Edgar Filing: FEEL GOLF CO INC

f10q0610_feelgolf.htm

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

þ QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2010

o TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 3330-153699

FEEL GOLF COMPANY, INC.

(Exact name of small business issuer as specified in its charter)

California		77-0532590
State or other jurisdiction of		(IRS Employer
Incorporation or organization		Identification Number)

1354-T Dayton Street Salinas, CA		93901
(Address of principal executive offices)		(Zip Code)

(831) 422-9300

(Issuer’s telephone number, including area code)

(Former name, former address and former fiscal year, if changed)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). o Yes x No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	o	Accelerated filer	o

Non-accelerated filer (Do not check if a smaller reporting company)	o	Smaller reporting company	x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act.)Yes o No x

APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY

PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

Indicate by check mark whether the registrant filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court. Yes þ No o

APPLICABLE ONLY TO CORPORATE ISSUERS

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 82,649,706 common shares outstanding as of August 1, 2010.

FEEL GOLF COMPANY, INC.

TABLE OF CONTENTS

		Page

Part I — Financial Information

	Item 1 — Financial Statements	F-1
	Condensed Balance Sheets as of June 30, 2010 (Unaudited) and December 31, 2009	F-2
	Condensed Statements of Operations for the Three and Six Months Ended June 30, 2010 and June 30, 2009 (Unaudited)	F-3
	Condensed Statements of Cash Flows for the Three and Six Months Ended June 30, 2010 and June 30, 2009(Unaudited)	F-5
	Notes to Condensed Financial Statements	F-6
	Item 2 — Management’s Discussion and Analysis or Plan of Operation	1
	Item 3 — Quantitative and Qualitative Disclosures About Market Risk	6
	Item 4T — Controls and Procedures	6

Part II — Other Information

	Item 1 — Legal Proceedings	7
	Item 1A — Risk Factors	7
	Item 2 — Unregistered Sales of Equity Securities and Use of Proceeds	7
	Item 3 — Defaults Upon Senior Securities	7
	Item 4 — Submission of Matters to a Vote of Security Holders	7
	Item 5 — Other Information	7
	Item 6 —Exhibits	7
Certification of CEO and CFO Pursuant to Section 302
Certification of Officers Pursuant to Section 906

PART I — FINANCIAL INFORMATION

Index to Financial Statements


CONDENSED BALANCE SHEETS	F-2

CONDENSED STATEMENTS OF OPERATIONS	F-3

CONDENSED STATEMENTS OF CASH FLOWS	F-4

NOTES TO THE CONDENSED FINANCIAL STATEMENTS	F-5

FEEL GOLF CO., INC.

Condensed Balance Sheets

ASSETS

	June 30,				December 31,
	2010				2009
	(Unaudited)
CURRENT ASSETS
Cash		$	5,114			$	6,848
Accounts receivable, net			19,656				17,484
Barter receivable			9,948				64,828
Receivable from shareholder			7,794				17,137
Inventory, net			1,825,474				1,929,647
Prepaid expenses			179,383				48,032
Total Current Assets			2,047,369				2,083,976

PROPERTY, PLANT and EQUIPMENT, net			476,835				523,653

OTHER ASSETS
Intellectual property, net			740,877				828,039
Other assets			3,400				3,952

TOTAL ASSETS		$	3,268,481			$	3,439,620

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
Accounts payable and accrued expenses		$	410,788			$	394,458
Total Current Liabilities			410,788				394,458

LONG-TERM LIABILITIES
Convertible debenture, net			27,980				-
Related party notes payable			795,778				796,437
Total Long-term Liabilities			823,758				796,437

TOTAL LIABILITIES			1,234,546				1,190,895

STOCKHOLDERS' EQUITY
Preferred stock, $0.0001 par value; 10,000,000 shares
authorized, 708,200 and -0- shares
issued and outstanding, respectively			71				-
Common stock, $0.001 par value; 2,000,000,000 shares
authorized, 76,012,330 and 19,406,179 shares
issued and outstanding, respectively			76,013				19,407
Additional paid-in capital			12,810,024				8,618,601
Accumulated deficit			(10,852,173	)			(6,389,283	)
Total Stockholders' Equity			2,033,935				2,248,725

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY		$	3,268,481			$	3,439,620

The accompanying notes are an integral part of these condensed financial statements.

F-2

FEEL GOLF CO., INC.

