SearchMedia Announces Recent Insider Purchases
	Management Provides Update on Insider Stock Purchase Activity in 2011

Shanghai, China, April 8, 2011 — SearchMedia Holdings Limited (“SearchMedia” or
the “Company”) (NYSE Amex: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today announced that the executive management
team, including the Co-Chairman of the Board Robert Fried, Chief Executive
Officer Paul Conway and Chief Financial Officer Wilfred Chow, members of the
Board of Directors, and Frost Gamma Investments Trust, a trust controlled by
Phillip Frost, M.D. and the beneficial owner of more than 10 percent of
SearchMedia’s common stock, have increased their ownership of the Company,
particularly in the past seven months.  Since September 1, 2010, SearchMedia’s
inside ownership has increased by approximately 180,370 shares purchased in the
open market, at an average price of $2.07.  Since January 1, 2011, SearchMedia’s
inside ownership has increased by approximately 65,370 shares purchased in the
open market, at an average price of $1.86.  Since SearchMedia is a foreign
private issuer, its officers and directors are not subject to Section 16 of the
Securities Act of 1934 and therefore are not required to file a Form 4 in
connection with acquisitions of SearchMedia’s stock.

Wilfred Chow, Chief Financial Officer of SearchMedia, commented, “Recent insider
buying, including purchases made this week, reflects the shared confidence we
have in SearchMedia’s long-term opportunity to be the leading out of home
advertising provider in China.”

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia operates a network of high-impact billboards and
one of China’s largest networks of in-elevator advertisement panels in 50 cities
throughout China.  SearchMedia’s core outdoor billboard and in-elevator
platforms enable it to provide multi-platform, “one-stop shop” services for its
local, national and international advertising clients.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein, including
the insiders’ confidence in the in the Company’s long-term opportunity to be a
leading out of home advertising provider in China, are based on current
expectations, but are subject to a number of risks and uncertainties that may
cause actual results to differ materially from expectations. A number of
important factors could cause actual results to differ materially from those
contained in any forward-looking statement, including the risks as outlined in
the Company’s filings with the U.S. Securities and Exchange Commission.
SearchMedia cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made. SearchMedia
does not undertake or accept any obligation or undertaking to release publicly
any updates or revisions to any forward-looking statement to reflect any change
in the Company’s expectations or any change in events, conditions or
circumstances on which any such statement is based.

For more information, please contact:
In New York: 	Ashley M. Ammon: (646) 277-1227
In Beijing: 	Wen Lei Zheng: 86 10 6583-7510