSETTA STONE INC.

(Exact name of Registrant as specified in its charter)

 

Delaware

(State or other jurisdiction of
incorporation or organization)

 

043837082

(I.R.S. Employer
Identification No.)

 

 

 

1919 North Lynn St., 7th Fl.

Arlington, Virginia

 

22209

(Address of Principal Executive Offices)

 

(Zip Code)

 

800-788-0822

(Registrant’s telephone number, including zip code)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x  No o

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes x  No o

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer o

 

Accelerated filer x

 

 

 

Non-accelerated filer o

 

Smaller reporting company o

(Do not check if a smaller reporting company)

 

 

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o  No x

 

Indicate the number of shares outstanding of each of the issuer’s classes of stock, as of the latest practicable date.

 

As of October 31, 2013, 21,889,614 shares of the registrant’s Common Stock, $.00005 par value, were outstanding.

 

 

 



Table of Contents

 

ROSETTA STONE INC.

 

Table of Contents

 

 

 

Page

PART I. FINANCIAL INFORMATION

 

Item 1

Financial Statements (unaudited)

3

Item 2

Management’s Discussion and Analysis of Financial Condition and Results of Operations

33

Item 3

Quantitative and Qualitative Disclosures About Market Risk

49

Item 4

Controls and Procedures

49

PART II. OTHER INFORMATION

 

Item 1

Legal Proceedings

50

Item 1A

Risk Factors

50

Item 2

Unregistered Sales of Equity Securities and Use of Proceeds

50

Item 3

Defaults Upon Senior Securities

50

Item 4

Mine Safety Disclosures

50

Item 5

Other Information

50

Item 6

Exhibits

51

Signatures

 

52

 

2



Table of Contents

 

PART I. FINANCIAL INFORMATION

 

Item 1.  Financial Statements

 

ROSETTA STONE INC.

CONSOLIDATED BALANCE SHEETS

(in thousands, except per share amounts)

(Unaudited)

 

 

 

September 30,

 

December 31,

 

 

 

2013

 

2012

 

 

 

 

 

(As Adjusted)*

 

 

 

 

 

 

 

Assets

 

 

 

 

 

Current assets:

 

 

 

 

 

Cash and cash equivalents

 

$

113,104

 

$

148,190

 

Restricted cash

 

82

 

73

 

Accounts receivable (net of allowance for doubtful accounts of $1,182 and $1,297, respectively)

 

46,339

 

49,946

 

Inventory

 

7,038

 

6,581

 

Prepaid expenses and other current assets

 

10,391

 

8,651

 

Income tax receivable

 

648

 

1,104

 

Deferred income taxes

 

79

 

30

 

Total current assets

 

177,681

 

214,575

 

 

 

 

 

 

 

Property and equipment, net

 

18,029

 

17,213

 

Goodwill

 

49,972

 

34,896

 

Intangible assets, net

 

29,801

 

10,825

 

Deferred income taxes

 

218

 

257

 

Other assets

 

3,225

 

1,680

 

Total assets

 

$

278,926

 

$

279,446

 

 

 

 

 

 

 

Liabilities and stockholders’ equity

 

 

 

 

 

Current liabilities:

 

 

 

 

 

Accounts payable

 

$

7,588

 

$

6,064

 

Accrued compensation

 

13,094

 

16,830

 

Other current liabilities

 

30,482

 

36,387

 

Deferred revenue

 

62,168

 

59,195

 

Total current liabilities

 

113,332

 

118,476

 

 

 

 

 

 

 

Deferred revenue

 

10,463

 

4,221

 

Deferred income taxes

 

9,251

 

8,400

 

Other long-term liabilities

 

2,627

 

155

 

Total liabilities

 

135,673

 

131,252

 

 

 

 

 

 

 

Commitments and contingencies (Note 12)

 

 

 

 

 

 

 

 

 

 

 

Stockholders’ equity:

 

 

 

 

 

Preferred stock, $0.001 par value; 10,000 and 10,000 authorized; zero and zero shares issued and outstanding September 30, 2013 and December 31, 2012, respectively

 

 

 

Non-designated common stock, $0.00005 par value, 190,000 and 190,000 shares authorized, 22,650 and 21,951 shares issued and outstanding at September 30, 2013 and December 31, 2012, respectively

 

2

 

2

 

Additional paid-in capital

 

168,026

 

160,693

 

Accumulated loss

 

(25,444

)

(13,158

)

Accumulated other comprehensive income

 

669

 

657

 

Total stockholders’ equity

 

143,253

 

148,194

 

Total liabilities and stockholders’ equity

 

$

278,926

 

$

279,446

 

 

See accompanying notes to consolidated financial statements

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions (See Note 2).

 

3



Table of Contents

 

ROSETTA STONE INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts)

(Unaudited)

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

 

 

 

 

(As Adjusted) *

 

 

 

(As Adjusted) *

 

Revenue:

 

 

 

 

 

 

 

 

 

Product

 

$

34,038

 

$

42,462

 

$

107,087

 

$

127,534

 

Subscription and service

 

26,834

 

21,817

 

79,847

 

67,006

 

Total revenue

 

60,872

 

64,279

 

186,934

 

194,540

 

Cost of revenue:

 

 

 

 

 

 

 

 

 

Cost of product revenue

 

7,325

 

7,858

 

21,263

 

24,087

 

Cost of subscription and service revenue

 

3,419

 

3,327

 

9,969

 

11,892

 

Total cost of revenue

 

10,744

 

11,185

 

31,232

 

35,979

 

Gross profit

 

50,128

 

53,094

 

155,702

 

158,561

 

Operating expenses

 

 

 

 

 

 

 

 

 

Sales and marketing

 

34,844

 

36,830

 

104,904

 

110,518

 

Research and development

 

8,797

 

5,177

 

25,248

 

17,944

 

General and administrative

 

13,987

 

14,474

 

40,209

 

41,050

 

Lease abandonment

 

7

 

 

835

 

 

Total operating expenses

 

57,635

 

56,481

 

171,196

 

169,512

 

Loss from operations

 

(7,507

)

(3,387

)

(15,494

)

(10,951

)

Other income and (expense):

 

 

 

 

 

 

 

 

 

Interest income

 

21

 

42

 

105

 

141

 

Interest expense

 

(9

)

 

 

(54

)

 

Other (expense) income

 

(305

)

(27

)

105

 

(71

)

Total other income (expense)

 

(293

)

15

 

156

 

70

 

Loss before income taxes

 

(7,800

)

(3,372

)

(15,338

)

(10,881

)

Income tax (benefit) provision

 

(3,631

)

28,691

 

(3,052

)

27,739

 

Net loss

 

$

(4,169

)

$

(32,063

)

$

(12,286

)

$

(38,620

)

Net loss per share:

 

 

 

 

 

 

 

 

 

Basic

 

$

(0.19

)

$

(1.52

)

$

(0.57

)

$

(1.84

)

Diluted

 

$

(0.19

)

$

(1.52

)

$

(0.57

)

$

(1.84

)

Common shares and equivalents outstanding:

 

 

 

 

 

 

 

 

 

Basic weighted average shares

 

21,827

 

21,073

 

21,587

 

21,004

 

Diluted weighted average shares

 

21,827

 

21,073

 

21,587

 

21,004

 

 

See accompanying notes to consolidated financial statements

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions (See Note 2).

 

4



Table of Contents

 

ROSETTA STONE INC.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

(in thousands)

(Unaudited)

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

 

 

 

 

(As Adjusted)*

 

 

 

(As Adjusted)*

 

 

 

 

 

 

 

 

 

 

 

Net loss

 

$

(4,169

)

$

(32,063

)

$

(12,286

)

$

(38,620

)

 

 

 

 

 

 

 

 

 

 

Other comprehensive income (loss), net of tax:

 

 

 

 

 

 

 

 

 

Foreign currency translation gain (loss)

 

373

 

230

 

12

 

205

 

Unrealized gain on available-for-sale securities

 

 

5

 

 

23

 

Other comprehensive income (loss)

 

373

 

235

 

12

 

228

 

 

 

 

 

 

 

 

 

 

 

Comprehensive loss

 

$

(3,796

)

$

(31,828

)

$

(12,274

)

$

(38,392

)

 

See accompanying notes to consolidated financial statements

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions (See Note 2).

 

5



Table of Contents

 

ROSETTA STONE INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

(Unaudited)

 

 

 

Nine Months Ended

 

 

 

September 30,

 

 

 

2013

 

2012

 

 

 

 

 

(As Adjusted)*

 

CASH FLOWS FROM OPERATING ACTIVITIES:

 

 

 

 

 

Net loss

 

$

(12,286

)

$

(38,620

)

Adjustments to reconcile net loss to cash (used in) provided by operating activities:

 

 

 

 

 

Stock-based compensation expense

 

6,229

 

6,208

 

Bad debt expense

 

682

 

1,335

 

Depreciation and amortization

 

7,005

 

6,230

 

Deferred income tax (benefit) expense

 

(4,527

)

25,846

 

Loss on disposal of equipment

 

246

 

752

 

Net change in:

 

 

 

 

 

Restricted cash

 

(9

)

15

 

Accounts receivable

 

5,672

 

11,149

 

Inventory

 

(506

)

1

 

Prepaid expenses and other current assets

 

(1,593

)

662

 

Income tax receivable

 

391

 

(2,080

)

Other assets

 

(1,662

)

(78

)

Accounts payable

 

961

 

(377

)

Accrued compensation

 

(4,180

)

1,476

 

Other current liabilities

 

(8,092

)

(6,690

)

Other long term liabilities

 

329

 

(44

)

Deferred revenue

 

7,606

 

5,707

 

Net cash (used in) provided by operating activities

 

(3,734

)

11,492

 

CASH FLOWS FROM INVESTING ACTIVITIES:

 

 

 

 

 

Purchases of property and equipment

 

(6,415

)

(2,939

)

Proceeds from available-for-sale securities

 

 

9,711

 

Acquisitions, net of cash acquired

 

(25,675

)

 

Net cash (used in) provided by investing activities

 

(32,090

)

6,772

 

CASH FLOWS FROM FINANCING ACTIVITIES:

 

 

 

 

 

Proceeds from the exercise of stock options

 

2,379

 

830

 

Repurchase of shares from exercised stock options

 

(1,040

)

 

Tax benefit of stock options exercised

 

 

 

Proceeds from equity offering, net of issuance costs

 

(228

)

 

Payments under capital lease obligations

 

(213

)

(5

)

Net cash provided by financing activities

 

898

 

825

 

(Decrease) increase in cash and cash equivalents

 

(34,926

)

19,089

 

Effect of exchange rate changes in cash and cash equivalents

 

(160

)

441

 

Net (decrease) increase in cash and cash equivalents

 

(35,086

)

19,530

 

Cash and cash equivalents—beginning of year

 

148,190

 

106,516

 

Cash and cash equivalents—end of period

 

$

113,104

 

$

126,046

 

SUPPLEMENTAL CASH FLOW DISCLOSURE:

 

 

 

 

 

Cash paid during the periods for:

 

 

 

 

 

Interest

 

$

10

 

$

 

Income taxes

 

$

2,745

 

$

3,487

 

Noncash financing and investing activities:

 

 

 

 

 

Accrued liability for purchase of property and equipment

 

$

1,147

 

$

316

 

Equipment acquired under capital lease

 

$

586

 

$

 

Accrued merger consideration

 

$

3,375

 

 

 

See accompanying notes to consolidated financial statements

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions (See Note 2).

 

6



Table of Contents

 

ROSETTA STONE INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

 

1. NATURE OF OPERATIONS

 

Rosetta Stone Inc. and its subsidiaries (“Rosetta Stone,” or the “Company”) develop, market and support a suite of language and reading learning solutions consisting of software products, online services and audio practice tools under the Rosetta Stone, Lexia and Livemocha brand names. The Company’s software products are sold on a direct basis and through select retailers. The Company provides its software applications to customers through the sale of packaged software and online subscriptions, domestically and in certain international markets.

 

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

Principles of Consolidation

 

The accompanying consolidated financial statements include the accounts of Rosetta Stone Inc. and its wholly owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

 

Basis of Presentation

 

The accompanying consolidated financial statements are unaudited. These unaudited interim consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) regarding interim financial reporting. Certain information and note disclosures normally included in the financial statements prepared in accordance with GAAP have been omitted pursuant to such rules and regulations. Accordingly, these interim consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto contained in the Company’s Annual Report on Form 10-K filed with the SEC on March 7, 2013. The December 31, 2012 consolidated balance sheet included herein was derived from the audited financial statements as of that date, but does not include all disclosures, including notes, required by GAAP, except for the Company’s voluntary change for sales commissions as described below.

 

The unaudited interim consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and in the opinion of management include all normal recurring adjustments necessary for the fair presentation of the Company’s consolidated statement of financial position at September 30, 2013 and December 31, 2012, the Company’s results of operations for the three and nine months ended September 30, 2013 and 2012 and its cash flows for the nine months ended September 30, 2013 and 2012. The results for the three and nine months ended September 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013.  All references to September 30, 2013 or to the three and nine months ended September 30, 2013 and 2012 in the notes to the consolidated financial statements are unaudited.

 

Use of Estimates

 

The preparation of financial statements in accordance with GAAP requires that management make certain estimates and assumptions. Significant estimates and assumptions have been made regarding the allowance for doubtful accounts, estimated sales returns, stock-based compensation, fair value of intangibles and goodwill, inventory reserve, disclosure of contingent assets and liabilities, disclosure of contingent litigation, and allowance for valuation of deferred tax assets. Actual results may differ from these estimates.

 

Changes in Accounting Principle

 

In the third quarter of 2013, the Company voluntarily changed its accounting policy for sales commissions related to non-cancellable Software-as-a-Service (“SaaS”) contracts, from recording an expense when incurred, to deferral of the sales commission in proportion to the consideration allocated to each of the elements in the arrangement and in, or over, the same period the revenue is recognized for each of the elements in the arrangement (i.e. over the non-cancellable term of the contract for the SaaS deliverable).  The Company is anticipating a significant increase in contracts with multi-year subscriptions and a corresponding increase in sales commissions due, among other reasons, to its acquisition of Lexia Learning Systems, Inc. (“Lexia”) in August 2013.  Lexia provides services using a SaaS model and has historically had long-term arrangements with material sales commissions paid to its network of resellers and has applied a sales commission deferral and amortization policy.

 

The Company believes the deferral method described above is preferable primarily because (i) the sales commission charges are so closely related to obtaining the revenue from the non-cancellable contracts that they should be deferred and charged to expense over the same period that the related revenue is recognized; and (ii) it provides a single accounting policy, consistent with that used by Lexia, that makes it easier for financial statement users to understand. Deferred commission amounts are recoverable through the future revenue streams under the non-cancellable arrangements.

 

7



Table of Contents

 

Short-term deferred commissions are included in prepaid expenses and other current assets, while long-term deferred commissions are included in other assets in the accompanying consolidated balance sheets. The amortization of deferred commissions is included in sales and marketing expense in the accompanying consolidated statements of operations.

 

The accompanying consolidated financial statements and related notes have been adjusted to reflect the impact of this change and the associated deferred tax impact retrospectively to all prior periods. Under the as previously reported basis, there was no book / tax basis difference related to commission expense.  Under the as adjusted basis, the deferred commission asset creates a deferred tax liability related to commissions expense which has been deducted for tax purposes.

 

The following tables present the effects of the retrospective application of the voluntary change in accounting principle for sales commissions related to non-cancellable SaaS contracts for all periods presented, effective as of January 1, 2012 (in thousands):

 

Consolidated Balance Sheet (in thousands)

 

 

 

September 30, 2013

 

December 31, 2012

 

 

 

Computed
under Prior
Method

 

Impact of
Commission
Adjustment

 

As Reported

 

As
Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Prepaid expenses and other current assets

 

$

6,457

 

$

3,934

 

$

10,391

 

$

5,204

 

$

3,447

 

$

8,651

 

Deferred income taxes (current)

 

$

141

 

$

(62

)

$

79

 

$

79

 

$

(49

)

$

30

 

Total current assets

 

$

173,809

 

$

3,872

 

$

177,681

 

$

211,177

 

$

3,398

 

$

214,575

 

Other assets

 

$

3,060

 

$

165

 

$

3,225

 

$

1,484

 

$

196

 

$

1,680

 

Deferred income taxes (non-current)

 

$

221

 

$

(3

)

$

218

 

$

260

 

$

(3

)

$

257

 

Total assets

 

$

274,892

 

$

4,034

 

$

278,926

 

$

275,855

 

$

3,591

 

$

279,446

 

Accumulated loss

 

$

(29,478

)

$

4,034

 

$

(25,444

)

$

(16,749

)

$

3,591

 

$

(13,158

)

Total stockholders’ equity

 

$

139,219

 

$

4,034

 

$

143,253

 

$

144,603

 

$

3,591

 

$

148,194

 

Total liabilities and stockholders’ equity

 

$

274,892

 

$

4,034

 

$

278,926

 

$

275,855

 

$

3,591

 

$

279,446

 

 

Consolidated Statement of Operations (in thousands, except per share data)

 

 

 

Three Months Ended March 31, 2012

 

 

 

As
Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Sales and marketing

 

$

38,404

 

$

166

 

$

38,570

 

Loss from operations

 

$

(2,359

)

$

(166

)

$

(2,525

)

Income tax provision (benefit)

 

$

(742

)

$

(66

)

$

(808

)

Net loss

 

$

(1,903

)

$

(100

)

$

(2,003

)

Basic net loss per share

 

$

(0.09

)

$

(0.01

)

$

(0.10

)

Diluted net loss per share

 

$

(0.09

)

$

(0.01

)

$

(0.10

)

Shares used in computing basic net loss per share

 

20,942

 

 

20,942

 

Shares used in computing diluted net loss per share

 

20,942

 

 

20,942

 

 

 

 

Three Months Ended June 30, 2012

 

Six Months Ended June 30, 2012

 

 

 

As
Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Sales and marketing

 

$

35,125

 

$

(6

)

$

35,119

 

$

73,529

 

$

160

 

$

73,689

 

Loss from operations

 

$

(5,045

)

$

6

 

$

(5,039

)

$

(7,404

)

$

(160

)

$

(7,564

)

Income tax provision (benefit)

 

$

(160

)

$

16

 

$

(144

)

$

(902

)

$

(50

)

$

(952

)

Net loss

 

$

(4,544

)

$

(10

)

$

(4,554

)

$

(6,447

)

$

(110

)

$

(6,557

)

Basic net loss per share

 

$

(0.22

)

$

0.00

 

$

(0.22

)

$

(0.31

)

$

 

$

(0.31

)

Diluted net loss per share

 

$

(0.22

)

$

0.00

 

$

(0.22

)

$

(0.31

)

$

 

$

(0.31

)

Shares used in computing basic net loss per share

 

20,995

 

 

20,995

 

20,969

 

 

20,969

 

Shares used in computing diluted net loss per share

 

20,995

 

 

20,995

 

20,969

 

 

20,969

 

 

8



Table of Contents

 

Consolidated Statement of Operations (in thousands, except per share data), continued

 

 

 

Three Months Ended September 30, 2012

 

Nine Months Ended September 30, 2012

 

 

 

As
Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Sales and marketing

 

$

37,113

 

$

(283

)

$

36,830

 

$

110,641

 

$

(123

)

$

110,518

 

Loss from operations

 

$

(3,670

)

$

283

 

$

(3,387

)

$

(11,074

)

$

123

 

$

(10,951

)

Income tax provision (benefit) (1)

 

$

29,735

 

$

(1,044

)

$

28,691

 

$

28,833

 

$

(1,094

)

$

27,739

 

Net loss

 

$

(33,390

)

$

1,327

 

$

(32,063

)

$

(39,837

)

$

1,217

 

$

(38,620

)

Basic net loss per share

 

$

(1.58

)

$

0.06

 

$

(1.52

)

$

(1.90

)

$

0.06

 

$

(1.84

)

Diluted net loss per share

 

$

(1.58

)

$

0.06

 

$

(1.52

)

$

(1.90

)

$

0.06

 

$

(1.84

)

Shares used in computing basic net loss per share

 

21,073

 

 

21,073

 

21,004

 

 

21,004

 

Shares used in computing diluted net loss per share

 

21,073

 

 

21,073

 

21,004

 

 

21,004

 

 


(1)         During the third quarter of 2012 the Company established a full valuation allowance to reduce the deferred tax assets of its operations in Brazil, Japan and the U.S.  The amount of the valuation allowance recorded in the third quarter of 2012 would have been reduced by the amount of the deferred tax liability arising from the deferred commission asset had commissions expense been accounted for under the as adjusted policy which resulted in the $1.0 million and $1.1 million income tax benefit shown as the adjustment for the three and nine month periods ended September 30, 2012, respectively.