Condensed Statements of Operations

(Unaudited)

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2010			2009			2010			2009


REVENUES, NET	$	149,738		$	183,092		$	217,356		$	251,955
COST OF SALES		138,163			38,861			167,894			67,783
GROSS PROFIT		11,575			144,231			49,462			184,172

OPERATING EXPENSES
Salaries		24,671			24,371			47,124			47,199
Stock based compensation		3,923,360			49,032			3,923,360			160,000
Advertising		129,912			2,404			155,073			9,241
Professional fees		51,636			30,012			75,981			46,595
Depreciation		32,071			13,347			137,461			22,839
Other selling, general and administrative expenses		37,127			239,401			72,683			277,093

Total Operating Expenses		4,198,777			358,567			4,411,682			562,967

LOSS FROM OPERATIONS		(4,187,202	)		(214,336	)		(4,362,220	)		(378,795	)

OTHER INCOME AND (EXPENSE)

Interest income		1			-			270			-
Interest expense		(63,581	)		(4,752	)		(78,037	)		(3,941	)
Interest expense - related party		(8,965	)		(22,858	)		(22,903	)		(46,493	)

Total Other Income and (Expense)		(72,545	)		(27,610	)		(100,670	)		(50,434	)

NET LOSS BEFORE TAXES		(4,259,747	)		(241,946	)		(4,462,890	)		(429,229	)
PROVISION FOR INCOME TAXES		-			-			-			-

NET LOSS	$	(4,259,747	)	$	(241,946	)	$	(4,462,890	)	$	(429,229	)

BASIC AND DILUTED LOSS PER COMMON SHARE	$	(0.10	)	$	(0.02	)	$	(0.14	)	$	(0.03	)

WEIGHTED AVERAGE NUMBER OF BASIC AND
DILUTED COMMON SHARES OUTSTANDING		44,598,213			16,032,363			32,114,763			15,938,969

The accompanying notes are an integral part of these condensed financial statements.

F-3

FEEL GOLF CO., INC.

Condensed Statements of Stockholders' Equity

(Unaudited)

									Additional
	Preferred Stock				Common Stock				Paid-In		Accumulated
	Shares		Amount		Shares		Amount		Capital		Deficit			Total
Balance, December 31, 2008 (Restated)		-	$	-		15,845,575	$	15,846	$	4,696,755	$	(5,453,684	)	$	(741,083	)

Commons stock issued for services
at an average of $0.27 per share		-		-		2,310,600		2,311		623,839		-			626,150
Stock issued for purchase of assets		-		-		1,250,000		1,250		3,273,257		-			3,274,507
Fair value of services donated by shareholder		-		-		-		-		24,750		-			24,750
Net loss for the year
ended December 31, 2009		-		-		-		-		-		(935,599	)		(935,599	)
Balance, December 31, 2009		-		-		19,406,175		19,407		8,618,601		(6,389,283	)		2,248,725

Common stock issued for cash
at $0.06 per share (unaudited)		-		-		100,000		100		5,900		-			6,000
Common stock issued to settle accounts
payable at $0.04 per share (unaudited)		-		-		150,000		150		5,850		-			6,000
Common stock issued for services at an
average of $0.01 per share (unaudited)		-		-		53,285,880		53,286		486,152		-			539,438
Common stock issued in conversion of debt at an
average of $0.01 per share (unaudited)		-		-		3,070,275		3,070		14,130		-			17,200
Preferred stock issued for services at an
average of $5.00 per share (unaudited)		708,200		71		-		-		3,540,929		-			3,541,000
Value of beneficial conversion feature (unaudited)		-		-		-		-		138,462		-			138,462
Net loss for the six months
ended June 30, 2010 (unaudited)		-		-		-		-		-		(4,462,890	)		(4,462,890	)

Balance, June 30, 2010 (unaudited)		708,200	$	71		76,012,330	$	76,013	$	12,810,024	$	(10,852,173	)	$	2,033,935

The accompanying notes are an integral part of these condensed financial statements.

F-4

FEEL GOLF CO., INC.

