SearchMedia Receives Notice of Noncompliance from NYSE Amex LLC

	Notice Relates to Stockholders’ Equity and Profitability Requirements
Shanghai, China, July 21, 2011 — SearchMedia Holdings Limited (“SearchMedia” or
the “Company”) (NYSE Amex: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today disclosed receipt of a noncompliance
notice from NYSE Amex LLC (“NYSE Amex” or the “Exchange”), dated July 15, 2011.
Specifically, the Exchange noted that the Company is not in compliance with (1)
Section 1003(a)(i) of the NYSE Amex Company Guide (the “Company Guide”) because
it reported stockholders' equity of less than $2,000,000 as of December 31, 2010
and losses from continuing operations and net losses in two of its three most
recent fiscal years ended December 31, 2010, (2) Section 1003(a)(ii) of the
Company Guide because it reported stockholders' equity of less than $4,000,000
as of December 31, 2010 and losses from continuing operations and net losses in
three of its four most recent fiscal years ended December 31, 2010 and (3)
Section 1003(a)(iv) of the Company Guide because, in the opinion of the
Exchange, the Company's losses and its existing financial resources, bring into
question whether it will be able to continue operations and/or meet its
obligations as they mature.
In order to maintain listing of the Company's common stock on the Exchange, the
Company must submit a plan by August 15, 2011 addressing how the Company intends
to regain compliance by January 17, 2012, with respect to Section 1003(a)(iv) of
the Company Guide, and January 15, 2013, with respect to Section 1003(a)(i) and
Section 1003(a)(ii) of the Company Guide.  The Company expects to submit a plan
of compliance to NYSE Amex by August 15, 2011 advising the Exchange of the
actions it intends to take that would bring the Company into compliance with
Section 1003(a)(i), Section 1003(a)(ii) and Section 1003(a)(iv) of the Company
Guide.  If the Company does not submit a plan or if the plan is not accepted by
the Exchange, the Company will be subject to delisting procedures as set forth
in the Company Guide.

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia operates a network of high-impact billboards and
one of China’s largest networks of in-elevator advertisement panels in 50 cities
throughout China.  Additionally, SearchMedia operates a network of large-format
light boxes in concourses of eleven major subway lines in Shanghai.
SearchMedia’s core outdoor billboard and in-elevator platforms are complemented
by its subway advertising platform, which together enable it to provide a
multi-platform, “one-stop shop” services for its local, national and
international advertising clients.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A number
of important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to, the Company’s ability to submit and execute a
plan of compliance to meet the continued listing requirements as set forth in
the Company Guide, to improve its liquidity and financial condition, and other
risks outlined in the Company’s filings with the U.S. Securities and Exchange
Commission. SearchMedia cautions readers not to place undue reliance upon any
forward-looking statements, which speak only as of the date made. SearchMedia
does not undertake or accept any obligation or undertaking to release publicly
any updates or revisions to any forward-looking statement to reflect any change
in the Company’s expectations or any change in events, conditions or
circumstances on which any such statement is based.


For more information, please contact:

ICR, Inc.
In New York: 	Ashley De Simone: (646) 277-1227
In Beijing: 	Wen Lei Zheng: 86 10 6583-7510