a6793414.htm
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of July 2011
Commission File Number: 001-06439

SONY CORPORATION
(Translation of registrant's name into English)

1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)

The registrant files annual reports under cover of Form 20-F.

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
 
Form 20-F  X
Form 40-F __
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
 
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
SONY CORPORATION
 
(Registrant)
   
   
 
By:  /s/  Masaru Kato
 
                (Signature)
 
Masaru Kato
 
Executive Vice President and
 
Chief Financial Officer
 
Date: July 15, 2011

List of materials

Documents attached hereto:
 
i) Press Release announcing Sony Ericsson reports second quarter 2011 results.

 
 

 
 
 
graphic  
 
 
 
 
 
PRESS RELEASE
July 15, 2011
 
Sony Ericsson reports second quarter 2011 results
 
Highlights:
 
Supply chain constraints from the Japan earthquake significantly impact Q2 results
Smartphones account for more than 70 percent of total sales
Android-based Xperia volume up 150 percent  year-on-year
 
The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the second quarter ended June 30, 2011 is as follows:

       Q2 2010       Q1 2011       Q2 2011  
Number of units shipped (million)
    11.0       8.1       7.6  
Average selling price (Euro)
     160        141        156  
Sales (Euro m.)
    1,757       1,145       1,193  
Gross margin (%)
    28 %     33 %     31 %
Operating income (Euro m.)
    36       19       -37  
Operating margin (%)
    2 %     2 %     -3 %
Restructuring charges (Euro m.)
    -32       -       -  
Operating income excl. restructuring charges (Euro m.)
    68       19       -37  
Operating margin excl. restructuring charges (%)
    4 %     2 %     -3 %
Income before taxes (IBT) (Euro m.)
    31       15       -42  
IBT excl. restructuring charges (Euro m.)
    63       15       -42  
Net income (Euro m.)
    12       11       -50  

Bert Nordberg, President and CEO of Sony Ericsson commented, “Sony Ericsson’s second quarter profitability was affected by the March 11 earthquake in Japan.  We estimate that the impact of earthquake-related supply chain constraints on our portfolio was close to 1.5 million units, with most of the effect in the early part of the quarter.  Our shift to Android-based smartphones continues with smartphone sales accounting for more than 70 percent of our total sales during the quarter.  We have shipped more than 16 million Xperia smartphones to date. We have introduced eight new Xperia smartphones this year and we continue to see strong consumer and operator demand across the Xperia  smartphone portfolio.”
 
Units shipped during the quarter were 7.6 million, a 31% decrease year-on-year and a 6% decrease sequentially, due to a decrease in volume caused by constrained supply of critical components and an anticipated decline in the number of feature phones shipped.
 
Average selling price (ASP) for the quarter was Euro 156, a 3% decrease year-on-year but an 11% increase sequentially. The year-on-year decrease is due to product and geographic mix and price erosion.  The sequential increase in ASP is attributed to favorable product and geographic mix, more than offsetting price erosion and unfavorable foreign exchange rates.

Sales for the quarter were Euro 1,193 million, a 32% decrease year-on-year and a 4% increase sequentially.
 
Graphic
 
 

 
 
The gross margin percentage for the quarter was 31% with an improvement of 3 percentage points year-on-year that included restructuring charges, and a decrease of 2 percentage points from the previous quarter, which included the benefit of somelarger than normal items relating to royalty matters and warranty estimates.  

Loss before taxes for the quarter was Euro 42 million, compared to an income before taxes of Euro 31 million for the same quarter in the previous year, due to lower volume.  Income before taxes for the previous quarter was Euro 15 million.  The sequential change was reflective of lower gross margin and higher operating expenses.

The quarter ended in a net loss of Euro 50 million, compared to a net income of Euro 12 million in the same quarter in the previous year, and Euro 11 million in the last quarter.  Tax expenses in this quarter included the impact of tax adjustments and the distribution of profits and losses between various jurisdictions.

Cash flow from operating activities during the quarter was negative Euro 224 million, mainly due to increases in accounts receivables and inventories, negative net income and timing of certain payments. New external borrowings of Euro 165 million were made during the quarter to enhance liquidity and growth, resulting in total borrowings of Euro 769 million at the end of the quarter. Total cash balances at June 30, 2011 amounted to Euro 516 million.     