Condensed Statements of Cash Flows

(Unaudited)

	For the Six Months Ended
	June 30,
	2010			2009
CASH FLOWS FROM OPERATING ACTIVITIES

Net Loss	$	(4,462,890	)	$	(429,229	)
Adjustments to Reconcile Net Loss to Net
Cash Used by Operating Activities:
Depreciation		133,980			22,839
Stock issued for services		3,930,438			315,775
Amortization of beneficial conversion feature		33,642			-
Changes in operating assets and liabilities:
Accounts receivable		(2,172	)		15,797
Barter receivable		54,880			8,718
Inventory		104,173			105
Receivable from shareholder		9,343			1,000
Prepaid expenses		18,650			(3,216	)
Accounts payable and accrued expenses		22,330			51,243
Other assets		552			444

Net Cash Used in Operating Activities		(157,074	)		(16,524	)

CASH FLOWS FROM INVESTING ACTIVITIES

Purchase of property and equipment		-			(3,200	)

Net Cash Used in Investing Activities		-			(3,200	)

CASH FLOWS FROM FINANCING ACTIVITIES

Net proceeds from sale of common stock		6,000			-
Repayment of related party payable		(68,723	)		(49,877	)
Proceeds from related party notes payable		68,063			82,843
Proceeds from notes payable		150,000			5,117

Net Cash Provided by Financing Activities		155,340			38,083

NET DECREASE IN CASH		(1,734	)		18,359
CASH AT BEGINNING OF PERIOD		6,848			5,220
CASH AT END OF PERIOD	$	5,114		$	23,579

SUPPLEMENTAL DISCLOSURES OF
CASH FLOW INFORMATION
CASH PAID FOR:
Interest	$	22,962		$	18,272
Income taxes		-			-
NON CASH FINANCING AND INVESTING ACTIVITIES
None

The accompanying notes are an integral part of these condensed financial statements.

F-5

FEEL GOLF COMPANY, INC.

Condensed Notes to the Financial Statements

June 30, 2010 and December 31, 2009

NOTE 1 - PRESENTATION

The accompanying financial statements have been prepared by the Company without audit. In the opinion of management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position, results of operations, and cash flows at June 30, 2010, and for all periods presented herein, have been made.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company's December 31, 2009 audited financial statements. The results of operations for the period ended June 30, 2010 is not necessarily indicative of the operating results for the full year.

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Use of Estimates

Recent Accounting Pronouncements

Management has considered all recent accounting pronouncements issued since the last audit of our financial statements. The Company’s management believes that these recent pronouncements will not have a material effect on the Company’s financial statements.

NOTE 2 - GOING CONCERN

The Company's financial statements are prepared using generally accepted accounting principles in the United States of America applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company obtaining adequate capital to fund operating losses until it becomes profitable. If the Company is unable to obtain adequate capital, it could be forced to cease operations.

In order to continue as a going concern, the Company will need, among other things, additional capital resources. Management's plan is to obtain such resources for the Company by obtaining capital from management and significant shareholders sufficient to meet its minimal operating expenses and seeking equity and/or debt financing. However management cannot provide any assurances that the Company will be successful in accomplishing any of its plans.

The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plans described in the preceding paragraph and eventually secure other sources of financing and attain profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

F-6

FEEL GOLF COMPANY, INC.

Condensed Notes to the Financial Statements

June 30, 2010 and December 31, 2009

NOTE 3 – RELATED PARTY TRANSACTIONS

Over the course of the Company’s history loans for operating purposes have been made to the Company by the officers of the Company. The related party notes payable total $795,778 at June 30, 2010 and $796,437 at December 31, 2009, respectively. These notes carry interest at 7% and have balloon payments that are due in full on December 31, 2012. One loan is unsecured and the other is considered a commercial loan under the Uniform Commercial Code and is secured by a blanket lien on the Company’s assets. The secured loan totals approximately $550,000 as of June 30, 2010. For the six months ended June 30, 2010, the Company accrued $22,903 in interest expense on these loans.

NOTE 4 – CONVERTIBLE DEBENTURES

On March 19, 2010 and the Company entered into a convertible debenture with a third party. This debenture carries interest at 15% per annum, is due in full on March 19, 2012, and is collateralized by 30,000,000 shares of the Company’s common stock held in escrow. At the option of the holder, any outstanding principle and unpaid interest balance is convertible into shares of the Company’s common stock. The conversion price is the higher of a) 50% of the average of the five lowest closing prices for the Company’s stock during the previous 15 trading days or b) $0.0001.

In accordance with ASC 470, the Company has analyzed the beneficial nature of the conversion terms and determined that a beneficial conversion feature (BCF) exists. The Company calculated the value of the BCF using the intrinsic method as stipulated in ASC 470. Based on the stock price on the day of commitment, the discount as agreed to in the debenture, and the number of convertible shares, the BCF was valued at $138,462. The BCF has been recorded as a discount to the debenture payable and to Additional Paid-in Capital.

