Form 10-Q
Table of Contents

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 


FORM 10-Q

 


QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2006

Commission File Number 0-30559

 


eDiets.com, Inc.

(Exact name of issuer as specified in its charter)

 


 

Delaware   56-0952883

(State or other jurisdiction of

incorporation or organization)

 

(I.R.S. Employer

Identification No.)

3801 W. Hillsboro Boulevard

Deerfield Beach, Florida 33442

(Address of principal executive offices)

(954) 360-9022

(Issuer’s telephone number, including area code)

 


Indicate by check mark whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act of 1934 during the past 12 months (or for such shorter period that the issuer was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the issuer is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act).

Large accelerated filer  ¨    Accelerated filer  ¨    Non-accelerated filer  x

Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of August 1, 2006:

 

Common Stock, $.001 par value per share   24,300,167 shares

 



Table of Contents

Index to Items

 

         Page
Part I – Financial Information   
Item 1.   Financial Statements (Unaudited)   
  Condensed Consolidated Balance Sheets as of June 30, 2006 and December 31, 2005    3
  Condensed Consolidated Statements of Operations – Three and six months ended June 30, 2006 and 2005    4
  Condensed Consolidated Statements of Cash Flows – Six months ended June 30, 2006 and 2005    5
  Notes to Condensed Consolidated Financial Statements    6
Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations    16
Item 3.   Quantitative and Qualitative Disclosures About Market Risk    23
Item 4.   Controls and Procedures    23
Part II – Other Information   
Item 1.   Legal Proceedings    24
Item 4.   Submission Of Matters To A Vote Of Security Holders    24
Item 6.   Exhibits    24
Signature Page    25

 

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Table of Contents

PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

EDIETS.COM, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands)

(unaudited)

 

    

June 30,

2006

   

December 31,

2005

 
ASSETS     

CURRENT ASSETS:

    

Cash and cash equivalents

   $ 4,866     $ 8,612  

Accounts receivable, net

     1,896       1,512  

Prepaid advertising costs

     709       782  

Prepaid expenses and other current assets

     751       489  
                

Total current assets

     8,222       11,395  

Restricted cash

     544       —    

Property and office equipment, net

     1,775       1,711  

Intangibles, net

     3,495       556  

Goodwill

     12,327       6,726  

Other assets

     237       223  
                

Total assets

   $ 26,600     $ 20,611  
                
LIABILITIES AND STOCKHOLDERS’ EQUITY     

CURRENT LIABILITIES:

    

Accounts payable

   $ 3,578     $ 5,470  

Accrued liabilities

     4,158       2,043  

Reserve for refunds

     117       109  

Current portion of capital lease obligations

     217       202  

Deferred revenue

     3,238       2,933  
                

Total current liabilities

     11,308       10,757  

Capital lease obligations, net of current portion

     251       244  

Deferred revenue

     1,937       1,904  

Deferred tax liability

     81       81  

Commitments and contingencies

    

STOCKHOLDERS’ EQUITY:

    

Common stock

     24       22  

Additional paid-in capital

     32, 039       22,382  

Unearned compensation

     —         (29 )

Accumulated other comprehensive income (loss)

     14       (54 )

Accumulated deficit

     (19,054 )     (14,696 )
                

Total stockholders’ equity

     13,023       7,625  
                

Total liabilities and stockholders’ equity

   $ 26,600     $ 20,611  
                

The accompanying notes are an integral part of these condensed consolidated financial statements.

 

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EDIETS.COM, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share data)

(Unaudited)

 

     Three months ended
June 30,
   Six months ended
June 30,
 
     2006     2005    2006     2005  

REVENUE

   $ 13,886     $ 15,068    $ 27,659     $ 28,099  

COSTS AND EXPENSES:

         

Cost of revenue

     2,600       2,295      5,492       4,075  

Technology and development

     826       813      1,470       1,521  

Sales, marketing and support

     9,082       9,218      20,476       21,642  

General and administrative

     2,016       1,482      4,496       3,085  

Amortization of intangible assets

     158       29      183       59  
                               

Total costs and expenses

     14,682       13,837      32,117       30,382  

(Loss) income from operations

     (796 )     1,231      (4,458 )     (2,283 )

Other income, net

     45       20      143       60  

Income tax (provision) benefit

     (37 )     4      (43 )     8  
                               

Net (loss) income

   $ (788 )   $ 1,255    $ (4,358 )   $ (2,215 )
                               

(Loss) earnings per common share:

         

Basic

   $ (0.03 )   $ 0.06    $ (0.19 )   $ (0.10 )
                               

Diluted

   $ (0.03 )   $ 0.06    $ (0.19 )   $ (0.10 )
                               

Weighted average common and common equivalent shares outstanding:

         

Basic

     22,941       21,444      22,402       21,378  
                               

Diluted

     22,941       22,281      22,402       21,378  
                               

The accompanying notes are an integral part of these condensed consolidated financial statements.

 

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EDIETS.COM, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

(Unaudited)

 

     Six Months Ended June 30,  
     2006     2005  

CASH FLOWS FROM OPERATING ACTIVITIES:

    

Net loss

   $ (4,358 )   $ (2,215 )

Adjustments to reconcile net loss to net cash used in operating activities:

    

Depreciation

     410       401  

Amortization of intangibles

     183       59  

Provision for (recovery of ) bad debts and sales returns

     136       (43 )

Stock-based compensation

     685       37  

Loss on disposals of fixed assets

     47       44  

Deferred tax benefit

     (5 )     (8 )

Changes in operating assets and liabilities, net of acquisitions:

    

Accounts receivable

     (347 )     (570 )

Prepaid expenses and other assets

     (68 )     135  

Accounts payable and accrued liabilities

     97       716  

Deferred revenue

     186       (245 )
                

Net cash used in operating activities

     (3,034 )     (1,689 )

CASH FLOWS FROM INVESTING ACTIVITIES:

    

Acquisition of Nutrio, net of $132 cash acquired

     (8,934 )     —    

Changes in restricted cash

     (544 )     —    

Purchases of property and office equipment

     (344 )     (270 )
                

Net cash used in investing activities

     (9,822 )     (270 )

CASH FLOWS FROM FINANCING ACTIVITIES:

    

Proceeds from exercise of stock options

     1,515       434  

Proceeds from issuance of stock

     8,500       —    

Common stock issuance costs

     (840 )     —    

Repayment of capital lease obligations

     (141 )     (121 )
                

Net cash provided by financing activities

     9,034       313  

Effect of exchange rate changes on cash and cash equivalents

     76       (132 )
                

NET DECREASE IN CASH AND CASH EQUIVALENTS

     (3,746 )     (1,778 )

Cash and cash equivalents, beginning of period

     8,612       8,787  
                

Cash and cash equivalents, end of period

   $ 4,866     $ 7,009  
                

SUPPLEMENTAL CASH FLOW INFORMATION

    

Cash paid for interest

   $ 22     $ 6  
                

Cash paid for income taxes

   $ 24     $ —    
                

SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES

    

Equipment acquired under capital leases

   $ 162     $ 150  
                

The accompanying notes are an integral part of these condensed consolidated financial statements.

