SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act 1934
Report
on Form 6-K dated May 30, 2007
BT Group plc
(Translation
of
registrant’s name into English)
BT
Centre
81 Newgate Street
London EC1A 7AJ
England
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form
20-F  |
Form
40-F  |
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
| Yes |
No |
Enclosure: Shareholder Magazine
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| BT Group plc | ||
| By: | /s/ Alan Scott | |
| Name: Alan Scott | ||
| Title: Assistant Secretary | ||
| Date: May 30, 2007 | ||
Forward
Shareholder magazine May 2007
We're in this together
Life in a converging world...
Simply better for everyone
The better faster cheaper network – AKA21CN...
From Trolley Dolly to Techno Classroom
Inventing the future with the next generation...
10
things to know about BT
Chief
Executive Ben Verwaayen’s
view from the top…
Making
a positive impact on society
From giving young people a voice
to tackling climate change...
Simply better
for everyone
Our
21st Century Network is up
and running
in Cardiff and heading your way…
Customer service,
our number one priority
How
we put customers at the
heart of everything we do…
Wake up, get
out of bed...
A day in the
converged life
of Dave…
Helping to
make the seas safer
Spotlight
on our work for the
Maritime and Coastguard Agency…
Inventing the
future with
the next generation
Working
together with students
to develop new product ideas
The front cover features Adam and Jane from our TV advertising campaign, which has established BT as a leading broadband provider, and provided memorable and amusing insights into how communications fits into many families.
All information and prices are correct at time of going to print, 16 May 2007, but may be modified without notice from time to time. Services and equipment are provided subject to British Telecommunications plc’s standard conditions of contract. Nothing in this publication forms any part of any contract. Offers are for UK residents only.
A world of opportunities
From
phoning an old friend on the other side of the planet for a videochat
to
phoning a new Chinese restaurant around the corner for a home delivery
– it’s
a small world these days. And
a huge world, too. Take business, for
example. Gone are the days when growing a business internationally always
took a lot of time, effort and money. Nowadays, a good idea can become a
global success pretty much overnight.
Time
and distance are shrinking. Choice
and opportunities are expanding.
But we all continue to want the same basic things – things like simplicity,
good service, a fair deal, to feel valued, to be able to realise our ambitions
and dreams. Together, we can achieve them.
In
the following pages
we take a look at this world of opportunities –
what’s
going on and what’s going to happen, both further afield and
closer
to home. Crispy duck anyone?
Small is beautiful... this
year we’ve reduced the size of
Forward from A4 to A5 – to save on
paper and postage costs.
1
View from the top
Ben Verwaayen
10 things
we would like
you
to know about BT
Serving our customers
better
is the way to deliver
increasing value to our
shareholders
We’re not a phone company.
We’re
not an information,
communications and technology
(ICT)
company. We’re a customer
company. Nothing is more
important
than offering a great
customer
experience first time,
every time.
We make sure that the
local access network is open to
all
UK service providers on fair
and equal terms
Openreach, a separate division of
BT,
provides local access
services
on fair and equal terms to all – to
competitors and to BT Retail
and
BT Global Services.
Our 21st Century Network will improve things for everyone
Thanks to BT’s investment, more
homes in Britain now have access
to broadband than have access
to mains water – more
than
99.9%
of the UK’s
homes and
businesses. And we now have over
11 million broadband connections.
Broadband transforms the way
in which we live, work and
communicate with each other.
We’re at the heart
We’re at the heart
2
of broadband Britain
We’re a global business
We’re not just a UK company,
we’re
a global business. From
Austria
to Australia – all
told,
we have around 106,000 people
in over 50 countries, delivering
services
to customers in more
than 170 countries. We also
provide networked IT services
to major organisations around
the world, through our BT Global
Services division.
Delivering services in
‘customer
time’ will help to keep
us ahead of the game
Customers want new services
when they want them – not when
companies choose to provide
them. And you can only offer
real-time customer experiences
if you have outstanding software
capabilities. BT is developing
and delivering software-driven
Our 21st Century
Network
will improve
things
for everyone
We’re investing billions in a single
21st Century Network that will
open the way for better, faster
and more reliable services for all
our customers – from
individuals
to multinationals, and to other
service providers. Take a look at
page 6.