In accordance with ASC 470, the Company is amortizing the BCF over the life of the contract. As of June 30, 2010 the Company has recognized $33,642 in amortization which has been charged to interest expense resulting in a carrying value of $27,980 as of June 30, 2010.

On six separate dates, the holder of this note elected to convert a total of $17,200 of this debenture into shares of common stock. Based on the conversion terms, the holder received 3,070,275 shares of the Company’s common stock resulting in an average conversion price of $0.006 per share.

NOTE 5 - STOCKHOLDERS’ EQUITY

On March 10, 2010 the Company authorized the creation of Series A Preferred Stock. The Company is authorized to issue 10,000,000 shares of its Series A Preferred stock at a par value of $0.0001 per share. The Series A Preferred Stock have the following rights and provisions:

Voting: Holders of the Series A Preferred Stock have three hundred and fifty times the number of votes on all matters submitted to the shareholders that is equal to the number of share of Common Stock into which such holder’s shared of Series A Preferred Stock are then convertible.

Liquidation Preference: The holders of the Series A Preferred Stock are entitled to receive five times the sum of assets or earnings available for distribution available for distribution to common stock holders.

Dividends: None

Conversion: The shares of Series A Preferred Stock are convertible into shares of the Company’s Common Stock at the rate of 500 shares of Common Stock for each share of Series A Preferred Stock.

F-7

FEEL GOLF COMPANY, INC.

Condensed Notes to the Financial Statements

June 30, 2010 and December 31, 2009

NOTE 5 - STOCKHOLDERS’ EQUITY (CONTINUED)

On May 21, 2010 the Company issued 708,200 shares of its Series A Preferred Stock to Company officers for rendered to the Company. The services were valued based on the value of the underlying common stock on the date of issuance multiplied by the number of convertible shares for each share of Preferred Stock. Accordingly, the Company recognized a onetime $3,541,000 expense for stock compensation related to this issuance.

As of June 30, 2010, the Company’s board of directors approved an increased in the authorized shares of common stock from 100,000,000 to 2,000,000,000 shares.

On January 7, 2010 the Company issued 7,000 shares of its common stock for services valued at $1,750.

On February 2, 2010 the Company sold 100,000 shares of its common stock to an investor for $6,000 cash.

On March 1, 2010 the Company issued 7,000 shares of its common stock for services valued at $1,740.

On March 16, 2010 the Company issued 35,880 shares of its common stock for services valued at $3,588.

On March 22, 2010 the Company issued 150,000 shares of its common stock the settle accounts payable totaling $6,000.

On May 21, 2010 the Company issued 15,000,000 shares of its common stock as a prepayment for advertising services. The contract was valued based on the $0.01 fair market value of the common stock on the date of issuance.

On May 21, 2010 the Company issued 38,236,000 shares of its common stock for services rendered to the Company. The services were valued based on the $0.01 fair market value of the common stock on the date of issuance.

NOTE 6 – SUBSEQUENT EVENTS

On five separate dates, the holder of a convertible debenture elected to convert a total of $27,625 of the debenture into shares of common stock. Based on the conversion terms, the holder received 3,227,376 shares of the Company’s common stock resulting in an average conversion price of $0.009 per share.

On June 17, 2010 the Company signed a convertible promissory note for $40,000. The note bears interest at 8% per annum, is due on March 21, 2011, and in convertible into shares of the Company’s Common Stock at a discount of 45%. Funds for this promissory note were not received until after the period end and thus the note was not recorded on the Company’s books as of June 30, 2010.

F-8

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OR RESULTS OF OPERATIONS. CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS

This report includes "forward-looking statements" that may relate to such matters as anticipated financial performance, future revenues or earnings, business prospects, projected ventures, new products and services, anticipated market performance and similar matters.

When used in this report, the words "may," "will," expect," anticipate," "continue," "estimate," "project," "intend," and similar expressions are intended to identify forward-looking statements regarding events, conditions, and financial trends that may affect our future plans of operations, business strategy, operating results, and financial position.

We caution readers that a variety of factors could cause our actual results to differ materially from the anticipated results or other matters expressed in forward-looking statements. Although we believe the expectations reflected in these forward-looking statements are reasonable, such expectations cannot guarantee future results, levels of activity, performance or achievements.

Company Overview

Our financial statements for the three months ended June 30, 2010 and 2009 reflect net operating losses of $4,259,747 and $241,946, respectively. This is based on gross revenues of $149,738 and $183,092 for the three months ended June 30, 2010 and 2009, respectively. Results for the for the six months ended June 30, 2010 and 2009 reflect net operating losses of $4,462,890 and $429,229, respectively. This is based on gross revenues of $217,356 and $251,955 for the six months ended June 30, 2010 and 2009, respectively.