 

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EDIETS.COM, INC

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2006

(Unaudited)

1. ORGANIZATION

eDiets.com, Inc. (the Company) was incorporated in the State of Delaware on March 18, 1996 for the purpose of developing and marketing Internet-based diet and fitness programs. The Company sells online diet, fitness and recipe services or offers these services at low or no cost to drive the sale of other products and services. The Company sells advertising throughout its content assets, which are primarily diet-, fitness- and healthy lifestyle-oriented Web sites. The Company offers a range of tangible products online and in January 2006 entered the meal delivery business with a fresh meal delivery option known as FreshCuisine™ and also marketed as eDiets®Express. Finally, the Company derives licensing revenues for the use of its intellectual property, brand name plans, tools and content by web-based diet and fitness companies in other countries, insurance companies, corporations and health clubs. The Company’s current operations are primarily concentrated in North America and Western Europe.

2. BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements included herein have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and note disclosures normally included in annual financial statements prepared in accordance with accounting principles generally accepted in the United States have been condensed or omitted pursuant to those rules and regulations. The Company believes that the disclosures made are adequate to make the information presented not misleading. All the adjustments which, in the opinion of management, are considered necessary for a fair presentation of the results of operations for the periods shown are of a normal recurring nature and have been reflected in the unaudited condensed consolidated financial statements. Results of operations for the three and six months ended June 30, 2006 are not necessarily indicative of the results that may be expected for the year ending December 31, 2006. The information included in these unaudited condensed consolidated financial statements should be read in conjunction with Management’s Discussion and Analysis of Financial Condition and Results of Operations contained in this report and the consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2005.

Effective January 1, 2006, the Company adopted the fair value recognition provisions of FASB Statement No. 123R, Share-Based Payment, and related interpretations (“SFAS 123R”) using the modified-prospective transition method. Under that method, compensation cost recognized in 2006 includes (a) compensation cost for all share-based payments granted prior to, but not yet vested as of, December 31, 2005 based on the grant date fair value estimated in accordance with the original provisions of SFAS 123 and (b) compensation cost for all share-based payments granted on or subsequent to January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of SFAS 123R. Compensation is being recognized on a straight-line basis over the requisite service period for the entire option award in accordance with the provisions of SFAS 123R. Compensation is being recognized on an accelerated basis over the service period for awards subject to graded vesting provisions. Results for the prior periods have not been restated.

On July 13, 2006, the Financial Accounting Standards Board issued Interpretation No. 48, Accounting for Uncertainty in Income Taxes (“FIN 48”). FIN 48 applies to all tax positions within the scope of FASB Statement 109, applies a “more likely than not” threshold for tax benefit recognition, identifies a defined methodology for measuring benefits and increases the disclosure requirements for companies. The Interpretation is mandatory for years beginning after December 15, 2006; accordingly, the Company will adopt FIN 48 on January 1, 2007. The Company is currently in the process of evaluating the effects of this new accounting standard; however, the Company does not anticipate that FIN 48 will have any material impact on the Company’s financial statements.

The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. While the Company believes that such estimates are fair when considered in conjunction with the condensed consolidated financial position and results of operations taken as a whole, the actual amount of such estimates, when known, may vary from these estimates.

 

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3. EARNINGS PER COMMON SHARE

Basic earnings per common share are computed using the weighted average number of common shares outstanding during the period. Diluted earnings per share are computed using the weighted average number of common and dilutive potential common shares outstanding during the period. Potential common shares consist of the incremental common shares issuable upon exercise of stock options and warrants (using the treasury stock method). Potential common shares outstanding have not been included in the computation of diluted loss per share for the three and six months ended June 30, 2006 and six months ended June 30, 2005 as their effect is anti-dilutive.

4. ACQUSITION OF NUTRIO.COM, INC.

On May 18, 2006, the Company acquired Nutrio.com, Inc. (Nutrio), a leading provider of interactive private-label nutrition, fitness and wellness programs (the “Merger”). The consideration paid to stockholders and option-holders of Nutrio was $8.5 million in cash ($250,000 of which is held in escrow to satisfy indemnification claims under the Merger Agreement). An additional performance-based earn out payment of up to $2.5 million will be paid depending on Nutrio’s financial performance during calendar year 2006 and 2007. The primary reason for the acquisition of Nutrio was to be able to accelerate revenue growth and cash flows by expanding the Company’s operations with a unique position of leadership serving both the business-to-consumer and the business-to-business diet and fitness market place. As a result of this transaction, Nutrio became a wholly-owned subsidiary of the Company.

Concurrent with the above transaction, the Company entered into a Securities Purchase Agreement (“Company Purchase Agreement”) with Prides Capital (“Prides Capital”), pursuant to which the Company completed a private sale to Prides Capital of approximately 1.7 million shares of common stock at a purchase price of $5.05 per share and a warrant to purchase approximately 1.0 million shares of common stock at an exercise price of $6.00 per share. The warrant has a five year expiration date, is exercisable beginning six months after issuance and provides for a cashless “net” exercise under certain conditions with respect to up to 25% of the shares of common stock issuable upon exercise thereof. The Company used the approximately $7.7 million in net proceeds from the sale to partially fund the Merger.

Pursuant to the Company Purchase Agreement, Prides Capital also agreed to purchase from the Company, subject to approval by the Company’s stockholders, an additional 297,030 shares of common stock at a purchase price of $5.05 per share and an additional five-year warrant to purchase 178,218 shares at an exercise price of $6.00 per share. This part of the transaction, after receiving shareholder approval, was completed on August 1, 2006.

The acquisition was accounted for under the purchase method of accounting in accordance with SFAS No. 141, Business Combinations. The results of operations of Nutrio have been included in the Company’s financial statements for periods subsequent to May 18, 2006. The Company allocated the cost of the acquisition to the assets acquired and the liabilities assumed based on their estimated fair values. These estimated fair values may be revised in the future as necessary, if information becomes available to further define assets acquired and liabilities assumed. The excess of the cost over the fair value of net assets acquired of approximately $5.5 million has been reflected as goodwill. The purchase accounting is tentative based on information currently available and subject to change.

A summary of the purchase price for the acquisition is as follows (in thousands):

 

Cash

   $ 8,500  

Liabilities assumed

     (172 )

Direct acquisition costs

     566  
        

Total purchase price

   $ 8,894  
        

The purchase price was allocated as follows (in thousands):

 

Assets acquired (including cash of $132)

   $ 431  

Intangibles

     3,088  

Liabilities assumed

     (172 )

Deferred tax liability

     (1,158 )

Reduction of eDiets valuation allowance

     1,158  

Goodwill

     5,547  
        

Total

   $ 8,894  
        

 

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Intangibles acquired consist of the following (in thousands):

 

Customer relationships

   $ 1,990

Technology

     500

Non-compete agreements

     350

Tradename

     170

Website content

     78
      
   $ 3,088
      

The following presents the pro forma results of the Company for the three and six months ended June 30, 2006 and 2005 as if the acquisition of Nutrio had occurred at the beginning of each of the respective periods (in thousands, except per share amounts). Pro forma results are not necessarily indicative of actual results.