We asked BT’s Chief Executive Ben Verwaayen
to highlight 10 key things he would like our
shareholders to know about BT…
products over broadband, using
the power of our 21st Century
Network. In future, not only will
things happen more quickly, but
new services will be more reliable
and easier to use.
We’re
big
on collaboration
Take innovation, for example.
As you’ll see from our feature
on inventing the future with the
next generation on page 16,
the best innovations come from
working closely together.
We’re
making
communications better
From handy videophones to
high quality, low cost phone
calls over the internet – we’re
giving customers better ways to
stay in touch with friends, family
and colleagues. We currently
have over 1.4 million customers
signed up to our calls over the
internet service, often known
as VoIP.
We are committed to
leading the way in sustainability
For the last six years, BT has
been rated No.1 in the Dow
Jones Sustainability Index’s
telecommunications sector.
BT has a positive role to play
as individuals and organisations
look for more sustainable ways
of communicating, doing
business and leading their
lives. Teleconferencing and
flexible working are reducing
travelling and providing more
flexible lifestyles.
Our people make
all the difference
In the last few years we’ve
transformed BT, and we wouldn’t
have been able to do it without
the remarkable skills and
dedication of our people. Their
ability to work together makes all
the difference in bringing it all
together for you, our
shareholders. For example,
our proposed full year dividend
is 27% higher than last year.
3
4
Help
enable a more
inclusive society
As part
of our commitment to
enabling a more inclusive society,
we are looking
at how ICT can
help close the gap between
the haves and the have-nots,
the connected and the not
connected, the advantaged
and the disadvantaged. We are
investigating
how it can best
help create a society where
everyone
gets a fair chance.
Tackling
the big issues
In reviewing
our strategy we
decided that, given the big
global issues facing society,
we needed to raise our game
and make a special
effort to
demonstrate how ICT can help
make
a real difference.
South
Africa, followed by Brazil
and China in subsequent years.
In
2007, our community
investment
was £21.8 million,
1% of UK pre-tax profits. As part
of
our Better World campaign
we
launched our first global
development
partnership
with
UNICEF. Working on
community
projects to bring
education, ICT (information and
communications technology)
and communication skills to
disadvantaged children,
the
projects will focus initially on
Maintaining
and growing
our positive impact
We
will continue to implement
and build on our well established
policies and
programmes in
key areas, such as community
investment, health and safety,
environmental management and
supply
chain. All these policies
and
programmes have a proven
positive
impact.
Calculate
your
footprint
You
can now calculate your
own carbon footprint on the
BT website at
www.btplc.com/
climatechange
Our
goal is to maximise BT’s
positive contribution to society,
and thereby
to support our
long-term business success and
deliver shareholder value.
Our
ultimate goal is to show how
our business can help create a
better,
more sustainable world.
Rated
No.1 in the Dow Jones Sustainability Index’s telecommunications sector
for the last six years, we take an enlightened long-term view, particularly
when it comes to demonstrating how communications
can
benefit society. Being a responsible business is not a ‘nice to have’,
it
is a ‘must do’. It makes business, social and environmental
sense.
Long-term, it is the only option.
Making a positive impact on society
Responsibility
5
Giving
young
people a voice
Through
our Better World
campaign we are helping to
give
young people a voice.
We’re
ensuring young people
most in need are heard and
helped; developing young
people’s communication skills;
and helping
them create real
social change. Since 2002,
around £10
million in cash and
gifts in kind have been donated
to ChildLine, and
3 million
pupils at more than 12,000
schools have been involved
in
our education programme.
You
can find out more at
www.btbetterworld.com
Recycle
your
mobile phone
From
June 2007 we will be
recycling all our employee and
customer mobile handsets
for
ChildLine. If you have a broken or
redundant handset you no longer
need,
please help us to raise vital
funds for ChildLine. Email us at charity.programme@bt.com
and
we will then send you a freepost
recycling bag.
Enable
sustainable
economic growth
Ultimately
we aim to achieve
economic growth that benefits
society
within environmental
limits.
This is a new focus for
us. We are concentrating on
integrating
sustainability into
our business thinking, creating
new products and
services with
sustainability
benefits, exploring
obsolescence
in the industry and
measuring
our progress.
If
you’d like to calculate how
much CO2 you use, get some
suggestions
on what you can
do
to take action and find out
more
about what we’re doing –
take a look at www.btplc.com/
climatechange
So
far, we have reduced our UK
emissions by 60% since 1996.
