a50028125.htm
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of October 2011
Commission File Number: 001-06439

SONY CORPORATION
(Translation of registrant's name into English)

1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)

The registrant files annual reports under cover of Form 20-F.

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
 
Form 20-F  X
Form 40-F __
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
 
SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
SONY CORPORATION
 
(Registrant)
   
   
 
By:  /s/  Masaru Kato
 
                (Signature)
 
Masaru Kato
 
Executive Vice President and
 
Chief Financial Officer
 
Date: October 14, 2011

List of materials

Documents attached hereto:
 
i) Press release announcing Sony Ericsson reports third quarter 2011 results
 
 
 

 
 
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PRESS RELEASE
OCTOBER 14, 2011
 
Sony Ericsson reports third quarter 2011 results

Highlights:

 
Income before taxes was Euro 31 million
 
33 percent increase in sales quarter-on-quarter
 
Smartphones account for more than 80 percent of total sales
 
The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the third quarter ended September 30, 2011 is as follows:

      Q3 2010       Q2 2011       Q3 2011  
Number of units shipped (million)
    10.4       7.6       9.5  
Average selling price (Euro)
    154       156       166  
Sales (Euro m.)
    1,603       1,193       1,586  
Gross margin (%)
    30 %     31 %     27 %
Operating income (Euro m.)
    63       -37       38  
Operating margin (%)
    4 %     -3 %     2 %
Restructuring charges (Euro m.)
    4       -       -  
Operating income excl. restructuring charges (Euro m.)
    67       -37       38  
Operating margin excl. restructuring charges (%)
    4 %     -3 %     2 %
Income before taxes (IBT)  (Euro m.)
    62       -42       31  
IBT excl. restructuring charges (Euro m.)
    66       -42       31  
Net income (Euro m.)
    49       -50       0  

Bert Nordberg, President and CEO of Sony Ericsson commented, “We delivered a solid 73 million Euro improvement in income before taxes as we rebounded from the previous quarter with a 33 percent increase in sales. Android-based Xperia smartphone sales now account for more than 80 percent of sales and we have shipped 22 million Xperia smartphones to date.  We will continue to invest in the smartphone market, shifting the entire portfolio to smartphones during 2012.”
 
Units shipped during the quarter were 9.5 million, a 9% decrease year-on-year due to a decline in feature phone shipments, partially offset by an increase in smartphone shipments. The 25% quarter-on-quarter increase was due to the higher volume of smartphones shipped.

Average selling price (ASP) for the quarter was Euro 166, up 8% year-on-year and 6% sequentially. The year-on-year increase was due to the shift to smartphones and geographic mix despite a negative effect from foreign exchange rates. The sequential increase was due to product and geographic mix.

Sales for the quarter were approximately Euro 1.6 billion and essentially flat year-on-year.

The gross margin percentage for the quarter was 27%, a decrease of 3 percentage points year-on-year and 4 percentage points from the previous quarter.  The year-on-year decrease in margin is attributed to product and geographic mix.  The sequential decrease in margin was due to inventory-related adjustments and product and geographic mix.
 
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Income before taxes for the quarter was Euro 31 million, compared to income before taxes of Euro 62 million for the same quarter in the previous year.  Loss before taxes for the previous quarter was Euro 42 million. The sequential improvement was reflective of higher sales and lower operating expenses, while the year-on-year decline was due to lower gross margin percentage offset by lower operating expenses.

Net income during the quarter improved by Euro 50 million sequentially, while net income decreased by Euro 49 million year-on-year. Income taxes recorded during the quarter reflect the distribution of profits and losses between various jurisdictions and tax adjustments. Minority interest reflects higher net income at a majority-owned joint venture company.

Cash flow from operating activities during the quarter was Euro 53 million. External borrowings of Euro 51 million were repaid during the quarter, resulting in total borrowings of Euro 718 million at the end of the quarter. Total cash balances at September 30, 2011 amounted to Euro 466 million.     

Sony Ericsson estimates that its share of the global Android-based smartphone market during the quarter was approximately 12% in volume and 11% in value.

Sony Ericsson maintains its forecast for modest industry growth in total units in the global handset market for 2011.

