DEF 14A


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 14A
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Exchange Act of 1934
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DSW Inc.
 
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DSW INC.
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
TO BE HELD ON
June 8, 2016
AND
PROXY STATEMENT
IMPORTANT
If you received a copy of the proxy card by mail, please complete, sign and date your proxy and
promptly return it in the enclosed envelope. No postage is necessary if mailed in the United States.





DSW INC.
810 DSW Drive
Columbus, Ohio 43219
(614) 237-7100
April 20, 2016
To Our Shareholders:
The 2016 Annual Meeting of Shareholders of DSW Inc. will be held at 810 DSW Drive, Columbus, Ohio on June 8, 2016, at 11:00 a.m., Eastern Daylight Saving Time, for the following purposes:
1.
To elect three Class III directors, each to serve until the 2019 Annual Meeting of Shareholders and until their successors are duly elected and qualified;
2.
To hold an advisory vote relating to the compensation of our named executive officers;
3.
To hold a vote on a shareholder proposal, if properly presented at the meeting; and
4.
To transact such other business as may properly come before the meeting or any adjournment or postponement thereof.

Only the holders of record of Class A and Class B Common Shares at the close of business on April 13, 2016, our record date for the Annual Meeting, are entitled to notice of and to vote at the meeting. Each shareholder is entitled to one vote for each share of Class A common stock held as of the record date, and eight votes for each share of Class B common stock held as of the record date.

 
 
By Order of the Board of Directors
 
 
 
 
 
William L. Jordan
 
 
Secretary

YOUR VOTE IS IMPORTANT
If you received a copy of the proxy card by mail, you are urged to date, sign, and promptly return the enclosed form of proxy in the enclosed envelope to which no postage need be affixed if mailed in the United States. Voting your shares by the proxy does not affect your right to vote in person in the event you attend the meeting. You are cordially invited to attend the meeting. If you attend, you may revoke your proxy and vote in person if you wish, even if you have previously returned your proxy.




Contents

 
Page
 



i



DSW INC.
810 DSW Drive
Columbus, Ohio 43219
(614) 237-7100


PROXY STATEMENT

This proxy is being solicited on behalf of our Board of Directors for use at our 2016 Annual Meeting of Shareholders to be held at 11:00 a.m., Eastern Daylight Saving Time, on Wednesday, June 8, 2016, and any postponements or adjournments thereof (the “Annual Meeting”). The Annual Meeting will be held at our corporate office, 810 DSW Drive, Columbus, Ohio. This proxy statement, including the Notice of Meeting and our Annual Report on Form 10-K for the fiscal year ended January 30, 2016 (“fiscal 2015”), is being made available electronically on or about April 20, 2016.

Pursuant to rules adopted by the Securities and Exchange Commission, we have elected to provide access to our proxy materials over the Internet. Accordingly, we are sending a Notice of Internet Availability of Proxy Materials (the “Notice of Internet Availability”) to our shareholders of record and beneficial owners. All shareholders will have the ability to access the proxy materials on a website referred to in the Notice of Internet Availability or request to receive a printed set of the proxy materials, at no charge. Instructions on how to access the proxy materials over the Internet or to request a printed copy may be found on the Notice of Internet Availability. In addition, shareholders may request to receive proxy materials in printed form by mail or electronically by email on an ongoing basis by following the instructions on the website referred to in the Notice of Internet Availability.

We have two classes of securities outstanding and entitled to vote at the Annual Meeting, our Class A Common Shares, no par value, and our Class B Common Shares, no par value. Only shareholders of record at the close of business on April 13, 2016, our record date for the Annual Meeting, are entitled to notice of and to vote at the meeting or any adjournments thereof. The total number of outstanding Class A Common Shares entitled to vote at the meeting is 73,961,175 and the total number of Class B Common Shares entitled to vote at the meeting is 7,732,807. Each outstanding Class A Common Share is entitled to one vote with respect to each matter to be voted on at the meeting and each outstanding Class B Common Share is entitled to eight votes with respect to each matter to be voted on at the meeting. Class A Common Shares and Class B Common Shares vote together as a single class with respect to all matters submitted to a vote of shareholders.

Without affecting any vote previously taken, a proxy may be revoked by a shareholder by giving a written notice of revocation to us in writing (attention: William L. Jordan, Secretary). A shareholder may also change his or her vote by executing and returning to us a later-dated proxy or by giving notice of revocation in person at the meeting.

All properly executed proxies received by the Board of Directors will be voted as directed by the shareholder. All properly executed proxies received by the Board of Directors which do not specify how shares should be voted will be voted “FOR” the election as Class III directors of the nominees listed below under “Proposal 1 - Election of Class III Directors,” “FOR” the approval of the compensation paid to our named executive officers under “Proposal 2 - Advisory Vote on the Compensation Paid to Named Executive Officers,” “AGAINST” the approval of the shareholder proposal under “Proposal 3 - Shareholder Proposal for Simple Majority Vote,” and in the discretion of the named proxies on any other business properly brought before the Annual Meeting.

The presence, in person or by proxy, of the holders of a majority of the outstanding Common Shares and entitled to vote, is necessary to constitute a quorum for the transaction of business at the Annual Meeting. Abstentions, votes to withhold and broker non-votes are counted for purposes of determining the presence or absence of a quorum. Broker non-votes occur when brokers holding shares on behalf of beneficial owners do not receive voting instructions from the beneficial holders. If that happens, the broker may vote those shares only on matters deemed “routine” by the New York Stock Exchange. On non-routine matters, such as the election of directors and the advisory vote on executive compensation, brokers cannot vote unless they receive voting instructions from beneficial holders, resulting in so-called “broker non-votes.”

Solicitation of proxies may be made by mail, personal interview and by telephone by our officers, directors, regular employees and by the employees of our transfer agent, Computershare. We will bear the cost of the solicitation of proxies, including the charges and expenses of brokerage firms and others for forwarding solicitation material to beneficial owners of shares.

1



SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
Security Ownership of Certain Beneficial Owners
The following table sets forth information with respect to the only persons known to us to own beneficially more than five percent of our outstanding Class A or Class B Common Shares as of April 4, 2016, unless as otherwise specified:


 
Number of Shares
Beneficially Owned
 
Percentage of Shares
Beneficially Owned
Percentage of
Combined Voting Power of All
Classes of Common Stock
Name and beneficial owner
Class A

 
Class B

 
Class A
Class B
Jay L. Schottenstein
 

 
 
 
 
 
 
4300 East Fifth Avenue
 

 
 
 
 
 
 
Columbus, Ohio 43219
15,326,656

(2) 
7,720,154

(1)(2) 
18.7%
99.8%
50.9%
Schottenstein RVI, LLC
 
 
 
 
 
 
 
4300 East Fifth Avenue
 
 
 
 
 
 
 
Columbus, Ohio 43219
7,298,593

(2) 
3,891,995

(1)(2) 
9.4%
50.3%
28.3%
Wellington Management Group LLP
 
 
 
 
 
 
 
c/o Wellington Management Company LLP
 
 
 
 
 
 
 
280 Congress Street
 
 
 
 
 
 
 
Boston, MA 02210
7,644,563

(3) 