 

 

 

Three Months Ended March 31, 2013

 

 

 

As
Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Sales and marketing

 

$

37,060

 

$

213

 

$

37,273

 

Loss from operations

 

$

(4,138

)

$

(213

)

$

(4,351

)

Income tax provision (benefit)

 

$

977

 

$

(9

)

$

968

 

Net loss

 

$

(4,700

)

$

(204

)

$

(4,904

)

Basic net loss per share

 

$

(0.22

)

$

(0.01

)

$

(0.23

)

Diluted net loss per share

 

$

(0.22

)

$

(0.01

)

$

(0.23

)

Shares used in computing basic net loss per share

 

21,360

 

 

21,360

 

Shares used in computing diluted net loss per share

 

21,360

 

 

21,360

 

 

 

 

Three Months Ended June 30, 2013

 

Six Months Ended June 30, 2013

 

 

 

As
Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Sales and marketing

 

$

33,144

 

$

(357

)

$

32,787

 

$

70,203

 

$

(144

)

$

70,059

 

Loss from operations

 

$

(3,991

)

$

357

 

$

(3,634

)

$

(8,130

)

$

144

 

$

(7,986

)

Income tax provision (benefit)

 

$

(400

)

$

13

 

$

(387

)

$

576

 

$

4

 

$

580

 

Net loss

 

$

(3,557

)

$

344

 

$

(3,213

)

$

(8,257

)

$

140

 

$

(8,117

)

Basic net loss per share

 

$

(0.16

)

$

0.01

 

$

(0.15

)

$

(0.38

)

$

 

$

(0.38

)

Diluted net loss per share

 

$

(0.16

)

$

0.01

 

$

(0.15

)

$

(0.38

)

$

 

$

(0.38

)

Shares used in computing basic net loss per share

 

21,569

 

 

21,569

 

21,465

 

 

21,465

 

Shares used in computing diluted net loss per share

 

21,569

 

 

21,569

 

21,465

 

 

21,465

 

 

9



Table of Contents

 

Consolidated Statement of Operations (in thousands, except per share data), continued

 

 

 

Three Months Ended September 30, 2013

 

Nine Months Ended September 30, 2013

 

 

 

Computed
under Prior
Method

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Computed
under Prior
Method

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Sales and marketing

 

$

35,156

 

$

(312

)

$

34,844

 

$

105,360

 

$

(456

)

$

104,904

 

Loss from operations

 

$

(7,819

)

$

312

 

$

(7,507

)

$

(15,950

)

$

456

 

$

(15,494

)

Income tax provision (benefit)

 

$

(3,640

)

$

9

 

$

(3,631

)

$

(3,065

)

$

13

 

$

(3,052

)

Net loss

 

$

(4,472

)

$

303

 

$

(4,169

)

$

(12,729

)

$

443

 

$

(12,286

)

Basic net loss per share

 

$

(0.20

)

$

0.01

 

$

(0.19

)

$

(0.59

)

$

0.02

 

$

(0.57

)

Diluted net loss per share

 

$

(0.20

)

$

0.01

 

$

(0.19

)

$

(0.59

)

$

0.02

 

$

(0.57

)

Shares used in computing basic net loss per share

 

21,827

 

 

21,827

 

21,587

 

 

21,587

 

Shares used in computing diluted net loss per share

 

21,827

 

 

21,827

 

21,587

 

 

21,587

 

 

Consolidated Statement of Comprehensive Loss (in thousands)

 

 

 

Three Months Ended March 31, 2012

 

 

 

 

 

 

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

 

 

 

 

 

 

Net loss

 

$

(1,903

)

$

(100

)

$

(2,003

)

 

 

 

 

 

 

Other comprehensive income (loss)

 

$

(1,601

)

$

(100

)

$

(1,701

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Three Months Ended June 30, 2012

 

Six Months Ended June 30, 2012

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(4,544

)

$

(10

)

$

(4,554

)

$

(6,447

)

$

(110

)

$

(6,557

)

Other comprehensive income (loss)

 

$

(4,853

)

$

(10

)

$

(4,863

)

$

(6,454

)

$

(110

)

$

(6,564

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Three Months Ended September 30, 2012

 

Nine Months Ended September 30, 2012

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(33,390

)

$

1,327

 

$

(32,063

)

$

(39,837

)

$

1,217

 

$

(38,620

)

Other comprehensive income (loss)

 

$

(33,155

)

$

1,327

 

$

(31,828

)

$

(39,609

)

$

1,217

 

$

(38,392

)

 

 

 

Three Months Ended March 31, 2013

 

 

 

 

 

 

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

 

 

 

 

 

 

Net loss

 

$

(4,700

)

$

(204

)

$

(4,904

)

 

 

 

 

 

 

Other comprehensive income (loss)

 

$

(5,181

)

$

(204

)

$

(5,385

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Three Months Ended June 30, 2013

 

Six Months Ended June 30, 2013

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(3,557

)

$

344

 

$

(3,213

)

$

(8,257

)

$

140

 

$

(8,117

)

Other comprehensive income (loss)

 

$

(3,437

)

$

344

 

$

(3,093

)

$

(8,618

)

$

140

 

$

(8,478

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Three Months Ended September 30, 2013

 

Nine Months Ended September 30, 2013

 

 

 

Computed
under Prior
Method

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Computed
under Prior
Method

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(4,472

)

$

303

 

$

(4,169

)

$

(12,729

)

$

443

 

$

(12,286

)

Other comprehensive income (loss)

 

$

(4,099

)

$

303

 

$

(3,796

)

$

(12,717

)

$

443

 

$

(12,274

)

 

10



Table of Contents

 

Consolidated Statement of Cash Flows (in thousands)

 

 

 

Three Months Ended March 31, 2012

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(1,903

)

$

(100

)

$

(2,003

)

Deferred income tax provision (benefit)

 

$

(1,314

)

$

(66

)

$

(1,380

)

Prepaid expenses and other current assets

 

$

503

 

$

118

 

$

621

 

Other assets

 

$

(1,209

)

$

48

 

$

(1,161

)

Net cash provided by (used in) operating activities

 

$

2,656

 

$

 

$

2,656

 

 

 

 

Six Months Ended June 30, 2012

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(6,447

)

$

(110

)

$

(6,557

)

Deferred income tax provision (benefit)

 

$

(1,156

)

$

(50

)

$

(1,206

)

Prepaid expenses and other current assets

 

$

649

 

$

140

 

$

789

 

Other assets

 

$

(1,065

)

$

20

 

$

(1,045

)

Net cash provided by (used in) operating activities

 

$

6,068

 

$

 

$

6,068

 

 

 

 

Nine Months Ended September 30, 2012

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(39,837

)

$

1,217

 

$

(38,620

)

Deferred income tax provision (benefit)

 

$

26,940

 

$

(1,094

)

$

25,846

 

Prepaid expenses and other current assets

 

$

785

 

$

(123

)

$

662

 

Other assets

 

$

(78

)

$

 

$

(78

)

Net cash provided by (used in) operating activities

 

$

11,492

 

$

 

$

11,492

 

 

11



Table of Contents

 

Consolidated Statement of Cash Flows (in thousands)

 

 

 

Three Months Ended March 31, 2013

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(4,700

)

$

(204

)

$

(4,904

)

Deferred income tax provision (benefit)

 

$

298

 

$

(9

)

$

289

 

Prepaid expenses and other current assets

 

$

(2,559

)

$

113

 

$

(2,446

)

Other assets

 

$

5

 

$

100

 

$

105

 

Net cash provided by (used in) operating activities

 

$

(5,635

)

$

 

$

(5,635

)

 

 

 

Six Months Ended June 30, 2013

 

 

 

As Previously
Reported

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(8,257

)

$

140

 

$

(8,117

)

Deferred income tax provision (benefit)

 

$

(627

)

$

4

 

$

(623

)

Prepaid expenses and other current assets

 

$

(2,568

)

$

(176

)

$

(2,744

)

Other assets

 

$

10

 

$

32

 

$

42

 

Net cash provided by (used in) operating activities

 

$

(3,147

)

$

 

$

(3,147

)

 

 

 

Nine Months Ended September 30, 2013

 

 

 

Computed
under Prior
Method

 

Impact of
Commission
Adjustment

 

As Adjusted

 

Net loss

 

$

(12,729

)

$

443

 

$

(12,286

)

Deferred income tax provision (benefit)

 

$

(4,539

)

$

12

 

$

(4,527

)

Prepaid expenses and other current assets

 

$

(1,106

)

$

(487

)

$

(1,593

)

Other assets

 

$

(1,694

)

$

32

 

$

(1,662

)

Net cash provided by (used in) operating activities

 

$

(3,734

)

$

 

$

(3,734

)

 

12



Table of Contents

 

The change in accounting principle resulted in an increase to accumulated income of $2,878 thousand as of January 1, 2012 to $21,960 thousand from $19,082 thousand, as previously reported.

 

Revenue Recognition

 

The Company’s primary products include Rosetta Stone TOTALe online and Rosetta Stone Version 4 TOTALe. Rosetta Stone TOTALe online combines an online software subscription with conversational coaching and is available in a selection of time-based offers (e.g. three, six and 12 month durations). Version 4 TOTALe includes a TOTALe online subscription bundled with perpetual software available as a CD-ROM or download. Revenue is also derived from the sale of audio practice products and professional services, which include training and implementation services.

 

Revenue is recognized when all of the following criteria are met: there is persuasive evidence of an arrangement; the product has been delivered or services have been rendered; the fee is fixed or determinable; and collectability is reasonably assured. Revenues are recorded net of discounts. The Company recognizes revenue for software products and related services in accordance with Accounting Standards Codification (“ASC”) subtopic 985-605, Software: Revenue Recognition (“ASC 985-605”).

 

For multiple element arrangements that include TOTALe online software subscriptions bundled with auxiliary items, such as headsets and audio practice products which provide stand-alone value to the customer, the Company allocates revenue to all deliverables based on their relative selling prices in accordance with ASC subtopic 605-25—  Revenue Recognition Multiple-Element Arrangements (“ASC 605-25”). The Company has identified two deliverables generally contained in sales of Rosetta Stone TOTALe online software subscriptions. The first deliverable is the auxiliary items, which are delivered at the time of sale, and the second deliverable is the online services.

 

For Rosetta Stone Version 4 TOTALe, which is a multiple-element arrangement that includes perpetual software bundled with the subscription and conversational coaching components of the TOTALe online service, the Company allocates revenue to all deliverables based on vendor-specific objective evidence of fair value (“VSOE”), in accordance with ASC subtopic 985-605-25  Software: Revenue Recognition  Multiple-Element Arrangements (“ASC 985-605-25”). The Company has identified two

 

13



Table of Contents

 

deliverables generally contained in Rosetta Stone V4 TOTALe software arrangements. The first deliverable is the perpetual software, which is delivered at the time of sale, and the second deliverable is subscription service. Revenue is allocated between these two deliverables using the residual method based on the existence of VSOE of the subscription service.

 

Revenue for online service subscriptions including conversational coaching is recognized ratably over the term of the subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Rosetta Stone Version 4 TOTALe bundles, which include packaged software and an online service subscription including conversational coaching, allow customers to begin their online services at any point during a registration window, which is up to six months from the date of purchase from the Company or an authorized reseller. Online service subscriptions that are not activated during this registration window are forfeited and revenue is recognized upon expiry. Some online licensing arrangements include a specified number of licenses that can be activated over a period of time, which typically ranges between six and 24 months. Revenue for these arrangements is recognized on a per license basis ratably over the term of the individual license subscription period, assuming all revenue recognition criteria have been met, which typically ranges between three and 12 months. Revenue for set-up fees related to online licensing arrangements is recognized ratably over the term of the online licensing arrangement, assuming all revenue recognition criteria have been met. Accounts receivable and deferred revenue are recorded at the time a customer enters into a binding subscription agreement.

 

Software products include sales to end user customers and resellers. In most cases, revenue from sales to resellers is not contingent upon resale of the software to the end user and is recorded in the same manner as all other product sales. Revenue from sales of packaged software products and audio practice products is recognized as the products are shipped and title passes and risks of loss have been transferred. For most product sales, these criteria are met at the time the product is shipped. For some sales to resellers and certain other sales, the Company defers revenue until the customer receives the product because Rosetta Stone legally retains a portion of the risk of loss on these sales during transit. A limited amount of packaged software products are sold to resellers on a consignment basis. Revenue is recognized for these consignment transactions once the end user sale has occurred, assuming the remaining revenue recognition criteria have been met. In accordance with ASC subtopic 985-605-50, Software: Revenue Recognition: Customer Payments and Incentives (“ASC 985-605-50”), price protection for changes in the manufacturer suggested retail value granted to resellers for the inventory that they have on hand at the date the price protection is offered is recorded as a reduction to revenue. In accordance with ASC 985-605-50, cash sales incentives to resellers are accounted for as a reduction of revenue, unless a specific identified benefit is identified and the fair value is reasonably determinable.

 

The Company offers customers the ability to make payments for packaged software purchases in installments over a period of time, which typically ranges between three and five months. Given that these installment payment plans are for periods less than 12 months and a successful collection history has been established, revenue is recognized at the time of sale, assuming the remaining revenue recognition criteria have been met. Packaged software is provided to customers who purchase directly from the Company with a limited right of return. The Company also allows its retailers to return unsold products, subject to some limitations. In accordance with ASC subtopic 985-605-15, Software: Revenue Recognition: Products (“ASC 985-605-15”), product revenue is reduced for estimated returns, which are based on historical return rates.

 

In connection with packaged software product sales and online software subscriptions, technical support is provided to customers, including customers of resellers, via telephone support at no additional cost for up to six months from time of purchase. As the fee for technical support is included in the initial licensing fee, the technical support and services are generally provided within one year, the estimated cost of providing such support is deemed insignificant and no unspecified upgrades/enhancements are offered, technical support revenues are recognized together with the software product and license revenue. Costs associated with the technical support are accrued at the time of sale.

 

Sales commissions from non-cancellable SaaS contracts are deferred and amortized in proportion to the revenue recognized from the related contract.

 

On April 1, 2013, the Company completed its acquisition of Livemocha, Inc. (“Livemocha”).  Online subscription revenue from Livemocha is recognized ratably over the term of the subscription and is included in the Company’s results from operations after the acquisition date.

 

On August 1, 2013, the Company completed its acquisition of Lexia.  The Lexia product offering includes term licenses with software hosting arrangements and subscriptions.  License and hosting revenues are recognized over the term of the arrangement.  Subscription fees are recognized on a straight line basis over the term of the subscription. As part of the Lexia acquisition, the Company acquired $1.2 million of deferred revenue. The deferred revenue will be recognized as revenue, on a contract by contract basis over the remaining term of the arrangements, which expire at various dates through 2022.  The Company is the primary obligor to its end-user customers and therefore acts as principal in customer sales transactions, with its resellers acting as agents.  Revenue is recognized on a gross basis accordingly, with related reseller commissions charged to sales and marketing expense.

 

Income Taxes

 

The Company accounts for income taxes in accordance with ASC topic 740, Income Taxes (“ASC 740”), which provides for an asset and liability approach to accounting for income taxes. Deferred tax assets and liabilities represent the future tax consequences of

 

14



Table of Contents

 

the differences between the financial statement carrying amounts of assets and liabilities versus the respective tax bases of such assets and liabilities. Under this method, deferred tax assets are recognized for deductible temporary differences, and operating loss and tax credit carryforwards. Deferred liabilities are recognized for taxable temporary differences. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. The impact of tax rate changes on deferred tax assets and liabilities is recognized in the year that the change is enacted.

 

Deferred Tax Valuation Allowance

 

The Company has recorded a valuation allowance offsetting certain of its deferred tax assets as of September 30, 2013. When measuring the need for a valuation allowance on a jurisdiction by jurisdiction basis, the Company assesses both positive and negative evidence regarding whether these deferred tax assets are realizable. In determining deferred tax assets and valuation allowances, the Company is required to make judgments and estimates related to projections of profitability, the timing and extent of the utilization of temporary differences, net operating loss carryforwards, tax credits, applicable tax rates, transfer pricing methodologies and tax planning strategies. The valuation allowance is reviewed quarterly and is maintained until sufficient positive evidence exists to support a reversal. Because evidence such as the Company’s operating results during the most recent three-year period is afforded more weight than forecasted results for future periods, the Company’s cumulative loss in certain jurisdictions represents significant negative evidence in the determination of whether deferred tax assets are more likely than not to be utilized in certain jurisdictions. This determination resulted in the need for a valuation allowance on the deferred tax assets of certain jurisdictions. The Company will release this valuation allowance when it is determined that it is more likely than not that its deferred tax assets will be realized. Any future release of valuation allowance may be recorded as a tax benefit increasing net income.

 

Fair Value of Financial Instruments

 

The Company values its assets and liabilities using the methods of fair value as described in ASC topic 820, Fair Value Measurements and Disclosures (“ASC 820”). ASC 820 establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. The three levels of fair value in the hierarchy are described below:

 

Level 1: Quoted prices for identical instruments in active markets.

 

Level 2: Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model-derived valuations whose inputs are observable or whose significant value drivers are observable.

 

Level 3: Significant inputs to the valuation model are unobservable.

 

The carrying amounts reported in the consolidated balance sheets for cash and cash equivalents, restricted cash, accounts receivable, accounts payable and other accrued expenses approximate fair value due to relatively short periods to maturity.

 

On November 1, 2009, the Company acquired certain assets from SGLC International Co. Ltd. (“SGLC”), a software reseller headquartered in Seoul, South Korea. As the assets acquired constituted a business, this transaction was accounted for under ASC topic 805, Business Combinations (“ASC 805”). The purchase price consisted of an initial cash payment of $100,000, followed by three annual cash installment payments if the acquired company’s revenues exceed certain targeted levels each of these years. The amount was calculated as the lesser of a percentage of the revenue generated or a fixed amount for each year, based on the terms of the agreement.