Help
tackle climate change
To play
our part in tackling the
world’s No.1 environmental
issue, we are
committed to
reducing our own CO2 emissions
by
80% by 2016 (from our 1996
baseline)
and to helping our
employees, our suppliers, other
businesses and customers
to
cut carbon emissions through
better
use of ICT. We have
now
embarked on a major
programme to understand better
and accelerate the
roll out of
carbon-reducing communications
solutions.
Through
EverybodyOnline,
we’re
creating
a network of public
internet access points to help
people in disadvantaged
areas
take advantage of computers and
the
internet.
To
make that first call possible,
we have rebuilt 10% of
the national core network,
completed 1,500 man years of
IT development, laid 2,300km
of optical fibre in South Wales
and performed around half a
million different tests. We have
also worked closely with our
wholesale customers on areas of
common interest and potential
disagreement. This collaboration is
a continuing feature of 21CN.
By
early 2008, the entire core
network will be in place and
around 350,000 people will
be up and running on it. By
the end of the decade pretty
much everyone in the UK will be
enjoying the benefits of 21CN.
What
will these benefits be?
For a big business looking for a
managed-network solution that
can keep pace with its fast-
changing requirements or a small
boy wanting to stay in touch with
his grandma on the other side of
the world, the benefits of 21CN
are essentially the same. An
ability to carry on using existing
services in exactly the same way
as today – pick up a phone and
make a call – and an ability to
enjoy
exciting new services –
pick and play movies on a laptop
anyone? Services will not only
be more varied but also more
reliable, simpler, better value
–
more in tune with how people
want to live their lives. So the
overall experience will improve.
We
are leading the way in
establishing a single network
for the 21st century, which
enables computers to ‘talk’ to
each other over the internet. We
are applying our experience and
expertise to help others around
the world do the same thing.
The prospect is simply a better
way to bring all of us together,
no matter who or where in the
world we are.
6
On Tuesday 28 November 2006, Laura Wess, a pupil at Wick
and Marcross Church in Wales Primary School, made the first customer
phone call over our new 21st Century Network (21CN). Behind that
brief call lay billions of pounds of investment by BT;
ahead of it
extends a world of opportunity for all of us.
Switched on
Like
to know when your line will be switched on to the new network? You
can find this out,
together with other useful 21CN information, at
www.switchedonuk.org, a site developed
and run collaboratively
by the industry.
7
Customer service,
our number
one priority
From a multinational
company operating
around the world to an individual living on their
own, we want
all of our customers to have a
consistently positive experience with us. This
is
our number one priority because getting it right
is the best way to deliver
real shareholder value.
Customer experience
8
Special offers
for BT shareholders
Also available in orange
BT Mango
Digital Cordless Phone
&
Answer Machine
Shareholder price twin £63.99
BT’s normal price £79.99 • Single also available
• SIM card reader & writer • Up to 11 mins
answer machine record time • Caller Display
• 255 name & number directory • SMS Text
BT Synergy 4500
Digital Cordless
Phone
& Answer Machine
Shareholder price
single £47.99
BT’s normal price £59.99
Twin, Trio & Quad also available
• SIM card reader & writer
•
Caller Display • Up
to 11.5
mins answer machine
record time • 255
name
&
number directory • SMS Text
Offer ends 30 June 2007
Order online at
www.bt.com/shop/shareholders
Just enter the promotional code
AGM07 at the checkout stage to claim
your BT shareholder discount.
Or call 0800 328 4478,
lines open Mon-Sat 8am-8pm.
FREE delivery on orders over £89.99, otherwise £5.99.
BT Verve 500
Digital Cordless
Phone & Answer
Machine
Shareholder
price twin £79.99
BT’s normal
price £99.99 • Single also available
•
SIM card reader & writer • Up
to 28 mins
answer machine record time • Handsfree • Caller
Display • 7 Polyphonic
ringtones • 255 name
&
number directory • SMS Text
Save 20%
on the normal
price of all BT products
at the BT Shop
BT Paragon 500
Digital Corded Phone & Answer Machine
Shareholder price £31.99
BT’s normal price £39.99
• Up to 36 mins answer machine record time
•
Caller Display • 6 Polyphonic ringtones • 200
name & number directory • SMS Text
BT Big Button 100
Digital Corded Phone
Shareholder price £19.99
BT’s normal price £24.99
• Large easy to read buttons • Call indicator light
•
Speech amplification • Hearing aid compatible
•
13 number directory.
