SearchMedia Receives Filing Extensions for Form 10-K and Form 10-Q


Shanghai, China, October 22, 2010 — SearchMedia Holdings Limited (“SearchMedia”
or the “Company”) (NYSE Amex: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today announced that it has received approval
from the NYSE AMEX LLC (the “Exchange”) for an extension to file its Form 10-K
for the year ended December 31, 2009 from October 15, 2010 to October 29, 2010
and its Form 10-Q for the quarter ended March 31, 2010 from November 15, 2010 to
December 15, 2010.  The request for additional time was prompted by the
Company’s previously announced intention to restate SearchMedia International
Limited’s financial statements for the year ended December 31, 2008, and the
additional documentation that the Company needs to provide related to the
restatement. SearchMedia will include the 2008 restated financial statements in
its Form 10-K for the year ended December 31, 2009.

SearchMedia is nearing completion of its Form 10-K for the year ended December
31, 2009 and intends to file on or prior to the October 29, 2010 deadline.  The
Company also intends to file its Form 10-Q for the quarter ended March 31, 2010
by the December 15, 2010 deadline.  Following the filing of the Form 10-K and
the Form 10-Q, the Company believes that it will be in compliance with Exchange
listing requirements.

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia currently operates a network of over 1,500
high-impact billboards with over 500,000 square feet of surface display area and
one of China’s largest networks of in-elevator advertisement panels consisting
of approximately 125,000 frames in 50 cities throughout China.  Additionally,
SearchMedia operates a network of large-format light boxes in concourses of
eleven major subway lines in Shanghai. SearchMedia’s core outdoor billboard and
in-elevator platforms are complemented by its subway advertising platform, which
together enable it to provide a multi-platform, “one-stop shop” services for its
local, national and international advertising clients.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A number
of important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to: whether we will meet the current or future
filing deadline for the Form 10-K for the year ended December 31, 2009 or Form
10-Q for the 2010 first quarter;  that the failure to file our 2009 Annual
Report on Form 10-K or Quarterly Report on Form 10-Q for the 2010 first quarter
within the extended filing time may result in the delisting of our securities
from quotation on the Exchange or a suspension in the trading of our common
stock which would materially limit the liquidity or tradability of our common
stock; that even if we file our Annual Report for the year ended December 31,
2009 or Quarterly Report for the 2010 first quarter within the required extended
time period, we may be in violation of other Exchange listing standards; and the
risks that there are uncertainties and matters beyond the control of management,
and other risks outlined in the Company’s filings with the U.S. Securities and
Exchange Commission. SearchMedia cautions readers not to place undue reliance
upon any forward-looking statements, which speak only as of the date made.
SearchMedia does not undertake or accept any obligation or undertaking to
release publicly any updates or revisions to any forward-looking statement to
reflect any change in the Company’s expectations or any change in events,
conditions or circumstances on which any such statement is based.


For more information, please contact:
In New York: 	Ashley M. Ammon: (646) 277-1227
In Beijing: 	Michael Tieu: (86) (10) 6599-7960