 
9.7%
5.6%
FMR LLC
 
 
 
 
 
 
 
245 Summer Street
 
 
 
 
 
 
 
Boston, MA 02210
4,866,445

(4) 

 
6.2%
3.6%
The Vanguard Group
 
 
 
 
 
 
 
100 Vanguard Boulevard
 
 
 
 
 
 
 
Malvern, PA 19355
4,786,213

(5) 

 
6.1%
3.5%
Steven A. Cohen
 
 
 
 
 
 
 
72 Cummings Point Road
 
 
 
 
 
 
 
Stamford, CT 06902
3,950,749

(6) 

 
5.0%
2.9%
_________________________________________
(1)
Class B Common Shares of DSW are exchangeable into an equal number of Class A Common Shares.
(2)
Mr. Schottenstein beneficially owns 15,326,656 Class A Common Shares of DSW in the aggregate. This includes (i) 84,762 Class A Common shares held by Mr. Schottenstein directly; (ii) 26,100 Class A Common Shares held by the Jerome Schottenstein Fund A Revocable Trust of which Mr. Schottenstein acts as co-trustee and has shared power to vote and dispose; (iii) 200 shares held by the Jay Schottenstein 1983 Revocable Trust of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (iv) 6,314 shares held by the Jay Schottenstein Revocable Trust 2009 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (v) 63,754 shares held by the Lori Schottenstein 1984 Subchapter S Trust of which Mr. Schottenstein is co-trustee and has shared power to vote and dispose; (vi) 56,814 shares held by the Saul Schottenstein Subchapter Trust #4 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (vii) 293,092 Class A Common Shares held by Schottenstein SEI, LLC (SSEI); (viii) 3,406,598 Class A Common Shares held by Schottenstein RVI, LLC (Schottenstein RVI) (Mr. Schottenstein is manager of Schottenstein RVI); (ix) 1,000,000 shares held by Schottenstein Realty, LLC of which Mr. Schottenstein is a member by virtue of various family trusts, a director, Chairman and Chief Executive Officer and has shared power to vote and dispose; (x) 479,902 Class A Common Shares that Mr. Schottenstein has a right to purchase within sixty days of April 4, 2016; and (xi) 2,188,966 Class A Common Shares held by Ann S. Deshe, Susan S. Diamond, their spouses, and certain of their lineal descendants and affiliates (the Deshe/Diamond Affiliates), of which Mr. Schottenstein has sole voting power pursuant to a voting agreement with the Deshe/Diamond Affiliates and other parties thereto (the Deshe/Diamond Voting Agreement).

Also included in the aggregate number of Class A Common Shares that Mr. Schottenstein beneficially owns are the following Class B Common Shares that may be converted into Class A Common Shares on a one-for-one basis at any time:

2



(i) 71,905 Class B Common Shares held by Mr. Schottenstein directly; (ii) 293,092 Class B Common Shares held by SSEI; (iii) 3,463,162 Class B Common Shares held by the Deshe/Diamond Affiliates of which Mr. Schottenstein has sole voting power pursuant to the Deshe/Diamond Voting Agreement; and (iv) 3,891,995 Class B Common Shares held by Schottenstein RVI.
(3)
Based solely upon information contained in a Schedule 13G filed with the Securities and Exchange Commission (‘‘SEC’’) on February 11, 2016, as of December 31, 2015, Wellington Management Group LLP (‘‘Wellington’’), may be deemed to be the beneficial owner of 7,644,563 shares of Class A Common Shares, or 9.7% of Class A Common Shares outstanding.
(4)
Based solely upon information contained in a Schedule 13G filed with the SEC on February 12, 2016, as of December 31, 2015, FMR LLC has sole power to vote or direct the vote of 724,045 shares and sole power to dispose or to direct the disposition of 4,866,445 shares of the Class A Common Shares, or 6.2% of the Class A Common Shares outstanding. Members of the Johnson family, including Abigail P. Johnson, are the predominant owners, directly or through trusts, of Series B voting common shares of FMR LLC, representing 49% of the voting power of FMR LLC. The Johnson family group and all other Series B shareholders have entered into a shareholders’ voting agreement under which all Series B voting common shares will be voted in accordance with the majority vote of Series B voting common shares. Accordingly, through their ownership of voting common shares and the execution of the shareholders’ voting agreement, members of the Johnson family may be deemed, under the Investment Company Act of 1940, to form a controlling group with respect to FMR LLC. Neither FMR LLC nor Abigail P. Johnson has the sole power to vote or direct the voting of the shares owned directly by the Fidelity Funds, which power resides with the Fidelity Funds’ Boards of Trustees. Fidelity Management & Research Company carries out the voting of the shares under written guidelines established by the Fidelity Funds’ Boards of Trustees.
(5)
Based solely upon information contained in a Schedule 13G/A filed with the SEC on February 11, 2016, as of December 31, 2015, The Vanguard Group, an investment adviser registered under Section 203 of the Investment Advisers Act of 1940, may be deemed to be the beneficial owner of 4,786,213 Class A Common Shares, or 6.1% of Class A Common Shares outstanding.
(6)
This information is based on a Schedule 13G filed jointly with the SEC on January 19, 2016 by (i) Point72 Asset Management, L.P. (“Point72 Asset Management”) with respect to shares held by certain investment funds it manages, (ii) Point72 Capital Advisors, Inc. (“Point72 Capital Advisors”) with respect to shares held by certain investment funds managed by Point72 Asset Management, (iii) Cubist Systematic Strategies, LLC (“Cubist”) with respect to shares held by certain investment funds it manages, (iv) EverPoint Asset Management, LLC (“EverPoint”) with respect to shares held by certain investment funds it manages, (v) Rubric Capital Management, LLC (“Rubric”) with respect to shares held by certain investment funds it manages, and (vi) Steven A. Cohen with respect to shares beneficially owned by Point72 Capital Advisors, Cubist, EverPoint and Rubric. According to the information reported, Point72 Asset Management maintains investment and voting power with respect to the securities held by certain investment funds it manages pursuant to an investment management agreement. Point72 Capital Advisors is the general partner of Point72 Asset Management. Pursuant to an investment management agreement, Cubist maintains investment and voting power with respect to the securities held by certain investment funds it manages. Pursuant to an investment management agreement, EverPoint maintains investment and voting power with respect to the securities held by certain investment funds it manages. Pursuant to an investment management agreement, Rubric maintains investment and voting power with respect to the securities held by certain investment funds it manages. Mr. Cohen controls each of Point72 Capital Advisors, Cubist, EverPoint and Rubric. Each of (i) Point72 Asset Management, Point72 Capital Advisors and Mr. Cohen may be deemed to beneficially own 2,783,700 shares, (ii) Cubist and Mr. Cohen may be deemed to beneficially own 32,049 shares, (iii) EverPoint and Mr. Cohen may be deemed to beneficially own 185,000 shares, and (iv) Rubric and Mr. Cohen may be deemed to beneficially own 950,000 shares. Each of Point72 Asset Management, Point72 Capital Advisors, Cubist, EverPoint, Rubric and Mr. Cohen disclaims beneficial ownership of such shares.

The information with respect to beneficial ownership is based upon information furnished by the shareholder or information contained in filings made with the Securities and Exchange Commission.