Sony Ericsson estimates that its share in the global Android-based smartphone market during the quarter was approximately 11% in volume and 11% in value.

Sony Ericsson maintains its forecast for modest industry growth in total units in the global handset market for 2011.
 
The liquid identity is a registered trademark of Sony Ericsson Mobile Communications AB. Xperia is a trademark of Sony Ericsson Mobile Communications AB. Sony is a registered trademark of Sony Corporation. Ericsson is a registered trademark of Telefonaktiebolaget LM Ericsson. Any rights not expressly granted herein are reserved and subject to change without prior notice.

EDITOR’S NOTES:

Financial statements:
Consolidated income statement
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows
Consolidated statement of cash flows – isolated quarters
Net sales by market area by quarter

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing operations in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

- ENDS –

CONTACTS:

Ericsson investor relations                                                                           
Susanne Andersson (Stockholm) +46 10 719 4631

Sony investor relations                                                                                                           
Yoshinori Hashitani (Tokyo) +81 3 6748 2111
Yas Hasegawa (London) +44 20 7426 8696
 
Graphic
 
 

 
 
Press / Media
Sony Ericsson global communications and PR
Cathy Davies (London) +44 208 762 5879
Holly Rossetti (London) + 44 208 762 5851
Gustaf Brusewitz (London) +44 208 762 5805

This press release contains forward-looking statements that involve inherent risks and uncertainties.  Sony Ericsson has identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.
 
Graphic
 
 
 

 
 
Sony Ericsson
CONSOLIDATED INCOME STATEMENT

   
Apr-Jun
   
Jan-Jun
 
EUR million
 
2010
   
2011
   
Change
   
2010
   
2011
   
Change
 
                                     
                                     
Net sales
    1,757       1,193       -32 %     3,162       2,339       -26 %
Cost of sales
    -1,266       -828       -35 %     -2,241       -1,592       -29 %
Gross profit
    492       365       -26 %     921       747       -19 %
Gross margin %
    28 %     31 %  
3
pp     29 %     32 %  
3
pp
                                                 
Research and development expenses
    -191       -184       -4 %     -376       -357       -5 %
Selling and administrative expenses
    -272       -224       -18 %     -510       -423       -17 %
Operating expenses
    -463       -408       -12 %     -886       -780       -12 %
                                                 
Other operating income, net
    7       6       -14 %     21       16       -24 %
Operating income
    36       -37               57       -17          
Operating margin %
    2 %     -3 %  
-5
pp     2 %     -1 %  
-3
pp
                                                 
Financial income
    2       5       150 %     9       8       -11 %
Financial expenses
    -7       -10       43 %     -16       -18       13 %
Income before taxes
    31       -42               50       -27          
                                                 
Taxes
    -16       -3       -81 %     -10       -9       -10 %
Minority interest
    -4       -5       25 %     -7       -4       -43 %
Net income
    12       -50               33       -40          
                                                 
Number of units shipped (million)
    11.0       7.6       -31 %     21.5       15.8       -27 %
ASP (EUR)
    160       156       -3 %     147       148       1 %
                                                 
                                                 
EUR million
 
Apr-Jun
           
Jan-Jun
         
Restructuring charges
    2010       2011               2010       2011          
  Cost of sales
    -33       -               -31       -          
  Research and development expenses
    -1       -               -3       -          
  Selling and administrative expenses
    2       -               -1       -          
Total
    -32       -               -35       -          


* Operating expenses in 2010 have been restated to reflect certain organizational changes.