 

Based on these terms, the minimum additional cash payment would have been zero if none of the minimum revenue targets were met, and the maximum additional payment would have been $1.1 million, which amount was recorded as contingent consideration at its fair value of $850,000, resulting in a total purchase price of $950,000 including the initial cash payment of $100,000 above. Together with the initial cash payment and the first two contingent payments made, additional payments of zero and $300,000 were made in accordance with the terms of the purchase in 2013 and 2012, respectively.

 

See table below for a summary of the opening balances to the closing balances of the contingent purchase consideration (in thousands):

 

 

 

As of September 30,

 

 

 

2013

 

2012

 

Contingent purchase price accrual, beginning of period

 

$

 

$

300

 

Minimum revenue target met, increase in contingent liability charged to expense in the period

 

 

 

Payment of contingent purchase liability

 

 

 

Contingent purchase price accrual, end of period

 

$

 

$

300

 

 

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See table below for a summary of the Company’s financial instruments accounted for at fair value on a recurring basis, which consist only of short-term investments that are marked to fair value at each balance sheet date, as well as the fair value of the accrual for the contingent purchase price of the acquisition of SGLC in 2009 (in thousands):

 

 

 

Fair Value as of September 30, 2013 using:

 

Fair Value as of September 30, 2012 using:

 

 

 

 

 

Quoted Prices

 

 

 

 

 

 

 

Quoted Prices

 

 

 

 

 

 

 

 

 

in Active

 

 

 

 

 

 

 

in Active

 

 

 

 

 

 

 

 

 

Markets for

 

 

 

Significant

 

 

 

Markets for

 

 

 

Significant

 

 

 

 

 

Identical

 

Significant Other

 

Unobservable

 

 

 

Identical

 

Significant Other

 

Unobservable

 

 

 

September 30,

 

Assets

 

Observable Inputs

 

Inputs

 

September 30,

 

Assets

 

Observable Inputs

 

Inputs

 

 

 

2013

 

(Level 1)

 

(Level 2)

 

(Level 3)

 

2012

 

(Level 1)

 

(Level 2)

 

(Level 3)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Assets:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Short-term investments

 

$

 

$

 

$

 

$

 

$

 

$

 

$

 

$

 

Total

 

$

 

$

 

$

 

$

 

$

 

$

 

$

 

$

 

Liabilities:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contingent purchase price accrual

 

$

 

$

 

$

 

$

 

$

300

 

$

 

$

 

$

300

 

Total

 

$

 

$

 

$

 

$

 

$

300

 

$

 

$

 

$

300

 

 

There were no changes in the valuation techniques or inputs used as the basis to calculate the contingent purchase price accrual.

 

Business Combinations

 

The Company recognizes all of the assets acquired, liabilities assumed and contractual contingencies from the acquired company as well as contingent consideration at fair value on the acquisition date. The excess of the total purchase price over the fair value of the assets and liabilities acquired is recognized as goodwill. Acquisition-related costs are recognized separately from the acquisition and expensed as incurred. Generally, restructuring costs incurred in periods subsequent to the acquisition date are expensed when incurred. Subsequent changes to the purchase price (i.e., working capital adjustments) or other fair value adjustments determined during the measurement period are recorded as adjustments to goodwill.

 

Stock-Based Compensation

 

The Company accounts for its stock-based compensation in accordance with ASC topic 718, Compensation—Stock Compensation (“ASC 718”). Under ASC 718, all stock-based awards, including employee stock option grants, are recorded at fair value as of the grant date and recognized as expense in the consolidated statement of operations on a straight-line basis over the requisite service period, which is the vesting period.

 

The fair value of each option grant is estimated on the date of grant using the Black-Scholes option pricing model. For the nine months ended September 30, 2013 and 2012, the fair value of options granted was calculated using the following assumptions:

 

 

 

Nine Months Ended

 

 

 

September 30,

 

 

 

2013

 

2012

 

 

 

 

 

 

 

Expected stock price volatility

 

64.4% - 68.0%

 

65.0% - 66.1%

 

Expected term of options

 

6 years

 

6 years

 

Expected dividend yield

 

 

 

Risk-free interest rate

 

0.75% - 1.65%

 

0.60% - 0.88%

 

 

Since the Company’s stock has been publicly quoted since April 2009 and the Company has a limited history of stock option activity, the Company reviewed a group of comparable industry-related companies to estimate its expected volatility over the most recent period commensurate with the estimated expected term of the awards. In addition to analyzing data from the peer group, the Company also considered the contractual option term and vesting period when determining the expected option life and forfeiture rate. For the risk-free interest rate, the Company uses a U.S. Treasury Bond rate consistent with the estimated expected term of the option

 

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award.

 

The Company’s restricted stock and restricted stock unit grants are accounted for as equity awards. The grant date fair value is based on the market price of the Company’s common stock at the date of grant.

 

The following table presents stock-based compensation expense included in the related financial statement line items (dollars in thousands):

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

 

 

 

 

 

 

 

 

 

 

Cost of revenue

 

$

86

 

$

64

 

$

108

 

$

225

 

Sales and marketing

 

669

 

320

 

1,067

 

753

 

Research & development

 

348

 

338

 

971

 

1,243

 

General and administrative

 

1,422

 

1,755

 

4,083

 

3,987

 

Total

 

$

2,525

 

$

2,477

 

$

6,229

 

$

6,208

 

 

Foreign Currency Translation and Transactions

 

The functional currency of each of the Company’s foreign subsidiaries is their local currency. Accordingly, assets and liabilities of the foreign subsidiaries are translated into U.S. dollars at exchange rates in effect on the balance sheet date. Income and expense items are translated at average rates for the period. Translation adjustments are recorded as a component of accumulated other comprehensive income in stockholders’ equity.

 

Cash flows of consolidated foreign subsidiaries are translated to U.S. dollars using average exchange rates for the period. The Company reports the effect of exchange rate changes on cash balances held in foreign currencies as a separate item in the reconciliation of the changes in cash and cash equivalents during the period. The following table presents the effect of exchange rate changes and the net unrealized gains and losses from the available-for-sale securities on total comprehensive income (loss) (dollars in thousands):

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

 

 

 

 

(As Adjusted)*

 

 

 

(As Adjusted)*

 

 

 

 

 

 

 

 

 

 

 

Net Loss

 

$

(4,169

)

$

(32,063

)

$

(12,286

)

$

(38,620

)

Foreign currency translation gain (loss)

 

373

 

230

 

12

 

205

 

Unrealized gain on available-for-sale securities

 

 

5

 

 

23

 

Total comprehensive loss

 

$

(3,796

)

$

(31,828

)

$

(12,274

)

$

(38,392

)

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions (See Note 2).

 

Advertising Costs

 

Costs for advertising are expensed as incurred. Advertising expense for the three and nine months ended September 30, 2013 was $15.9 million and $43.4 million, respectively, and for the three and nine months ended September 30, 2012 was $16.9 million and $47.6 million, respectively.

 

Recently Issued Accounting Standards

 

In July 2012, the Financial Accounting Standards Board (“FASB”) issued new guidance on the impairment testing of indefinite-lived intangible assets (Accounting Standards Update (“ASU”) 2012-02, Intangibles—Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment), effective for calendar years beginning after September 15, 2012. Early adoption is permitted. The objective of this standard update is to simplify how an entity tests indefinite-lived intangible assets for impairment. The amendments in this standard will allow an entity to first assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test. Only if an entity determines, based on qualitative assessment, that it is more likely than not that the

 

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indefinite-lived intangible asset is impaired will it be required to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test. The Company adopted this guidance beginning in fiscal year 2013, and the adoption of such guidance did not have a material impact on the Company’s reported results of operations or financial position.

 

In February 2013, the FASB issued ASU No. 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (“ASU 2013-02”), which requires disclosure of significant amounts reclassified out of accumulated other comprehensive income by component and their corresponding effect on the respective line items of net income. The Company adopted this guidance beginning in fiscal year 2013, and the adoption of such guidance did not have a material impact on the Company’s reported results of operations or financial position.

 

In July 2013, the FASB issued ASU No. 2013-11, Income Taxes (Topic 740): Presentation of Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists (“ASU 2013-11”), which requires that an unrecognized tax benefit be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, except for a situation in which some or all of such net operating loss carryforward, a similar loss, or a tax credit carryforward is not available at the reporting date under the tax law of the applicable tax jurisdiction to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use, the deferred tax asset for such purpose, the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. ASU 2013-11 is effective for the Company beginning January 1, 2014. The Company believes the adoption of ASU 2013-11 will not have a material impact on the Company’s reported results of operations or financial position.

 

3. BUSINESS COMBINATIONS

 

Livemocha, Inc.

 

On April 1, 2013, the Company completed its acquisition of Livemocha (the “Livemocha Merger”). Livemocha is one of the world’s largest online language-learning communities with over 16 million registered members. The acquisition of Livemocha’s technology platform will accelerate the Company’s transition to cloud-based learning solutions and reinforces its leadership position in the competitive language-learning industry. The aggregate amount of consideration paid by the Company was $8.4 million in cash.

 

The acquisition of Livemocha resulted in goodwill of approximately $4.9 million, none of which is deductible for tax purposes. This amount represents the residual amount of the total purchase price after allocation to the assets acquired and liabilities assumed.

 

All expenditures incurred in connection with the Livemocha Merger were expensed and are included in operating expenses. Transaction costs incurred in connection with the Merger were $0.4 million during the nine months ended September 30, 2013. The results of operations for Livemocha have been included in the consolidated results of operations for the period April 1, 2013 through September 30, 2013.

 

The Company has preliminarily allocated the purchase price based on current estimates of the fair values of assets acquired and liabilities assumed in connection with the Livemocha acquisition. The table below summarizes the preliminary estimates of fair value of the Livemocha assets acquired, liabilities assumed and related deferred income taxes as of the acquisition date. Any changes to the initial estimates of the fair value of the assets and liabilities will be recorded as adjustments to those assets and liabilities and residual amounts will be allocated to goodwill. The Company expects to finalize the purchase accounting for the acquisition of Livemocha, including determining the final valuations for assets and liabilities, by the time it files its Annual Report on Form 10-K for the year ending December 31, 2013.

 

The preliminary purchase price is allocated as follows (in thousands):

 

Cash

 

$

191

 

Accounts receivable

 

267

 

Other current assets

 

92

 

Fixed assets

 

35

 

Accounts payable and accrued expenses

 

(901

)

Deferred revenue

 

(794

)

Net deferred tax liability

 

(1,161

)

Net tangible assets acquired

 

(2,271

)

Goodwill

 

5,142

 

Amortizable intangible assets

 

5,500

 

Preliminary purchase price

 

$

8,371

 

 

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Table of Contents

 

The acquired amortizable intangible assets and the related estimated useful lives consist of the following (in thousands):

 

 

 

Preliminary
Estimated Useful
Lives

 

Preliminary
Estimated Value
April 1, 2013

 

Online community

 

3 years

 

$

1,800

 

Enterprise relationships

 

5 years

 

100

 

Technology platform

 

5 years

 

3,400

 

Tradename

 

2 years

 

200

 

Total assets

 

 

 

$

5,500

 

 

In connection with the Livemocha Merger, the Company recorded deferred tax liabilities related to definite-lived intangible assets that were acquired.  As a result of this deferred tax liability balance, the Company reduced its deferred tax asset valuation allowance by $1.2 million. Such reduction was recognized as an income tax benefit in the consolidated statements of operations for the nine months ended September 30, 2013.

 

Lexia Learning Systems, Inc.

 

On August 1, 2013, the Company completed its acquisition of Lexia (the “Lexia Merger”). Lexia is one of the most trusted and established companies in the reading technology market. The transaction marks the Company’s first extension beyond language learning and takes the Company deeper into the EdTech industry.  The aggregate amount of consideration paid by the Company was $21.1 million in cash, net of working capital and deferred revenue adjustments, including a holdback of $3.4 million with 50% of such holdback to be paid within 30 days of the Company filing its Form 10-K for the year ended December 31, 2013 and 50% of such holdback to be paid on the 18 month anniversary of the acquisition.

 

The acquisition of Lexia resulted in goodwill of approximately $9.9 million, none of which is deductible for tax purposes. This amount represents the residual amount of the total purchase price after allocation to the assets acquired and liabilities assumed.

 

All expenditures incurred in connection with the Lexia Merger were expensed and are included in operating expenses. Transaction costs incurred in connection with the Lexia Merger were $0.1 million during the three and nine months ended September 30, 2013. The results of operations for Lexia have been included in the consolidated results of operations for the period August 1, 2013 through September 30, 2013.

 

The Company has preliminarily allocated the purchase price based on current estimates of the fair values of assets acquired and liabilities assumed in connection with the Lexia acquisition. The table below summarizes the preliminary estimates of fair value of the Lexia assets acquired, liabilities assumed and related deferred income taxes as of the acquisition date. Any changes to the initial estimates of the fair value of the assets and liabilities will be recorded as adjustments to those assets and liabilities and residual amounts will be allocated to goodwill. The Company expects to finalize the purchase accounting for the acquisition of Lexia, including determining the final valuations for assets and liabilities, within one year of the acquisition date.

 

The preliminary purchase price is allocated as follows (in thousands):

 

Cash

 

$

263

 

Accounts receivable

 

2,404

 

Other current assets

 

105

 

Fixed assets

 

255

 

Accounts payable and accrued expenses

 

(899

)

Deferred revenue

 

(1,223

)

Net deferred tax liability

 

(4,210

)

Net tangible assets acquired

 

(3,305

)

Goodwill

 

9,938

 

Amortizable intangible assets

 

14,500

 

Preliminary purchase price

 

$

21,133

 

 

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The acquired amortizable intangible assets and the related estimated useful lives consist of the following (in thousands):

 

 

 

Preliminary
Estimated Useful
Lives

 

Preliminary
Estimated Value
August 1, 2013

 

Enterprise relationships

 

10 years

 

9,400

 

Technology platform

 

7 years

 

4,100

 

Tradename

 

5 years

 

1,000

 

Total assets

 

 

 

$

14,500

 

 

In connection with the Lexia Merger, the Company recorded deferred tax liabilities related to definite-lived intangible assets that were acquired.  As a result of this deferred tax liability balance, the Company reduced its deferred tax asset valuation allowance by $4.2 million. Such reduction was recognized as an income tax benefit in the consolidated statements of operations for the three and nine months ended September 30, 2013.

 

Pro Forma Adjusted Summary

 

The results of Livemocha and Lexia’s operations have been included in the consolidated financial statements subsequent to the acquisition date.

 

The following schedule presents unaudited consolidated pro forma results of operations data as if the Livemocha and Lexia Mergers (“the Mergers”) had occurred on January 1, 2012. This information does not purport to be indicative of the actual results that would have occurred if the Mergers had actually been completed on the date indicated, nor is it necessarily indicative of the future operating results or the financial position of the combined company (in thousands, except per share amounts):

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

Revenue

 

$

61,193

 

$

65,261

 

$

189,146

 

$

197,269

 

Net income (loss)

 

$

(4,756

)

$

(36,853

)

$

(21,505

)

$

(52,317

)

Basic loss per share

 

$

(0.22

)

$

(1.75

)

$

(1.00

)

$

(2.49

)

Diluted loss per share

 

$

(0.22

)

$

(1.75

)

$

(1.00

)

$

(2.49

)

 

The operations of Livemocha have been integrated into the overall operations of the Company. The results of Livemocha are reported within the results of the Company’s operating segments and are not recorded on a stand-alone basis. Therefore it is impracticable to report revenue and earnings from Livemocha for the period ended September 30, 2013. The Company recorded revenue of $0.3 million and a net loss of $1.8 million from Lexia for the three and nine months ended September 30, 2013.

 

4. NET LOSS PER SHARE

 

Net loss per share is computed under the provisions of ASC topic 260 - Earnings Per Share. Basic loss per share is computed using net loss and the weighted average number of shares of common stock outstanding. Diluted earnings per share reflect the weighted average number of shares of common stock outstanding plus any potentially dilutive shares outstanding during the period. Potentially dilutive shares consist of shares issuable upon the exercise of stock options, restricted stock awards, restricted stock units and conversion of shares of preferred stock. Common stock equivalent shares are excluded from the diluted computation if their effect is anti-dilutive.

 

The following table sets forth the computation of basic and diluted net loss per common share:

 

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Table of Contents

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

 

 

(dollars in thousands, except per share amounts)

 

(dollars in thousands, except per share amounts)

 

 

 

 

 

(As Adjusted)*

 

 

 

(As Adjusted)*

 

Numerator:

 

 

 

 

 

 

 

 

 

Net Loss

 

$

(4,169

)

$

(32,063

)

$

(12,286

)

$

(38,620

)

Denominator:

 

 

 

 

 

 

 

 

 

Weighted average number of common shares:

 

 

 

 

 

 

 

 

 

Basic

 

21,827

 

21,073

 

21,587

 

21,004

 

Diluted

 

21,827

 

21,073

 

21,587

 

21,004

 

Loss per common share:

 

 

 

 

 

 

 

 

 

Basic

 

$

(0.19

)

$

(1.52

)

$

(0.57

)

$

(1.84

)

Diluted

 

$

(0.19

)

$

(1.52

)

$

(0.57

)

$

(1.84

)

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commission (See Note 2).

 

For the three and nine months ended September 30, 2013 and 2012, no common stock equivalent shares were included in the calculation of the Company’s diluted net income per share.

 

For the three months ended September 30, 2013, outstanding stock options, restricted stock units and restricted stock of 227,000, 91,000  and 246,000 respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.  For the three months ended September 30, 2012, outstanding stock options, restricted stock units and restricted stock of 357,000, 79,000 and 206,000, respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.  For the nine months ended September 30, 2013, outstanding stock options, restricted stock units and restricted stock of 317,000, 91,000 and 245,000, respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.  For the nine months ended September 30, 2012, outstanding stock options, restricted stock units and restricted stock of 338,000, 60,000 and 167,000, respectively, were not included in the diluted net loss per share calculation, as they were anti-dilutive.

 

5. INVENTORY

 

Inventory consisted of the following (dollars in thousands):

 

 

 

September 30,

 

December 31,

 

 

 

2013

 

2012

 

Raw materials

 

$

4,537

 

$

3,570

 

Finished goods

 

2,501

 

3,011

 

Total inventory

 

$

7,038

 

$

6,581

 

 

6. GOODWILL

 

The value of goodwill is primarily derived from the acquisition of Rosetta Stone Ltd. (formerly known as Fairfield & Sons, Ltd.) in January 2006, the acquisition of certain assets of SGLC in November 2009, the acquisition of Livemocha in April 2013 and the acquisition of Lexia in August 2013. The Company tests goodwill for impairment annually on June 30 of each year at the reporting unit level using a fair value approach, in accordance with the provisions of ASC topic 350, Intangibles—Goodwill and Other (“ASC 350”) or more frequently, if impairment indicators arise. The Company’s annual testing resulted in no impairment of goodwill since the dates of acquisition. Beginning in the fourth quarter of 2012, the Company began reporting its results in three reportable segments, which also consisted of three reporting units for goodwill impairment purposes—North America Consumer, Rest of World (“ROW”) Consumer, and Global Enterprise and Education (previously referred to as Institutional).

