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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 
FORM 6-K
 
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF THE
SECURITIES EXCHANGE ACT OF 1934
 
For the month of January, 2005

(Commission File No. 001-32221)
 

 
GOL LINHAS AÉREAS INTELIGENTES S.A.
(Exact name of registrant as specified in its charter)
 
GOL INTELLIGENT AIRLINES INC.
(Translation of Registrant's name into English)
 


Rua Tamoios 246
Jardim Aeroporto
04630-000 São Paulo, São Paulo
Federative Republic of Brazil
(Address of Regristrant's principal executive offices)



Indicate by check mark whether the registrant files or will file
annual reports under cover Form 20-F or Form 40-F.

Form 20-F ___X___ Form 40-F ______

Indicate by check mark whether the registrant by furnishing the
information contained in this Form is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under
the Securities Exchange Act of 1934.

Yes ______ No ___X___

If "Yes" is marked, indicated below the file number assigned to the
registrant in connection with Rule 12g3-2(b):

 


GOL Launches New Destination: João Pessoa in Northeast Brazil

São Paulo, January 14, 2005 – GOL Linhas Aéreas Inteligentes S.A. (NYSE: GOL and Bovespa: GOLL4), Brazil’s low-fare, low-cost airline, today announced that it will launch a weekly flight to João Pessoa on January 15. The new flight will allow the Company to serve major cities in Northeast Brazil, a significant commercial region. The commencement of the new flight coincides with GOL’s fourth anniversary of operations.

The new flight will be offered on Saturdays and will connect João Pessoa and São Paulo (Congonhas airport), both ways, with a stopover at Rio de Janeiro (Galeão airport). In the cities of São Paulo and Rio de Janeiro, passengers may choose a connecting flight to one of 38 destinations in Brazil and one abroad, in addition to 300 daily flights. “With additional flight service to Paraíba’s beautiful beaches, we anticipate increased tourism growth in the region,” says Tarcísio Gargioni, GOL’s Marketing and Services Vice-President.

The Northeast represents 13 percent of the Brazilian Gross National Product (GNP) and accounts for a 70 percent increase in international tourism to this region since 2001, a factor that has contributed to the success of the Company’s operations. “The start of operations at João Pessoa demonstrates GOL’s confidence in the economic potential of the Northeast region,” stated Mr. Gargioni.

Origin Destination Frequency Departure Arrival Fares OW*
(beginning from)
São Paulo
(Congonhas)
João Pessoa Saturday 12:30 PM 03:50 PM R$ 419.00
João Pessoa São Paulo
(Congonhas)
Saturday 04:20 PM 10:04 PM R$ 419.00
João Pessoa Belo Horizonte Saturday 04:20 PM 10:02 PM R$ 698.00
João Pessoa Rio de Janeiro
(Galeão)
Saturday 04:20 PM 08:30 PM R$ 419.00
*OW - One Way

Tickets can be purchased at www.voegol.com.br and paid in a maximum number of 12 installments, interest free.

Source: IBGE

About GOL Linhas Aéreas Inteligentes
GOL Linhas Aéreas Inteligentes, a “low-cost, low-fare” airline, is one of the most profitable and fastest growing airlines in the industry worldwide. GOL operates a simplified fleet with a single-class of service. It also has one of the youngest and most modern fleets in the industry that results in low maintenance, fuel and training costs, and therefore high aircraft utilization and efficiency ratios. In addition, safe and reliable services, which stimulate GOL’s brand recognition and customer satisfaction, allow GOL to have the best cost-benefit service in the market. GOL currently offers service to 38 major business and travel destinations in Brazil and one international destination, with substantial expansion opportunities. In 2005, GOL plans to grow by increasing frequencies in existing markets and adding service to additional markets in both Brazil and other high-traffic South American travel destinations. GOL listed its shares on the NYSE and the Bovespa in June 2004.

For additional information please contact:
 
 
Media - International: Media - Brazil:
Gavin Anderson MVL Comunicação
Gabriela Juncadella Juliana Cabrini or Roberta Corbioli
Ph: 212-515-1957 Ph: (5511) 3049-0343 / 0342
e-mail: GJuncadella@GavinAnderson.com e-mail: juliana.cabrini@mvl.com.br
 
Investor Relations:
Ph: (5511) 5033 4393
e-mail: ri@golnaweb.com.br
www.voegol.com.br (IR section)

This release contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of GOL. These are merely projections and, as such, are based exclusively on the expectations of GOL’s management concerning the future of the business and its continued access to capital to fund the Company’s business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in GOL’s filed disclosure documents and are, therefore, subject to change without prior notice.

 


 
SIGNATURE
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: January 14, 2005

 
GOL LINHAS AÉREAS INTELIGENTES S.A.
 
By:
/S/  Richard F. Lark, Jr.

 
Name:   Richard F. Lark, Jr.
Title:     Vice President – Finance, Chief Financial Officer
 

 

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates offuture economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will actually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.