BT Freestyle 610
Digital Cordless
Phone
Shareholder Price
single £23.99
BT’s normal price £29.99
Shareholder price
twin £39.99
BT’s normal price £49.99
• Large buttons for ease of use
on handset
•
Caller Display • 30 name & number directory
More offers online
For the full range of offers available
to BT shareholders, just visit
www.bt.com/shop/shareholders
Don’t forget to enter the
promotional code AGM07 at the
checkout stage to claim
your BT
shareholder discount.
Offer ends 30 June 2007
Save 20% at the BT Online Shop on any BT branded product. Does not apply to any BT Services or other BT Shops such as dabs.com. One promotional code per transaction. Promotional
code can only be redeemed online at the BT Online Shop. Prices are correct at the time of going to print and are subject
to change. Offer available whilst stocks last or before 30 June 2007, whichever is the sooner. Terms and conditions apply www.shop.bt.com/page/
termsconditions#promo. Refunds apply to the amount of money actually spent – no cash refunds on discounts. Promotional code is not redeemable
against delivery charges (but delivery is free when you spend over £89.99).
BT Fusion mobile service – FREE for 3 months1
• 4 for 1 inclusive minutes2
•
FREE
Internet surfing offer3
•
Range of call plans and handsets
•
From just £19 per month
Call 0800 783 2326
or visit www.bt.com/
btfusion/shareholder
Offer ends 30 June 2007
Samsung P200
1. New primary account BT Fusion Plus customers only, subject to status, 18 month term and 11 month tariff commitment. Full tariff price payable from month 4. BT Broadband required. 2. 4 for 1 minutes within range of the BT Home Hub/BT hotspots. Applies to 01 or 02 numbers, excluding Channel Islands, and UK mobile numbers starting 07 (whilst caller and recipient both within UK). 3. 20Mb mobile internet surfing a month, unused allowance cannot be carried forward. Additional usage charged at 0.391p per kb. Conditions apply.
Computer or technical
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BT Home IT Call*
Straightforward,
jargon free advice on a range of home
IT topics. Subscribe to our ongoing support
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pay as you go. Either way help is only a phone call away.
BT Home IT Visit
If you would prefer someone to fix the problem for you in person, you can now
set up an appointment for one
of our engineers to visit you at home.
BT Home IT Install
You can now
make an appointment for a BT engineer
to set up your BT Total Broadband, BT Broadband
Talk
and give you a brief tutorial.
*3 month minimum term for subscription service.
Available to BT Line customers only. Lines are open between 8am and 11pm, 7 days
a week. Fair Usage Policy and
conditions apply.
For straightforward help and advice call 0800 432 0230 or visit www.bt.com/itadvice
Great deals from dabs.com
Part of the BT Group, online computing and technology retailer dabs.com has put together a selection of the hottest products around – all with special discounts for all BT shareholders. Visit www.dabs.com/btshareholderoffers to view them all today! Deals are updated regularly.
Designed for entertainment, this notebook works
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•
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•
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•
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•
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BT shareholder
price £804.99
Please note that dabs.com’s website
prices are updated hourly to reflect the best possible deals at any point in
time. As such, please check www.dabs.com/
btshareholderoffers for the latest
prices which may fluctuate without notice and for product availability. Prices
are exclusive of delivery charges. E&OE.
BT Total Broadband
BT Total Broadband from £8.95* a
month for the first six months.
To find out more visit www.bt.com/shareholders/broadband
Receive a
‘Welcome
Cheque’ of
up to £50**
when you sign up to
BT Total
Broadband
offer ends 31 August 2007
Claiming your ‘Welcome Cheque’
Step one Order BT Total Broadband
Order
your preferred BT Total Broadband Option at
www.bt.com/shareholders/broadband
Step
two Claim
your
‘Welcome
Cheque’
Go to www.btshareholder.onlinerebates.com
and
complete the online form.
Please supply all the details and remember
to press “submit”.
Failure to supply all the requested information may
invalidate your claim. You will need to supply:
1. The telephone number of your broadband line
2. Your order reference number
3. Yourshareholder reference number
If all the
correct information is supplied and your claim is
validated, then you will receive your ‘Welcome Cheque’
within 28 days of activation.