Plan of Operation

While we make golf clubs and golf grips, our primary business and marketing plans are focused on our golf grips and wedges. We believe we can launch an aggressive but well-directed marketing campaign to rapidly grow our revenue and significantly maximize our market potential. To reach the mass market, we will more frequently advertise our grips, the Full ReleaseTM Performance grips in particular, on The Golf Channel in the U.S. We plan to develop additional strategic advertising and promotion plans including key industry endorsements, press releases, additional TV spots, major golf magazine print ads, our sponsored media days for major magazine equipment writers, weekly schedules with retailer demo days, enhanced and continual in-store support programs, open-to-the public as well as privately sponsored clinics, annual trade-shows, and continuous in-house productions of articles and editorials.

As noted previously, we currently do not have the necessary capital to implement our marketing campaign and if successful in raising sufficient capital for marketing, there can be no assurance that this capital and/or increased marketing efforts will increase revenues. There can also be no assurance we will be successful in raising sufficient marketing capital to implement this campaign. Assuming we are able to raise sufficient capital in support of our marketing strategy, we plan to develop five distinct sales channels:

·	Direct to Consumer: We plan to use direct response marketing in advertisement and infomercials, running primarily on Golf Channel, websites and national print media.

·	Wholesale Distribution: We plan to employ a well-trained and efficient sales staff to sell and provide ongoing marketing and in-store support to U.S. major golf retailers.

·	Internet Sales: We plan to hire a skilled employee to market our line of products on the Internet and on our website.

·	International: Asia is a prominent international market where golf as a sport is rapidly growing. We plan to hire representatives to be responsible for training our international distributors. Our international distributors are responsible for their own marketing and expenditures.

·	Call Center and Inside Sales: We plan to further assemble an effective in house telemarketing sales force to sell direct to our consumers and handle both inbound and outbound customer communications and sales.

-1-

RESULTS OF OPERATIONS

Three Months Ended June 30, 2010 and 2009

The following table sets forth our results of the operations for the three months ended on June 30, 2010 and 2009.

										Percentage
	June 30,			June 30,			Increase/			Increase/
	2010			2009			(Decrease)			(Decrease)
Revenues	$	149,738		$	183,092		$	(33,354	)	$	-18	%
Cost of Sales		138,163			38,861			99,302			256	%
Gross Profit		11,575			144,231			(132,656	)		-92	%
Operating Expenses		(4,198,777	)		(358,567	)		(3,840,210	)		1071	%
Other Income (Expenses)		(72,545	)		(27,610	)		(44,935	)		163	%
Income Taxes		-			-			-			0	%
Net Loss	$	(4,259,747	)	$	(241,946	)	$	(4,017,801	)	$	1661	%

Basic and Diluted Loss Per Common Shares	$	(0.10	)	$	(0.02	)	$	(0.08	)		531	%

Weighted Average Basic and Diluted Common Shares Outstanding		44,598,213			16,032,363			28,752,468

Revenues

For the three months ended June 30, 2010, revenues decreased 18% from the three months ended June 30, 2009. The slow economy and uncertain financial sector has negatively impacted our sales and plans to expand operations. We intend on implementing a targeted marketing and advertising campaign in late 2010 and will focus on expanding sales of our highly profitable golf grip products as opposed to our golf clubs. However, we will require capital, likely in the form of an equity issuance or from a merger, if we are to finalize and implement our marketing and advertising plans. If capital is raised to fund advertising and marketing expenditures then the Company's revenues could increase dramatically. If we are unable to raise capital then we will likely maintain revenues within a similar range as 2009 assuming we are able to continue operations.

Cost of Sales

For the three months ended June 30, 2010, our costs of sales increased 256% from the same period in 2009. This increase is due to the new product mix that includes the newly acquired inventory from Caldwell Golf. Since the acquisition of over $2,500,000 in inventory, the economic conditions have worsened requiring higher than expected volumes of sales at wholesale pricing. The majority of our sales of Caldwell golf inventory have been at the wholesale level, which has negatively impacted our gross margin. Our margins on our Feel Golf grips and golf accessories have maintained their historic average gross margins of 62%, with margins of 58% during the three months ended June 30, 2010.