The liquid identity is a registered trademark of Sony Ericsson Mobile Communications AB. Xperia is a trademark of Sony Ericsson Mobile Communications AB. Sony is a registered trademark of Sony Corporation. Ericsson is a registered trademark of Telefonaktiebolaget LM Ericsson. Any rights not expressly granted herein are reserved and subject to change without prior notice.

EDITOR’S NOTES:

Financial statements:
Consolidated income statement
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows
Consolidated statement of cash flows – isolated quarters
Net sales by market area by quarter

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing operations in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

- ENDS –

CONTACTS:

Ericsson investor relations                                                                           
Stefan Jelvin (Stockholm) +46 10 714 2039

Sony investor relations                                                                                                           
Yoshinori Hashitani (Tokyo) +81 3 6748 2111
Yas Hasegawa (London) +44 20 7426 8696 

Press / Media
Sony Ericsson global communications and PR
Cathy Davies (London) +44 208 762 5879
Holly Rossetti (London) + 44 208 762 5851
Gustaf Brusewitz (London) +44 208 762 5805
 
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This press release contains forward-looking statements that involve inherent risks and uncertainties.  Sony Ericsson has identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GRAPHIC
 
 

 
 
Sony Ericsson
CONSOLIDATED INCOME STATEMENT

   
Jul-Sep
   
Jan-Sep
 
EUR million
 
2010
   
2011
   
Change
   
2010
   
2011
   
Change
 
                                     
                                     
Net sales
    1,603       1,586       -1 %     4,765       3,924       -18 %
Cost of sales
    -1,130       -1,159       3 %     -3,371       -2,750       -18 %
Gross profit
    473       427       -10 %     1,394       1,174       -16 %
Gross margin %
    30 %     27 %  
-3
pp      29 %     30 %  
1
pp
                                                 
Research and development expenses
    -179       -190       6 %     -555       -547       -1 %
Selling and administrative expenses
    -241       -207       -14 %     -750       -630       -16 %
Operating expenses
    -420       -397       -5 %     -1,305       -1,177       -10 %
                                                 
Other operating income, net
    10       8       -20 %     31       24       -23 %
Operating income
    63       38       -40 %     120       21       -83 %
Operating margin %
    4 %     2 %  
-2
pp     3 %     1 %  
-2
pp
                                                 
Financial income
    7       7       0 %     16       15       -6 %
Financial expenses
    -8       -14       75 %     -24       -32       33 %
Income before taxes
    62       31       -50 %     112       4       -96 %
                                                 
Taxes
    -12       -17       42 %     -21       -26       24 %
Minority interest
    -2       -14       600 %     -8       -18       125 %
Net income
    49       0       -100 %     82       -40          
                                                 
Number of units shipped (million)
    10.4       9.5       -9 %     31.9       25.3       -21 %
ASP (EUR)
    154       166       8 %     150       155       3 %
                                                 
                                                 
EUR million
 
Jul-Sep
           
Jan-Sep
         
Restructuring charges
    2010       2011               2010       2011          
  Cost of sales
    -3       -               -34       -          
  Research and development expenses
    5       -               2       -          
  Selling and administrative expenses
    -6       -               -7       -          
Total
    -4       -               -39       -          

* Operating expenses in 2010 have been restated to reflect certain organizational changes.
 
GRAPHIC
 
 
 

 
 
Sony Ericsson
CONSOLIDATED INCOME STATEMENT - ISOLATED QUARTERS
 
   
2010
   
2011
 
EUR million
    Q1       Q2       Q3       Q4       Q1       Q2       Q3  
                                                         
                                                         
Net sales
    1,405       1,757       1,603       1,528       1,145       1,193       1,586  
Cost of sales
    -975       -1,266       -1,130       -1,069       -763       -828       -1,159  
Gross profit
    429       492       473       459       382       365       427  
Gross margin %
    31 %     28 %     30 %     30 %     33 %     31 %     27 %
                                                         
Research and development expenses
    -185       -191       -179       -191       -173       -184       -190  
Selling and administrative expenses
    -238       -272       -241       -236       -199       -224       -207  
Operating expenses
    -423       -463       -420       -427       -372       -408       -397  
                                                         