3



Security Ownership of Management
The following table sets forth, as of April 4, 2016, information with respect to our Class A and Class B Common Shares owned beneficially by each director and director nominee individually, by the executive officers named in the Summary Compensation Table of this proxy statement and by all directors and executive officers as a group:
 
Number of Shares
Beneficially
Owned(1)(2)
Percentage of Shares
Beneficially
Owned(3)
Percentage of
Combined Voting
Power of All
Classes of
Common Shares
Name
Class A
Class B
Class A
Class B
Henry L. Aaron
52,128
*
*
Elaine J. Eisenman
54,295
*
*
Deborah L. Ferrée
718,371
*
*
Carolee Friedlander
72,304
*
*
Joanna T. Lau
48,344
*
*
Michael R. MacDonald(4)
504,508
*
*
Carrie S. McDermott
153,562
*
*
Mary E. Meixelsperger
14,834
*
*
Roger J. Rawlins
63,986
*
*
Jay L. Schottenstein(5)
15,326,656
7,720,154
18.7%
99.8%
50.9%
Joseph Schottenstein(6)
1,048,158
1.4%
*
Harvey L. Sonnenberg
62,649
*
*
Allan J. Tanenbaum
104,060
*
*
All directors and executive officers as a group (14 persons)
16,966,151

7,720,154
20.3%
99.8%
51.6%
_________________________________________
*
Represents less than 1% of outstanding Common Shares.

(1) The Class B Common Shares are exchangeable into a like number of Class A Common Shares of DSW.

(2) Except as otherwise noted, the persons named in this table have sole power to vote and dispose of the shares listed.
Includes the following number of DSW Class A Common Shares as to which the named person has the right to acquire beneficial ownership upon the exercise of stock options exercisable within 60 days of April 4, 2016, (i) payment of vested deferred share units on a one-for-one basis upon retirement from the DSW Board of Directors, and (ii) payment upon the vesting of restricted share units on a one-for-one basis to officers within 60 days of April 4, 2016.


4



Beneficial Owner
Stock Options
Exercisable within 60
days of
April 4, 2016
Share Units Vesting
within 60 days of
April 4, 2016
Henry L. Aaron
20,066
Elaine J. Eisenman
54,295
Deborah L. Ferrée
604,451
Carolee Friedlander
62,716
Joanna T. Lau
40,588
Michael R. MacDonald
504,508
Carrie S. McDermott
131,843
Mary E. Meixelsperger
8,870
Roger L. Rawlins
55,578
Jay L. Schottenstein
479,902
Joseph Schottenstein
Harvey L. Sonnenberg
49,169
Allan J. Tanenbaum
76,314
All directors and executive officers as a group (14 persons)
1,488,451
303,148
(3) The percent is based upon 73,953,419 DSW Class A Common Shares and 7,732,807 DSW Class B Common Shares outstanding on April 4, 2016, plus the number of shares a person has the right to acquire within 60 days of April 4, 2016.
(4) Mr. MacDonald, former President, Chief Executive Officer and member of the Board of Directors, ceased being an executive officer and director on December 31, 2015. The Class A Common Shares were calculated as of April 8, 2016 and are based on information provided to the Company by Mr. MacDonald.
(5) Mr. Schottenstein beneficially owns 15,326,656 Class A Common Shares of DSW in the aggregate. This includes: (i) 84,762 Class A Common shares held by Mr. Schottenstein directly; (ii) 26,100 Class A Common Shares held by the Jerome Schottenstein Fund A Revocable Trust of which Mr. Schottenstein acts as co-trustee and has shared power to vote and dispose; (iii) 200 shares held by the Jay Schottenstein 1983 Revocable Trust of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (iv) 6,314 shares held by the Jay Schottenstein Revocable Trust 2009 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (v) 63,754 shares held by the Lori Schottenstein 1984 Subchapter S Trust of which Mr. Schottenstein is co-trustee and has shared power to vote and dispose; (vi) 56,814 shares held by the Saul Shottenstein Subchapter Trust #4 of which Mr. Schottenstein is trustee and has sole power to vote and dispose; (vii) 293,092 Class A Common Shares held by Schottenstein SEI, LLC (SSEI); (viii) 3,406,598 Class A Common Shares held by Schottenstein RVI, LLC (Schottenstein RVI) (Mr. Schottenstein is manager of Schottenstein RVI); (ix) 1,000,000 shares held by Schottenstein Realty, LLC of which Mr. Schottenstein is a member by virtue of various family trusts, a director, Chairman and Chief Executive Officer and has shared power to vote and dispose; (x) 479,902 Class A Common Shares that Mr. Schottenstein has a right to purchase within sixty days of April 4, 2016; and (xi) 2,188,966 Class A Common Shares held by Ann S. Deshe, Susan S. Diamond, their spouses, and certain of their lineal descendants and affiliates (the Deshe/Diamond Affiliates), of which Mr. Schottenstein has sole voting power pursuant to a voting agreement with the Deshe/Diamond Affiliates and other parties thereto (the Deshe/Diamond Voting Agreement).
Also included in the aggregate number of Class A Common Shares that Mr. Schottenstein beneficially owns are the following Class B Common Shares that may be converted into Class A Common Shares on a one-for-one basis at any time: (i) 71,905 Class B Common Shares held by Mr. Schottenstein directly; (ii) 293,092 Class B Common Shares held by SSEI; (iii) 3,463,162 Class B Common Shares held by the Deshe/Diamond Affiliates of which Mr. Schottenstein has sole voting power pursuant to the Deshe/Diamond Voting Agreement; and (iv) 3,891,995 Class B Common Shares held by Schottenstein RVI.
(6) Includes 1,000,000 shares held by Schottenstein Realty, LLC of which Mr. Schottenstein is an Executive Vice President and has shared power to vote and dispose.
The information with respect to beneficial ownership is based upon information furnished by each director, director nominee or executive officer, or information contained in filings made with the Securities and Exchange Commission.

5



PROPOSAL 1 — ELECTION OF DIRECTORS
Our Board of Directors currently consists of nine members and is divided into three classes, designated as Class I, Class II, and Class III. The members of the three classes are elected to serve for staggered terms of three years. Pursuant to Section 2.02 of our Code of Regulations, the number of directors constituting each class will, as nearly as practicable, be equal.
At the Annual Meeting, three directors are nominated for election, each as a Class III director with a term to expire in 2019. Each of the nominees for director currently serves as a director of the Company. Henry Aaron, a current Class III director whose term ends on the date of the Annual Meeting, is not standing for reelection.
The names and ages of the “Nominees” and the “Continuing Directors,” their principal occupations during the past five years, and certain other information are provided below.
Nominees for Class III Directors for a Term to Expire in 2019:
Name
 
Age
 
Our Directors and Their Positions with Us / Principal Occupations / Business Experience
 
Director Since
Elaine J. Eisenman*
 
67
 
Dr. Eisenman has served as Dean of Babson Executive Education since October 2005, the division of Babson College focused on providing education, consulting and applied research in innovation and leadership to corporations, executives, and educational and institutional non-profit enterprises. Dr. Eisenman also is responsible for the management of the Babson Executive Conference Center and previously served as the Chairperson of the Compensation Committee of Harvard Vanguard Medical Associates. Prior to that, Dr. Eisenman served as Senior Vice President, Human Resources and Administration of The Children’s Place Retail Stores, Inc. since September 2003. Dr. Eisenman has also held senior executive positions at American Express, Enhance Financial Services Co. and private companies such as PDI International, a global consulting firm. With a background in human resources, Dr. Eisenman brings valuable experience in executive compensation and succession planning to our Board and Compensation Committee.
 