If our marketing plans are implemented and successful, we believe we can improve our current gross margins as our wholesale and web retail sales would be boosted. However, if wholesale pricing opportunities present themselves, we will likely be aggressive with our pricing in the hope of obtaining significant wholesale revenues to further expand our operations. If we succeed in obtaining significant wholesale contracts, our gross margins may continue at the current level throughout 2010 until capital can be acquired to invest in building a stronger retail outlet.

-2-

Gross Profit

For the three months ended June 30, 2010, our gross profit decreased 92% from the same period in 2009. The poor economy during 2009 and 2010 has continued to hurt our retail sales necessitating an increase in wholesale pricing which drove down our gross margins for this most recent quarter.

Operating Expenses

For the three months ended June 30, 2010, our operating expenses increased by $3,840,210, or 1,071%. Of this increase, approximately $3,900,000 is attributable to non-cash stock compensation expense. Stock and options issued to employees and consultants valued under ASC 805, totaled $3,923,360 as compared to $204,807 in 2009. Absent of these one-time, non-cash expenses our operating expense for the three months ended June 30, 2010 and 2009 would have been $275,417 and $153,760 or a $121,657 (79%) increase from 2009.

The increase in operating costs absent of stock based compensation was attributable to increases in professional fees and advertising as we have sought to build the Company’s retail sales and acquire additional funding for acquisitions. Depreciation expense was also significantly higher due to the acquisition of fixed assets from Caldwell Golf. Cost savings in our other selling and administrative expenses helped offset these increases.

We expect our operating expenses to continue to reflect a substantial amount of expense related to non-cash stock compensation expense as directors and officers have elected to receive a substantial portion of wages in stock to save cash and as the Company is using its common stock as a means to finance a large portion of its capital raising. Absent of these additions to operating expenses, we expect to see a steady increase in operating activities if retail sales improve or if an acquisition is completed. Otherwise, we expect our operating expenses remain at its current level.

Other Expenses

For the three months ended June 30, 2010, our other expenses increased $44,935 from the year ended June 30, 2009. Interest expense on debts explains the majority of this increase. Part of that increase is due to the amortization of a beneficial conversion feature recorded on a convertible note payable entered into during 2010 (see footnote 5).

Net Loss

For the three months ended June 30, 2010, our net loss increased $4,017,801 or 1,661% over the three months ended June 30, 2009. Non-cash stock based compensation required by ASC 805 totaled $3,903,438. Absent these expenses, our net loss would have been $356,309 as compared to $37,139 in 2009.

Currently, our revenues are not large enough to create a breakeven scenario. We require capital to expand operations and develop new revenue contacts. If we are successful in raising capital or completing an acquisition during 2010, then revenue will likely increase as a result of advertising and marketing and the possibility of us becoming profitable will be more likely.

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Six Months Ended June 30, 2010 and 2009

The following table sets forth our results of operations for the six months ended on June 30, 2010 and 2009.

										Percentage
	June 30,			June 30,			Increase/			Increase/
	2010			2009			(Decrease)			(Decrease)
Revenues	$	217,356		$	251,955		$	(34,599	)	$	-14	%
Cost of Sales		167,894			67,783			100,111			148	%
Gross Profit		49,462			184,172			(134,710	)		-73	%
Operating Expenses		(4,411,682	)		(562,967	)		(3,848,715	)		684	%
Other Income (Expenses)		(100,670	)		(50,434	)		(50,236	)		100	%
Income Taxes		-			-			-			0	%
Net Loss	$	(4,462,890	)	$	(429,229	)	$	(4,033,661	)	$	940	%

Basic and Diluted Loss Per Common Shares	$	(0.14	)	$	(0.03	)	$	(0.11	)		418	%

Weighted Average Basic and Diluted Common Shares Outstanding		32,114,763			15,938,969			16,175,794

Revenues

For the six months ended June 30, 2010, revenues decreased 14% from the six months ended June 30, 2009. The slow global economy and an uncertain financial sector have negatively impacted our sales and plans to expand operations. We intend on implementing a targeted marketing and advertising campaign in late 2010 and will focus on expanding sales of our highly profitable golf grip products as opposed to our golf clubs. However, we will require capital, likely in the form of an equity issuance or from a merger, if we are to finalize and implement our marketing and advertising plans. If capital is raised to fund advertising and marketing expenditures then our revenues could increase dramatically. If we are unable to raise capital then we will likely maintain revenues within a similar range as 2009 assuming we are able to continue operations.