Other operating income, net
    14       7       10       7       10       6       8  
Operating income
    20       36       63       39       19       -37       38  
Operating margin %
    1 %     2 %     4 %     3 %     2 %     -3 %     2 %
                                                         
Financial income
    7       2       7       2       3       5       7  
Financial expenses
    -9       -7       -8       -6       -8       -10       -14  
Income before taxes
    18       31       62       35       15       -42       31  
                                                         
Taxes
    6       -16       -12       -27       -5       -3       -17  
Minority interest
    -3       -4       -2       0       1       -5       -14  
Net income
    21       12       49       8       11       -50       0  
                                                         
Number of units shipped (million)
    10.5       11.0       10.4       11.2       8.1       7.6       9.5  
ASP (EUR)
    134       160       154       136       141       156       166  
                                                         
                                                         
 
EUR million
 
2010
   
2011
 
Restructuring charges
    Q1       Q2       Q3       Q4       Q1       Q2       Q3  
  Cost of sales
    2       -33       -3       2       -       -       -  
  Research and development expenses
    -2       -1       5       0       -       -       -  
  Selling and administrative expenses
    -3       2       -6       -5       -       -       -  
Total
    -3       -32       -4       -3       -       -       -  
 
* Operating expenses in 2010 have been restated to reflect certain organizational changes.
 
GRAPHIC
 
 
 

 
 
Sony Ericsson
CONSOLIDATED BALANCE SHEET
 
   
Sep 30
   
Dec 31
   
Jun 30
   
Sep 30
 
EUR million
 
2010
   
2010
   
2011
   
2011
 
                         
ASSETS
                       
                         
Total fixed and financial assets
    813       803       819       890  
                                 
Current assets
                               
Inventories
    457       460       570       656  
Accounts receivable
    986       836       872       1,090  
Other assets
    328       295       330       408  
Other short-term cash investments
    440       276       329       301  
Cash and bank
    482       329       188       165  
Total current assets
    2,692       2,196       2,289       2,620  
                                 
                                 
Total assets
    3,505       2,999       3,108       3,510  
                                 
SHAREHOLDERS' EQUITY AND LIABILITIES
                               
                                 
Shareholders' equity
    480       532       451       507  
Minority interest
    62       42       43       60  
Total equity
    541       574       494       567  
                                 
Borrowing, Non Current
    100       100       0       0  
Other long-term liabilities
    30       32       31       40  
Total long-term liabilities
    130       132       31       40  
                                 
Accounts payable
    922       769       716       1,050  
Borrowing, Current
    284       130       769       718  
Other current liabilities
    1,628       1,394       1,098       1,135  
Total current liabilities
    2,834       2,293       2,583       2,903  
                                 
Total shareholders' equity and liabilities
    3,505       2,999       3,108       3,510  
                                 
Net cash*
    538       375       -252       -252  

* Net cash is defined as cash and bank deposit plus short-term cash investments less interest-bearing liabilities.
 
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Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS

   
Jul-Sep
   
Jan-Sep
 
EUR million
 
2010
   
2011
   
2010
   
2011
 
                         
OPERATING
                       
Net income
    49       0       82       -40  
Adjustments to reconcile net income to cash
    -66       27       -105       -139  
      -17       27       -23       -179  
                                 
Changes in operating net assets
    -38       26       -96       -345  
Cash flow from operating activities
    -54       53       -119       -524  
                                 
INVESTING
                               
Investing activities
    2       -58       14       -94  
Cash flow from investing activities
    2       -58       14       -94  
                                 
FINANCING
                               
Financing activities
    -32       -56       118       485  
Cash flow from financing activities
    -32       -56       118       485  
                                 
Net change in cash
    -85       -61       12       -133  
Cash, beginning of period
    1,039       516       878       605  
Translation difference in Cash
    -33       11       31       -6  
Cash, end of period
    921       466       921       466  
 
 
 
GRAPHIC
 
 

 
 
Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS - ISOLATED QUARTERS
 
   
2010
   
2011
 
EUR million
    Q1       Q2       Q3       Q4       Q1       Q2       Q3  
                                                         
OPERATING
                                                       
Net income
    21       12       49       8       11       -50       0  
Adjustments to reconcile net income to cash
    -44       4       -66       -50       -137       -29       27  
      -23       16       -17       -42       -127       -79       27  
                                                         
Changes in operating net assets
    -72       13       -38       -86       -226       -145       26  
Cash flow from operating activities
    -94       29       -54       -128       -353       -224       53  
                                                         
INVESTING
                                                       
Investing activities
    27       -15       2       -18       -14       -21       -58  
Cash flow from investing activities
    27       -15       2       -18       -14       -21       -58  
                                                         
FINANCING
                                                       
Financing activities
    150       0       -32       -178       375       165       -56  
Cash flow from financing activities
    150       0       -32       -178       375       165       -56  
                                                         
Net change in cash
    83       15       -85       -324       8       -80       -61  
Cash, beginning of period
    878       980       1,039       921       605       599       516  
Translation difference in Cash
    19       45       -33       7       -14       -3       11  
Cash, end of period
    980       1,039       921       605       599       516       466  
 
 
GRAPHIC
 
 

 
 
Sony Ericsson
NET SALES BY MARKET AREA BY QUARTER
 
EUR million
 
2010
   
2011
 
Isolated quarters
    Q1       Q2       Q3       Q4       Q1       Q2       Q3  
Europe, Middle East & Africa *
    711       876       837       795       485       435       480  
Americas
    201       223       222       205       151       193       121  
Asia
    493       659       544       528       509       565       985  
Total
    1,405       1,757       1,603       1,528       1,145       1,193       1,586  
* of which Western Europe
    525       668       632       569       307       323       313  
 
   
2010
   
2011
 
Sequential change (%)
    Q1       Q2       Q3       Q4       Q1       Q2       Q3  
Europe, Middle East & Africa *
    -26 %     23 %     -4 %     -5 %     -39 %     -10 %     10 %
Americas
    -9 %     11 %     0 %     -8 %     -26 %     28 %     -37 %
Asia
    -12 %     34 %     -17 %     -3 %     -4 %     11 %     74 %
Total
    -20 %     25 %     -9 %     -5 %     -25 %     4 %     33 %
* of which Western Europe
    -23 %     27 %     -5 %     -10 %     -46 %     5 %     -3 %
 
   
2010
   
2011
 
Year over year change (%)
    Q1       Q2       Q3       Q4       Q1       Q2       Q3  
Europe, Middle East & Africa *
    -27 %     -6 %     -4 %     -18 %     -32 %     -50 %     -43 %
Americas
    1 %     14 %     -4 %     -8 %     -25 %     -13 %     -45 %
Asia
    -12 %     17 %     6 %     -6 %     3 %     -14 %     81 %
Total
    -19 %     4 %     -1 %     -13 %     -19 %     -32 %     -1 %
* of which Western Europe
    -27 %     -1 %     -1 %     -16 %     -42 %     -52 %     -50 %
 
   
2010
   
2011
 
Year to date
    1003       1006       1009       1012       1103       1106       1109  
Europe, Middle East & Africa *
    711       1,587       2,424       3,219       485       919       1,399  
Americas
    201       424       646       851       151       345       466  
Asia
    493       1,152       1,695       2,224       509       1,075       2,060  
Total
    1,405       3,162       4,765       6,294       1,145       2,339       3,925  
* of which Western Europe
    525       1,193       1,825       2,393       307       630       943  
 
   
2010
   
2011
 
YTD year over year change (%)
    1003       1006       1009       1012       1103       1106       1109  
Europe, Middle East & Africa *
    -27 %     -17 %     -13 %     -14 %     -32 %     -42 %     -42 %
Americas
    1 %     7 %     3 %     0 %     -25 %     -19 %     -28 %
Asia
    -12 %     3 %     4 %     1 %     3 %     -7 %     22 %
Total
    -19 %     -8 %     -5 %     -7 %     -19 %     -26 %     -18 %
* of which Western Europe
    -27 %     -15 %     -10 %     -12 %     -42 %     -47 %     -48 %
 
 
GRAPHIC