*Introductory
price achieved via £54.24 credit on your first bill. £17.99 a
month from month 7. 18 month term. Payment by Direct Debit. Excludes
upgrades/regrades. BT Total Broadband is subject to availability. BT line or
similar required. Indoor range of Hub up to 50m. **£50 ‘Welcome Cheque’
offer ends 31 August 2007. New customers only. Activation is required on or before
14 September 2007. Complete the online form and BT will send a
cheque (£50 for Options 2 or 3 or £30 for Option 1) within 28 days.
This is in addition to any introductory offer available on www.bt.com/broadband.
Proof of BT Total Broadband purchase required (order reference number and the
telephone number of your broadband enabled line). Hub £30
online/£50 by telephone – Option 1 only. Handset £49.99.
Customer experience
Customers
are at
the heart
of everything we do
Customers are at
the heart of
everything we do, and we are
doing everything we can to ensure
that
all our customers enjoy a
consistently positive experience
with us, no matter
who or where
they are. To this end, we are
focusing on the three key stages
in the customer experience story:
when we want to create something
new for customers; when
customers want to buy something
from us; and when customers want
us to fix something.
Getting it right
and doing it quickly
At each stage,
we are focusing our efforts on improving two key things that we know all our customers
value: getting it right
Getting it right
and
doing it quickly
At each stage, we
are focusing
our efforts on improving two
key things that we know all our
customers value: getting it right
first time;
and doing it as quickly
as possible. So, for example,
we’re working on ways to speed
up our development of new
products that customers really
want (see hothousing on page
16), to make it quick and easy
for them to choose
and buy those
products, and to fix any faults
with them before they notice
there’s a problem.
We
know that we have a lot to
do and a fair way to go before
we realise our
ambition of
delivering a consistently positive
experience for all our many
different customers, but we
know how to go about
it and
are wholeheartedly committed
to making it happen.
9
Convergence
At home, in the office, out and about – these days you can talk, walk,
rest and play in a way that fits in with how you want to live your life.
To give you an idea of the potential, here’s a day in the life of Dave…
BT Total Broadband
6.00am
Wake up, get out of bed, make a cuppa,
sit
down to finish and fire off that client presentation before the kids
wake up.
It’s a bit of a megabit monster, but my secure and super-fast
BT Total Broadband zaps it off in an instant… “Daddy!”
BT Fusion
9.00am
Walk back from dropping the kids off at school. So much better than commuting!
Pick up a
call on my BT Fusion phone via Wi-Fi…am still talking as I walk
up the stairs to my home office (my call’s seamlessly transferred from my
mobile network to my cheaper broadband line as soon as I get home).
www.bt.com/btfusion/shareholder
10
Office Anywhere
11.00am
Pick up my pocket-sized Office Anywhere device and head out to a client meeting.
Catch up and watch the BBC news which automatically downloaded this morning onto
it. Email my New York associate the customer presentation we worked on together
last night. Office Anywhere is a great new business tool, it’s like having
my office in
my pocket. I’m connected anywhere, anytime.
www.bt.com/anywhere
BT Openzone Wireless
12.00 noon
Meet my client in the nearby hotel.
Coffee and a chat, and we read together some facts and figures on my ‘Office Anywhere’ using the BT Openzone wireless broadband. It’s a sunny day so take an executive decision to reconvene the meeting in…
12.30pm
…the park across the road. As the park is bang in the middle of Westminster (BT Wireless City) we are able to fuel our ideas with all kinds of online information for free! (From Birmingham to Newcastle to Westminster, BT has so far set up BT Wireless City networks in 12 UK cities). We shake hands and I make a call over broadband to tell HQ the good news.
11
Convergence
1.30pm
Head back home, or should that be back to the office? It’s a happy blur
for me.
2.00pm
Time to chill. I can look at those emails
that have just come through when I pop
upstairs to the ‘Office’ and read them
on my laptop.
BT Home IT Support
3.15pm
Pick the kids up from school. A quick game of
footie, then home. Take a call from Grandma.
She’s thinking of finally taking the plunge with
“
this internet-thingy”. I mention that BT’s Home
IT Install and Home IT Visit services will make
the whole thing easy for her.
www.bt.com/itadvice
12
BT Home Hub
5.00pm
Work on my laptop in the living room – thanks to
our BT Home Hub, we can surf
the world wide web anywhere in the house or even under the parasol in
the garden!