 
 
 
 
 
 
 

 Graphic

 
 

 

Sony Ericsson
CONSOLIDATED INCOME STATEMENT - ISOLATED QUARTERS
 
   
2010
   
2011
 
EUR million
    Q1       Q2       Q3       Q4       Q1       Q2  
                                                 
                                                 
Net sales
    1,405       1,757       1,603       1,528       1,145       1,193  
Cost of sales
    -975       -1,266       -1,130       -1,069       -763       -828  
Gross profit
    429       492       473       459       382       365  
Gross margin %
    31 %     28 %     30 %     30 %     33 %     31 %
                                                 
Research and development expenses
    -185       -191       -179       -191       -173       -184  
Selling and administrative expenses
    -238       -272       -241       -236       -199       -224  
Operating expenses
    -423       -463       -420       -427       -372       -408  
                                                 
Other operating income, net
    14       7       10       7       10       6  
Operating income
    20       36       63       39       19       -37  
Operating margin %
    1 %     2 %     4 %     3 %     2 %     -3 %
                                                 
Financial income
    7       2       7       2       3       5  
Financial expenses
    -9       -7       -8       -6       -8       -10  
Income before taxes
    18       31       62       35       15       -42  
                                                 
Taxes
    6       -16       -12       -27       -5       -3  
Minority interest
    -3       -4       -2       0       1       -5  
Net income
    21       12       49       8       11       -50  
                                                 
Number of units shipped (million)
    10.5       11.0       10.4       11.2       8.1       7.6  
ASP (EUR)
    134       160       154       136       141       156  
                                                 
                                                 
EUR million
 
2010
      2011  
Restructuring charges
    Q1       Q2       Q3       Q4       Q1       Q2  
  Cost of sales
    2       -33       -3       2       -       -  
  Research and development expenses
    -2       -1       5       0       -       -  
  Selling and administrative expenses
    -3       2       -6       -5       -       -  
                                                 
Total
    -3       -32       -4       -3       -       -  
 

* Operating expenses in 2010 have been restated to reflect certain organizational changes.
­
 
 

 

Graphic

 
 

 
 
Sony Ericsson
                       
CONSOLIDATED BALANCE SHEET
                       
                         
   
Jun 30
   
Dec 31
   
Mar 31
   
Jun 30
 
EUR million
 
2010
   
2010
   
2011
   
2011
 
                         
ASSETS
                       
                         
Total fixed and financial assets
    836       803       791       819  
                                 
Current assets
                               
Inventories
    467       460       510       570  
Accounts receivable
    1,063       836       755       872  
Other assets
    412       295       304       330  
Other short-term cash investments
    477       276       417       329  
Cash and bank
    562       329       182       188  
Total current assets
    2,981       2,196       2,168       2,289  
                                 
                                 
Total assets
    3, 817       2,999       2,959       3,108  
                                 
SHAREHOLDERS' EQUITY AND LIABILITIES
                               
                                 
Shareholders' equity
    510       532       496       451  
Minority interest
    66       42       38       43  
Total equity
    575       574       534       494  
                                 
Borrowing, Non Current
    101       100       0       0  
Other long-term liabilities
    40       32       30       31  
Total long-term liabilities
    141       132       30       31  
                                 
Accounts payable
    973       769       701       716  
Borrowing, Current
    329       130       604       769  
Other current liabilities
    1,798       1,394       1,090       1,098  
Total current liabilities
    3,101       2,293       2,394       2,583  
                                 
Total shareholders' equity and liabilities
    3,817       2,999       2,959       3,108  
                                 
Net cash*
    609       375       -5       -252  
                                 
* Net cash is defined as cash and bank deposit plus other short-term cash investments less interest-bearing liabilities.
 
 
 
 
 
 
Graphic
 
 
 

 

Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS

   
Apr-Jun
   
Jan-Jun
 
  EUR million
 
2010
   
2011
   
2010
   
2011
 
                         
  OPERATING
                       
  Net income
    12       -50       33       -40  
  Adjustments to reconcile net income to cash
    4       -29       -40       -166  
      16       -79       -6       -206  
                                 
  Changes in operating net assets
    13       -145       -58       -371  
  Cash flow from operating activities
    29       -224       -65       -577  
                                 
  INVESTING
                               
  Investing activities
    -15       -21       12       -36  
  Cash flow from investing activities
    -15       -21       12       -36  
                                 
  FINANCING
                               
  Financing activities
    0       165       150       541  
  Cash flow from financing activities
    0       165       150       541  
                                 
  Net change in cash
    15       -80       97       -72  
  Cash, beginning of period
    980       599       878       605  
  Translation difference in Cash
    45       -3       64       -17  
  Cash, end of period
    1,039       516       1,039       516  