 

The goodwill recorded from the Livemocha acquisition was allocated to the reportable segments that reflect the results of the legacy Livemocha operations. The goodwill recorded from the Lexia acquisition was allocated to the Global Enterprise and Education reportable segment. The following table represents the balance and changes in goodwill by reportable segment, for the nine months ended September 30, 2013 (in thousands):

 

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Table of Contents

 

 

 

 

 

 

 

Global

 

 

 

 

 

North America

 

Rest of World

 

Enterprise &

 

 

 

 

 

Consumer

 

Consumer

 

Education

 

Total

 

 

 

 

 

 

 

 

 

 

 

Balance as of December 31, 2012

 

$

13,499

 

$

2,199

 

$

19,198

 

$

34,896

 

Acquisition of Livemocha

 

4,422

 

 

720

 

5,142

 

Acquisition of Lexia

 

 

 

9,938

 

9,938

 

Effect of change in foreign currency rate

 

 

 

(4

)

(4

)

Balance as of September 30, 2013

 

$

17,921

 

$

2,199

 

$

29,852

 

$

49,972

 

 

7. INTANGIBLE ASSETS

 

Intangible assets consisted of the following items as of the dates indicated (in thousands):

 

 

 

September 30, 2013

 

December 31, 2012

 

 

 

Gross

 

 

 

Net

 

Gross

 

 

 

Net

 

 

 

Carrying

 

Accumulated

 

Carrying

 

Carrying

 

Accumulated

 

Carrying

 

 

 

Amount

 

Amortization

 

Amount

 

Amount

 

Amortization

 

Amount

 

Trade name/ trademark

 

$

11,807

 

$

(83

)

$

11,724

 

$

10,607

 

$

 

$

10,607

 

Core technology

 

9,953

 

(2,891

)

7,062

 

2,453

 

(2,453

)

 

Customer relationships

 

22,151

 

(11,324

)

10,827

 

10,850

 

(10,850

)

 

Website

 

12

 

(12

)

 

12

 

(12

)

 

Patents

 

300

 

(112

)

188

 

300

 

(82

)

218

 

Total

 

$

44,223

 

$

(14,422

)

$

29,801

 

$

24,222

 

$

(13,397

)

$

10,825

 

 

The intangible assets recorded as a result of the Livemocha acquisition are included in the September 30, 2013 balances. The acquired amortizable intangible assets and the related estimated useful lives consist of the following (in thousands):

 

 

 

Preliminary
Estimated Useful
Lives

 

Preliminary
Estimated Value
April 1, 2013

 

Online community

 

3 years

 

$

1,800

 

Customer relationships

 

5 years

 

100

 

Technology platform

 

5 years

 

3,400

 

Tradename

 

2 years

 

200

 

Total assets

 

 

 

$

5,500

 

 

The intangible assets recorded as a result of the Lexia acquisition are included in the September 30, 2013 balances. The acquired amortizable intangible assets and the related estimated useful lives consist of the following (in thousands):

 

 

 

Preliminary
Estimated Useful
Lives

 

Preliminary
Estimated Value
August 1, 2013

 

Customer relationships

 

10 years

 

$

9,400

 

Technology platform

 

7 years

 

4,100

 

Tradename

 

5 years

 

1,000

 

Total assets

 

 

 

$

14,500

 

 

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Amortization of intangible assets for the three months ended September 30, 2013 and 2012 totaled $652,000 and $10,000, respectively. For the three months ended September 30, 2013 and 2012, $180,000 and $10,000 was included in research and development expense $374,000 and zero was included in sales and marketing expense and $98,000 and zero were included in cost of service. The increase in amortization expense is due to the amortization of the intangible assets recorded as a result of the Livemocha and Lexia acquisitions.

 

Amortization of intangible assets for the nine months ended September 30, 2013 and 2012 totaled $1,025,000 and $30,000, respectively. For the nine months ended September 30, 2013 and 2012, $370,000 and $30,000 was included in research and development expense, $557,000 and zero was included in sales and marketing expense and $98,000 and zero were included in cost of service. The increase in amortization expense is due to the amortization of the intangible assets recorded as a result of the Livemocha and Lexia acquisitions.

 

The following table summarizes the estimated future amortization expense related to intangible assets for the remaining nine months of 2013 and years thereafter (in thousands):

 

2013—remaining

 

$

795

 

2014

 

3,171

 

2015

 

3,087

 

2016

 

2,605

 

2017

 

2,453

 

Thereafter

 

7,083

 

Total

 

$

19,194

 

 

In accordance with ASC 350, the Company reviews its indefinite lived intangible assets annually as of December 31.  There were no impairment charges for the nine months ended September 30, 2013 or September 30, 2012.

 

8. OTHER CURRENT LIABILITIES

 

The following table summarizes other current liabilities (in thousands):

 

 

 

September 30,

 

December 31,

 

 

 

2013

 

2012

 

Marketing expenses

 

$

11,052

 

$

16,922

 

Professional and consulting fees

 

3,487

 

3,282

 

Sales return reserve

 

4,090

 

5,883

 

Sales, withholding, and property taxes payable

 

3,032

 

3,451

 

Other

 

8,821

 

6,849

 

 

 

$

30,482

 

$

36,387

 

 

9. INCOME TAXES

 

In accordance with ASC topic 740, Income Taxes (“ASC 740”), and ASC subtopic 740-270, Income Taxes: Interim Reporting, the income tax provision for the nine months ended September 30, 2013 is based on the estimated annual effective tax rate for fiscal year 2013. The estimated effective tax rate may be subject to adjustment in subsequent quarterly periods as the estimates of pretax income for the year, along with other items that may affect the rate, may change and may create a different relationship between domestic and foreign income and loss.

 

The Company accounts for uncertainty in income taxes under ASC subtopic 740-10-25, Income Taxes: Overall: Background (“ASC 740-10-25”).  ASC 740-10-25 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. ASC 740-10-25 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure, and transition.

 

As of September 30, 2013, the Company is under audit in the United States for the 2009, 2010 and 2011 tax years. While the ultimate results cannot be predicted with certainty, the Company believes that the resulting adjustments, if any, will not have a material adverse effect on its consolidated financial condition or results of operations.

 

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As of September 30, 2013 and December 31, 2012, the Company had $155,000 and $143,000, respectively, of unrecognized tax benefits, which if recognized, would decrease its effective tax rate.  These liabilities for unrecognized tax benefits are included in “Other Long Term Liabilities.”  Interest and penalties related to uncertain tax positions are recorded as part of the income tax provision and are approximately $15,000 as of September 30, 2013.

 

Valuation Allowance Recorded for Deferred Tax Assets

 

The Company evaluates the recoverability of its deferred tax assets at each reporting period for each tax jurisdiction and establishes a valuation allowance, if necessary, to reduce the deferred tax asset to an amount that is more likely than not to be recovered. As of September 30, 2013, the analysis of the need for a valuation allowance on U.S. deferred tax assets considered that the U.S. entity has incurred a three-year cumulative loss. As previously disclosed, if the Company does not have sufficient objective positive evidence to overcome a three-year cumulative loss, a valuation allowance may be necessary.  In evaluating whether to record a valuation allowance, the guidance in ASC 740 deems that the existence of cumulative losses in recent years is a significant piece of objectively verifiable negative evidence that is difficult to overcome.  An enterprise that has cumulative losses is generally prohibited from using an estimate of future earnings to support a conclusion that realization of an existing deferred tax asset is more likely than not.

 

Consideration has been given to the following positive and negative evidence:

 

·                   Three-year cumulative evaluation period ending September 30, 2013 results in a cumulative U.S. pre-tax loss;

 

·                   from 2006, when the U.S. entity began filing as a C-corporation for income tax purposes, through 2010, the U.S. entity generated taxable income each year;

 

·                   the Company has a history of utilizing all operating tax loss carryforwards and has not had any tax loss carryforwards or credits expire unused;

 

·                   lengthy loss carryforward periods of 20 years for U.S. federal and most state jurisdictions apply; and

 

·                   through September 30, 2013, there are no U.S. federal jurisdiction net operating loss carryforwards other than acquired net operating loss carryforwards subject to limitation pursuant to IRC Section 382.

 

During the second quarter of 2012, the Company established a full valuation allowance to reduce the deferred tax assets of the Korea subsidiary resulting in a non-cash charge of $0.4 million. During the third quarter of 2012, the Company established a full valuation allowance to reduce the deferred tax assets of its operations in Brazil, Japan, and the U.S. resulting in a non-cash charge of $0.4 million, $2.1 million, and $23.1 million, respectively. Additionally, no tax benefits were provided on 2012 losses incurred in foreign jurisdictions where the Company has determined a valuation allowance is required. As of September 30, 2013, a full valuation allowance was provided for the U.S., Korea, Japan, and Brazil where the Company has determined the deferred tax assets will more likely than not be realized.

 

Evaluation of the remaining jurisdictions as of September 30, 2013 resulted in the determination that no additional valuation allowances were necessary at this time.  However, the Company will continue to assess the need for a valuation allowance against its deferred tax assets in the future and the valuation will be adjusted accordingly, which could materially affect the Company’s financial position and results of operations.

 

As of September 30, 2013, and December 31, 2012, the Company’s U.S. deferred tax liability was $9.3 million and $8.4 million, respectively, related to its goodwill and indefinite lived intangibles.  As of September 30, 2013 and December 31, 2012, the Company’s foreign net deferred tax asset was $0.3 million and $0.2 million, respectively.

 

On April 1, 2013 and August 1, 2013, the Company acquired all of the outstanding shares of Livemocha and Lexia, respectively. For tax purposes, the acquisitions will be treated as a non-taxable stock purchase and all of the acquired assets and assumed liabilities will retain their historical carryover tax bases. Therefore, the Company recognized deferred taxes related to all book/tax basis differences in the acquired assets and liabilities.

 

In connection with the Livemocha purchase accounting, the Company recognized net deferred tax liabilities of $1.2 million associated with the book/tax differences on acquired intangible assets and deferred revenue, offset by deferred tax assets associated with acquired net operating loss carryforwards. The effect of this on the tax provision for the Company resulted in a release of its valuation allowance equal to the amount of the net deferred tax liability recognized at the time of the Livemocha Merger. Thus, a tax benefit of $1.2 million was recorded during the three months ended June 30, 2013.

 

In connection with the Lexia purchase accounting, the Company recognized net deferred tax liabilities of $4.2 million associated with the book/tax differences on acquired intangible assets and deferred revenue, offset by deferred tax assets associated

 

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with acquired net operating loss carryforwards. The effect of this on the tax provision for the Company resulted in a release of its valuation allowance equal to the amount of the net deferred tax liability recognized at the time of the Lexia Merger. Thus, a tax benefit of $4.2 million was recorded during the three months ended September 30, 2013.

 

These tax benefits were offset by foreign withholding taxes and income tax expense related to current year profits of operations in Canada, Germany and the U.K., resulting in a total tax benefit of $3.6 million for the three months ended September 30, 2013.

 

For the nine months ended September 30, 2013, the Company’s recorded income tax benefit of $3.1 million resulting in a partial valuation allowance release of $5.4 million related to the net deferred tax liabilities acquired with the Livemocha and Lexia acquisitions, offset by income related to current year profits of operations in Canada, Germany, and the U.K., foreign withholding taxes, the tax impact related to amortization of indefinite lived intangibles, and an inability to recognize tax benefits associated with current year losses associated with operations in Brazil, Korea, Japan, and the U.S.

 

10. STOCK PLANS

 

2006 Stock Incentive Plan

 

On January 4, 2006, the Company established the Rosetta Stone Inc. 2006 Stock Incentive Plan (the “2006 Plan”) under which the Company’s Board of Directors, at its discretion, could grant stock options to employees and certain directors of the Company and affiliated entities. The 2006 Plan initially authorized the grant of stock options for up to 1,942,200 shares of common stock. On May 28, 2008, the Board of Directors authorized the grant of additional stock options for up to 195,000 shares of common stock under the plan, resulting in total stock options available for grant under the 2006 Plan of 2,137,200 as of December 31, 2008. The stock options granted under the 2006 Plan generally expire at the earlier of a specified period after termination of service or the date specified by the Board or its designated committee at the date of grant, but not more than ten years from such grant date. Stock issued as a result of exercises of stock options will be issued from the Company’s authorized available stock.

 

2009 Omnibus Incentive Plan

 

On February 27, 2009, the Company’s Board of Directors approved a new Stock Incentive and Award Plan (the “2009 Plan”) that provides for the ability of the Company to grant up to 2,437,744 new stock incentive awards or options including Incentive and Nonqualified Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Units, Performance Shares, Performance based Restricted Stock, Share Awards, Phantom Stock and Cash Incentive Awards. The stock incentive awards and options granted under the 2009 Plan generally expire at the earlier of a specified period after termination of service or the date specified by the Board or its designated committee at the date of grant, but not more than ten years from such grant date. On May 26, 2011, the Board of Directors authorized and the Company’s shareholders’ approved the allocation of an additional 1,000,000 shares of common stock to the 2009 Plan. On May 23, 2012, the Board of Directors authorized and the Company’s shareholders approved the allocation of 1,122,930 additional shares of common stock to the 2009 Plan.  On May 23, 2013, the Board of Directors authorized and the Company’s shareholders approved the allocation of 2,317,000 additional shares of common stock to the 2009 Plan.

 

Concurrent with the approval of the 2009 Plan, the 2006 Plan was terminated for purposes of future grants. At September 30, 2013 there were 3,358,715 shares available for future grant under the 2009 Plan.

 

In accordance with ASC topic 718, Compensation—Stock Compensation (“ASC 718”), the fair value of stock-based awards to employees is calculated as of the date of grant. Compensation expense is then recognized on a straight-line basis over the requisite service period of the award. The Company uses the Black-Scholes pricing model to value its stock options, which requires the use of estimates, including future stock price volatility, expected term and forfeitures. Stock-based compensation expense recognized is based on the estimated portion of the awards that are expected to vest. Estimated forfeiture rates were applied in the expense calculation.

 

Stock Options

 

The following table summarizes the Company’s stock option activity from January 1, 2013 to September 30, 2013:

 

 

 

 

 

Weighted

 

Weighted

 

 

 

 

 

 

 

Average

 

Average

 

Aggregate

 

 

 

Options

 

Exercise

 

Contractual

 

Intrinsic

 

 

 

Outstanding

 

Price

 

Life (years)

 

Value

 

 

 

 

 

 

 

 

 

 

 

Options Outstanding, January 1, 2013

 

2,470,347

 

$

12.57

 

$

6.98

 

$

6,760,327

 

Options granted

 

615,165

 

14.85

 

 

 

 

 

Options exercised

 

(542,916

)

5.89

 

 

 

 

 

Options cancelled

 

(576,954

)

17.71

 

 

 

 

 

Options Outstanding, September 30, 2013

 

1,965,642

 

13.62

 

7.84

 

7,444,527

 

Vested and expected to vest at September 30, 2013

 

1,739,438

 

13.63

 

7.72

 

6,913,440

 

Exercisable at September 30, 2013

 

727,186

 

13.73

 

6.23

 

3,220,718

 

 

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During the three-months ended June 30, 2013, the Company allowed a former executive to net exercise 213,564 vested stock options with an exercise price of $3.85.  In the net exercise, the Company repurchased 123,367 shares from the former employee based on the Company’s stock price on the exercise date of $15.09 for $1.0 million.

 

As of September 30, 2013, there was approximately $7.7 million of unrecognized stock-based compensation expense related to non-vested stock option awards that is expected to be recognized over a weighted average period of 2.69 years.

 

Stock options are granted at the discretion of the Board of Directors or the Compensation Committee (or its authorized member(s)) and expire ten years from the date of the grant. Options generally vest over a four-year period based upon required service conditions.  No options have performance or market conditions. The Company calculates the pool of additional paid-in capital associated with excess tax benefits using the “simplified method” in accordance with ASC 718.

 

Restricted Stock Awards

 

The following table summarizes the Company’s restricted stock award activity from January 1, 2013 to September 30, 2013:

 

 

 

 

 

Weighted

 

 

 

 

 

 

 

Average

 

Aggregate

 

 

 

Nonvested

 

Grant Date

 

Intrinsic

 

 

 

Outstanding

 

Fair Value

 

Value

 

 

 

 

 

 

 

 

 

Nonvested Awards, January 1, 2013

 

758,103

 

$

11.00

 

$

8,339,133

 

Awards granted

 

338,801

 

14.86

 

 

 

Awards vested

 

(236,526

)

10.02

 

 

 

Awards cancelled

 

(90,138

)

12.79

 

 

 

Nonvested Awards, September 30, 2013

 

770,240

 

12.79

 

$

9,851,370

 

 

As of September 30, 2013, future compensation cost related to the nonvested portion of the restricted stock awards not yet recognized in the consolidated statement of operations was $6.5 million and is expected to be recognized over a period of 2.48 years.

 

Restricted stock awards are granted at the discretion of the Board of Directors or Compensation Committee (or its authorized member(s)). Restricted stock awards generally vest over a four-year period based upon required service conditions.

 

Restricted Stock Units

 

During the nine months ended September 30, 2013, 24,779 restricted stock units were granted.  The aggregate grant date fair value of the awards was $0.4 million, which was recognized as expense on the grant date, as the awards were immediately vested.  The Company’s restricted stock unit grants are accounted for as equity awards.  The grant date fair value is based on the market price of the Company’s common stock at the grant date.

 

Long-Term Incentive Program

 

On February 21, 2013, the Company’s board of directors approved the 2013 Rosetta Stone Inc. Long Term Incentive Program (“2013 LTIP”), a new long-term incentive program. The 2013 LTIP will be administered under the Rosetta Stone Inc. 2009 Omnibus Incentive Plan (the “Plan”) and the shares awarded under the 2013 LTIP will be taken from the shares reserved under the Plan. The purpose of the 2013 LTIP is to: motivate senior management and other executives to achieve key financial and strategic business objectives of the Company; offer eligible executives of the Company a competitive total compensation package; reward executives in the success of the Company; provide ownership in the Company; and retain key talent. The 2013 LTIP is effective from January 1, 2013 until December 31, 2014.

 

Executives designated by the board of directors will be eligible to receive performance stock awards and cash upon the Company’s achievement of specified performance goals between January 1, 2013 and December 31, 2014. In order for the granting of any performance stock award or any cash payment to be made under the 2013 LTIP, the Company must meet the minimum threshold requirements for each performance goal for the 2014 fiscal year in addition to the cumulative performance goals for the two year period ended December 31, 2014. Each performance goal is mutually exclusive.  Each performance goal has a range of payout levels depending on the achievement of the goal ranging from zero to 200% of the incentive target.

 

The maximum number of shares to be issued as performance share awards is 883,262 and the maximum cash payout is $3.17 million, although executives hired after the approval of the 2013 LTIP may be allowed to participate at the discretion of the board of directors, which could raise the overall share awards and cash payouts. The minimum number of shares to be issued as performance stock awards is zero, and the minimum cash payout is zero. If performance stock awards are granted, the shares will be 100% vested as of the date of grant. There will be no subsequent holding period requirement.

 

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Before any payment of cash or granting of performance stock awards pursuant to an award granted under the 2013 LTIP can be made, the material terms of the performance goals must be disclosed to, and subsequently approved by, the stockholders, in accordance with Treasury Regulation Section 1.162-27(e)(4).