 

    

Three Months Ended

June 30,

  

Six Months Ended

June 30,

 
     2006     2005    2006     2005  

Revenues

   $ 14,249     $ 15,506    $ 28,696     $ 28,889  

Net (loss) income

   $ (849 )   $ 1,116    $ (4,418 )   $ (2,577 )

Diluted (loss) earnings per common share

         

Basic

   $ (0.03 )   $ 0.05    $ (0.18 )   $ (0.11 )

Diluted

   $ (0.03 )   $ 0.05    $ (0.18 )   $ (0.11 )

Weighted average common shares outstanding

         

Basic

     24,921       23,424      24,383       23,358  

Diluted

     24,921       24,261      24,383       23,358  

5. INTANGIBLE ASSETS

Intangible assets related to the acquisition of eDiets Europe Ltd. (eDiets Europe) in July 2004 are being amortized using the straight-line method over periods ranging from 20 months to 15 years with a weighted average life of approximately 12 years. Intangible assets related to the acquisition of Nutrio (see Note 4) are being amortized using the straight-line method over periods ranging from 2 to 5 years with a weighted average life of approximately 2.8 years.

The Company reviews each intangible asset type on an annual basis, or more frequently if events and circumstances warrant, to determine if any impairment exists.

6. REVENUE RECOGNITION

Subscription revenue represents the majority of our business. Subscriptions to our nutrition, fitness, support and recipe plans are paid in advance and cash receipts are deferred and recognized as revenue on a straight-line basis over the period of the subscription.

Advertising revenue is recognized in the period the advertisement is displayed, provided that no significant Company obligations remain and collection is probable. Our obligations typically include guarantees of a minimum number of “impressions” or times that visitors to our Web site view an advertisement. Amounts received or billed for which impressions have not yet been delivered are reflected as deferred revenue. Opt-in email revenue is derived from the sale of email addresses of visitors to our Web sites who have authorized us to allow third party solicitations. Revenue from the collection of email addresses are recognized when no significant obligation remains and collection is probable.

Ecommerce revenue is currently derived from the sale of motivational audio tapes or compact discs, journals, pedometers, “starter kits” and other bundled products to consumers. Revenues from the sales of those products are recognized when the product is shipped.

 

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Meal delivery revenue is recognized when the earnings process is complete, which is upon transfer of title of the product. This transfer occurs upon shipment from the Company’s fulfillment center to the end-customer. Meal delivery revenue includes amounts billed for shipping.

Commission revenue is derived from third party vendors whose products are sold on our Web sites. Commission revenue is recognized when the third party vendor ships the product and collection is probable.

Royalty revenue is derived from the 15-year exclusive technology licensing agreement related to the Company’s operations in the United Kingdom and Ireland and is being recognized on a straight-line basis over the term of the agreement.

Revenue from the Company’s business-to-business subsidiary Nutrio is primarily license related and accordingly is recognized on a straight-line basis over the period of the license.

Revenue by type is as follows (in thousands):

 

     Three Months Ended
June 30,
   Six Months Ended
June 30,
     2006    2005    2006    2005

Subscription

   $ 11,077    $ 13,075    $ 21,903    $ 23,858

Advertising

     1,000      1,081      2,030      2,219

Ecommerce

     152      210      411      535

Meal delivery

     879      —        1,918      —  

Commissions

     162      285      545      727

Royalties

     240      331      476      555

Business-to-business

     308      —        308      —  

Other revenue

     68      86      68      205
                           
   $ 13,886    $ 15,068    $ 27,659    $ 28,099
                           

7. STOCK-BASED COMPENSATION

In May 1996, the Company adopted the “Startup Equity Program” (the Startup Program), pursuant to which the Company granted non-qualified stock options to certain employees and consultants during the Company’s start-up phase. Options granted under the Start-up Program are exercisable over a five or ten-year period from the date of grant at an exercise price of $0.01 per share and are fully vested. In addition, through the first half of 1999, the Company granted additional stock options to certain employees and non-employees, which were issuable at the discretion of the Company’s Board of Directors. All such additional options are exercisable over a five or ten-year period from the date of grant at an exercise price of $0.01 per share and are fully vested. A total of 917,716 options were granted under these programs, of which 52,800 options remained outstanding as of June 30, 2006.

In November 1999, the Company adopted the eDiets.com, Inc. Stock Option Plan (the “Plan”) (as amended and restated effective April 1, 2002). The Plan, as amended, provides for the grant of incentive stock options and non-qualified stock options to purchase up to 5,000,000 shares of the Company’s common stock to employees, directors and consultants to the Company. Options granted to employees under the Plan generally vest ratably over a two- or three-year period and expire five or ten years from the date of grant. Such options generally have an exercise price equal to the fair market value of the underlying common stock at the grant date and are fully exercisable on the date of grant for a period of up to five to ten years. As of June 30, 2006, 1,544,047 options are outstanding under the Plan.

In November 2004, the Company adopted the eDiets.com, Inc. 2004 Equity Incentive Plan (the “Incentive Plan”). The Incentive Plan provides for the grant of incentive stock options or “ISOs”, non-qualified stock options or “NSOs”, stock appreciation rights or “SARs”, restricted stock, deferred stock and unrestricted stock. The Plan is administered by the Governance Committee of the Board of Directors (“the Committee”). A maximum of 1,500,000 shares of Common Stock may be delivered in satisfaction of awards made under the Incentive Plan. The maximum number of shares of Common Stock that may be issued pursuant to the exercise of ISOs and NSOs is 800,000 each. The maximum benefit that would be

 

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paid to any person under other awards in any calendar year is 450,000 shares. The term of any option granted under the Incentive Plan may not exceed ten years. SARs may be granted either in tandem with or independent of stock options. The Incentive Plan provides for awards of nontransferable shares of Common Stock subject to repurchase or forfeiture. The minimum period that restrictions must remain in place is three years unless the restricted Common Stock is also subject to performance conditions, in which case the minimum period is one year. The Incentive Plan prohibits the Committee from waiving these restriction periods. The Incentive Plan also provides for awards of unrestricted stock, but no more than 90,000 shares in the aggregate may be granted at less than fair market value. The Incentive Plan also provides for deferred grants entitling the recipient to receive Common Stock upon satisfaction of conditions determined by the Committee in its discretion. As of June 30, 2006, there were 150,000 shares of restricted stock outstanding under the Incentive Plan.

Adoption of New Accounting Guidance and Transition

Prior to December 31, 2005, the Company accounted for these plans under the recognition and measurement provisions of APB Opinion No. 25, Accounting for Stock Issued to Employees, and related Interpretations, (“APB 25”) as permitted by FASB Statement No. 123, Accounting for Stock-Based Compensation (“SFAS 123”). No compensation cost was recognized in the Consolidated Statement of Operations prior to December 31, 2005 for stock option grants that had an exercise price equal or lower to the market value of the underlying common stock on the date of grant.

Effective January 1, 2006, the Company adopted the fair value recognition provisions of SFAS 123R using the modified-prospective transition method. Under that method, compensation cost recognized in 2006 includes (a) compensation cost for all share-based payments granted prior to, but not yet vested as of, December 31, 2005 based on the grant date fair value estimated in accordance with the original provisions of SFAS 123 and (b) compensation cost for all share-based payments granted on or subsequent to January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of SFAS 123R. Compensation is being recognized on a straight-line basis over the requisite service period for the entire option award in accordance with the provisions of SFAS 123R. Compensation is being recognized on an accelerated basis over the service period for awards subject to graded vesting provisions. Results for the prior periods have not been restated. The adoption of SFAS 123R had no effect on cash flows from operating activities and cash flow from financing activities for the six months ended June 30, 2006.

