SearchMedia Partners with Local Firms to Win
Hangzhou Tourism Commission’s 2012 Overseas Outdoor Campaign

Shanghai, China, February 10, 2012 — SearchMedia Holdings Limited (“SearchMedia”
or the “Company”) (NYSE Amex: IDI, IDI.WS), one of China's leading nationwide
multi-platform media companies, today announced that the Company partnered with
multiple local firms including Win Media and Asia Outdoor to win the tender for
the Hangzhou Tourism Commission’s 2012 Overseas Outdoor Campaign (the “Hangzhou
Campaign”).

SearchMedia and its partners will launch a one year, multi-platform campaign
across the United States, the United Kingdom, Spain, Germany, the Netherlands,
Japan and Korea to promote Hangzhou’s tourist attractions. The Hangzhou Campaign
is expected to bring in approximately $2 million of revenue in total.

Johnny Lo, Chief Operating Officer of SearchMedia, commented, “We are excited
for this achievement on two fronts. First, winning the Hangzhou Campaign
demonstrates the effectiveness of partnering with local firms, a new initiative
we launched to better target local commercial and public sector contracts.
Moving forward, we believe this initiative will continue to help us better
target similar contracts. Furthermore, this project will be an opportunity for
SearchMedia to showcase our capabilities. China is recognized as a compelling
market for international advertisers. This campaign also highlights the growing
trend of domestic Chinese companies advertising internationally. We believe this
project will bolster our credentials to lead such future international
campaigns.”

About SearchMedia
SearchMedia is a leading nationwide multi-platform media company and one of the
largest operators of integrated outdoor billboard and in-elevator advertising
networks in China. SearchMedia operates a network of high-impact billboards and
one of China’s largest networks of in-elevator advertisement panels in 50 cities
throughout China. SearchMedia’s core outdoor billboard and in-elevator platforms
are complemented by its transit advertising platform, which together enable it
to provide multi-platform, “one-stop shop” services for its local, national and
international advertising clients. Learn more at www.searchmediaholdings.com.

Forward-Looking Statements
Any statements contained in this press release that do not describe historical
facts, including statements about SearchMedia’s beliefs and expectations, may
constitute forward-looking statements as that term is defined by the United
States Private Securities Litigation Reform Act of 1995. These forward-looking
statements can be identified by terminology such as “will,” “expect,”
“anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “confident” and
similar statements. Any forward-looking statements contained herein are based on
current expectations, but are subject to a number of risks and uncertainties
that may cause actual results to differ materially from expectations. A number
of important factors could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks and uncertainties
include, but are not limited to, whether the 2012 Hangzhou Campaign will be
successful; whether the Hangzhou campaign will generate $2 million in revenue
for SearchMedia; whether the Company can capitalize on the effectiveness of
partnering with local firms; whether the Company will be able to capitalize on
the opportunity to further showcase its abilities and bolster its credentials to
lead future international campaigns; the risks that there are uncertainties and
matters beyond the control of management, and other risks outlined in the
Company’s filings with the U.S. Securities and Exchange Commission. SearchMedia
cautions readers not to place undue reliance upon any forward-looking
statements, which speak only as of the date made. SearchMedia does not undertake
or accept any obligation or undertaking to release publicly any updates or
revisions to any forward-looking statement to reflect any change in the
Company’s expectations or any change in events, conditions or circumstances on
which any such statement is based.

For more information, please contact:
Paul Conway, 0118613918844646
ir@searchmediaholdings.com

This Form 6-K is being incorporated by reference into the Registrant's Form F-3
Registration Statement File No. 333-176634.