 
 
 
 
Graphic
 
 
 

 

Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS - ISOLATED QUARTERS
 
   
2010
   
2011
 
  EUR million
    Q1       Q2       Q3       Q4       Q1       Q2  
                                                 
  OPERATING
                                               
  Net income
    21       12       49       8       11       -50  
  Adjustments to reconcile net income to cash
    -44       4       -66       -50       -137       -29  
      -23       16       -17       -42       -127       -79  
                                                 
  Changes in operating net assets
    -72       13       -38       -86       -226       -145  
  Cash flow from operating activities
    -94       29       -54       -128       -353       -224  
                                                 
  INVESTING
                                               
  Investing activities
    27       -15       2       -18       -14       -21  
  Cash flow from investing activities
    27       -15       2       -18       -14       -21  
                                                 
  FINANCING
                                               
  Financing activities
    150       0       -32       -178       375       165  
  Cash flow from financing activities
    150       0       -32       -178       375       165  
                                                 
  Net change in cash
    83       15       -85       -324       8       -80  
  Cash, beginning of period
    878       980       1,039       921       605       599  
  Translation difference in Cash
    19       45       -33       7       -14       -3  
  Cash, end of period
    980       1,039       921       605       599       516  

 
 

 
Graphic

 
 

 

Sony Ericsson
NET SALES BY MARKET AREA BY QUARTER
 
EUR million
 
2010
   
2011
 
  Isolated quarters
    Q1       Q2       Q3       Q4       Q1       Q2  
  Europe, Middle East & Africa *
    711       876       837       795       485       435  
  Americas
    201       223       222       205       151       193  
  Asia
    493       659       544       528       509       565  
  Total
    1,405       1,757       1,603       1,528       1,145       1,193  
  * of which Western Europe
    525       668       632       569       307       323  
                                                 
                                                 
      2010       2011    
  Sequential change (%)
    Q1       Q2       Q3       Q4       Q1       Q2  
  Europe, Middle East & Africa *
    -26 %     23 %     -4 %     -5 %     -39 %     -10 %
  Americas
    -9 %     11 %     0 %     -8 %     -26 %     28 %
  Asia
    -12 %     34 %     -17 %     -3 %     -4 %     11 %
  Total
    -20 %     25 %     -9 %     -5 %     -25 %     4 %
  * of which Western Europe
    -23 %     27 %     -5 %     -10 %     -46 %     5 %
                                                 
                                                 
      2010       2011    
  Year over year change (%)
    Q1       Q2       Q3       Q4       Q1       Q2  
  Europe, Middle East & Africa *
    -27 %     -6 %     -4 %     -18 %     -32 %     -50 %
  Americas
    1 %     14 %     -4 %     -8 %     -25 %     -13 %
  Asia
    -12 %     17 %     6 %     -6 %     3 %     -14 %
  Total
    -19 %     4 %     -1 %     -13 %     -19 %     -32 %
  * of which Western Europe
    -27 %     -1 %     -1 %     -16 %     -42 %     -52 %
                                                 
                                                 
      2010       2011    
  Year to date
    1003       1006       1009       1012       1103       1106  
  Europe, Middle East & Africa *
    711       1,587       2,424       3,219       485       919  
  Americas
    201       424       646       851       151       345  
  Asia
    493       1,152       1,695       2,224       509       1,075  
  Total
    1,405       3,162       4,765       6,294       1,145       2,339  
  * of which Western Europe
    525       1,193       1,825       2,393       307       630  
                                                 
                                                 
      2010       2011    
  YTD year over year change (%)
    1003       1006       1009       1012       1103       1106  
  Europe, Middle East & Africa *
    -27 %     -17 %     -13 %     -14 %     -32 %     -42 %
  Americas
    1 %     7 %     3 %     0 %     -25 %     -19 %
  Asia
    -12 %     3 %     4 %     1 %     3 %     -7 %
  Total
    -19 %     -8 %     -5 %     -7 %     -19 %     -26 %
  * of which Western Europe
    -27 %     -15 %     -10 %     -12 %     -42 %     -47 %
 
 



Graphic