Pro Forma Information Under SFAS 123 for Periods Prior to 2006

The table below illustrates the effect on net loss and loss per share if the Company had applied the fair value recognition provisions of SFAS 123 to options granted in the three and six months ended June 30, 2005. For purposes of this disclosure, the fair value of the options is estimated using a Black-Scholes-Merton (BSM) option-pricing formula, applying the following assumptions:

 

     Three Months
Ended
June 30, 2005
    Six Months
Ended
June 30, 2005
 

Expected term (in years)

   5.0     4.6  

Risk-free interest rate

   3.9 %   3.6 %

Expected volatility

   57 %   69 %

Expected dividend yield

   0 %   0 %

The Company estimated the expected term and expected volatility of the stock options based upon historical data. The weighted-average fair value of options granted during the three and six months ended June 30, 2005 was $1.92 and $2.13, respectively. Forfeitures were recognized as they occurred.

The estimated value is amortized to expense over each option grants’ respective vesting period. The following table is presented in millions, except per-share amounts.

 

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Three Months

Ended

June 30, 2005

   

Six Months

Ended

June 30, 2005

 

Net income (loss) - as reported

   $ 1,255     $ (2,215 )

Stock-based compensation expense included in reported net income (loss)

     18       37  

Total stock-based compensation cost determined under the fair value method, net of tax

     (390 )     (665 )

Pro forma net income (loss)

   $ 883     $ (2,843 )

Basic earnings (loss) per share

    

As reported

   $ 0.06     $ (0.10 )

Pro forma

   $ 0.04     $ (0.13 )

Diluted earnings (loss) per share

    

As reported

   $ 0.06     $ (0.10 )

Pro forma

   $ 0.04     $ (0.13 )

Valuation and Expense Information under SFAS 123R

In accordance with the provisions of SFAS 123R, the Company recorded stock based compensation costs of $0.2 million and $0.7 million for the three and six months ended June 30, 2006, which resulted in an increase of the Company’s loss from operations and net loss of $0.2 and $0.7 million and an increased loss per share by $0.01and $0.03 for the three and six months ended June 30, 2006.

As required by SFAS 123R, the Company now estimates forfeitures of employee stock options and restricted stock awards and recognizes compensation cost only for those awards expected to vest. Forfeiture rates are determined for three groups (employees, officers and directors) based on historical experience. Estimated forfeitures are now adjusted to actual forfeiture experience as needed.

In connection with the adoption of SFAS 123R, the Company estimates the fair value of each stock option on the date of grant using a BSM option-pricing formula, applying the following assumptions, and amortizes that value to expense over the option’s vesting period using the straight-line attribution method:

 

    

Three Months

Ended

June 30, 2006

   

Six Months

Ended

June 30, 2006

 

Expected term (in years)

   3.0     3.0  

Risk-free interest rate

   5.0 %   4.6 %

Expected volatility

   66 %   67 %

Expected dividend yield

   0 %   0 %

Expected Term: The expected term represents the period over which the share-based awards are expected to be outstanding. It has been determined using the “shortcut method” described in Staff Accounting Bulletin Topic 14.D.2, which is based on a calculation to arrive at the midpoint between the vesting date and the end of the contractual term.

Risk-Free Interest Rate: The Company based the risk-free interest rate used in its assumptions on the implied yield currently available on U.S. Treasury zero-coupon issues with a remaining term equivalent to the stock option award’s expected term.

 

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Expected Volatility: The volatility factor used in the Company’s assumptions is based on the historical price of its stock from 2001 to the current period because the Company believes that this extended period reflects the true Company history.

Expected Dividend Yield: The Company does not intend to pay dividends on its common stock for the foreseeable future. Accordingly, the Company uses a dividend yield of zero in its assumptions.

A summary of option activity under the Company’s stock plans as of June 30, 2006 and the changes during the first half of 2006 is presented below (shares in thousands):

 

     Number of
Options
    Weighted
Average
Exercise
Price
   Weighted-
Average
Grant
Date
Fair Value
   Weighted-
Average
Remaining
Contractual
Term (yrs)
   Aggregate
Intrinsic
Value
($000)

Outstanding at December 31, 2005

   2,187     $ 2.94    $ 1.62      

Granted

   108       5.95      2.82      

Exercised

   (531 )     2.91      1.65      

Forfeited or expired

   (167 )     1.44      0.80      
                 

Outstanding at June 30, 2006

   1,597       3.32    $ 1.78    3.77    $ 3,031
                 

Vested or expected to vest at June 30, 2006

   1,527       3.27      1.75    3.72      2,969
                               

Exercisable at June 30, 2006

   1,256     $ 2.97    $ 1.61    3.42    $ 2,752
                               

The weighted-average fair value of stock options granted during the three and six months ended June 30, 2006 was $2.64 and $2.82. The total intrinsic value of stock options exercised was $0.6 and $1.4 million during the three and six months ended June 30, 2006 and was $0.1 and $0.5 million in the three and six months ended June 30, 2005. As of June 30, 2006, there was $0.6 million of total unrecognized compensation cost related to the stock options granted under the Company’s stock plans. That cost is expected to be recognized over a weighted-average period of 1.58 years.

Cash received from the exercise of stock options under the Company’s stock plans for the first six months of 2006 was $1.5 million.

A summary of the restricted stock awards under the Company’s Incentive Plan as of June 30, 2006 and changes during the first half of 2006 is presented below:

 

    

Number of

Shares

  

Weighted-

Average Fair

Value at

Grant Date

Non-vested at December 31, 2005

   —      $ —  

Granted

   150,000      4.49

Vested

   —        —  

Forfeited

   —        —  
       

Non-vested at June 30, 2006

   150,000    $ 4.49
       

The restricted stock listed above is expected to vest at the following times: 30,000 shares on June 7, 2008; 45,000 shares on June 7, 2009 and 75,000 shares on June 7, 2010.

 

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As of June 30, 2006, there was $0.5 million of total unrecognized compensation cost related to restricted stock awards granted under our stock plans. As the restricted stock is subject to graded vesting, the cost is being recognized on an accelerated basis over a weighted-average period of 2.96 years.

8. INCOME TAXES

The Company recorded approximately $(37,000) and $(43,000) of income tax expense for the three and six months ended June 30, 2006, respectively, and approximately $4,000 and $8,000 of income tax benefit for the corresponding periods in the prior year. The income tax benefit in 2005 was related to the amortization of intangible assets resulting from the acquisition of eDiets Europe.

9. COMPREHENSIVE INCOME (LOSS)

The components of comprehensive income (loss) are as follows (in thousands):

 

     

Three Months Ended

June 30,

  

Six Months Ended

June 30,

 
     2006     2005    2006     2005  

Net income (loss)

   $ (788 )   $ 1,255    $ (4,358 )   $ (2,215 )

Other comprehensive income (loss):

         

Foreign currency translation

     49       28      68       (25 )
                               

Comprehensive income (loss)

   $ (739 )   $ 1,283    $ (4,290 )   $ (2,240 )
                               

Accumulated other comprehensive loss as of June 30, 2006 and December 31, 2005 consists of foreign currency translation.

10. SEGMENT INFORMATION

FASB Statement No. 131 (“SFAS 131”), Disclosures about Segments of an Enterprise and Related Information, designates the internal reporting that is used by management for making operating decisions and assessing performance as the source of the Company’s reportable segments.

The Company operates in a single market consisting of the sale of services, information and products related to nutrition, fitness and motivation. The Company has three reportable segments: the U.S. business-to-consumer segment, the U.S. business-to-business segment (which resulted from the May 2006 acquisition of Nutrio) and the European business segment.