Cost of Sales

For the six months ended June 30, 2010, our costs of sales increased 148% from the same period in 2009. This increase is due to the new product mix that includes the newly acquired inventory from Caldwell Golf. Since the acquisition of over $2,500,000 in inventory, global economic conditions have worsened requiring higher than expected volumes of sales at wholesale or lesser pricing. The majority of our sales of Caldwell golf inventory have been at below wholesale level, which has negatively impacted our gross margin. Our margins on our Feel Golf grips and golf accessories have maintained their historic average gross margins of 62%, with margins of 58% during the six months ended June 30, 2010.

If our marketing plans are implemented and successful, we believe we can improve our current gross margins as our retail sales would be boosted. However, if wholesale pricing opportunities present themselves, we will likely be aggressive with our pricing in the hope of obtaining significant wholesale revenues to further expand our operations. If we succeed in obtaining significant wholesale contracts, our gross margins may continue at the current level throughout 2010 until capital can be acquired to invest in building a stronger retail outlet.

Gross Profit

For the six months ended June 30, 2010, our gross profit decreased 73% from the same period in 2009. The poor global economy during 2009 and 2010 has continued to hurt our wholesale and retail sales requiring a discount in wholesale pricing which drove down our gross margins for this most recent quarter.

Operating Expenses

For the six months ended June 30, 2010, our operating expenses increased by $3,848,715, or 684%. Of this increase, approximately $3,900,000 is attributable to non-cash stock compensation expense. Stock and options issued to employees and consultants valued under ASC 805, totaled $3,930,438 as compared to $315,775 in 2009. Absent of these one-time, non-cash expenses our operating expense for the six months ended June 30, 2010 and 2009 would have been $481,244 and $247,192 or a $234,052 (95%) increase from 2009.

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The increase in operating costs absent of stock based compensation was attributable to increases in professional fees and advertising as we have sought to build our retail sales and acquire additional funding for acquisitions. Depreciation expense was also significantly higher due to our acquisition of fixed assets from Caldwell Golf. Cost savings in our other selling and administrative expenses helped offset these increases.

We expect our operating expenses to continue to reflect a substantial amount of expense related to non-cash stock compensation expense as directors and officers have elected to receive a substantial portion of wages in stock to save cash and as we are using our common stock as a means to finance a large portion of our capital raising. Absent these additions to operating expenses, we expect to see a steady increase in operating activities if retail sales improve or if an acquisition is completed. Otherwise, we expect our operating expenses remain at their current levels.

Other Expenses

For the six months ended June 30, 2010, our other expenses increased $50,236 from the year ended June 30, 2009. Interest expense on debts explains the majority of this increase. The majority of that increase is due to the amortization of a beneficial conversion feature recorded on a convertible note payable entered into during 2010 (see footnote 5).

Net Loss

For the six months ended June 30, 2010, our net loss increased $4,053,226 or 944% over the six months ended June 30, 2009. Non-cash stock based compensation required by ASC 805 totaled $3,903,438. Absent these expenses, our net loss would have been $559,452 as compared to $113,454 in 2009.

Currently, our revenues are not large enough to create a breakeven scenario. We require capital to expand operations and develop new revenue contacts. If we successful in raising capital or completing an acquisition during 2010, then revenue will likely increase as a result of advertising and marketing and the possibility of us becoming profitable will be more likely.

LIQUIDITY AND CAPITAL RESOURCES

As of June 30, 2010 and December 31, 2009

At June 30, 2010, we had cash of $5,114 as compared to cash of $6,848 as of December 31, 2009. Net cash used in operating activities for the six months ended June 30, 2010 and 2009 was $(157,074) and $(16,524), respectively. This increase in cash used in operating activities as compared to the comparable period of the prior year is primarily the result of the net loss incurred during the period. We are incurring approximately $22,000 in additional expenses per quarter as result of being a public company. We are intent on conserving our cash and generating additional revenues and profits through current contacts and distributors. However, if we are successful raising capital we will likely utilize the capital to increase advertising and marketing efforts in the hope that the expenditures will drive sales growth.

Cash flows used in investing activities totaled $-0- and $3,200 for the six months ended June 30, 2010 and 2009, respectively.

Cash flows provided by financing activities totaled $155,340 and $38,083 during the six months ended June 30, 2010 and 2009, respectively. During the six months ended June 30, 2010, we made repayments to loans made by related parties of $68,723. The related parties also advanced a total of $68,063. During 2009, repayments and borrowings from related parties totaled $49,877 and $82,843. During the six months ended June 30, 2010 we sold stock for total proceeds of $6,000 as compared to $-0- in 2009 and borrowed $150,000 in convertible notes in 2010 as compared to $-0- in 2009.