 

The Company’s stockholders approved the material terms of the performance goals on May 23, 2013, the grant date for the performance stock awards.  The amount of share-based compensation expense recognized related to the 2013 LTIP was $0.8 million for the nine months ended September 30, 2013.  $0.4 million of expense was recognized related to the cash-based portion of the 2013 LTIP for the nine months ended September 30, 2013.

 

11. STOCKHOLDERS’ EQUITY

 

At September 30, 2013, the Company’s Board of Directors had the authority to issue 200,000,000 shares of stock, of which 190,000,000 were designated as Common Stock, with a par value of $0.00005 per share, and 10,000,000 were designated as Preferred Stock, with a par value of $0.001 per share.  At September 30, 2013, the Company had shares of common stock issued and outstanding of 22,649,853.

 

On May 8, 2013, the Company filed a universal shelf registration statement which became effective on May 30, 2013. The registration statement permits certain holders of the Company’s stock to offer the shares of common stock held by them. On June 11, 2013 the selling shareholders, ABS Capital Partners IV Trust and Norwest Equity Partners VIII, LP, sold a combined total of 3,490,000 shares at an offering price of $16.00.  The shelf also provides the Company with the flexibility to offer an amount of equity or issue debt in the amount of $150.0 million. The Company issued and sold an additional 10,000 shares in the offering.

 

On August 22, 2013, the Company’s Board of Directors approved a share repurchase program under which the Company is authorized to repurchase up to $25 million of its outstanding common stock from time to time in the open market or in privately negotiated transactions depending on market conditions, other corporate considerations, and applicable legal requirements.  The Company expects to fund the repurchases through existing cash balances and cash generated from operations.  As of September 30, 2013, no shares have been repurchased under the share repurchase program.

 

12. COMMITMENTS AND CONTINGENCIES

 

Operating Leases

 

The Company leases copiers, parking spaces, buildings, a warehouse, and office space under operating lease and site license arrangements, some of which contain renewal options. Building, warehouse, and office space leases range from 12 to 89 months. Certain leases also contain lease renewal options.

 

The following table summarizes future minimum operating lease payments for the remaining nine months of 2013 and the years thereafter (in thousands):

 

Periods Ending December 31,

 

 

 

2013-remaining

 

$

1,716

 

2014

 

5,850

 

2015

 

4,791

 

2016

 

4,429

 

2017

 

4,136

 

Thereafter

 

3,923

 

 

 

$

24,845

 

 

Rent expense was $1.7 million and $2.2 million for the three months ended September 30, 2013 and 2012, respectively.  Rent expense was $5.3 million and $7.3 million for the nine months ended September 30, 2013 and 2012, respectively. On April 4, 2013, the Company announced its decision to exit all remaining U.S. kiosk locations; which was completed prior to June 30, 2013. The Company recognized lease termination penalties of $0.8 million during the three months ended June 30, 2013. The Company continues to operate a limited number of international kiosk locations.

 

The Company accounts for its leases under the provisions of ASC topic 840, Accounting for Leases (“ASC 840”), and subsequent amendments, which require that leases be evaluated and classified as operating leases or capital leases for financial reporting purposes. Certain operating leases contain rent escalation clauses; the rent expense of such leases is recorded on a straight-

 

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line basis over the initial term of the lease with the difference between the rent paid and the straight-line rent recorded as either a deferred rent asset or liability depending on the calculation. Lease incentives received from landlords are recorded as deferred rent liabilities and are amortized on a straight-line basis over the lease term as a reduction to rent expense. The deferred rent liability was $0.5 million at September 30, 2013. The deferred rent asset was $20,000 at September 30, 2013. The deferred rent asset is classified in prepaid and other assets as all associated leases have less than one year remaining on their term.

 

Rosetta Stone Japan partially abandoned its facility in March 2013 as a result of excess office space. The Company estimated its liability under operating lease agreements and accrued exit costs in accordance with ASC 420, Exit or Disposal Cost Obligation, as the Company has no future economic benefit from the abandoned space and the lease does not terminate until February 28, 2015.  Accrued exit costs associated with the partial abandonment were charged to lease abandonment expense in March 2013.  The following table summarizes the accrued exit costs (in thousands):

 

 

 

September 30,

 

 

 

2013

 

 

 

 

 

Accrued exit costs, beginning of period

 

$

 

Costs incurred and charged to expense

 

770

 

Principal reductions

 

(237

)

Accrued exit costs, end of period

 

$

533

 

 

 

 

 

Accrued exit cost liability:

 

 

 

Short-term

 

$

381

 

Long-term

 

152

 

Total

 

$

533

 

 

Litigation

 

In April 2010, a purported class action lawsuit was filed against the Company in the Superior Court of the State of California, County of Alameda for damages, injunctive relief and restitution in the matter of Michael Pierce, Patrick Gould, individually and on behalf of all others similarly situated v. Rosetta Stone Ltd. and DOES 1 to 50. The complaint alleges that plaintiffs and other persons similarly situated who are or were employed as salaried managers by the Company in its retail locations in California are due unpaid wages and other relief for the Company’s violations of state wage and hour laws. Plaintiffs moved to amend their complaint to include a nationwide class in January 2011. In March 2011, the case was removed to the United States District Court for the Northern District of California. In November 2011, the parties agreed to the mediator’s proposed settlement terms, and as a result, as of September 30, 2011, the Company reserved $0.6 million for the proposed settlement amount. The Company disputed the plaintiffs’ claims and it has not admitted any wrongdoing with respect to the case. In September 2013, the court entered a final order directing payment of the $0.6 million settlement amount and in October 2013 the Company paid this amount in final settlement of the lawsuit.

 

In June 2011, Rosetta Stone GmbH was served with a writ filed by Langenscheidt KG (“Langenscheidt”) in the District Court of Cologne, Germany alleging trademark infringement due to Rosetta Stone GmbH’s use of the color yellow on its packaging of its language-learning software and the advertising thereof in Germany. In January 2012, the District Court of Cologne ordered an injunction of Rosetta Stone GmbH’s use of the color yellow in packaging, on its website and in television commercials and declared Rosetta Stone liable for damages, attorneys’ fees and costs to Langenscheidt. No dollar amounts have been specified yet for the award of damages by the District Court of Cologne. In its decision, the District Court of Cologne also ordered the destruction of Rosetta Stone GmbH’s product and packaging which utilized the color yellow and which was deemed to have infringed Langenscheidt’s trademark. Langenscheidt has not posted the necessary bond to immediately enforce that decision. Rosetta Stone GmbH has continued to vigorously defend this matter through an appeal to the Court of Appeals in Cologne. The Court of Appeals in Cologne affirmed the decision in November of 2012 and Rosetta Stone GmbH moved to have a further appeal heard before the German Federal Supreme Court. The German Federal Supreme Court now has allowed a further appeal on grounds of law. The Company also commenced a separate proceeding for the cancellation of Langenscheidt’s German trademark registration of yellow as an abstract color mark. In June 2012, the German Patent and Trademark Office rendered a decision in the cancellation proceeding denying Rosetta Stone’s request to cancel Langenscheidt’s German trademark registration. The Company appealed that decision and a hearing on the appeal was held in April 2013 before the German Federal Patent Court. On August 5, 2013, the Company received a decision from the Federal Patent Court rejecting the Company’s appeal but allowing a further appeal on grounds of law to the German Federal Supreme Court. The Company is proceeding to pursue a further appeal to the German Federal Supreme Court. The Company cannot predict the timing and ultimate outcome of this matter, however the Company believes the range of

 

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possible loss is immaterial to the consolidated financial statements. Even if the plaintiff is unsuccessful in its claims against the Company, the Company will incur legal fees and other costs in the defense of these claims and appeals.

 

From time to time, the Company has been subject to various claims and legal actions in the ordinary course of its business. The Company is not currently involved in any legal proceeding the ultimate outcome of which, in its judgment based on information currently available, would have a material impact on its business, financial condition or results of operations.

 

13. SEGMENT INFORMATION

 

During 2012, the Company had a change in its chief operating decision maker (“CODM”), which led to a change in the fourth quarter to what the CODM uses to measure profitability and allocate resources. Accordingly, beginning with the fourth quarter of 2012, the Company is managed in three operating segments—North America Consumer, ROW Consumer and Global Enterprise and Education. These segments also represent the Company’s reportable segments. Concurrent with the change in reportable segments, the Company reviewed the expenses included in segment contribution. The Company identified additional expenses including certain customer care, coaching, finance and sales and marketing costs that directly benefit individual reportable segments and are included in segment contribution. Prior period data has been retrospectively revised to be consistent with the current year presentation.

 

Segment contribution includes segment revenue and expenses incurred directly by the segment, including material costs, service costs, customer care and coaching costs, and sales and marketing expense. The Company does not allocate expenses beneficial to all segments, which include certain general and administrative expenses, facilities and communication expenses, purchasing expenses and manufacturing support and logistic expenses. These expenses are included in the unallocated expenses section of the table presented below. Revenue from transactions between the Company’s operating segments is not material.

 

With the exception of goodwill, the Company does not identify or allocate its assets by operating segment. Consequently, the Company does not present assets or liabilities by operating segment.

 

Operating results by segment for the three and nine months ended September 30, 2013 and 2012 were as follows (in thousands):

 

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Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

 

 

 

 

(As Adjusted)*

 

 

 

(As Adjusted)*

 

 

 

 

 

 

 

 

 

 

 

Revenue:

 

 

 

 

 

 

 

 

 

North America Consumer

 

$

38,699

 

$

39,878

 

$

120,018

 

$

119,881

 

Rest of World Consumer

 

7,165

 

9,903

 

23,213

 

30,159

 

Global Enterprise & Education

 

15,008

 

14,498

 

43,703

 

44,500

 

Total Revenue

 

$

60,872

 

$

64,279

 

$

186,934

 

$

194,540

 

 

 

 

 

 

 

 

 

 

 

Segment contribution:

 

 

 

 

 

 

 

 

 

North America Consumer

 

$

15,266

 

$

15,490

 

$

50,746

 

$

47,843

 

Rest of World Consumer

 

(537

)

(622

)

(1,089

)

(2,491

)

Global Enterprise & Education

 

5,200

 

6,426

 

15,488

 

18,866

 

Total segment contribution

 

19,929

 

21,294

 

65,145

 

64,218

 

Unallocated expenses, net:

 

 

 

 

 

 

 

 

 

Unallocated cost of sales

 

1,504

 

1,326

 

3,005

 

5,049

 

Unallocated sales and marketing

 

3,708

 

4,512

 

12,480

 

12,877

 

Unallocated research and development

 

8,797

 

5,177

 

25,246

 

17,945

 

Unallocated general and administrative

 

13,420

 

13,666

 

39,073

 

39,297

 

Unallocated lease abandonment

 

7

 

 

835

 

 

Unallocated non-operating income/(expense)

 

293

 

(15

)

(156

)

(69

)

Total unallocated expenses, net

 

27,729

 

24,666

 

80,483

 

75,099

 

Income (loss) before provision for income taxes

 

$

(7,800

)

$

(3,372

)

$

(15,338

)

$

(10,881

)

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions (See Note 2).

 

Geographic Information

 

Revenue by major geographic region is based primarily upon the geographic location of the customers who purchase Rosetta Stone products. The geographic locations of distributors and resellers who purchase and resell Rosetta Stone products may be different from the geographic locations of end customers. The information below summarizes revenue from customers by geographic area for the three and nine months ended September 30, 2013 and 2012 (in thousands):

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30,

 

September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

United States

 

$

51,013

 

$

52,167

 

$

155,966

 

$

157,892

 

International

 

9,859

 

12,112

 

30,968

 

36,648

 

Total Revenue

 

$

60,872

 

$

64,279

 

$

186,934

 

$

194,540

 

 

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The information below summarizes long-lived assets by geographic area as of September 30, 2013 and December 31, 2012 (in thousands):

 

 

 

September 30,

 

December 31,

 

 

 

2013

 

2012

 

United States

 

$

17,402

 

$

15,986

 

International

 

627

 

1,227

 

Total

 

$

18,029

 

$

17,213

 

 

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Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

This Quarterly Report on Form 10-Q (this “Report”) contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward- looking statements. The statements contained in this Report that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are often identified by the use of words such as, but not limited to, “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “will,” “plan,” “project,” “seek,” “should,” “target,” “would,” and similar expressions or variations intended to identify forward-looking statements. These statements are based on the beliefs and assumptions of our management based on information currently available to management. Such forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below, and those discussed in the section titled “Risk Factors” included in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 7, 2013. Furthermore, such forward-looking statements speak only as of the date of this report. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. Unless the context otherwise requires, references in this Report to “we”, “us” or “our” shall mean the Company.

 

Overview

 

Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world learns. Our innovative technology-driven language and reading solutions are used by thousands of schools, businesses, government organizations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today we offer courses in 30 languages. In 2013, Rosetta Stone expanded beyond language and deeper into education-technology with our acquisitions of Livemocha and Lexia. Rosetta Stone is based in Arlington, VA, and has offices in Harrisonburg, VA, Boulder, CO, Austin, TX, San Francisco, CA, Seattle, WA, Concord, MA, Tokyo, Seoul, London, Dubai and Sao Paulo.

 

We derive our revenues from sales to both individual consumers and organizations. Our North America and Rest of World “ROW” Consumer distribution model comprises a mix of our call centers, websites, select retail partners such as Amazon.com, Barnes & Noble, Target, Best Buy, Books- a-Million, Staples and Costco, daily deal partners, home shopping networks such as GS Home Shopping, Inc. in Korea and consignment distributors such as Navarre. Our Global Enterprise & Education distribution model is focused on targeted sales activity primarily through a direct sales force in five verticals: K-12 schools; colleges and universities; federal government agencies; corporations; and not-for-profit organizations.

 

The strategic plan of the management team through 2015 includes three primary areas of focus:

 

1.              leveraging the brand;

 

2.              innovating the platform; and

 

3.              expanding distribution.

 

In pursuing these priorities, we plan to balance margin with growth.

 

During 2012, we had a change in our chief operating decision maker (“CODM”), which led to a fourth quarter change to what our CODM uses to measure profitability and allocate resources. Accordingly, beginning with the fourth quarter of 2012, we had three operating segments, North America Consumer, Rest of World (“ROW”) Consumer and Global Enterprise and Education. From the first quarter of 2011 through the third quarter of 2012 we had two operating segments, Consumer and Global Enterprise and Education. Prior to 2011 we operated as a single segment.

 

As we focus on balancing growth and margin, we will discuss the profitability of each segment in terms of segment contribution. Segment contribution is the measure of profitability used by our CODM. Segment contribution includes segment revenue and expenses incurred directly by the segment, including material costs, service costs, customer care and coaching costs, sales and marketing expense and bad debt expense. North America Consumer segment contribution increased from $47.8 million for the nine months ended September 30, 2012 to $50.7 million for the nine months ended September 30, 2013. The increase in North America Consumer segment contribution is due to a slight increase in revenue and a reduction in expenses.  ROW Consumer segment contribution increased from a loss of $2.5 million for the nine months ended September 30, 2012 to a loss of $1.1 million for the nine months ended September 30, 2013 driven by a decrease in revenue of $6.9 million, more than offset by a reduction in expenses. Global Enterprise and Education segment contribution decreased to $15.5 million for the nine months ended September 30, 2013 as compared to $18.9 million for the nine months ended September 30, 2012 primarily due to a decrease in revenue of $0.8 million and

 

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an increase in sales and marketing expense of $3.9 million related to the addition of sales staff to this group in order to achieve long-term improvement in segment contribution.

 

For additional information regarding our segments, see Note 13 of Item 1, Financial Statements and Supplementary Data. For additional information regarding fluctuations in segment revenue, see Results of Operations, below. Prior periods are presented consistent with our current operating segments and definition of segment contribution.

 

On April 1, 2013, the Company completed its acquisition of Livemocha (the “Livemocha Merger”). Livemocha is one of the world’s largest online language-learning communities with over 16 million registered members. The acquisition of Livemocha’s technology platform will accelerate the Company’s transition to cloud-based learning solutions and reinforces its leadership position in the competitive language-learning industry.

 

On August 1, 2013, the Company completed its acquisition of Lexia Learning Systems, Inc. (the “Lexia Merger”). Lexia is one of the most trusted and established companies in the reading technology market. The transaction marks the Company’s first extension beyond language learning and takes the Company deeper into the EdTech industry.

 

For additional information regarding the Mergers, see Note 3 of Item 1, Financial Statements and Supplementary Data.

 

Consumer Business Metrics

 

Beginning in 2012, management used the following key business metrics to measure the success of our combined North America and ROW Consumer segments. The Global Enterprise and Education segment is measured based on its overall performance as opposed to the individual customer and user metrics described below.

 

·            Product software units.  A unit is a perpetual software license sold as either tangible packaged software or as an online download.

 

·            Average revenue per product software unit.  Consumer revenues derived from product software units divided by the number of product software units sold in the same period. Revenue from product software includes product revenue associated with perpetual software licenses in addition to service revenues associated with short-term online subscriptions that are bundled with our V4 TOTALe offering. Approximately $25.00 to $49.00 in revenue per unit is derived from service revenues associated with this short-term online subscription.  In September 2013, the Company reduced the renewal pricing on these online services, which will drive a decrease in the amount of revenue we expect to allocate and defer for these online services going forward.

 

·            Paid online learners.  The number of paid, active learners derived from the sale of a primarily online offering as of the end of a specified period. Applicable online offerings include purchases of subscription-based licenses of Rosetta Stone TOTALe, ReFLEX subscriptions, and purchasers of our product software who subsequently purchase renewals of their short-term online services.

 

·            Average revenue per paid online learner.  Service revenues derived from paid online learners for a specified period divided by the average number of paid online learners during the same period, adjusted to a monthly rate. The average number of paid online learners for a quarter is calculated as the average of the beginning and ending number of paid online learners for the specified period. The average number of paid online learners for a year-to-date period is calculated as the average of the average number of paid online learners for quarters included in the specified year-to-date period.

 

The following table sets forth these unit and online learner metrics for the three and nine months ended September 30, 2013 and 2012:

 

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Three Months Ended September 30,

 

Nine Months Ended September 30,

 

 

 

2013

 

2012

 

2013

 

2012

 

 

 

(in thousands, except per unit amounts)

 

(in thousands, except per unit amounts)

 

 

 

 

 

 

 

 

 

 

 

Product software revenue

 

$

39,368

 

$

45,893

 

$

124,511

 

$

139,643

 

Paid online learner revenues *

 

6,316

 

3,882

 

18,314

 

10,388

 

Total consumer revenues

 

$

45,684

 

$

49,775

 

$

142,825

 

$

150,031

 

 

 

 

 

 

 

 

 

 

 

Product software units

 

157,706

 

146,452

 

448,105

 

419,116

 

Total paid online learners *

 

88,633

 

57,442

 

88,601

 

57,442

 

 

 

 

 

 

 

 

 

 

 

Average revenue per product software unit

 

$

250

 

$

313

 

$

278

 

$

333

 

Average revenue per online learner *

 

$

24

 

$

24

 

$

25

 

$

27

 

 


* Excludes revenue and learners from Livemocha operations.

 

Product software

 

Product software revenue primarily includes sales of our Rosetta Stone Version 4 TOTALe product. We anticipate the mix of product units will shift from our traditional CD-ROM product to digital downloads in future periods. There is no difference in price between the two options.