The Company does not engage in inter-company revenue transfers between segments. The Company’s management evaluates performance based primarily on business segment. Accounting policies of the segments are the same as the Company’s consolidated accounting policies.

Net revenues and segment income (loss) of the Company’s three reportable segments are as follows (in thousands):

 

    

Three Months Ended

June 30,

  

Six Months Ended

June 30,

     2006    2005    2006    2005

Net revenues:

           

U.S. business-to-consumer

   $ 13,033    $ 14,456    $ 26,305    $ 27,056

U.S. business-to-business

     308      —        308      —  
                           

Total U.S.

     13,341      14,456      26,613      27,056

Europe

     545      612      1,046      1,043
                           

Consolidated net revenues

   $ 13,886    $ 15,068    $ 27,659    $ 28,099
                           

 

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     Three Months Ended
June 30,
   Six Months Ended
June 30,
 
     2006     2005    2006     2005  

Segment (loss) income :

         

U.S. business-to-consumer

   $ (859 )   $ 1,228    $ (4,663 )   $ (2,117 )

U.S. business-to-business

     25       —        25       —    
                               

Total U.S.

     (834 )     1,228      (4,638 )     (2,117 )

Europe

     38       4      180       (166 )
                               

Consolidated (loss) income from operations

   $ (796 )   $ 1,231    $ (4,458 )   $ (2,283 )
                               

Identifiable assets of the Company’s three reportable segments are shown below. Long-lived assets consist of property and equipment, net: (in thousands)

 

    

June 30,

2006

   December 31,
2005

Identifiable assets:

     

U.S. business-to-consumer

   $ 13,657    $ 16,918

U.S. business-to-business

     9,001      —  
             

Total U.S.

     22,658      16,918

Europe

     3,942      3,693
             

Total identifiable assets

   $ 26,600    $ 20,611
             

Long-lived assets, net:

     

U.S. business-to-consumer

   $ 1,677    $ 1,698

U.S. business-to-business

     14      —  
             

Total U.S.

     1,691      1,698

Europe

     84      13
             

Total long-lived assets

   $ 1,775    $ 1,711
             

Goodwill of the Company’s three reportable segments is shown below: (in thousands)

 

    

June 30,

2006

   December 31,
2005

Goodwill:

     

U.S. business-to-consumer

   $ 5,191    $ 5,191

U.S. business-to-business

     5,547      —  
             

Total U.S.

     10,738      5,191

Europe

     1,589      1,535
             

Total goodwill

   $ 12,327    $ 6,726
             

11. LEGAL PROCEEDINGS

In the ordinary course of business, the Company and/or its subsidiaries may be parties to legal proceedings and regulatory inquiries, the outcome of which, either singly or in the aggregate, is not expected to have a material adverse effect on its financial condition or results of operations.

 

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12. SUBSEQUENT EVENTS

On August 1, 2006, the Company’s Chairman, David R. Humble, resigned from the Board and agreed to the termination of his employment agreement. Consequently, the Company has no obligation to make any future payments to Mr. Humble under his employment agreement.

Also on August 1, 2006, pursuant to the Purchase Agreement, as designated by Prides Capital, Kevin A. Richardson, II, 37, was elected to the Company’s Board of Directors (the “Board”) and appointed Chairman. Mr. Richardson will serve as director from August 1, 2006 until a successor is duly elected and qualified. The Company also received approximately $1.5 million in proceeds from the sale of stock and issued warrants to Prides Capital (see Note 4).

 

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

The information contained in this Quarterly Report on Form 10-Q, other than historical information, may include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Words such as “may”, “will”, “expect”, “intend”, “anticipate”, “believe”, “estimate”, “continue”, “plan” and similar expressions in this report identify forward-looking statements. The forward-looking statements are based on current views with respect to future events and financial performance. Actual results may differ materially from those projected in the forward-looking statements. The forward-looking statements are subject to risks, uncertainties and assumptions, including, among other things those associated with:

 

    our ability to meet our financial obligations;

 

    the relative success of marketing and advertising;

 

    the continued attractiveness of our diet and fitness programs;

 

    competition, including price competition and competition with self-help weight loss and medical programs;

 

    our ability to obtain and continue certain relationships with the providers of popular nutrition and fitness approaches as well as vendors such as our meal delivery partner;

 

    adverse results in litigation and regulatory matters, more aggressive enforcement of existing legislation or regulations, a change in the interpretation of existing legislation or regulations, or promulgation of new or enhanced legislation or regulations;

 

    general economic and business conditions; and

 

    terrorist activities and the prospect of or the actuality of war.

The factors listed in the section entitled “Certain Factors Which May Affect Future Results” in the section “Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Annual Report on Form 10-K, for the year ended December 31, 2005, as well as any other cautionary language in this report, provide examples of risks, uncertainties and events which may cause our actual results to differ materially from the expectations we described in our forward-looking statements. All forward-looking statements are current only as of the date on which such statements are made. We do not undertake any obligation to release publicly the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

OUR BUSINESS

Products and Services

We are leveraging the Internet and technology to bring diet, fitness and healthy lifestyle solutions and information to consumers. We sell online diet, fitness and recipe services or offer these services at low or no cost to drive the sale of other products and services. We sell advertising throughout our content assets, which are primarily our diet-, fitness- and healthy lifestyle-oriented Web sites. We offer a range of tangible products online and in January 2006 entered the meal delivery business with a fresh meal delivery option known as FreshCuisine™ and also marketed as eDiets®Express. We also derive licensing revenues for the use of our intellectual property, brand name. Lastly, with the May 2006 acquisition of Nutrio.com, Inc. (Nutrio), we also act as a provider of interactive private-label nutrition, fitness and wellness programs. As a result of this acquisition the Company now considers its business-to-business operations a new reportable segment of its business.

 

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We have been offering online subscription-based plans in the United States since 1998, when we launched our first diet plan. Subscription sales have accounted for more than 85% of our total revenues in each year of our operation and have grown at an annualized compound growth rate of 20% for the four years ending December 31, 2005. We have achieved this growth by expanding our offerings as described above and through price increases.

Our diet plans are personalized according to an individual’s weight goals and food and cooking preferences and include the related shopping lists and recipes. Unlike any other company providing weight loss services in the U.S. today, eDiets offers a variety of over twenty different diet plans, some of which we have developed and some of which we have licensed from third parties under exclusive arrangements. Our licensors include Atkins Nutritionals, Inc., dermatologist Dr. Nicholas Perricone, author of The Perricone Prescription, Slim·Fast®,Inc., Bob Greene, fitness trainer for Oprah Winfrey, Bill Phillips, author of Fit for Life, Dr. Melinda Sothern, author of Trim Kids and Dr. Peter D’Adamo, author of Eat Right 4 Your Type.

Subscribers to our diet plans receive access to a wealth of support offerings including interactive online information, communities and education as well as telephone and online support. eDiets offers approximately 100 message boards on various topics of interest to our members, online meetings presented by licensed mental health counselors, registered dietitians and certified fitness trainers and the resources of approximately 50 customer service representatives, nutritionists and fitness personnel.

Our fitness plans are customized according to an individual’s level of fitness, available fitness equipment and any physiological considerations. Each plan includes cardiovascular activities, strength training and stretching.