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At the present level of business activity, our ongoing monthly gross operating cash disbursements are expected to average approximately $30,000. As of June 30, 2010, we have working capital of $1,599,736.

Inflation

In the opinion of management, inflation has not and will not have a material effect on our operations in the immediate future. Management will continue to monitor inflation and evaluate the possible future effects of inflation on our business and operations.

Off-balance Sheet Arrangements

We have no off-balance sheet arrangements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not required for smaller reporting companies.

ITEM 4T. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures. Disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934) are designed to ensure that information required to be disclosed in reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms. Disclosure and control procedures are also designed to ensure that such information is accumulated and communicated to management, including the chief executive officer and principal accounting officer, to allow timely decisions regarding required disclosures.

As of the end of the period covered by this quarterly report, we carried out an evaluation, under the supervision and with the participation of management, including our chief executive officer and principal accounting officer, of the effectiveness of the design and operation of our disclosure controls and procedures. In designing and evaluating the disclosure controls and procedures, management recognizes that there are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can only provide reasonable assurance of achieving their desired control objectives. Additionally, in evaluating and implementing possible controls and procedures, management is required to apply its reasonable judgment. Based on the evaluation described above, our management, including our principal executive officer and principal accounting officer, have concluded that, as of June 30, 2010, our disclosure controls and procedures were not effective due to a lack of adequate segregation of duties and the absence of an audit committee.

Changes in Internal Control Over Financial Reporting. Management has evaluated whether any change in our internal control over financial reporting occurred during the first quarter of fiscal 2010. Based on its evaluation, management, including the chief executive officer and principal accounting officer, has concluded that there has been no change in our internal control over financial reporting during the first quarter of fiscal 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

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PART II — OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

We may be involved in litigation, negotiation and settlement matters that may occur in our day-to-day operations. Management does not believe the implication of this type of litigation will have a material impact on our financial statements.

However, we have been threatened with a potential lawsuit by Criterion Capital that is based on an alleged breach of a consulting agreement. In the event that litigation is commenced we intend to defend ourselves in this matter and will counterclaim for breach of the consulting agreement by Criterion.

ITEM 1A - RISK FACTORS

Not required for smaller reporting companies.

ITEM 2 - UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

On February 26, 2010, we issued 100,000 shares of restricted common stock to Glenn Puro, shareholder, for $6,000. The transaction with Glen Puro was recorded at $6,000 based on a discount to the then current bid price of our common stock.

On March 16, 2010, we issued 35,880 shares of restricted common stock to Tom Runzo for services provided by Equisolve. The transaction with Tom Runzo was recorded at $3,588 based on the value of the services provided.

On March 22, 2010, we issued 150,000 shares of restricted common stock to J. Crane & Company, Ltd. This transaction with J. Crane & Company, Ltd. was recorded at $6,000 based on the outstanding balance we had with J. Crane and Company, Ltd for services rendered as our former CFO. This share issuance reduces our outstanding balance with J. Crane & Company, Ltd. to zero.

On March 23, 2010, we issued 30,000,000 shares of restricted common stock to an Escrow Agent, Jonathan D. Leinwand, P.A.. These shares are to be held in safekeeping as part of agreements signed by us with an Accredited Investor, and are to be available in certain amounts to the Accredited Investor, only upon terms of our default, as outlined in the agreements with the Accredited Investor. We disclosed this transaction and related documents in a Form 8-K.

On April 6, 2010, we issued 208,333 shares of our common stock in the conversion of debt.

On May 21, 2010 we issued 708,200 shares of its Series A Preferred Stock to Company officers for servives rendered to the Company. The services were valued based on the value of the underlying common stock on the date of issuance multiplied by the number of convertible shares for each share of Preferred Stock. Accordingly, we recognized a onetime $3,541,000 expense for stock compensation related to this issuance.

Effective March 31, 2010, the Company’s board of directors approved an increase in the authorized shares of common stock from 100,000,000 to 2,000,000,000 shares.

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

NONE.

ITEM 4 - (REMOVED AND RESERVED)

NONE.

ITEM 5 - OTHER INFORMATION

NONE.

ITEM 6 - EXHIBITS

Exhibits. No.		Description
31.1		Certification Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, filed herewith.

32.1		Certification of Officers pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, filed herewith.

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SIGNATURE

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	FEEL GOLF COMPANY, INC. (Registrant)

Date: August 16, 2010	By:	/s/ Lee Miller
		Lee Miller Chief Executive Officer and Chief Financial Officer

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