 

Worldwide consumer revenue from product software decreased $6.5 million from the three months ended September 30, 2012 to the three months ended September 30, 2013, driven by a 20% decrease in the average revenue per unit, partially offset by a 8% increase in the number of units sold, compared to the prior year period.

 

Worldwide consumer revenue from product software decreased $15.1 million from the nine months ended September 30, 2012 to the nine months ended September 30, 2013, driven by a 17% decrease in the average revenue per unit, partially offset by a 7% increase in the number of units sold, compared to the prior year period.

 

Average Revenue Per Product Software Unit (ARPU)

 

Worldwide ARPU decreased $63, or 20%, from $313 for the three months ended September 30, 2012 to $250 for the three months ended September 30, 2013.  The decline in ARPU is the result of multiple factors, including a 79% reduction associated with lower prices, which was driven by promotional pricing in North American Consumer, increased levels of daily deals at lower prices and increased price discounting in ROW Consumer.  21% of the decrease in ARPU is due to our overall change in our sales channel mix.  In the second quarter of 2013, we closed our entire U.S. kiosk sales channel.  As a result, customers who would have purchased our products via kiosks made those purchases mainly in our 3rd party retail sales channel, which are sold at lower prices.  81% of the decline in ARPU is attributable to declines in North America Consumer and 19% is due to declines in ROW Consumer.

 

Worldwide ARPU decreased $55, or 17%, from $333 for the nine months ended September 30, 2012 to $278 for the nine months ended September 30, 2013.  The decline in ARPU is the result of multiple factors, including a 82% reduction associated with lower prices, which was driven by promotional pricing in North American Consumer, increased levels of daily deals at lower prices and increased price discounting in ROW Consumer.  18% of the decrease in ARPU is due to our overall change in our sales channel mix.  In the second quarter of 2013, we closed our entire U.S. kiosk sales channel.  As a result, customers who would have purchased our products via kiosks made those purchases mainly in our 3rd party retail channel, which are sold at lower prices.  80% of the decline in ARPU is attributable to declines in North America Consumer and 20% is due to declines in ROW Consumer.

 

We are testing ways to stabilize prices and reduce discounting, however in the near term we expect ARPU to continue to decline.

 

Paid online learners

 

Revenue from paid online learners increased $2.4 million from the three months ended September 30, 2012 to the three months ended September 30, 2013, driven by a 54% increase in the number of paid online learners as of September 30, 2013, compared to the prior period. Average revenue per online learner remained flat compared to the prior year quarter.

 

Revenue from paid online learners increased $7.9 million from the nine months ended September 30, 2012 to the nine months ended September 30, 2013, driven by a 54% increase in the number of paid online learners as of September 30, 2013, compared to the prior period. This increase was partially offset by a slight decrease in the average revenue per online learner primarily due to continued testing of online products at different price points.

 

Components of Our Statement of Operations

 

Revenue

 

We derive revenue from sales of language learning solutions consisting of product software, audio practice products, professional services, and online software subscriptions. Revenue is presented as product revenue or subscription and service revenue in our consolidated financial statements. Our audio practice products are normally combined with our product software products and sold as a solution.  We also earn revenue from our SaaS reading products sold under the Lexia brand.

 

            Our professional services include training, implementation services and dedicated conversational coaching associated with Rosetta Stone TOTALe. Rosetta Stone TOTALe online, combines dedicated conversational coaching and an online software subscription. Rosetta Stone Version 4 TOTALe, which was released in September 2010, combines product software and dedicated conversational coaching. The content of our product software and subscription offerings are the same. We offer our customers the ability to choose which format they prefer without differentiating the learning experience. Rosetta Stone Version 4 TOTALe bundles time-based subscription licenses of our web-based TOTALe services with perpetual licenses of our Rosetta Stone language learning solutions. As a result, we typically defer 10%-35% of each of these bundled sales over the term of the subscription license. In September 2013, as part of an overall review of pricing, we concluded that in order to be consistent with recent reductions in the pricing of our bundled products, we should reduce the pricing associated with the renewal of our stand-alone online services. The Company uses the stand-alone prices of these online services to determine the amount of revenue to defer when these services are sold in a bundle.  As a result, we expect to reduce the amount of revenue we defer with respect to sales of our Version 4 TOTALe bundle.

 

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We sell our solutions directly to individuals, educational institutions, corporations, and government agencies. We distribute our consumer products predominantly through our direct sales channels, primarily our websites and call centers, which we refer to as our direct-to-consumer channel. We also distribute our consumer products through select third-party retailers. The majority of our consumer customers purchase our product software and audio practice products, online software subscriptions and professional services. We sell to institutions primarily through our direct Global Enterprise and Education sales force. Many institutions elect to license our products on a subscription basis. For purposes of explaining variances in our revenue, we separately discuss changes in our North America Consumer, ROW Consumer and Global Enterprise and Education sales channels because the customers and revenue drivers of these channels are different.

 

Our consumer revenue is affected by seasonal trends associated with the holiday shopping season. As a result, our fourth quarter ended December 31, 2012 accounted for 29% of our annual consumer revenue in 2012. Our Global Enterprise and Education sales bookings are seasonally stronger in the second and third quarters of the calendar year due to education and government purchasing cycles. We expect these trends to continue.

 

Cost of Product and Subscription and Service Revenue

 

Cost of product revenue consists of the direct and indirect materials and labor costs to produce and distribute our products. Such costs include packaging materials, computer headsets, freight, inventory receiving, personnel costs associated with product assembly, third-party royalty fees and inventory storage, obsolescence and shrinkage. The cost of subscription and service revenue primarily represents costs associated with supporting our online language learning service, which includes online language conversation coaching, hosting costs and depreciation. We also include the cost of credit card processing and customer technical support in both cost of product revenue and cost of subscription and service revenue. We believe cost of revenue will also increase, as a percentage of revenue, in future periods as a result of our launch of Rosetta Stone Version 4 TOTALe and ReFLEX solutions in our international markets, which includes services that have higher direct costs to deliver to customers than previous versions of our product. However, in the fourth quarter of 2012, we took additional measures to further address coaching costs, limiting the number of studio sessions in our Version 4 TOTALe offering compared to our former unlimited policy.

 

Operating Expenses

 

We classify our operating expenses into three categories: sales and marketing, research and development and general and administrative.

 

Our operating expenses primarily consist of personnel costs, direct advertising and marketing expenses and professional fees associated with contract product development, legal, accounting and consulting. Personnel costs for each category of operating expenses include salaries, bonuses, stock-based compensation and employee benefit costs.

 

Sales and Marketing

 

Our sales and marketing expenses consist primarily of direct advertising expenses related to mobile, television, radio, online and other direct marketing activities, personnel costs for our sales and marketing staff, rental payments for our international kiosks and commissions paid to our sales personnel. During the three months ended June 30, 2013, we exited our remaining U.S. kiosk locations. The associated lease termination costs are included within sales and marketing expense for the nine months ended September 30, 2013. We intend to continue to expand our sales activities within some of our existing regions as well as to expand our presence into new countries, in addition to expanding our media and advertising campaigns in the United States.

 

Research and Development

 

Research and development expenses consist primarily of personnel and third party costs associated with the development of our solutions. Our development efforts are primarily based in the United States and are devoted to modifying and expanding our product portfolio through the addition of new content and new complementary products and services to our language learning solutions. We expect our investment in research and development expenses to increase as we restructure operations to optimize research and development initiatives and deliver new products that will provide us with significant benefits in the future.

 

General and Administrative

 

General and administrative expenses consist primarily of personnel costs of our executive, finance, legal, human resources and other administrative personnel, as well as accounting and legal professional services fees and other corporate expenses. In 2013, there have been and we expect that there will continue to be increases to certain general and administrative expenses to support our

 

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expansion into different markets. However, we are also taking steps to reduce certain general and administrative expenses as we realign our cost structure to help fund investment in areas of growth.

 

Interest and Other Income (Expense)

 

Interest and other income (expense) primarily consist of interest income, late fee income, interest expense, foreign exchange gains and losses, and income from litigation settlements. Interest expense is primarily related to interest on our capital leases. Interest income represents interest received on our cash and cash equivalents. Fluctuations in foreign currency exchange rates in our foreign subsidiaries cause foreign exchange gains and losses. Legal settlements are related to agreed upon settlement payments from various anti-piracy enforcement efforts.

 

Income Tax Expense (Benefit)

 

For the three and nine months ended September 30, 2013, we incurred tax benefits of $3.6 million and $3.1 million, respectively, resulting in worldwide effective tax rates of 47% and 20%, respectively.  The tax benefits were mainly attributable to the partial valuation allowance releases of $4.2 million related to the Lexia Merger during the three months ended September 30, 2013 and $1.2 million related to the Livemocha Merger during the three months ended June 30, 2013 offset by tax expense related to current year taxable income in Canada, Germany, and the U.K., foreign withholding taxes, and the tax impact of amortization of indefinite lived intangible assets.

 

For the year ended December 31, 2012, we incurred tax expense of $28.9 million despite incurring a loss before taxes of $5.1 million resulting in a negative worldwide effective tax rate of 570%.  For the year ended December 31, 2012, our worldwide effective tax rate was significantly higher than the current period due to the establishment of a full valuation allowance to reduce the deferred tax assets related to our operations in Korea, Brazil, Japan and the U.S. Our worldwide rate may vary on a quarterly and annual basis based upon the contribution of international operations to taxable income and any changes in applicable federal, state or international income tax rates.

 

Critical Accounting Policies and Estimates

 

In presenting our financial statements in conformity with accounting principles generally accepted in the U.S., we are required to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses and related disclosures.

 

Some of the estimates and assumptions we are required to make relate to matters that are inherently uncertain as they pertain to future events. We base these estimates and assumptions on historical experience or on various other factors that we believe to be reasonable and appropriate under the circumstances. On an ongoing basis, we reconsider and evaluate our estimates and assumptions. Our future estimates may change if the underlying assumptions change. Actual results may differ significantly from these estimates.

 

For further information on our critical and other significant accounting policies, see our Annual Report on Form 10-K filed with the SEC on March 7, 2013.

 

We believe that the following critical accounting policies involve our more significant judgments, assumptions and estimates and, therefore, could have the greatest potential impact on our consolidated financial statements:

 

·     Revenue Recognition

·     Stock-based Compensation

·     Income Taxes

·     Allowance for Doubtful Accounts Receivable

·     Sales Return Reserve

·     Goodwill

·     Other Intangible Assets

 

Changes in Accounting Principle

 

In the third quarter of 2013, we voluntarily changed our accounting policy for sales commissions related to non-cancellable Software-as-a-Service (“SaaS”) contracts, from recording an expense when incurred, to deferral of the sales commission in proportion to the consideration allocated to each of the elements in the arrangement and in, or over, the same period the revenue is recognized for each of the elements in the arrangement (i.e. over the non-cancellable term of the contract for the SaaS deliverable). We anticipate a significant increase in contracts with multi-year subscriptions and a corresponding in sales commissions due, among other reasons, to our acquisition of Lexia.  Lexia provides its services using a SaaS model and has historically had longer-term arrangements, with material sales commissions paid to its network of resellers and has applied a sales commission deferral and amortization policy.

 

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We believe the deferral method described above is preferable primarily because (i) the sales commission charges are so closely related to obtaining the revenue from the non-cancellable contracts that they should be deferred and charged to expense over the same period that the related revenue is recognized; and (ii) it provides a single accounting policy, consistent with that used by Lexia, that makes it easier for financial statement users to understand. Furthermore, the adoption of this accounting policy enhances the comparability of our consolidated financial statements by changing to a method that is widely utilized in our industry. Deferred commission amounts are recoverable through the future revenue streams under the non-cancellable arrangements. Short-term deferred commissions are included in prepaid expenses and other current assets, while long-term deferred commissions are included in other assets in the accompanying consolidated balance sheets. The amortization of deferred commissions is included in sales and marketing expense in the accompanying consolidated statements of operations.

 

The accompanying unaudited consolidated financial statements and related notes have been adjusted to reflect the impact of this change retrospectively to all prior periods.

 

Results of Operations

 

The following table sets forth our consolidated statements of operations for the periods specified, including dollar and percentage of change from the prior periods indicated:

 

 

 

Three months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

(As Adjusted)*

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue

 

 

 

 

 

 

 

 

 

Product

 

$

34,038

 

$

42,462

 

$

(8,424

)

-19.8

%

Subscription and service

 

26,834

 

21,817

 

5,017

 

23.0

%

Total revenue

 

60,872

 

64,279

 

(3,407

)

-5.3

%

 

 

 

 

 

 

 

 

 

 

Cost of revenue

 

 

 

 

 

 

 

 

 

Cost of product revenue

 

7,325

 

7,858

 

(533

)

-6.8

%

Cost of subscription and service revenue

 

3,419

 

3,327

 

92

 

2.8

%

Total cost of revenue

 

10,744

 

11,185

 

(441

)

-3.9

%

 

 

 

 

 

 

 

 

 

 

Gross margin

 

50,128

 

53,094

 

(2,966

)

-5.6

%

 

 

 

 

 

 

 

 

 

 

Operating Expenses:

 

 

 

 

 

 

 

 

 

Sales and marketing

 

34,844

 

36,830

 

(1,986

)

-5.4

%

Research and development

 

8,797

 

5,177

 

3,620

 

69.9

%

General and administrative

 

13,987

 

14,474

 

(487

)

-3.4

%

Lease abandonment

 

7

 

 

7

 

100.0

%

Total operating expenses

 

57,635

 

56,481

 

1,154

 

2.0

%

 

 

 

 

 

 

 

 

 

 

Loss from operations

 

(7,507

)

(3,387

)

(4,120

)

-121.6

%

 

 

 

 

 

 

 

 

 

 

Other income and expense:

 

 

 

 

 

 

 

 

 

Interest income

 

21

 

42

 

(21

)

-50.0

%

Interest expense

 

(9

)

 

(9

)

-100.0

%

Other (expense) income

 

(305

)

(27

)

(278

)

1029.6

%

Total interest and other income (expense), net

 

(293

)

15

 

(308

)

-2053.3

%

 

 

 

 

 

 

 

 

 

 

Loss before income taxes

 

(7,800

)

(3,372

)

(4,428

)

-131.3

%

Income tax expense (benefit)

 

(3,631

)

28,691

 

32,322

 

-112.7

%

Net loss

 

$

(4,169

)

$

(32,063

)

$

27,894

 

-87.0

%

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions.

 

Comparison of the three months ended September 30, 2013 and the three months ended September 30, 2012

 

Our revenue decreased to $60.9 million for the three months ended September 30, 2013 from $64.3 million for the three months ended September 30, 2012. The change in revenue is due to a decrease of $1.2 million in North American Consumer and a decrease of $2.7 million in ROW Consumer, partially offset by an increase of $0.5 million in Global Enterprise and Education revenues. Bookings, calculated as revenue plus the change in deferred revenue, decreased to $70.7 million for the three months ended September

 

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30, 2013, compared to $72.1 million for the three months ended September 30, 2012. North America Consumer bookings decreased $3.7 million and ROW consumer bookings decreased $3.0 million, which was partially offset by an increase in Global Enterprise and Education bookings of $5.2 million over the prior year period. The increase in Global Enterprise and Education bookings is primarily due to the Lexia Merger.

 

We reported an operating loss of $7.5 million for the three months ended September 30, 2013 compared to an operating loss of $3.4 million for the three months ended September 30, 2012. The increase in operating loss was primarily due to a decrease in gross margin of $3.0 million, driven by a $3.4 million decrease in revenue, offset by a $0.4 million decrease in cost of revenue. Operating expenses increased $1.2 million due to an increase of $3.6 million in research and development offset by decreases in sales and marketing and general and administrative expenses.

 

As of September 30, 2013 and September 30, 2012 we employed approximately 1,300 and 1,500 personnel, respectively, including full time, part-time and temporary employees.

 

Revenue by Operating Segment

 

The following table sets forth revenue for each of our three operating segments for the three months ended September 30, 2013 and 2012:

 

 

 

Three months ended September 30,

 

2013 versus 2012

 

 

 

2013

 

 

 

2012

 

 

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

North America Consumer

 

$

38,699

 

63.5

%

$

39,878

 

62.0

%

$

(1,179

)

-3.0

%

Rest of World Consumer

 

7,165

 

11.8

%

9,903

 

15.4

%

(2,738

)

-27.6

%

Global Enterprise and Education

 

15,008

 

24.7

%

14,498

 

22.6

%

510

 

3.5

%

Total Revenue

 

$

60,872

 

100.0

%

$

64,279

 

100.0

%

$

(3,407

)

-5.3

%

 

North America consumer revenue decreased $1.2 million, or 3%, from the three months ended September 30, 2012 to the three months ended September 30, 2013. On April 4, 2013 we announced the closure of our entire kiosk sales channel in the U.S. as we shift our focus to cloud-based learning solutions. As a result, revenue from kiosks declined $3.1 million compared to the prior year quarter. This decrease was offset by increases of $0.7 million and $1.4 million from our direct-to-consumer and retail sales channels, respectively. Retail revenue includes $1.8 million and $1.2 million from daily deal promotions for the three months ended September 30, 2013 and 2012, respectively. North America Consumer bookings, calculated as North America Consumer revenue plus the change in North America Consumer deferred revenue, decreased to $38.6 million for the three months ended September 30, 2013 from $42.3 million for the three months ended September 30, 2012.

 

ROW Consumer revenue decreased $2.7 million, or 28%, from the three months ended September 30, 2012 to the three months ended September 30, 2013.  Revenues were down in our Japanese and UK consumer markets due to shifts in our product mix and pricing, and we experienced lower sales through our home shopping sales channels in Korea, compared to the prior year period.  In response to the ongoing softness in Japan consumer sales, we continue to evaluate our go-to-market strategy, altering our target market, changing our messaging and shifting the focus of our marketing in that country.  These declines were partially offset by growth in Germany, where we have increased sales of downloads of our perpetual software. ROW Consumer bookings, calculated as ROW Consumer revenue plus the change in ROW Consumer deferred revenue, decreased to $7.5 million for the three months ended September 30, 2013 from $10.5 million for the three months ended September 30, 2012.

 

Global Enterprise and Education revenue increased $0.5 million, or 4% from the three months ended September 30, 2012, to the three months ended September 30, 2013. Corporate and Education revenues increased $0.6 million and $0.2 million, respectively, driven by deeper account penetration. This increase was partially offset by a $0.4 million decrease in Government revenues, driven by reduced spending and government budget cuts.  Global Enterprise and Education bookings, calculated as Global Enterprise and Education revenue plus the change in Global Enterprise and Education deferred revenue, increased to $24.6 million for the three months ended September 30, 2013 from $19.4 million for the three months ended September 30, 2012. Global Enterprise and Education bookings includes $4.2 million from Lexia for the three months ended September 30, 2013.

 

Revenue by Product Revenue and Subscription and Service Revenue

 

We categorize and report our revenue in two categories—product revenue and subscription and service revenue. Product revenue includes revenues allocated to the software product from sales of Rosetta Stone Version 4 TOTALe and revenues from the sale of audio practice products. Subscription and service revenue includes revenues allocated to time-based subscription licenses of our web-based TOTALe services, revenues from training and professional services and service revenue from Lexia.