2008
Joanna T. Lau*
 
57
 
Ms. Lau currently serves as CEO of Lau Technologies, an executive consulting and investment company focused on providing debt and equity financing and consulting to mid-range companies. Ms. Lau founded Lau Technologies in 1990 and has been responsible for managing all aspects of the company from financing growth to the quality of the performance of the products previously sold by the company. Ms. Lau held leadership positions with Digital Equipment Corporation and General Electric before founding Lau Technologies. Ms. Lau is a member of the Board of Directors of ITT Education Services (NYSE: ESI) since 2003 and currently serves on its Audit Committee. Ms. Lau served as a director of TD Banknorth, Inc. until July 2007. Ms. Lau brings a strong background in technology and executive leadership to our Board.
 
2008
Joseph A. Schottenstein
 
36
 
Mr. Schottenstein is a Director, Chief Operating Officer and Executive Vice President of Acquisitions and Leasing at Schottenstein Property Group (SPG) and Schottenstein Realty, LLC. Mr. Schottenstein has held various positions with the Schottenstein family of companies and currently holds a position on the board of directors and as an Executive Vice President in Schottenstein Stores Corporation. In addition, he holds a position on the board of directors of American Signature, Inc. Mr. Schottenstein assisted with special acquisitions for SPG from 2003 to 2006, served in the property management group of SPG from 2006 to 2008 and served as the Vice President of Leasing at SPG from 2008 through 2010. From June 2004 until joining SPG in 2006, Mr. Schottenstein served as the Co-Manager of Indigo Nation, LLC, a specialty denim retailer. Mr. Schottenstein brings an expertise in real estate development to our Board.
 
2012








6



Continuing Class I Directors for a Term to Expire in 2017:

Name
 
Age
 
Our Directors and Their Positions with Us / Principal Occupations / Business Experience
 
Director Since
Carolee Friedlander*
 
74
 
Ms. Friedlander serves as a founder and CEO of AccessCircles, a by-invitation global community of women providing connectivity, knowledge and information in the areas of health and wellness, financial expertise and life balance. Ms. Friedlander has held that position since August 2004. From July 2001 to August 2004, Ms. Friedlander served as Senior Vice President of Retail Brand Alliance, Inc., and as President and Chief Executive Officer of Carolee Designs, Inc., a subsidiary of Retail Brand Alliance. Prior to that, Ms. Friedlander served as President and Chief Executive Officer of Carolee Designs, a fashion accessory company she founded in 1973 and sold to Retail Brand Alliance in July 2001. Ms. Friedlander’s long term service as a CEO of a retail company brings strong leadership experience and in-depth knowledge of marketing and merchandising to our Board.
 
2005
Harvey L. Sonnenberg*
 
74
 
Mr. Sonnenberg was a partner in the certified public accounting firm Weiser, LLP from 1994 to 2009 and currently serves as an advisor to that firm. Mr. Sonnenberg has been active in a number of professional organizations, including the American Institute of Certified Public Accountants, where he served as a member of Council, and the New York State Society of Certified Public Accountants, where he served as Vice President and as Chairman of numerous committees including the Retail Accounting Committee, and has long been involved in rendering audit, accounting, and consulting services to the retail, apparel, and consumer products industries. Mr. Sonnenberg is a certified public accountant and was the partner-in-charge of his firm’s Sarbanes-Oxley and Corporate Governance practice. Mr. Sonnenberg was a director of Retail Ventures from 2001 until May 2011. Mr. Sonnenberg’s strong accounting background, particularly in the retail industry, brings accounting and related financial management experience to the Board.
 
2005
Allan J. Tanenbaum*
 
69
 
Mr. Tanenbaum has been Of Counsel to Taylor English Duma, LLC, an Atlanta-based law firm, since September 2014 and General Counsel and Managing Partner of Equicorp Partners, LLC, an Atlanta-based private investment and advisory firm, since January 2006. From February 2001 to December 2005, Mr. Tanenbaum served as Senior Vice President, General Counsel and Corporate Secretary for AFC Enterprises, Inc., a franchisor and operator of quick-service restaurants. From June 1996 to February 2001, Mr. Tanenbaum was a shareholder in Cohen Pollock Merlin Axelrod & Tanenbaum, P.C., an Atlanta, Georgia law firm, where he represented corporate clients in connection with mergers and acquisitions and other commercial transactions. With Mr. Tanenbaum’s legal background and services as general counsel of a public company, Mr. Tanenbaum brings valuable board governance experience to our Board.
 
2005



















7



Continuing Class II Directors for a Term to Expire in 2018:
Name
 
Age
 
Our Directors and Their Positions with Us / Principal Occupations / Business Experience
 
Director Since
Jay L. Schottenstein
 
61

 
Mr. Schottenstein has served as our Executive Chairman of the Board of Directors since March 2005. Mr. Schottenstein previously served as our Chief Executive Officer from March 2005 to April 2009. Mr. Schottenstein currently serves as Chairman of the Board of Directors of Schottenstein Realty LLC. Mr. Schottenstein also currently serves as Chief Executive Officer of American Eagle Outfitters, Inc. He has been Executive Chairman or Chairman of the Board of Directors of American Eagle Outfitters, Inc. and Chairman of the Board of Directors of Schottenstein Stores Corporation (SSC) since March 1992. He also served in various capacities such as Chairman of the Board of Directors, Chief Executive Officer, Vice Chairman, director and various executive capacities at SSC and Retail Ventures, Inc. since 1976. Mr. Schottenstein has been a director of American Eagle Outfitters, Inc. (NYSE: AEO) since 1992. Mr. Schottenstein also serves as the manager of Schottenstein RVI, LLC. Mr. Schottenstein has also served as a member of the Board of Directors for AB Acquisition LLC (Albertsons) since 2015. Mr. Schottenstein’s extensive experience as a chairman and CEO of numerous companies brings strong leadership skills to our Board. Additionally, Mr. Schottenstein’s tenure with DSW provides the Board with a strong background in the shoe industry.
 
2005
Roger L. Rawlins
 
49

 
Mr. Rawlins has served as our Chief Executive Office since January 2016. Prior to his appointment, Mr. Rawlins held the position of Executive Vice President and Chief Innovation Officer since February 2015. From January 2014 to January 2015, he served as Executive Vice President, Omni Channel. From 2009 to 2013, Mr. Rawlins served as Senior Vice President and General Manager of DSW.com. Mr. Rawlins joined DSW in 2006 as Vice President, Finance and Controller of the Company. Prior to joining us, Mr. Rawlins served as Chief Financial Officer of HER Real Living from April 2001 to April 2006. From 1990 to 2001, Mr. Rawlins held several leadership roles within L. Brands Inc. (formerly known as Limited Brands), including Controller of Express, Inc. from 1998 to 2001. Prior to serving in that capacity, Mr. Rawlins was in the practice of public accounting with Arthur Andersen & Company.  Mr. Rawlins is a certified public accountant. Mr. Rawlins brings strong leadership abilities and in-depth retail knowledge to the Board.