Subscription programs ranging from one to twelve months are billed in advance in varying increments with refunds allowed in some cases after a minimum length of stay is completed. Substantially all of our members purchase programs via credit cards, with renewals billed automatically, until cancellation. In the remainder of 2006 we plan to upgrade our diet and other plans in order to drive subscription and related revenue growth in 2007 and beyond.

In January 2006 we began to offer FreshCuisine™, also marketed as eDiets®Express, a nationwide fresh meal delivery service. Individuals may purchase a full week’s worth of freshly prepared breakfasts, lunches, snacks and dinners that are shipped to arrive within three days. Initially this service, which costs between $20 and $35 per day, has been marketed to high-end consumers who have reached one of our Web sites as a result of our existing advertising activities. In the future, we plan to test lower-priced meal configurations as well as test dedicated advertising campaigns, including an infomercial campaign tentatively scheduled for the fourth quarter of 2006.

In 2004 we licensed to Tesco plc the exclusive rights to use eDiets brand name and diet plan technology in the UK and Ireland. In addition to engaging in country-level licensing, we also license components of our plans, tools and content to third parties such as insurance companies, corporations and health clubs through our wholly-owned subsidiary Nutrio.

General information about us can be found at http://www.eDiets.com/company/company.cfm. We make available our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) as soon as reasonably practicable after we electronically file such materials with the Securities and Exchange Commission, free of charge on our Web site.

 

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CRITICAL ACCOUNTING POLICIES

We have identified the policies outlined below as critical to our business operations and an understanding of our results of operations. The listing is not intended to be a comprehensive list of all of our accounting policies. In many cases, the accounting treatment of a particular transaction is specifically dictated by accounting principles generally accepted in the United States, with no need for management’s judgment in their application. The impact and any associated risks related to these policies on our business operations is discussed throughout Management’s Discussion and Analysis of Financial Condition and Results of Operations where such policies affect our reported and expected financial results. For a detailed discussion on the application of these and other accounting policies, see the Notes to the Consolidated Financial Statements in our 2005 Form 10-K. Note that our preparation of the financial statements requires us to make estimates and assumptions that affect the reported amount of assets and liabilities, disclosure of contingent assets and liabilities at the date of our financial statements, and the reported amounts of revenue and expenses during the reporting period. There can be no assurance that actual results will not differ from those estimates.

REVENUE RECOGNITION:

We offer subscriptions to the proprietary content contained in our Web sites. Revenues from customer subscriptions represent the majority of our business and are paid in advance mainly via credit cards. Subscriptions to our nutrition, fitness, support and recipe plans are paid in advance and cash receipts are deferred and recognized as revenue on a straight-line basis over the period of the subscription.

In accordance with EITF 99-19, Reporting Revenue Gross as a Principal versus Net as an Agent (“EITF 99-19”), we recognize gross subscription revenues associated with licensed diet and fitness plans based on the relevant facts of the related license agreements, while the license fee incurred to the licensor is included in cost of revenues.

We collect customer subscription amounts in advance and maintain a reserve for refunds related to cancelable plans. Under cancelable plans, customers are entitled to cancel their memberships after an initial length of stay and receive a full refund for the unused portion of the membership.

Advertising revenue is recognized in the period the advertisement is displayed, provided that no significant Company obligations remain and collection is probable. Our obligations typically include guarantees of a minimum number of “impressions” or times that visitors to our Web site view an advertisement. Amounts received or billed for which impressions have not yet been delivered are reflected as deferred revenue. Opt-in email revenue is derived from the sale of email addresses of visitors to our Web sites who have authorized us to allow third party solicitations. Revenues from the collection of email addresses are recognized when no significant obligation remains and collection is probable.

Ecommerce revenue is currently derived from the sale of motivational audio tapes or compact discs, journals, pedometers, “starter kits” and other bundled products to consumers. Revenues from the sales of those products are recognized when the product is shipped.

Meal delivery revenue is recognized when the earnings process is complete, which is upon transfer of title of the product. This transfer occurs upon shipment from the Company’s fulfillment center to the end-customer. Meal delivery revenue includes amounts billed for shipping. In accordance with EITF 99-19, we recognize gross meal delivery revenues based on the relevant fact that we are the primary obligor and have assumed asset risk before the customers place any orders.

Commission revenue is derived from third party vendors whose products are sold on our Web sites. Commission revenue is recognized when the third party vendor ships the product and collection is probable.

Royalty revenue is derived from the 15-year exclusive technology licensing agreement related to the Company’s operations in the United Kingdom and Ireland and is being recognized on a straight-line basis over the term of the agreement.

Business to business revenue relates to the Nutrio subsidiary. Nutrio generates three types of business to business revenue. In accordance with EITF 00-21, Revenue Arrangements with Multiple Deliverables, licensing revenues are recognized on a straight line basis over the period of the license. Development revenue relates to the planning, design and development of websites for its customers and it is recognized ratably over the license period once the website is launched. Consulting revenue relates to consulting services provided to customers and revenue is recognized when services and/or deliverables are completed and collection is probable.

 

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GOODWILL AND INTANGIBLE ASSETS:

At June 30, 2006 we had $12.3 million in goodwill. Approximately $5.5 million of goodwill was recorded as a result of the May 2006 acquisition of Nutrio. Approximately $1.8 million of goodwill was recorded as a result of the July 2004 acquisition of eDiets Europe with the remaining $5.2 million of goodwill related to the U.S. reporting unit.

SFAS 142 describes the reporting unit as an “operating segment” as that term is used in FASB Statement No. 131, Disclosures about Segments of an Enterprise and Related Information (“SFAS 131”). We operate in a single market consisting of the sale of services, information and products related to nutrition, fitness and motivation. We have three reportable segments: the U.S. business-to-consumer segment, the U.S. business-to-business segment and the European business segment. We evaluate goodwill along these segments, which represent our reporting units.

We use judgment in assessing goodwill for impairment. Goodwill is reviewed annually for impairment, or sooner if events or changes in circumstances indicate that the carrying amount could exceed fair value. Fair value of the Company’s reporting units is based on discounted cash flows using a discount rate determined by our management to be consistent with industry discount rates and the risks inherent in our current business model. No impairment charges have been recorded to date as a result of our annual impairment tests. Due to uncertain market conditions and potential changes in our strategy and product portfolio, it is possible that the forecasts we use to support our goodwill could change in the future, and could result in non-cash charges that would adversely affect our results of operations and financial condition.

ACCOUNTING FOR EMPLOYEE STOCK-BASED COMPENSATION:

Prior to December 31, 2005, we accounted for our stock option plans under the recognition and measurement provisions of APB Opinion No. 25, Accounting for Stock Issued to Employees, and related Interpretations, (“APB 25”) as permitted by FASB Statement No. 123, Accounting for Stock-Based Compensation (“SFAS 123”). No compensation cost was recognized in the Consolidated Statement of Operations prior to December 31, 2005 for stock option grants that had an exercise price equal or lower to the market value of the underlying common stock on the date of grant.

Effective January 1, 2006, we adopted the fair value recognition provisions of FASB Statement No. 123R, Share-Based Payment, and related interpretations (“SFAS 123R”) using the modified-prospective transition method. Under that method, compensation cost recognized in the first quarter of 2006 includes (a) compensation cost for all share-based payments granted prior to, but not yet vested as of, December 31, 2005 based on the grant date fair value estimated in accordance with the original provisions of SFAS 123 and (b) compensation cost for all share-based payments granted on or subsequent to January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of SFAS 123R. Compensation is being recognized on a straight-line basis over the requisite service period for the entire award in accordance with the provisions of SFAS 123R. Results for the prior periods have not been restated.