 

Rosetta Stone Version 4 bundles time-based subscription licenses of our web-based TOTALe services with perpetual licenses of our product software. In September 2013, as part of an overall review of pricing, we concluded that in order to be consistent with recent reductions in the pricing of our bundled products, we should reduce the pricing associated with the renewal of our stand-alone online services.  We use the stand-alone prices of these online services to determine the amount of revenue to defer when these services are sold in a bundle.  As a result, we expect to reduce the amount of revenue we defer with respect to sales of our Version 4 TOTALe bundle.

 

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We will recognize the deferred revenue over the term of the subscription license in accordance with ASC subtopic 985-605, Software: Revenue Recognition.

 

The following table sets forth revenue for products and subscription and services for the three months ended September 30, 2013 and 2012:

 

 

 

Three months ended September 30,

 

2013 versus 2012

 

 

 

2013

 

 

 

2012

 

 

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product revenue

 

$

34,038

 

55.9

%

$

42,462

 

66.1

%

$

(8,424

)

-19.8

%

Subscription and service revenue

 

26,834

 

44.1

%

21,817

 

33.9

%

5,017

 

23.0

%

Total revenue

 

$

60,872

 

100.0

%

$

64,279

 

100.0

%

$

(3,407

)

-5.3

%

 

Product Revenue

 

Product revenue decreased $8.4 million to $34.0 million during the three months ended September 30, 2013. The decrease in product revenue was primarily driven by lower prices on our Rosetta Stone Verson 4 TOTALe product software.  Additionally, this decrease was partially driven by a shift from sales of product licenses to sales of online subscriptions, particularly within our Global Enterprise and Education channels.

 

Subscription and Service Revenue

 

Subscription and service revenue increased $5.0 million, or 23%, to $26.8 million for the three months ended September 30, 2013. The increase in subscription and service revenues was due to a growing base of exclusively online subscription sales to both consumers and within our Global Enterprise and Education segment.

 

Cost of Product Revenue, Cost of Subscription and Service Revenue and Gross Profit

 

The following table sets forth cost of product revenue and subscription and service revenue, as well as gross profit for the three months ended September 30, 2013 and 2012:

 

 

 

Three months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue

 

 

 

 

 

 

 

 

 

Product

 

$

34,038

 

$

42,462

 

$

(8,424

)

-19.8

%

Subscription and service

 

26,834

 

21,817

 

5,017

 

23.0

%

Total revenue

 

60,872

 

64,279

 

(3,407

)

-5.3

%

 

 

 

 

 

 

 

 

 

 

Cost of revenue

 

 

 

 

 

 

 

 

 

Cost of product revenue

 

7,325

 

7,858

 

(533

)

-6.8

%

Cost of subscription and service revenue

 

3,419

 

3,327

 

92

 

2.8

%

Total cost of revenue

 

10,744

 

11,185

 

(441

)

-3.9

%

Gross profit

 

$

50,128

 

$

53,094

 

$

(2,966

)

-5.6

%

 

 

 

 

 

 

 

 

 

 

Gross margin percentages

 

82.3

%

82.6

%

-0.3

%

 

 

 

Cost of Product Revenue

 

Cost of product revenue for the three months ended September 30, 2013 was $7.3 million, a decrease of $0.5 million compared to the three months ended September 30, 2012.  As a percentage of product revenue, cost of product revenue increased to 22% for the

 

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three months ended September 30, 2013 compared to 19% for the three months ended September 30, 2012 due to the declining revenue base.  The dollar decrease was primarily attributable to a 20% decrease in product revenue and associated cost.

 

Cost of Subscription and Service Revenue

 

Cost of subscription and service revenue for the three months ended September 30, 2013 was $3.4 million, essentially flat compared to the three months ended September 30, 2012.  As a percentage of subscription and service revenue, cost of subscription and service revenue decreased to 13% for the three months ended September 30, 2013 as compared to 15% for the same prior year period.   Beginning in the fourth quarter of 2012, we capped the number of studio sessions compared to our former unlimited policy, decreasing our coaching costs for the three months ended September 30, 2013.

 

Operating Expenses

 

 

 

Three months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

(As Adjusted) *

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales and marketing

 

$

34,844

 

$

36,830

 

$

(1,986

)

-5.4

%

Research and development

 

8,797

 

5,177

 

3,620

 

69.9

%

General and administrative

 

13,987

 

14,474

 

(487

)

-3.4

%

Lease abandonment

 

7

 

 

7

 

100.0

%

Total operating expenses

 

$

57,635

 

$

56,481

 

$

1,154

 

2.0

%

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions.

 

Sales and Marketing Expenses

 

Sales and marketing expenses for the three months ended September 30, 2013 were $34.8 million, a decrease of $2.0 million, or 5% from the three months ended September 30, 2012. As a percentage of total revenue, sales and marketing expenses remained flat at 57% for the three months ended September 30, 2013 and the three months ended September 30, 2012. The dollar decreases in sales and marketing expenses were primarily attributable to the closure of our U.S. kiosks in the second quarter of 2013, resulting in a decrease in rent expense of $1.0 million and a decrease of $0.9 million in media spend as a result of our efforts to continually evaluate our marketing strategies focusing our efforts on advertising through online channels such as Facebook, Google AdWords, and email, and less on the more expensive television and radio commercials.  Professional services also decreased $0.9 million year over year. These decreases were offset by an increase of $0.5 million in amortization expense due to the intangible assets acquired in the Livemocha and Lexia acquisitions and an increase of $1.2 million in payroll and benefits expenses related to the acquisitions of Livemocha, Lexia and incremental Global Enterprise and Education sales personnel.  We expect to incur an increase in expenses in the fourth quarter of 2013 as we come into our holiday selling season.

 

Research and Development Expenses

 

Research and development expenses were $8.8 million for the three months ended September 30, 2013, an increase of $3.6 million, or 70%, from the three months ended September 30, 2012. As a percentage of revenue, research and development expenses increased to 14% for the three months ended September 30, 2013 compared to 8% for the three months ended September 30, 2012. The dollar and percentage increase was primarily the result of our investment in strengthening our platforms and bringing new innovative products to market including the opening of our new offices in San Francisco, CA and Austin, TX in the first quarter of 2013 and our newly acquired office in Seattle, WA with the acquisition of Livemocha in April 2013.  Payroll and benefits expenses increased $1.9 million for the three months ended September 30, 2013 compared to the three months ended September 30, 2012 as a result of hiring more senior level managers as well as hiring in the more expensive markets of San Francisco, CA, and Seattle, WA.  As a result of our new offices in 2013, rent expenses increased $0.2 million from the three months ended September 30, 2012.  In addition, with the acquisition of Livemocha, in April 2013 we began amortizing additional acquired intangible assets in the second quarter of 2013, increasing our amortization expense $0.2 million from the three months ended September 30, 2012.  Consulting expenses increased $0.8 million as we continue to develop new products.  As a result of these initiatives, we expect to continue to have increases in research and development expenses in the fourth quarter of 2013.

 

General and Administrative Expenses

 

General and administrative expenses for the three months ended September 30, 2013 were $14.0 million, a decrease of $0.5 million, or 3%, from the three months ended September 30, 2012. As a percentage of revenue, general and administrative expenses remained flat at 23% for the three months ended September 30, 2013, compared to the three months ended September 30,

 

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2012. The dollar decrease was primarily attributable to a decrease of $0.9 million in professional services related to the Google trademark infringement litigation which was settled in 2012 offset by a $0.3 million increase in payroll expenses as a result of an increase in severance expense and expense related to the new 2013 Long-term Incentive Compensation Plan (2013 LTIP). We expect there to be increases in general and administrative expenses to support our acquisition efforts in the remainder of 2013.

 

Lease Abandonment

 

In March 2013, we exited a portion of our facility in Japan as a result of excess office space.  Accrued exit costs of $0.8 million associated with the partial abandonment were charged to lease abandonment expenses in the first quarter of 2013. Additional costs of $7,000 were recorded in the three months ended September 30, 2013 as we continued to refine our estimate.

 

Interest and Other Income (Expense)

 

 

 

Three months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

Interest income

 

$

21

 

$

42

 

$

(21

)

-50.0

%

Interest expense

 

(9

)

 

(9

)

100.0

%

Other (expense) income

 

(305

)

(27

)

(278

)

1029.6

%

Total other income (expense)

 

$

(293

)

$

15

 

$

(308

)

-2053.3

%

 

Interest income represents interest earned on our cash and cash equivalents.  Interest income for the three months ended September 30, 2013 was $21,000 a decrease of $21,000.

 

Interest expense for the three months ended September 30, 2013 was $9,000.

 

Other expense for the three months ended September 30, 2013 was $305,000 as compared to $27,000 for the three months ended September 30, 2012 primarily due to foreign exchange losses.

 

Income Tax (Benefit)

 

 

 

Three months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

Income tax (benefit) expense

 

$

(3,631

)

$

28,691

 

$

32,323

 

-112.7

%

 

Income tax benefit for the three months ended September 30, 2013 was $3.6 million, compared to $28.7 million income tax expense for the three months ended September 30, 2012. The 2013 benefit primarily resulted from a partial valuation allowance release of $4.2 million related to the net deferred tax liabilities acquired with the Lexia acquisition, offset by foreign withholding taxes.  In the current year we are unable to recognize tax benefits associated with current losses in Brazil, Japan, and the U.S. while in the previous year we recorded a full valuation allowance related to the deferred tax assets of these jurisdictions.

 

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Table of Contents

 

Comparison of the nine months ended September 30, 2013 and the nine months ended September 30, 2012

 

 

 

Nine months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

(As Adjusted) *

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue

 

 

 

 

 

 

 

 

 

Product

 

$

107,087

 

$

127,534

 

$

(20,447

)

-16.0

%

Subscription and service

 

79,847

 

67,006

 

12,841

 

19.2

%

Total revenue

 

186,934

 

194,540

 

(7,606

)

-3.9

%

 

 

 

 

 

 

 

 

 

 

Cost of revenue

 

 

 

 

 

 

 

 

 

Cost of product revenue

 

21,263

 

24,087

 

(2,824

)

-11.7

%

Cost of subscription and service revenue

 

9,969

 

11,892

 

(1,923

)

-16.1

%

Total cost of revenue

 

31,232

 

35,979

 

(4,747

)

-13.1

%

 

 

 

 

 

 

 

 

 

 

Gross margin

 

155,702

 

158,561

 

(2,859

)

-1.8

%

 

 

 

 

 

 

 

 

 

 

Operating Expenses:

 

 

 

 

 

 

 

 

 

Sales and marketing

 

104,904

 

110,518

 

(5,614

)

-5.1

%

Research and development

 

25,248

 

17,944

 

7,304

 

40.7

%

General and administrative

 

40,209

 

41,050

 

(841

)

-2.0

%

Lease abandonment

 

835

 

 

835

 

100.0

%

Total operating expenses

 

171,196

 

169,512

 

1,684

 

1.0

%

 

 

 

 

 

 

 

 

 

 

Loss from operations

 

(15,494

)

(10,951

)

(4,543

)

-41.5

%

 

 

 

 

 

 

 

 

 

 

Other income and expense:

 

 

 

 

 

 

 

 

 

Interest income

 

105

 

141

 

(36

)

-25.5

%

Interest expense

 

(54

)

 

 

(54

)

-100.0

%

Other (expense) income

 

105

 

(71

)

176

 

247.9

%

Total interest and other income (expense), net

 

156

 

70

 

86

 

122.9

%

 

 

 

 

 

 

 

 

 

 

Loss before income taxes

 

(15,338

)

(10,881

)

(4,457

)

-41.0

%

Income tax expense (benefit)

 

(3,052

)

27,739

 

30,791

 

-111.0

%

Net loss

 

$

(12,286

)

$

(38,620

)

$

26,334

 

68.2

%

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions.

 

Our revenue decreased to $186.9 million for the nine months ended September 30, 2013 from $194.5 million for the nine months ended September 30, 2012. The change in revenue is due to decreases in ROW Consumer, and Global Enterprise and Education revenues of $6.9 million and $0.8 million, respectively, over the prior year period, partially offset by an increase in North American Consumer revenue of $0.1 million. Bookings, calculated as revenue plus the change in deferred revenue, decreased to $194.1 million for the nine months ended September 30, 2013 from $200.4 million for the nine months ended September 30, 2012. The decrease was due to decreases in North American Consumer and ROW Consumer bookings of $2.1 million and $8.5 million, respectively, partially offset by a $4.3 million increase in Global Enterprise and Education bookings over the prior year period.

 

We reported an operating loss of $15.5 million for the nine months ended September 30, 2013 compared to an operating loss of $11.0 million for the nine months ended September 30, 2012. The increase in operating loss was due to a decrease in gross margin of $2.9 million and an increase in operating expenses of $1.7 million.

 

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Table of Contents

 

Revenue by Operating Segment

 

The following table sets forth revenue for each of our three operating segments for the nine months ended September 30, 2013 and 2012:

 

 

 

Nine months ended September 30,

 

2013 versus 2012

 

 

 

2013

 

 

 

2012

 

 

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

North America Consumer

 

$

120,018

 

64.2

%

$

119,881

 

61.6

%

$

137

 

0.1

%

Rest of World Consumer

 

23,213

 

12.4

%

30,159

 

15.5

%

(6,946

)

-23.0

%

Global Enterprise and Education

 

43,703

 

23.4

%

44,500

 

22.9

%

(797

)

-1.8

%

Total Revenue

 

$

186,934

 

100.0

%

$

194,540

 

100.0

%

$

(7,606

)

-3.9

%

 

North America Consumer revenue increased $0.1 million from the nine months ended September 30, 2012 to the nine months ended September 30, 2013.  This increase was due to a $6.1 million increase in revenues from paid subscriptions driven by growth in online subscribers, compared to the prior year period.  This increase was offset by a $6.0 million decline in revenues from product software, primarily due to greater promotional and discounting activity, compared to the prior year period.  Additionally, on April 4, 2013, we announced the closure of our entire kiosk sales channel in the U.S. as we shift our focus to cloud-based learning solutions. As a result, revenue from kiosks has declined, partially offset by gains in retail and direct-to-consumer, compared to the prior year period. Retail revenue includes $6.6 million and $1.3 million from daily deal promotions for the nine months ended September 30, 2013 and 2012, respectively. North America Consumer bookings, calculated as North America Consumer revenue plus the change in North America consumer deferred revenue, decreased to $119.3 million for the nine months ended September 30, 2013 from $121.3 million for the nine months ended September 30, 2012.

 

ROW Consumer revenue decreased $6.9 million, or 23%, from the nine months ended September 30, 2012 to the nine months ended September 30, 2013.  Revenues were down in our Japanese and UK consumer markets due to shifts in our product mix and pricing, and we experienced lower sales through our home shopping sales channels in Korea, compared to the prior year period.  In response to the ongoing softness in Japan consumer sales, we are re-evaluating our go-to-market strategy, altering our target market, dropping our pricing, changing our messaging and shifting the focus of our marketing in that country.  These declines were partially offset by growth in Germany, where we have increased sales of downloads of our perpetual software.  ROW Consumer bookings, calculated as ROW Consumer revenue plus the change in ROW Consumer deferred revenue, decreased to $22.7 million for the nine months ended September 30, 2013 from $31.2 million for the nine months ended September 30, 2012.

 

Global Enterprise and Education revenue decreased $0.8 million, or 2% from the nine months ended September 30, 2012 to the nine months ended September 30, 2013.  Education and Government revenues decreased $1.4 million and $1.6 million, respectively, driven by reduced spending in the public sector channels.  This decrease was partially offset by a $2.2 million increase in Corporate revenues, driven by deeper account penetration.  Global Enterprise and Education bookings, calculated as Global Enterprise and Education revenue plus the change in Global Enterprise and Education deferred revenue, increased to $52.2 million for the year ended September 30, 2013 from $48.0 million for the nine months ended September 30, 2012.

 

Revenue by Product Revenue and Subscription and Service Revenue

 

We categorize and report our revenue in two categories—product revenue and subscription and service revenue. Product revenue includes revenues allocated to the software product from sales of Rosetta Stone Version 4 TOTALe and revenues from the sale of audio practice products. Subscription and service revenue includes revenues allocated to time-based subscription licenses of our web-based TOTALe services, as well as revenues from training and professional services.

 

Rosetta Stone Version 4 bundles time-based subscription licenses of our web-based TOTALe services with perpetual licenses of our product software.  As a result, we typically defer 10%-35% of the revenue of each of these bundled sales. In September 2013, as part of an overall review of pricing, we concluded that in order to be consistent with recent reductions in the pricing of our bundled products, we should reduce the pricing associated with the renewal of our stand-alone online services. The Company uses the stand-alone prices of these online services to determine the amount of revenue to defer when these services are sold in a bundle.  As a result, we expect to reduce the amount of revenue we defer with respect to sales of our Version 4 TOTALe bundle.

 

The following table sets forth revenue for products and subscription and services for the nine months ended September 30, 2013 and 2012:

 

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Table of Contents

 

 

 

Nine months ended September 30,

 

2013 versus 2012

 

 

 

2013

 

 

 

2012

 

 

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Product revenue

 

$

107,087

 

57.3

%

$

127,534

 

65.6

%

$

(20,447

)

-16.0

%

Subscription and service revenue

 

79,847

 

42.7

%

67,006

 

34.4

%

12,841

 

19.2

%

Total revenue

 

$

186,934

 

100.0

%

$

194,540

 

100.0

%

$

(7,606

)

-3.9

%

 

Product Revenue

 

Product revenue decreased $20.5 million to $107.1 million during the nine months ended September 30, 2013. The decrease in product revenue was primarily driven by lower prices on our Rosetta Stone Version 4 TOTALe product software.  Additionally, this decrease was partially driven by a shift from sales of perpetual software to sales of online subscriptions, particularly within our Global Enterprise and Education channels.

 

Subscription and Service Revenue

 

Subscription and service revenue increased $12.8 million, or 19%, to $79.8 million for the nine months ended September 30, 2013. The increase in subscription and service revenues was due to a growing base of exclusively online subscription sales to both consumers and within our Global Enterprise and Education segment.

 

Cost of Product Revenue, Cost of Subscription and Service Revenue and Gross Profit

 

The following table sets forth cost of product revenue and subscription and service revenue, as well as gross profit for the nine months ended September 30, 2013 and 2012:

 

 

 

Nine months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue

 

 

 

 

 

 

 

 

 

Product

 

$

107,087

 

$

127,534

 

$

(20,447

)

-16.0

%

Subscription and service

 

79,847

 

67,006

 

12,841

 

19.2

%

Total revenue

 

186,934

 

194,540

 

(7,606

)

-3.9

%

 

 

 

 

 

 

 

 

 

 

Cost of revenue

 

 

 

 

 

 

 

 

 

Cost of product revenue

 

21,263

 

24,087

 

(2,824

)

-11.7

%

Cost of subscription and service revenue

 

9,969

 

11,892

 

(1,923

)

-16.1

%

Total cost of revenue

 

31,232

 

35,979

 

(4,747

)

-13.1

%

 

 

 

 

 

 

 

 

 

 

Gross profit

 

$

155,702

 

$

158,561

 

$

(2,859

)

-1.8

%

 

 

 

 

 

 

 

 

 

 

Gross margin percentages

 

83.3

%

81.5

%

1.8

%

 

 

 

Cost of Product Revenue

 

Cost of product revenue for the nine months ended September 30, 2013 was $21.3 million, a decrease of $2.8 million, or 12% from the nine months ended September 30, 2012.  As a percentage of product revenue, cost of product revenue increased to 20% for the nine months ended September 30, 2013 compared to 19% for the nine months ended September 30, 2012. Cost of product revenue decreased due to a reduction in payroll and benefits of $1.5 million, a decrease in credit card processing fees of $0.3 million, a decrease in freight expense of $0.4 million and a decrease of $0.4 million in inventory costs, partially offset by an increase in commissions expense of $0.4 million.