 
2016

_________________________________________
*
Independent Directors under New York Stock Exchange Rules and our Corporate Governance Principles.

Unless otherwise directed, the persons named in the proxy will vote the proxies “FOR” the election of the above-named nominees as directors. While it is contemplated that all nominees will stand for election, in the event any person nominated fails to stand for election, the proxies will be voted for such other person or persons as may be designated by the directors. Management has no reason to believe that any of the above-mentioned persons will not stand for election or serve as a director.

Vote Required

Under Ohio law and our Code of Regulations, the nominees receiving the greatest number of votes will be elected as directors. Shares as to which the authority to vote is withheld are not counted toward the election of directors or toward the election of the individual nominees specified on the proxy. A broker non-vote will have the same effect as a withhold and, therefore, will not affect the outcome of the vote.

Your Board of Directors unanimously recommends a vote “FOR” each of the director nominees named above.

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EXECUTIVE OFFICERS
In addition to Messrs. Jay Schottenstein and Rawlins, the following individuals are our executive officers. Our officers are elected annually by our Board and serve at the pleasure of the Board.
Deborah L. Ferrée, age 62, has served as our Vice Chairman and Chief Merchandising Officer since January 2006. Ms. Ferrée joined us in November 1997. She served as our President and Chief Merchandising Officer from November 2004 until January 2006. From March 2002 until November 2004, she served as Executive Vice President and Chief Merchandising Officer. Prior to that, she served as Senior Vice President of Merchandising beginning in September 2000, and Vice President of Merchandising beginning in October 1997. Prior to joining us, Ms. Ferrée worked in the retail industry for more than 30 years in various positions, including serving as Divisional Merchandising Manager of Shoes, Accessories and Intimate Apparel for Harris Department Store, women’s buyer for Ross Stores and Divisional Merchandise Manager of the May Company.
William L. Jordan, age 44, serves as our Executive Vice President, Chief Administrative Officer, General Counsel, Secretary, and Chief Compliance Officer, a position he has held since February 2015. From March 2009 to January 2015, he was our Executive Vice President and General Counsel, Secretary, and Chief Compliance Officer. From May 2008 to March 2009 he was our Senior Vice President, General Counsel, and Secretary. In January 2006, Mr. Jordan joined us as our Vice President, General Counsel, and Secretary. Prior to joining us he served as Corporate Counsel for Lancaster Colony Corporation since 2005, and was with the firm of Porter, Wright, Morris & Arthur LLP in Columbus, Ohio, from 1997 to 2005 where he specialized in Corporate Securities and Mergers & Acquisitions law.
Carrie S. McDermott, age 50, has served as our Executive Vice President and Chief Operating Officer since February 2015. From March 2011 to January 2015 she was our Executive Vice President, Sales and Operations. Previously, Ms. McDermott served as our Senior Vice President, Stores and Operations since joining DSW in February 2007. From October 2002 to November 2005, she served as the President and Chief Executive Officer of Cooper’s, Inc. Ms. McDermott also held various positions within Gap, Inc., including Vice President, Central Zone from April 2000 to October 2002, Zone Operations Manager from August 1998 to April 2000, and Regional Manager from March 1997 to August 1998. Ms. McDermott has over 25 years of experience working in the retail industry.
Mary E. Meixelsperger, age 55, serves as our Senior Vice President and Chief Financial Officer since May 2014. Prior to joining DSW, Ms. Meixelsperger held the roles of Chief Financial Officer, Controller, and Treasurer at Shopko Stores from 2006 to 2014. Prior to Shopko, Ms. Meixelsperger was the Chief Financial Officer for two non-profit organizations from 1993 to 2004 and was the Chief Financial Officer for Worldmark Group, a private equity firm from 1986 to 1991. Ms. Meixelsperger started her career in public accounting at Arthur Young and Company.
Simon R. Nankervis, age 49, has served as our Executive Vice President and Chief Commercial Officer since January 2016. Prior to joining DSW, Mr. Nankervis was Executive Vice President and Chief Commercial Officer at American Eagle Outfitters from 2011 to 2015 and held various roles in executive management and the Company’s global development (including the U.S. Stores and operations business).  Prior to American Eagle Outfitters, he was Managing Director at Busbrand Pty Ltd, an international brand management company from 2002 to 2011. From 1998 to 2002, he was Group General Manager at Palmer Corporation Ltd, based in Australia. Prior to that, he was a Partner at Wilmoth Field Warne Lawyers, a boutique commercial law firm in Melbourne, Australia.

9



OTHER DIRECTOR INFORMATION, COMMITTEES OF DIRECTORS, AND CORPORATE GOVERNANCE INFORMATION
General
A total of nine meetings of the Board of Directors were held during fiscal 2015. No incumbent director attended less than 75% of the aggregate of (i) the total number of meetings of the Board of Directors held during the time in which such director was a member of the Board of Directors and (ii) the total number of meetings held by all committees of the Board of Directors on which such director served during the period such director served as a member of such committee.
Other than Mr. Joseph Schottenstein, who is the son of our Executive Chairman, Mr. Jay Schottenstein, there are no family relationships among our directors and executive officers.
Our Corporate Governance Principles provide that all incumbent directors and director nominees are encouraged to attend our Annual Meeting of Shareholders. With the exception of Mr. Miller and Mr. O’Donnell, all of the Company’s directors attended our 2015 Annual Meeting of Shareholders. Mr. Miller and Mr. O’Donnell, whose terms ended on the date of the 2015 Annual Meeting of Shareholders, did not stand for reelection.
Board Leadership Structure
We have separated the CEO and Chairman roles since 2009. Mr. Schottenstein serves as our Chairman, and is not an independent member of the Board.
The Chairman is responsible for developing our agenda for Board meetings and presides at regular sessions of the Board. The Board does not have a lead or presiding director.
The Board of Directors meets in regularly scheduled executive sessions (without management present). The independent members of the Board also meet alone in regularly scheduled executive sessions. The Board of Directors does not have a designated director who leads executive sessions held by the independent directors. The non-management directors alternate as the chair of such executive sessions in alphabetical order by last name.
The Board believes that the current leadership structure, with a separated Chairman and CEO structure, provides the Company with the appropriate leadership structure. The current Board leadership allows the Chairman to focus on Board of Director responsibilities and the CEO to focus on the Company’s administrative and operating functions.
Corporate Governance Principles
In June 2005, the Board of Directors adopted Corporate Governance Principles that address Board structure, membership (including nominee qualifications), performance, operations, and management oversight. The Corporate Governance Principles were last amended in December 2015. A current copy of our Corporate Governance Principles can be found at our corporate and investor website at www.dswinc.com and is available in print (without charge) to any shareholder upon request.
Director Independence
Our director independence standards are set forth in our Corporate Governance Principles. The Corporate Governance Principles provide that a majority of the directors be independent. A director will be designated independent if he or she:
has no material relationship with us or our subsidiaries;
satisfies the other criteria specified by New York Stock Exchange listing standards;
has no business conflict with us or our subsidiaries; and
otherwise meets applicable independence criteria specified by law, regulation, exchange requirement, or the Board of Directors.
During its review of director independence, the Board considered whether there were any transactions or relationships between the Company and any director or any member of his or her immediate family (or any entity of which a director or an immediate family member is an executive officer, general partner, or significant equity holder). As a result of this review, the Board of Directors has affirmatively determined that the following persons are independent under our independence standards:


10



Henry L. Aaron
Elaine J. Eisenman
Carolee Friedlander
Joanna T. Lau
Harvey L. Sonnenberg
Allan J. Tanenbaum
Our Board of Directors has a Nominating and Corporate Governance Committee, a Compensation Committee, and an Audit Committee, all of which are composed entirely of independent directors as defined under applicable Securities and Exchange Commission rules and the listing standards of the New York Stock Exchange. Our Board of Directors also has a Technology Committee composed of a mix of independent and non-independent directors.
Board’s Role in the Risk Management Process
Our Board and its committees play an important role in overseeing the identification, assessment, and mitigation of risks that are material to us. In fulfilling this responsibility, the Board and its committees regularly consult with management to evaluate and, when appropriate, modify our risk management strategies. While each committee is responsible for evaluating certain risks and overseeing the management of such risks, the entire Board is regularly informed about such risks through committee reports.
We have adopted the concept of enterprise risk management (“ERM”). The Board charged management with the responsibility of creating an ERM program, which was implemented in fiscal 2010. Our CEO, who reports to our Board of Directors, is the sponsor of the ERM Program. As part of the ERM Program, management provides an annual report to the Board regarding our significant risks and what management is doing to mitigate risk. Management also updates the Board on significant new risks that are identified on a quarterly basis. The Company believes that its leadership structure supports the risk oversight function of the Board.
Additionally, our Audit Committee assists the Board in fulfilling its oversight responsibility relating to the performance of our system of internal controls; legal and regulatory compliance; our audit, accounting, and financial reporting processes; and the evaluation of enterprise risk issues, particularly those risk issues not overseen by other committees. The Audit Committee also reviews periodically with our General Counsel legal matters that may have a material adverse impact on our financial statements, compliance with laws and any material reports received from regulatory agencies. Our Compensation Committee is responsible for overseeing the management of risks relating to our compensation programs. Our Nominating and Corporate Governance Committee oversees risks associated with corporate governance and business conduct and ethics.
Nominating and Corporate Governance Committee
The members of our Nominating and Corporate Governance Committee are Ms. Friedlander (Chair), Ms. Eisenman and Mr. Tanenbaum, each of whom is independent as discussed above. A current copy of our Nominating and Corporate Governance Committee charter can be found on our corporate and investor website at www.dswinc.com and is available in print (without charge) to any shareholder upon request.
The Nominating and Corporate Governance Committee met five times during fiscal 2015. Its functions include assisting the Board in determining the desired qualifications of directors, identifying potential individuals meeting those qualification criteria, proposing to the Board a slate of nominees for election by the shareholders, and reviewing candidates nominated by shareholders. In addition, the Committee also reviews the Corporate Governance Principles, makes recommendations to the Board with respect to other corporate governance principles applicable to us, and oversees the annual evaluation of the Board and management.
The Nominating and Corporate Governance Committee meets to discuss, among other things, identification and evaluation of potential candidates for nomination as a director. Although there are no specific minimum qualifications that a director candidate must possess and the Committee has not adopted a specific policy with regard to the consideration of diversity, potential candidates are identified and evaluated according to the qualification criteria set forth in the Board’s Corporate Governance Principles, including:
independence;
judgment;
skill;
diversity;
strength of character;

11



age;
experience as an executive of, or advisor to, a publicly traded or private organization;
experience and skill relative to other Board members;
specialized knowledge or experience;
service on other boards; and
desirability of the candidate’s membership on the Board or any committees of the Board.
In considering diversity, the Nominating and Corporate Governance Committee may take into account various attributes, including background, skill set, or viewpoint.
The Nominating and Corporate Governance Committee will consider nominees recommended by shareholders for the 2017 Annual Meeting of Shareholders, provided that the names of such nominees are submitted in writing, not later than January 1, 2017, to DSW, 810 DSW Drive, Columbus, Ohio 43219, Attn: Corporate Secretary. Each such submission must include:
As to the nominee:
name, age, business address, and residence address;
principal occupation or employment;
the class and number of DSW shares beneficially owned; and
any other information relating to the nominee that is required to be disclosed in solicitations for proxies for election of directors pursuant to Regulation 14A under the Exchange Act; and
As to the shareholder giving the notice:
name and record address; and
the class and number of our shares beneficially owned.
Such notice shall be accompanied by a consent signed by the nominee evidencing a willingness to serve as a director, if nominated and elected, and a commitment by the nominee to meet personally with the Nominating and Corporate Governance Committee members.
Other than the submission requirements set forth above, there are no differences in the manner in which the Nominating and Corporate Governance Committee evaluates a nominee for director recommended by a shareholder.
Compensation Committee
The members of our Compensation Committee are Messrs. Tanenbaum (Chair) and Aaron and Mmes. Eisenman and Friedlander. Each member of the Compensation Committee is independent as discussed above. None of the members of the Compensation Committee are present or former officers of our Company, nor are they or any of their affiliates, if any, parties to agreements with us, other than for payments for their service as directors.
A current copy of our Compensation Committee charter can be found on our corporate and investor website at www.dswinc.com and is available in print (without charge) to any shareholder upon request.
Our Compensation Committee met six times during fiscal 2015. The Compensation Committee’s functions include evaluating the Chief Executive Officer’s performance and, based upon these evaluations, setting the Chief Executive Officer’s annual compensation; reviewing and approving the compensation packages of our other executive officers; making recommendations to the Board with respect to our incentive compensation, retirement, and other benefit plans; making administrative and compensation decisions under such plans; and recommending to the Board the compensation for non-employee Board members. See the Compensation Discussion and Analysis below for a more complete description of the Compensation Committee’s deliberations and decisions relating to executive compensation, including the Committee’s retention of a compensation consultant and the role of our executive officers in determining executive compensation.
Pursuant to its Charter, the Compensation Committee has the sole authority to retain and terminate the services of any outside compensation consultants to the Committee. During fiscal 2015, the Compensation Committee retained Hay Group to provide advice to the Committee on general program design and best practices as well as to assist the Committee in ensuring officers and directors were competitive with a “Peer Group” of companies, as identified in the Compensation Discussion and Analysis. Hay Group reported directly to the Committee. Hay Group also provided compensation services