The kids are playing games on our BT
Vision (they assure me they’ve done their
homework).
www.bt.com/shareholders/broadband
BT Vision
8.00pm
My other half’s home, just in time to kiss the
kids goodnight and flop down in
front of the
TV. BT Vision really is a revolution. We can
watch what we like,
when we like, record
up to 80 hours of programmes at the touch
of a button and
enjoy a whole host of other interactive stuff.
www.btvision.bt.com/btvision
Midnight
Switch channels to watch that must-see programme I’d seen previewed on
BT
Vision the other day.
0.15am
Zzzzzzzzzzzzzzz...It’s been a busy day, but
don’t worry – I’ll be able to catch
up with that
programme again via BT Vision tomorrow...
13
Global Services
Helping to
make the
seas safer
The
next time you’re enjoying a bracing clifftop walk
or messing about in boats
or just relaxing on a beach
in a deckchair, spare a thought for us…
From
John O’Groats to
Land’s End, from Llandudno
to Lindisfarne, the
Maritime
and Coastguard Agency (MCA)
keeps a watchful eye on every
inch
of the UK’s 10,500 miles
of coastline and more than
22 million square
miles of sea.
Meanwhile behind the scenes,
we’re keeping a watchful
eye on
the MCA’s network to make sure
it never lets them down.
Safer
Lives, Safer Ships,
Cleaner Seas
The
MCA is responsible for every
aspect of marine safety, including
co-ordinating
search and rescue,
maintaining the quality of
shipping
in UK territorial waters
and preventing coastal pollution.
As its motto says:
Safer Lives,
Safer Ships, Cleaner Seas.
Super-reliable,
no matter
how remote
We
provide and manage the
network linking over 500
mainly coastal locations
and 19
Maritime
Rescue Co-ordination
Centres.
Many of these locations
are ship-to-shore radio stations
in some of the most remote areas
of the UK. Given the nature of
the MCA’s task, the network
needs to be super-reliable. “BT
really understands what the MCA
is all about and this is reflected
in the high quality of service we
One
of the benefits that we have found
with BT is that we work in partnership…
and
I truly mean partnership.
Richard Parkes,
Director of Technical Services, MCA
receive,” says
James Findlay,
Head of IT
Services, MCA. “BT
consistently exceeds its 99.95%
network availability
target.
”The
availability and resilience
of the network is tested around
the coast around
the clock, and
on
occasion to extremes. When
severe flooding in Boscastle
and
Carlisle created major
emergencies, for example, the
network remained unaffected,
allowing the MCA to participate
fully
in the rescue operations.
14
MCA
is just one of many major
organisations we're working
with around the world. Here
are a few other snapshots of
our global services in action:
•
•
•
A
managed network for Financial Times journalists in
55 countries to share ideas, stories and insights with
each other and the London headquarters.
Super-secure networks for NATO and the Ministry of Defence.
A mobile Crime Scene Investigation lab for the Forensic Science Service.
15
Innovation
16
Innovation
Inventing
the future
with the next generation
When we
worked together with students from Stoke
High School and St. Joseph’s College,
Suffolk, on developing
new product ideas, the results were phenomenal…
Hothousing, for better
faster innovation
We
invited the students
to take part in a series of
hothouses
at Adastral Park,
home to BT’s research
and development labs. Hothousing
(where people with
different skills
gather to compete on their ideas) is
one of the
ways in which
we are
increasing the speed and
effectiveness
of innovation
across BT.
From an intelligent supermarket
trolley to a mobile that grows
Four teams of students and
BT
people worked on
four ideas over three three-hour
hothouses. Together, they
produced four remarkable
prototypes for the
21st century:
Driving Force, an
intelligent
transport solution;
I thought BT was
just
phones and
broadband, but the
things I have seen
are across a whole
range of
uses and
it is amazing.
Student
iVine, a mobile device
that grows;
Trolley Dolly, an intelligent
supermarket trolley; and Techno
Classroom,
a high tech learning
product. All four prototypes
have
been taken forward. Driving Force, for example, is being evaluated as a major
growth initiative and Trolley Dolly is being further developed as part of our
Future Store showcase.
Working with bright sparks
around the world
So successful and enjoyable was the experience for all concerned that we are
rolling out the Young Customer Hothouse programme across the UK and around the
world. We can’t wait to see, for example, what new and exciting innovations
our student co-creators in other parts of the world will
come up with. It’s
quite possible that we’ll all be enjoying the results in the not too distant
future.
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