 

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Cost of Subscription and Service Revenue

 

Cost of subscription and service revenue for the nine months ended September 30, 2013 was $10.0 million, a decrease of $1.9 million, or 16% from the nine months ended September 30, 2012. As a percentage of subscription and service revenue, cost of subscription and service revenue decreased to 12% for the nine months ended September 30, 2013 as compared to 18% for the same prior year period. The decrease in cost was primarily attributable to a decrease in coaching, community and success support expenses related to our web-based service offerings in our Version 4 TOTALe and ReFLEX products which include a component of dedicated online language conversation coaching.  Beginning in the fourth quarter of 2012, we capped the number of studio sessions compared to our former unlimited policy, decreasing our coaching costs.

 

Operating Expenses

 

 

 

Nine months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

(As Adjusted) *

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales and marketing

 

$

104,904

 

$

110,518

 

$

(5,614

)

-5.1

%

Research and development

 

25,248

 

17,944

 

7,304

 

40.7

%

General and administrative

 

40,209

 

41,050

 

(814

)

-2.0

%

Lease abandonment

 

835

 

 

835

 

100.0

%

Total operating expenses

 

$

171,196

 

$

169,512

 

$

1,684

 

1.0

%

 


* Certain amounts have been adjusted for the retrospective change in accounting principle for sales commissions.

 

Sales and Marketing Expenses

 

Sales and marketing expenses for the nine months ended September 30, 2013 were $104.9 million, a decrease of $5.6 million, or 5%, from the nine months ended September 30, 2012. As a percentage of total revenue, sales and marketing expenses were 56% and 57% for the nine months ended September 30, 2013 and the nine months ended September 30, 2012, respectively. The dollar decrease in sales and marketing expenses were primarily attributable to our efforts to continually evaluate our marketing strategies focusing our efforts on advertising through online channels such as Facebook, Google AdWords, and email, and less on the more expensive television and radio commercials.  This change in strategy has decreased our media and marketing expenses by $4.3 million from the nine months ended September 30, 2012 to the nine months ended September 30, 2013.  In the second quarter of 2013, we closed all 56 of our remaining kiosk locations in the U.S. as we accelerate our transition to cloud-based learning solutions.  As a result, our rent expenses have decreased approximately $2.0 million from the nine months ended September 30, 2012.  Professional services also decreased $1.2 million year over year.  These decreases were partially offset by an increase in payroll and benefits of $1.9 million due to severance expense related to the closure of the kiosks, and increased headcount from the Livemocha and Lexia acquisitions,  and an increase of $0.9 million in amortization expense from the amortization of intangible assets from the acquisition of Livemocha and Lexia.  We expect to incur an increase in expenses in the fourth quarter of 2013 as we come into our holiday selling season.

 

Research and Development Expenses

 

Research and development expenses were $25.2 million for the nine months ended September 30, 2013, an increase of $7.3 million, or 41%, from the nine months ended September 30, 2012.  As a percentage of revenue, research and development expenses increased to 14% for the nine months ended September 30, 2013 compared to 9% for the nine months ended September 30, 2012. The dollar and percentage increases were primarily attributable to a $2.6 million increase in consulting expenses and a $1.9 million increase in payroll and benefits expenses as we invest more in strengthening our platforms and bringing new innovative products to market by diversifying the product development team.  We incurred increased relocation expenses of $0.4 million and an increase in travel expenses of $0.3 million for the nine months ended September 30, 2013.  With the drive to accelerate our product and technological innovation, we restructured our organization in the first half of 2013, opening offices in San Francisco, CA, and Austin, TX, increasing rent expenses for the nine months ended September 30, 2013 by $0.4 million as compared to the same period a year ago.  We eliminated approximately 70 positions from our Virginia-based Product team, increasing severance expenses by $0.8 million.  In addition, with the acquisitions of Livemocha in April 2013 and Lexia in August 2013 we recognized additional intangible assets which we began amortizing the intangible assets in the second and third quarters of 2013, increasing our amortization expense $0.3 million from the nine months ended September 30, 2012.  We expect an increase in research and development expenses in the fourth quarter of 2013.

 

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Table of Contents

 

General and Administrative Expenses

 

General and administrative expenses for the nine months ended September 30, 2013 were $40.2 million, a decrease of $0.8 million, or 2%, from the nine months ended September 30, 2012. As a percentage of revenue, general and administrative expenses remained at 22% for the nine months ended September 30, 2013 as compared to the nine months ended September 30, 2012. The dollar decreases were primarily attributable to a $0.7 million decrease in bad debt expenses as we recovered $0.3 million primarily related to our reserve with Borders and the overall decrease in the aging of our accounts receivable and a decrease of $0.6 million in depreciation expense related to certain fixed assets being fully depreciated early in the second quarter of 2013.  These decreases were partially offset by a $0.3 million increase in payroll expenses driven by severance expense and the addition of the 2013 Long Term Incentive Plan, or LTIP, and $0.2 million increase in rent expense. We expect there to be increases in general and administrative expenses to support our acquisition efforts in 2013.

 

Lease Abandonment

 

In March 2013, we exited a portion of our facility in Japan as a result of excess office space.    Accrued exit costs of $0.8 million associated with the partial abandonment were charged to lease abandonment expenses in the first quarter of 2013. Additional costs of $7,000 were recorded in the three months ended September 30, 2013 as we continued to refine our estimate.

 

Interest and Other Income (Expense)

 

 

 

Nine months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

Interest income

 

$

105

 

$

141

 

$

(36

)

-25.5

%

Interest expense

 

(54

)

 

(54

)

-100.0

%

Other income (expense)

 

105

 

(71

)

176

 

247.9

%

Total other income (expense)

 

$

156

 

$

70

 

$

86

 

122.9

%

 

Interest income represents interest earned on our cash and cash equivalents. Interest income for the nine months ended September 30, 2013 was $105,000, a decrease of $36,000.

 

Interest expense for the nine months ended September 30, 2013 was $54,000, an increase of $54,000 or 100%, from the nine months ended September 30, 2012. This increase was primarily the result of a write-off of previously charged late fees on receivables that were deemed uncollectable in the first quarter of 2013.

 

Other income for the nine months ended September 30, 2013 was $105,000 as compared to other expense of $71,000 for the nine months ended September 30, 2012, an increase of $176,000 primarily due to foreign exchange gains.

 

Income Tax Expense (Benefit)

 

 

 

Nine months ended

 

 

 

 

 

 

 

September 30,

 

2013 versus 2012

 

 

 

2013

 

2012

 

Change

 

% Change

 

 

 

(in thousands, except percentages)

 

 

 

 

 

 

 

 

 

 

 

Income tax (benefit) expense

 

$

(3,052

)

$

27,739

 

$

30,791

 

-111.0

%

 

Income tax benefit for the nine months ended September 30, 2013 was $3.1 million, compared to a $27.7 million income tax expense for the nine months ended September 30, 2012.  In the current year we are unable to recognize tax benefits associated with current losses in Brazil, Japan, and the U.S. while in the previous year we recorded a full valuation allowance related to the deferred tax assets of these jurisdictions.  In the second and third quarter of 2013 we recognized a partial valuation allowance release of $1.2 million and $4.2 million related to the net deferred tax liabilities acquired with the Livemocha and Lexia acquisitions, offset by foreign withholding taxes and income tax expense.

 

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Table of Contents

 

Liquidity and Capital Resources

 

Our primary operating cash requirements include the payment of salaries, incentive compensation, employee benefits and other personnel related costs, as well as direct advertising expenses, costs of office facilities and costs of information technology systems. We fund these requirements through cash flow from our operations.

 

We expect that our future growth may continue to require additional working capital. Our future capital requirements will depend on many factors, including development of new products, market acceptance of our products, the levels of advertising and promotion required to launch additional products and improve our competitive position in the marketplace, the expansion of our sales, support and marketing organizations, the establishment of additional offices in the United States and worldwide and building the infrastructure necessary to support our growth, the response of competitors to our products and our relationships with suppliers and clients. Also, as our Global Enterprise and Education segment grows and our activity with daily deals retail partners grows, a larger portion of our sales transactions occurs at the end of the quarter. We have experienced decreases in our expenditures consistent with the decrease in revenues and personnel. We anticipate that our expenditures will increase in the future as we expand our product base and accelerate our strategy through acquisitions. We believe that anticipated cash flows from operations and existing cash reserves will provide sufficient liquidity to fund our business and meet our obligations for at least the next 12 months.

 

The total amount of cash that was held by foreign subsidiaries as of September 30, 2013 was $19.8 million.  If we were to repatriate the cash from our foreign subsidiaries, a significant tax liability could result.

 

Cash Flow Analysis

 

Net Cash Provided By (Used In) Operating Activities

 

Net cash used by operating activities was $3.7 million for the nine months ended September 30, 2013 compared to cash provided by operating activities of $11.5 million for the nine months ended September 30, 2012, a decrease of $15.2 million. Net cash used by operating activities was primarily due to a decrease in other current liabilities as a result of the payment of accrued marketing expenses, and an increase in our net loss after adjusting for depreciation, amortization, stock compensation, and valuation allowance. The net loss totaled $12.3 million for the nine months ended September 30, 2013 compared to $38.6 million for the nine months ended September 30, 2012. For the nine months ended September 30, 2013, we incurred non-cash charges for depreciation, amortization, stock compensation expense, and tax expenses related to the valuation allowance of $8.7 million, compared to $38.3 million incurred for the same items during the nine months ended September 30, 2012.

 

Net Cash Provided By (Used In) Investing Activities

 

Net cash used in investing activities was $32.1 million for the nine months ended September 30, 2013, compared to net cash provided by investing activities of $6.8 million for the nine months ended September 30, 2012, a decrease of $38.9 million. This decrease is primarily related to the purchase of Livemocha for a net cash outflow of $8.2 million, the purchase of Lexia for $17.5 million in addition to more purchases of property and equipment associated with the expansion of our technology infrastructure and our facilities in the prior year period as well as the expiry of our short-term investments that were not reinvested.

 

Net Cash Provided By (Used In) Financing Activities

 

Net cash provided by financing activities was $0.9 million for the nine months ended September 30, 2013 compared to cash provided by financing activities of $0.8 million for the nine months ended September 30, 2012. Net cash provided by financing activities during the nine months ended September 30, 2013 is primarily related to proceeds from the exercise of stock options, net of repurchased exercised stock options.

 

We believe our current cash and cash equivalents and funds generated from our operations will be sufficient to meet our working capital and capital expenditure requirements through the foreseeable future, including at least the next 12 months. Thereafter, we may need to raise additional funds through public or private financings or borrowings to develop or enhance products, to fund expansion, to respond to competitive pressures or to acquire complementary products, businesses or technologies. If required, additional financing may not be available on terms that are favorable to us, if at all. If we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our stockholders will be reduced and these securities might have rights, preferences and privileges senior to those of our current stockholders. No assurance can be given that additional financing will be available or that, if available, such financing can be obtained on terms favorable to our stockholders and us.

 

During the last three years, inflation has not had a material effect on our business and we do not expect that inflation or changing prices will materially affect our business in the foreseeable future.

 

Off-Balance Sheet Arrangements

 

We do not engage in any off-balance sheet financing arrangements. We do not have any interest in entities referred to as variable interest entities, which include special purpose entities and other structured finance entities.

 

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Table of Contents

 

Contractual Obligations

 

The following table summarizes our contractual obligations at September 30, 2013 and the effect such obligations are expected to have on our liquidity and cash flow in future periods.

 

 

 

 

 

Less than

 

 

 

 

 

More than

 

 

 

Total

 

1 Year

 

1-3 Years

 

3-5 Years

 

5 Years

 

 

 

(in thousands)

 

Contractual obligations

 

$

24,845

 

$

6,140

 

$

9,584

 

$

8,178

 

$

943

 

Total

 

$

24,845

 

$

6,140

 

$

9,584

 

$

8,178

 

$

943

 

 

The contractual commitments reflected in the table above include our corporate office leases.

 

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

 

Foreign Currency Exchange Risk

 

The functional currency of our foreign subsidiaries is their local currency. Accordingly, our results of operations and cash flows are subject to fluctuations due to changes in foreign currency exchange rates. The volatility of the prices and applicable rates are dependent on many factors that we cannot forecast with reliable accuracy. In the event our foreign sales and expenses increase, our operating results may be more greatly affected by fluctuations in the exchange rates of the currencies in which we do business. At this time we do not, but we may in the future, invest in derivatives or other financial instruments in an attempt to hedge our foreign currency exchange risk.

 

Interest Rate Sensitivity

 

Interest income and expense are sensitive to changes in the general level of U.S. interest rates. Based on the nature of our balance sheet, with no significant investments or debt, we believe that there is no material risk of exposure.

 

Item 4.  Controls and Procedures

 

Evaluation of Disclosure Controls and Procedures

 

Our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures as of September 30, 2013. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the Company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives, and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on the evaluation of our disclosure controls and procedures as of September 30, 2013, our Chief Executive Officer and Chief Financial Officer concluded that, as of such date, our disclosure controls and procedures were effective at the reasonable assurance level.

 

Changes in Internal Control over Financial Reporting

 

There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rule 13a-15(d) or 15d-15(d) of the Exchange Act that occurred during the quarter ended September 30, 2013 that had materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

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Table of Contents

 

PART II. OTHER INFORMATION

 

Item 1.  Legal Proceedings

 

In April 2010, a purported class action lawsuit was filed against us in the Superior Court of the State of California, County of Alameda for damages, injunctive relief and restitution in the matter of Michael Pierce, Patrick Gould, individually and on behalf of all others similarly situated v. Rosetta Stone Ltd. and DOES 1 to 50. The complaint alleges that plaintiffs and other persons similarly situated who are or were employed as salaried managers by us in our retail locations in California are due unpaid wages and other relief for our violations of state wage and hour laws. Plaintiffs moved to amend their complaint to include a nationwide class in January 2011. In March 2011, the case was removed to the United States District Court for the Northern District of California. In November 2011, the parties agreed to a mediator’s proposed settlement terms, and as a result, as of September 30, 2011, we reserved $0.6 million for the proposed settlement amount. We dispute the plaintiffs’ claims and have not admitted any wrongdoing with respect to the case.  In September 2013, the court entered a final order directing payment of the $0.6 million settlement amount and in October 2013, the Company paid this amount in final settlement of the lawsuit.

 

In June 2011, Rosetta Stone GmbH was served with a writ filed by Langenscheidt KG (“Langenscheidt”) in the District Court of Cologne, Germany alleging trademark infringement due to Rosetta Stone GmbH’s use of the color yellow on its packaging of its language-learning software and the advertising thereof in Germany. In January 2012, the District Court of Cologne ordered an injunction of Rosetta Stone GmbH’s use of the color yellow in packaging, on its website and in television commercials and declared Rosetta Stone liable for damages, attorneys’ fees and costs to Langenscheidt. No dollar amounts have been specified yet for the award of damages by the District Court of Cologne. In its decision, the District Court of Cologne also ordered the destruction of Rosetta Stone GmbH’s product and packaging which utilized the color yellow and which was deemed to have infringed Langenscheidt’s trademark. Langenscheidt has not posted the necessary bond to immediately enforce that decision. We have continued to vigorously defend this matter through an appeal to the Court of Appeals in Cologne. The Court of Appeals in Cologne affirmed the decision in November 2012 and we have moved to have a further appeal heard before the German Federal Supreme Court. The German Federal Supreme Court now has allowed a further appeal on grounds of law. We also commenced a separate proceeding for the cancellation of Langenscheidt’s German trademark registration of yellow as an abstract color mark. In June 2012, the German Patent and Trademark Office rendered a decision in the cancellation proceeding denying our request to cancel Langenscheidt’s German trademark registration. We appealed that decision and a hearing on the appeal was held in April 2013 before the German Federal Patent Court. On August 5, 2013, the Company received a decision from the Federal Patent Court rejecting the Company’s appeal but allowing a further appeal on grounds of law to the German Federal Supreme Court. The Company is proceeding to pursue a further appeal to the German Federal Supreme Court. We cannot predict the timing and ultimate outcome of this matter, however we believe the range of possible loss is immaterial to our financial statements. Even if the plaintiff is unsuccessful in its claims against us, we will incur legal fees and other costs in the defense of these claims and appeals.

 

From time to time, we have been subject to various claims and legal actions in the ordinary course of our business. We are not currently involved in any legal proceeding the ultimate outcome of which, in our judgment based on information currently available, would have a material impact on our business, financial condition or results of operations.

 

Item 1A.  Risk Factors

 

There have been no material changes to our risk factors contained in our Annual Report on Form 10-K filed on March 7, 2013 with the U.S. Securities and Exchange Commission for the period ended December 31, 2012. For a further discussion of our Risk Factors, refer to the “Risk Factors” discussion contained in our Annual Report on Form 10-K for the period ended December 31, 2012.

 

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds

 

None

 

Item 3.  Defaults Upon Senior Securities

 

None

 

Item 4.  Mine Safety Disclosures

 

Not applicable

 

Item 5.  Other Information

 

None

 

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Table of Contents

 

Item 6.  Exhibits

 

Exhibits

 

 

3.1(1)

 

Second Amended and Restated Certificate of Incorporation of the Company.

3.2(1)

 

Second Amended and Restated Bylaws of the Company.

4.1(1)

 

Specimen certificate evidencing shares of Common Stock of the Company.

4.3(1)

 

Registration Rights Agreement dated January 4, 2006 among the Company and the Investor Shareholders and other Shareholders listed on Exhibit A thereto.

18.1*

 

Preferability Letter of Deloitte & Touche LLP, independent registered accounting firm, dated November 7, 2013.

31.1*

 

Certification of Chief Executive Officer (Principal Executive Officer) Pursuant to Rule 13-14(a) of the Securities Exchange Act of 1934 as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.2*

 

Certification of Chief Financial Officer (Principal Accounting Officer) Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

32.1**

 

Certification of Chief Executive Officer (Principal Executive Officer) Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

32.2**

 

Certification of Chief Financial Officer (Principal Accounting Officer) Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

101.INS**

 

XBRL Instance Document.

101.SCH**

 

XBRL Taxonomy Extension Schema.

101.CAL**

 

XBRL Taxonomy Extension Calculation Linkbase.

101.DEF**

 

XBRL Taxonomy Extension Definition Linkbase.

101.LAB**

 

XBRL Taxonomy Extension Label Linkbase.

101.PRE**

 

XBRL Taxonomy Extension Presentation Linkbase.

 


*                              Filed herewith

 

**                       Furnished herewith

 

(1)                      Incorporated by reference to exhibit filed with Registrant’s registration statement on Form S-1 (File No. 333-153632), as amended.

 

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Table of Contents

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

ROSETTA STONE INC.

 

/s/ STEPHEN M. SWAD

 

 

 

Stephen M. Swad

 

Chief Executive Officer

 

 

 

 

Date: November 7, 2013

 

 

51