12



to DSW management. The amount of services was not material and DSW paid approximately $14,580 for these services in fiscal 2015. While Hay Group performed the general competitive review, as requested by the Committee, Hay Group did not determine or recommend any amount or form of compensation to the Committee with respect to DSW’s executive officers. In connection with the engagement of Hay Group, the Committee did review the services provided by Hay Group to management and determined that Hay Group was independent.
Audit Committee
The members of our Audit Committee are Messrs. Sonnenberg (Chair) and Tanenbaum and Ms. Lau. The Board of Directors has determined that each of them is independent and is financially literate in accordance with the applicable Securities and Exchange Commission rules and listing standards of the New York Stock Exchange. The Board has also determined that our Audit Committee’s Chair, Harvey L. Sonnenberg, qualifies as an audit committee financial expert as such term is defined by the Securities and Exchange Commission under Item 407(d)(5) of Regulation S-K.
A current copy of our Audit Committee charter can be found on our corporate and investor website at www.dswinc.com and is available in print (without charge) to any shareholder upon request.
Our Audit Committee met thirteen times during fiscal 2015. The purpose of our Audit Committee is to assist the Board of Directors in fulfilling its oversight responsibilities of:
the integrity of our financial statements;
compliance with legal and regulatory requirements;
the independent auditor’s qualifications and independence; and
performance of our internal audit function and independent auditor.
The Audit Committee is directly responsible for the appointment, compensation, retention, termination, and oversight of the work of our independent auditor, including resolution of disagreements between management and the independent auditor regarding financial reporting.
No member of the Audit Committee is currently serving on the audit committees of more than three public companies.
Technology Committee
The members of our Technology Committee are Ms. Lau (Chair) and Messrs. Sonnenberg and Joseph Schottenstein. A current copy of our Technology Committee charter can be found on our corporate and investor website at www.dswinc.com and is available in print (without charge) to any shareholder upon request.
Our Technology Committee met four times during fiscal 2015. The purpose of the Technology Committee is to ensure that technology endeavors are effectively managed and that technology performance meets the following objectives:
aligns with our business strategy;
enables the business to maximize benefits technology can provide;
resources are used responsibly; and
risks are managed appropriately.
Section 16(a) Beneficial Ownership Reporting Compliance
Section 16(a) of the Exchange Act requires our directors and executive officers and persons who are beneficial owners of more than ten percent of our Common Shares (“reporting persons”) to file reports of ownership and changes of ownership with the Securities and Exchange Commission and the New York Stock Exchange. We assist our directors and executive officers in completing and filing those reports. Based upon a review of those reports furnished to us and representations of our directors and executive officers, we believe that all filing requirements applicable to our directors, executive officers and greater than ten percent beneficial owners were complied with during the last completed fiscal year except Ms. Meixelsperger, who filed one late Form 4 reporting five automatic dividend reinvestments.
Code of Ethics and Corporate Governance Information
We have adopted a code of ethics that applies to all our officers and employees, including our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions, and an additional code of ethics that applies to senior financial officers. Additionally, the Board of Directors has adopted a Director Code of Conduct applicable to our Board members. These codes of ethics, designated by us as the “Code of

13



Conduct,” the “Code of Ethics for Senior Financial Officers,” and the “Director Code of Conduct,” respectively, can be found on our corporate and investor website at www.dswinc.com and are available in print (without charge) to any shareholder upon request. We intend to disclose any amendment to, or waiver from, any provision of the Code of Conduct, Code of Ethics for Senior Financial Officers, or Director Code of Conduct applicable to executive officers and directors by posting such information on our corporate and investor website at www.dswinc.com.


14



AUDIT AND OTHER SERVICE FEES
Our Audit Committee has adopted a policy under which audit and non-audit services to be rendered by our independent registered public accounting firm are pre-approved. The pre-approval policy is designed to assure that the provision of such services does not impair the independence of our independent registered public accounting firm and is summarized below.
Delegation — The Audit Committee may delegate pre-approval authority to one or more of its independent members, provided that the member(s) to whom such authority is delegated promptly reports any pre-approval decisions to the other Audit Committee members. The Audit Committee has not delegated to management its responsibilities to pre-approve services performed by the independent registered public accounting firm.
Audit Services — Annual audit, review, and attestation engagement terms and fees are subject to the specific pre-approval of the Audit Committee. Any changes in the terms, conditions, or fees resulting from changes in the audit scope requires the Audit Committee’s approval.
Other Services — Unless a type of service to be provided by the independent registered public accounting firm has received general pre-approval, it will require specific pre-approval by the Audit Committee.
Tax Services — The Audit Committee believes that our independent registered public accounting firm can provide tax services to us such as tax compliance and certain tax advice without impairing its independence. In no event, however, will the independent registered public accounting firm be retained in connection with a transaction initially recommended by the independent registered public accounting firm, the purpose of which may be tax avoidance and the tax treatment of which may not be supported in the Internal Revenue Code and related regulations or similar regulations of other applicable jurisdictions.
No services were provided by the independent public accountants during fiscal 2015 or fiscal 2014 that were approved by the Audit Committee under Securities and Exchange Commission Regulation S-X Rule 2-01(c)(7)(i)(C) (which addresses certain services considered de minimis and may be approved by the Audit Committee after such services have been performed).
The following table sets forth the aggregate fees for professional services rendered by Deloitte & Touche LLP, our independent registered public accounting firm, for each of the last two fiscal years.

 
2015
2014
Audit fees

$1,378,166


$1,327,800

Audit-related fees(1)

$6,300


$137,715

Tax fees


All other fees(2)
$57,800
$303,940
Total

$1,442,266


$1,769,455

_________________________________________
(1)
Audit-related fees for fiscal 2015 relate to attest services in connection with our ownership interest in Town Shoes. Audit-related fees for fiscal 2014 relate to services provided in connection to our purchase of Town Shoes.

(2)
Other fees for fiscal 2015 include $57,800 paid to Deloitte & Touche LLP in connection with due diligence services relating to exploring a potential growth opportunity. Other fees for fiscal 2014 include $303,940 paid to Deloitte Consulting in connection with Deloitte’s advisory services relating to our omni-channel retailing.