ACCOUNTING FOR INCOME TAXES:

As part of the process of preparing our consolidated financial statements, we are required to estimate our income taxes in each of the jurisdictions in which we operate. This process involves us estimating our actual current tax exposure together with assessing temporary differences resulting from differing treatment of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are included within our consolidated balance sheet. We must then assess the likelihood that our deferred tax assets will be recovered from future taxable income and to the extent we believe that recovery is not likely, we must establish a valuation allowance. To the extent we establish a valuation allowance or increase this allowance in a period, we must include an expense within the tax provision in the consolidated statement of operations.

Significant management judgment is required in determining our provision for income taxes, our deferred tax assets and liabilities, and any valuation allowance recorded against our net deferred tax assets. We have recorded a full valuation allowance as of June 30, 2006, due to uncertainties related to our ability to utilize our deferred tax assets, primarily consisting of certain net operating losses carried forward, before they expire. The valuation allowance is based on our estimates of taxable income and the period over which our deferred tax assets will be recoverable. In the event that actual results differ from these estimates, or we adjust these estimates in future periods, we may need to establish an additional valuation allowance which could materially impact our financial position and results of operations.

 

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RESULTS OF OPERATIONS

The following table sets forth our results of operations expressed as a percentage of total revenue:

 

    

Three Months Ended

June 30,

   

Six Months Ended

June 30,

 
     2006     2005     2006     2005  

Revenue

   100 %   100 %   100 %   100 %

Cost of revenue

   19     15     20     14  

Technology and development

   6     5     5     5  

Sales, marketing and support

   65     61     74     77  

General and administrative

   15     10     16     11  

Amortization of intangible assets

   1     *     1     *  

Other income, net

   *     *     1     *  

Income tax benefit

   *     *     *     *  

Net (loss) income

   (5 )%   8 %   (16 )%   (8 )%

* Less than 1%

COMPARISON OF THE THREE AND SIX MONTHS ENDED JUNE 30, 2006 TO THE THREE AND SIX MONTHS ENDED JUNE 30, 2005

Revenue: Our revenue for the three and six months ended June 30, 2005 was $13.9 million and $27.7 million as compared to $15.1 million and $28.1 million for the three and six months ended June 30, 2005, respectively. The 8% and 2% decrease was mainly due to decreases in subscription revenue.

Membership revenue totaled approximately $11.1 million and $21.9 million for the three and six months ended June 30, 2006, a decrease of 15% and 8% over membership revenue of approximately $13.1 million and $23.9 million in the corresponding periods in the prior year, respectively. The dollar decrease in membership revenue for the three and six months ended June 30, 2006 as compared to the corresponding periods in the prior year was mainly due to a smaller paying member base in the current quarter as compared to the corresponding period in the prior year. Paying members as of June 30, 2006 were approximately 191,000 compared to approximately 246,000 as of June 30, 2005.

Our meal delivery program, which began in January 2006, recorded $0.9 million and $1.9 million of revenue for the three and six months ended June 30, 2006, respectively, including amounts billed for shipping.

Other revenue, which includes the sale of advertising on our Web sites and in our newsletters, royalties from our Tesco relationship in the United Kingdom and ecommerce and commission activities, was $1.5 million and $3.5 million for the three and six months ended June 30, 2006, respectively, compared to $2.0 million and $4.2 million in the corresponding periods in the prior year, respectively.

At June 30, 2006, deferred revenue totaled $5.2 million as compared to $5.3 million as of June 30, 2005. Deferred revenue includes $3.1 million related to prepayment of services by subscribers as of June 30, 2006 and 2005, respectively, while $2.1 million and $2.2 million as of June 30, 2006 and 2005, respectively, relate to non-refundable royalties received under our 15 year licensing agreement with Tesco for operations in the United Kingdom and Ireland.

Cost of Revenue: Cost of revenue consists primarily of credit card fees, revenue sharing and product costs. Other costs include Internet access fees, compensation for nutritional and consulting professionals, depreciation. Cost of revenue increased to $2.6 million and $5.5 million or 19% and 20% of revenues for the three and six months ended June 30, 2006, respectively, as compared to $2.3 million and $4.1 million or 15% and 14% of revenues for the comparable periods in the prior year, respectively. The dollar increase of 13% and 35% year over year for three and six months ended June 30, 2006, respectively, was mainly due to the food costs and related shipping charges for the meal delivery program which was launched in January 2006.

 

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Technology and Development: Technology and development expenses consist of payroll and related expenses we incur related to testing, maintaining and modifying our Web sites, telecommunication systems and infrastructure and other internal-use software systems. Technology and development expenses also include depreciation of the computer hardware and capitalized software we use to run our Web site and store our data. These expenses were $0.8 million and $1.5 million for the three and six months ended June 30, 2006 and 2005, respectively.

Sales, Marketing and Support Expense: Sales, marketing and support expenses consist primarily of Internet advertising expenses and compensation for employees in the sales, marketing and support groups. Due to seasonality in the diet services business the Company traditionally has a higher sales, marketing and support expense in the first half of the year versus the second half of the year. These expenses decreased to $9.1 million and $20.5 million or 65% and 74% of revenues for the three and six months ended June 30, 2006, respectively, from $9.2 million and $21.6 million for the corresponding periods in the prior year, respectively. The dollar decrease in sales, marketing and support expense of 1% and 5% for the three and six months ended June 30, 2006, respectively, as compared to the corresponding periods in the prior year, respectively, was mainly due to the elimination of certain unproductive online advertising agreements. Advertising expense totaled approximately $7.1 million and $16.5 million for the three and six months ended June 30, 2006, respectively, a decrease of 1% and 5% from advertising expense of $7.2 million and $17.3 million for the corresponding periods in the prior year, respectively.

Due to the seasonality in the diet services industry, we expect advertising expense to decline sequentially in each of the remaining quarters of 2006.

General and Administrative Expenses: General and administrative expenses consist primarily of salaries, overhead and related costs for general corporate functions, including professional fees. General and administrative expenses were $2.0 million and $4.5 million or 15% and 16% of revenues for the three and six months ended June 30, 2006, respectively, an increase of 33% and 45% or $1.5 million and $3.1 million or 10% and 11% of revenues for the three and six months ended June 30, 2005, respectively.

Included in general and administrative expenses for the three months ended March 31, 2006 were $0.7 million of non-recurring charges related to the severance arrangement with our former Chief Executive Officer. Approximately $0.5 million of this charge has or will be paid out in equal installments through September 2007.

Also included in general and administrative expenses for the three and six months ended June 30, 2006 were $0.1 million and $0.5 million, respectively, of non-cash charges related to the January 2006 adoption of SFAS 123R. An additional $0.1 million are included in the other operating costs and expenses for each of the three and six months ended June 30, 2006, respectively.

Amortization of intangible assets: Amortization expense increased to $0.2 million for the three and six months ended June 30, 2006 from $29,000 and $59,000 for the three and six months ended June 30, 2005, respectively. The increase was mainly due to the amortization of intangible assets from the Nutrio acquisition.

