On June 30, 2011, SearchMedia Holdings Limited (the "Company") appointed Peter
W. H. Tan to its Board of Directors. In connection with Mr. Tan’s appointment,
Glenn Halpryn, has resigned his position as a member of the Board of Directors
in order to meet certain obligations under the Voting Agreement entered into on
October 29, 2009 by certain former shareholders of Ideation Acquisition Corp.
and certain former shareholders of SearchMedia International Limited.

The Company issued the following press release related to the appointment of Mr.
Tan and resignation of Mr. Halpryn.


SearchMedia Appoints Peter W. H. Tan to Board of Directors

Shanghai, China, June 30, 2011 — SearchMedia Holdings Limited (“SearchMedia” or
the “Company”) (NYSE Amex: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today announced that Mr. Peter W. H. Tan has
been appointed to the Company’s Board of Directors.  Mr. Tan brings more than
fifteen years of global investment, corporate finance and corporate law
experience to SearchMedia.

Peter Tan is currently the chairman of TGC Partners Limited and managing
director of TGC Financial Partners Limited, an investment advisory firm which he
founded in 2009.  He was also partner and part of the founding team of SIG
China, the China-based private equity fund of leading U.S. hedge fund
Susquehanna International Group (SIG). Mr. Tan has been actively involved in
more than 40 investments in China, 12 of which were eventually listed on
international stock exchanges. He has been particularly active in China’s media
space over the past decade, and was an early investor in Airmedia (Nasdaq: AMCN)
and other China media companies.  Mr. Tan formerly served as a board member or
observer of multiple companies prior to their U.S. listing, including Home Inns
(Nasdaq: HMIN), E-House (NYSE: EJ) and Bona Entertainment Group (Nasdaq: BONA).
He was also a director at Ocean Butterflies International and 51credit.  Mr. Tan
is currently a director of Cathay Industries, a specialty chemical manufacturer
based in China.  He is based in Shanghai and speaks fluent English, Mandarin and
Cantonese.

Prior to co-founding SIG China, Mr. Tan was a lawyer with White & Case LLP and
Perkins Coie LLP, where he was qualified to practice in England, Hong Kong and
Singapore, and where he founded the private equity & venture capital practices
and advised emerging-growth companies on fund raising transactions throughout
their lifecycle.

Paul Conway, Chief Executive Officer of SearchMedia, stated, “Peter is a leading
specialist on public and private equity and venture capital investments in
Greater China and he is particularly knowledgeable about China’s media and
entertainment space.  We are finding that smaller mainland media companies have
less and less access to the U.S. capital markets and, as such, the M&A
environment is increasingly compelling.  We intend to utilize Peter’s strengths
to help us aggressively pursue accretive acquisitions and opportunities in the
future.”

In connection with Mr. Tan’s appointment, Glenn Halpryn has resigned his
position as a member of the Board of Directors in order to meet certain
obligations under the Voting Agreement dated October 29, 2009 entered into by
certain former shareholders of Ideation Acquisition Corp. and certain former
shareholders of SearchMedia International Limited.

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia operates a network of high-impact billboards and
one of China’s largest networks of in-elevator advertisement panels in 50 cities
throughout China.  Additionally, SearchMedia operates a network of large-format
light boxes in concourses of eleven major subway lines in Shanghai.
SearchMedia’s core outdoor billboard and in-elevator platforms are complemented
by its subway advertising platform, which together enable it to provide a
multi-platform, “one-stop shop” services for its local, national and
international advertising clients.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A number
of important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to, the Company’s success in pursuing its business
and acquisition strategies and other risks outlined in the Company’s filings
with the U.S. Securities and Exchange Commission. SearchMedia cautions readers
not to place undue reliance upon any forward-looking statements, which speak
only as of the date made. SearchMedia does not undertake or accept any
obligation or undertaking to release publicly any updates or revisions to any
forward-looking statement to reflect any change in the Company’s expectations or
any change in events, conditions or circumstances on which any such statement is
based.

For more information, please contact:

ICR, Inc.
In New York: 	Ashley De Simone: (646) 277-1227
In Beijing: 	Wen Lei Zheng: 86 10 6583-7510