Income tax (provision) benefit: Income tax provision of $(37,000) and $(43,000) for the three and six months ended June 30, 2006, respectively, primarily relates to the operations for eDiets Europe. In the prior year we recorded approximately $4,000 and $8,000 of income tax benefit for the three and six months ended June 30, 2005, respectively, primarily related to the amortization of the intangible assets related to the eDiets acquisition.

Net (Loss)Income: As a result of the factors discussed above, we recorded net loss of $(0.8) million and $(4.4) million for the three and six months ended June 30, 2006, respectively, compared to net income of $1.3 million and net loss of $(2.2) million for the three and six months ended June 30, 2005, respectively.

 

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LIQUIDITY AND CAPITAL RESOURCES

Cash Flows from Operating Activities: For the six months ended June 30, 2006, we used $3.0 million of cash in operating activities. This negative cash flow related primarily to our net loss of $(4.4) million, adjusted for, among other things, non-cash charges, including depreciation and amortization of $0.4 million, stock-based compensation of $0.7 million, amortization of intangibles of $0.2 million and a provision for bad debt of $0.1 million, partially offset by an aggregate decrease in cash flows from our operating assets and liabilities of $0.1 million. For the six months ended June 30, 2005, we used $1.7 million of cash in operating activities. This negative cash flow primarily related to our net loss of $2.2 million, adjusted for, among other things, non-cash charges, including depreciation and amortization of $0.5 million, partially offset by an aggregate increase in cash flows from our operating assets and liabilities of $36,000.

As stated earlier, the Company intends to decrease its advertising expenditures over the remainder of 2006. Accordingly, the Company believes its operating cash flows will improve throughout the remainder of 2006.

Cash Flows from Investing Activities: Our investing activities used $9.8 million and $0.3 million of cash for the six months ended June 30, 2006 and 2005, respectively. The cash usage of $9.8 million for the six months ended June 30, 2006, was primarily due to the acquisition of Nutrio in May 2006 for $8.9 million, changes in restricted cash of $0.5 million and purchases of computer equipment and software development costs of $0.3 million. The cash usage of $0.3 million for the six months ended June 30, 2005 related to the purchase of computer equipment and software development costs.

Cash Flows from Financing Activities: Our financing activities provided $9.0 million and $0.3 million of cash for the six months ended June 30, 2006 and 2005, respectively. The cash provided for the six months ended June 30, 2006 was primarily attributable to $8.5 million of proceeds from issuance of common stock to Prides Capital and $1.5 million in proceeds from the exercise of stock options, offset by $0.8 million of common stock issuance costs and the repayment of capital lease obligations of $0.1 million. The cash provided for the six months ended June 30, 2005 was primarily attributable to $0.4 million in proceeds from the exercise of stock options, offset by repayment of capital lease obligations of $0.1 million.

Available Cash: At June 30, 2006, we had $4.9 million of unrestricted cash and cash equivalents compared to $8.6 million of unrestricted cash and cash equivalents at December 31, 2005. We also had $0.5 million of restricted cash. Subsequent to June 30, 2006, the Company also received $1.5 million in proceeds from the issuance of stock to Prides Capital. Management believes that cash on hand and cash flows from operations will be sufficient to fund our working capital and capital expenditures for at least the next twelve months. To the extent we require additional funds to support our operations or the expansion of our business, we may seek to undertake additional equity financing. There can be no assurance that additional financing, if required, will be available to us in amounts or on terms acceptable to us or at all.

 

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

Our exposure to interest rate risk relates primarily to our investment portfolio. Investments are made in accordance with our investment policy and consist of high grade commercial paper. We do not use derivative financial instruments to hedge against interest rate risk as all investments are the form of held-to-maturity securities with an original maturity of three months or less. Due to the short-term nature of these financial instruments the interest rate risk is deemed to be low. We estimate that the cost of these financial instruments approximates fair value at June 30, 2006.

Foreign Currency Risk

We are exposed to foreign currency risk associated with certain sales transactions being denominated in Euros and British Sterling Pounds and fluctuations of the Euro as the financial position and operating results of the our foreign subsidiary are translated into U.S. Dollars for consolidation. The Company has not implemented a hedging strategy to reduce foreign currency risk.

ITEM 4. CONTROLS AND PROCEDURES

Our Interim Chief Executive Officer and Chief Financial Officer (the “Certifying Officer”) is responsible for establishing and maintaining disclosure controls and procedures which include controls and procedures that are designed to ensure that information required to be disclosed in the reports which we file with or submit to the SEC is recorded, processed, summarized and reported within the time periods specified by the SEC. The Certifying Officer has evaluated these controls and procedures and has concluded (based upon his evaluation of these controls and procedures as of the end of the period covered by this report) that our disclosure controls and procedures are effective to: i) ensure that information required to be disclosed by us in this report is accumulated and communicated to management, including our principal executive officers as appropriate, to allow timely decisions regarding required disclosure; and ii) ensure that information required to be disclosed in the reports which we file or submit with the SEC is recorded, processed, summarized and reported within the time periods specified by the SEC.

The Certifying Officer has indicated that there were no changes in our internal controls which occurred during our last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting, and there were no corrective actions with regard to significant deficiencies and material weaknesses.

Our management, including the Certifying Officer, does not expect that our disclosure controls or our internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected. Our controls and procedures are designed to provide a reasonable level of assurance of reaching the desired control objectives. The Certifying Officer has evaluated our controls and procedures and has concluded (based upon his evaluation of these controls and procedures as of the end of the period covered by this report) that our disclosure controls and procedures effectively provide a reasonable level of assurance of reaching the desired control objectives.

 

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PART II. OTHER INFORMATION

Item 1. Legal Proceedings

We are involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on our consolidated financial position, results of operations, or liquidity.

Item 2. None

Item 3. None

Item 4. Submission Of Matters To A Vote Of Security Holders

At our special meeting of stockholders held July 27, 2006 the Company’s stockholders voted on the following proposals:

For the approval of the issuance of 297,030 shares of the Company’s common stock and warrants to purchase 178,218 shares of the Company’s common stock and the sale by David R. Humble, the Company’s Chairman, of 4,287,136 shares of the Company’s common stock:

 

     FOR    AGAINST    WITHHELD          
  11,890,260    834,603    92,341      

Item 5. None

Item 6. Exhibits

The following exhibits are included herein:

 

10.1    Standard office lease dated June 29, 2006 between Radice Corporate Center III and eDiets.com, Inc.
31.1    Rule 13a-14(a)/15d-14(a) Certification of Interim Chief Executive Officer of the Company
31.2    Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer of the Company
32.1    Section 1350 Certification of Interim Chief Executive Officer of the Company
32.2    Section 1350 Certification of Chief Financial Officer of the Company

 

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SIGNATURE

In accordance with the requirements of the Securities Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

eDiets.com, Inc.

/s/ ROBERT T. HAMILTON

Robert T. Hamilton
Chief Financial Officer
(Principal Financial Officer)

DATE: August 14, 2006

 

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Exhibit Index

 

Exhibit
Number
  

Exhibit Description

10.1   

Standard office lease dated June 29, 2006 between Radice Corporate Center III and eDiets.com, Inc.

31.1   

Rule 13a-14(a)/15d-14(a) Certification of Interim Chief Executive Officer of the Company

31.2   

Rule 13a-14(a)/15d-14(a) Certification of Chief Financial Officer of the Company

32.1   

Section 1350 Certification of Interim Chief Executive Officer of the Company

32.2   

Section 1350 Certification of Chief Financial Officer of the Company

 

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