15



AUDIT COMMITTEE REPORT
The members of our Audit Committee are Messrs. Sonnenberg (Chair) and Tanenbaum and Ms. Lau. The Board of Directors has determined that each of them is independent and is financially literate in accordance with the applicable Securities and Exchange Commission rules and listing standards of the New York Stock Exchange. The Board of Directors has also determined that our Audit Committee’s Chair, Harvey L. Sonnenberg, qualifies as an audit committee financial expert as such term is defined by the Securities and Exchange Commission under Item 407(d)(5) of Regulation S-K. Although our Board of Directors has determined that Mr. Sonnenberg is a financial expert as defined under Securities and Exchange Commission rules, his responsibilities are the same as those of other Audit Committee members. The Securities and Exchange Commission has determined that an audit committee financial expert will not be deemed an “expert” for any purpose as a result of being identified as an audit committee financial expert.
The Audit Committee operates under a written charter, which is available on our corporate and investor website at www.dswinc.com and is available in print (without charge) to any shareholder upon request. Under the charter, the Audit Committee’s responsibilities include:
Review of our annual financial statements to be included in our Annual Report on Form 10-K and recommendation to the Board of Directors whether the audited financial statements should be included in our Annual Report on Form 10-K;
Review of our quarterly financial statements to be included in our Quarterly Reports on Form 10-Q;
Oversight of our relationship with our independent auditors, including:
Appointment, termination, and oversight of our independent auditors; and
Pre-approval of all auditing services and permitted non-audit services by our independent auditors;
Oversight of our internal controls;
Oversight of the review and response to complaints made to us regarding accounting, internal accounting controls, and auditing matters or other compliance matters;
Oversight of our internal audit function; and
Review and approval of related party transactions.
Our management is responsible for our internal controls and preparing our consolidated financial statements. Our independent registered public accounting firm, Deloitte & Touche LLP, is responsible for performing an independent audit of the consolidated financial statements and issuing a report thereon. Their audit is performed in accordance with the standards of the Public Company Accounting Oversight Board. The Audit Committee is responsible for overseeing the conduct of these activities. In performing its oversight function, the Audit Committee relies, without independent verification, on the information provided to it and on representations made by our management and our independent registered public accounting firm.
In conducting its oversight function, the Audit Committee discusses with our internal auditors and our independent registered public accounting firm, with and without management present, the overall scope and plans for their respective audits. The Audit Committee also reviews our programs and key initiatives to design, implement, and maintain effective internal controls over financial reporting and disclosure controls. The Audit Committee has sole discretion, in its areas of responsibility and at our expense, to engage independent advisors as it deems appropriate and to approve the fees and retention terms of such advisors.
The Audit Committee meets with the internal auditors and independent registered public accounting firm, with and without management present, to discuss the results of their audits, the evaluations of our internal controls, and the overall quality of our financial reporting. The Audit Committee has reviewed and discussed with management and Deloitte & Touche LLP the audited financial statements for the fiscal year ended January 30, 2016. The Audit Committee also reviewed and discussed with Deloitte & Touche LLP its report on our annual financial statements.
The Audit Committee discussed with Deloitte & Touche LLP the matters required to be discussed by Auditing Standard No. 16, Communications with Audit Committees, as adopted by the Public Company Accounting Oversight Board. In addition, the Audit Committee has received from Deloitte & Touche LLP the written disclosures and the letter from the independent accountant required by applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant’s communications with the audit committee concerning independence and has discussed with the independent accountant the independent accountant’s independence.
Based on its review of the audited consolidated financial statements and discussions with management and Deloitte & Touche LLP referred to above, the Audit Committee recommended to the Board the inclusion of the audited financial

16



statements for the fiscal year ended January 30, 2016 in our Annual Report on Form 10-K for filing with the Securities and Exchange Commission.
 
Respectfully submitted,
 
 
 
Audit Committee
 
Harvey L. Sonnenberg, Chair
 
Joanna T. Lau
 
Allan J. Tanenbaum

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COMPENSATION DISCUSSION AND ANALYSIS
Introduction
This Compensation Discussion and Analysis describes the material compensation decisions and elements for DSW’s executive team. As more fully described below, the Compensation Committee of DSW’s Board of Directors (the “Committee”) makes all compensation decisions for DSW’s executive officers, including our current executive officers named in the Summary Compensation Table (the “Named Executive Officers”):
Jay L. Schottenstein - Executive Chairman of the Board;
Roger L. Rawlins - Chief Executive Officer;
Deborah L. Ferrée - Vice Chairman and Chief Merchandising Officer;
Carrie S. McDermott - Executive Vice President and Chief Operating Officer; and
Mary E. Meixelsperger - Senior Vice President and Chief Financial Officer.

At DSW, we have assembled an experienced and talented executive team with a proven track record of delivering notable results.
Mr. Schottenstein, a seasoned retail industry executive, is our Executive Chairman of the Board and provides strategic guidance and insight to the DSW business.
Mr. Rawlins was promoted to Chief Executive Officer effective January 1, 2016. Mr. Rawlins has been with DSW for nearly a decade in roles of increasing responsibility, most recently as Executive Vice President and Chief Innovation Officer. Mr. Rawlins is an accomplished retail executive with deep knowledge of all aspects of DSW’s business and has been instrumental in leading many of the initiatives critical to addressing the shifting needs of the consumer.
Ms. Ferrée, our Vice Chairman and Chief Merchandising Officer, leads our merchandising strategy and oversees a merchant team that is focused on continually delivering a broad assortment of fresh and current merchandise at price points that appeal to consumers from a broad range of socioeconomic and demographic backgrounds.
Ms. McDermott, our Executive Vice President and Chief Operating Officer, leads our Sales, Operations, and Marketing functions, which includes all stores, site operations, customer contact center, and is responsible for all customer touch points.
Ms. Meixelsperger, our Senior Vice President and Chief Financial Officer, provides leadership to the financial management of the Company and plays a critical role in driving profitability, financial integrity, and ensuring the availability of the investment capital necessary to deliver on our growth strategy.
Mr. MacDonald, our former President and Chief Executive Officer, retired on December 31, 2015 from DSW and the Board of Directors.
We believe that our current senior executive team possesses a proven ability to develop and execute merchandising, customer, real estate and infrastructure strategy that will enable DSW to achieve our targeted financial goals for growth and profitability. As a result, we believe our compensation program must incentivize and reward their efforts and also serve to keep their services with DSW, thus allowing us to compete in attracting talent to support the continued development and execution of DSW’s business strategy. Mr. MacDonald was our President and Chief Executive officer and retired on December 31, 2015. Mr. MacDonald is also a Named Executive Officer for the purposes of the disclosure rules applicable to this Compensation Discussion and Analysis.
Executive Summary
Business Strategy
In fiscal 2015, our business strategy was to continue to strengthen our position as a leading footwear and accessories retailer by: expanding our business, driving sales through enhanced merchandising, investing in our infrastructure and omni-channel strategy to address changing consumer expectations, and utilizing our financial strength to invest in key initiatives.
We strive to align our compensation programs and policies with our business strategy. DSW’s incentive plans (both annual and long-term) are designed to encourage net income growth and deliver returns to shareholders.


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Fiscal 2015 Performance
In fiscal 2015, DSW delivered the following:
Record sales of $2.6 billion;
Opened 40 new locations for a total of 468 DSW stores, representing an increase of 8.6% in store count and 6.5% in square footage;
Successful pilot of kids footwear in 22 test stores, and the decision to launch kids in half the chain in 2016;
Omni-channel enhancements as evidenced by the acceleration of digital demand during holiday, and the immediate adoption of Buy Online Pick-up in Store and Buy Online Ship to Store, which provides customers with easy convenience of picking up their on-line footwear purchases at a store; and
Strengthened our management team with the addition of a Chief Marketing Officer, Chief Commercial Officer, SVP of Planning and Allocation, and SVP and General Manager of Affiliated Business Group.

Discussion of Fiscal 2015 Net Income Performance

DSW achieved a result of $136.0 million in Net Income. For the full year, total sales increased by 5% to $2.6 billion, with comparable store sales increasing by 0.8% and the opening of 40 new stores.

Fiscal 2015 was a tale of two halves. We had a good spring season, with comparable store sales increasing 3.5% contributing to earnings growth of 19%. In contrast, record warm temperatures resulted in a soft demand for seasonal boots, leading to a 4% comparable store sales decline in the third quarter. The company undertook a significant course correction and invested significantly in an aggressive marketing plan that ultimately resulted in a 0.7% comparable store sales increase in the fourth quarter and a 1.7% comparable store sales decline for the fall season. The promotional activity resulted in a significant decline in gross margin in the fourth quarter and a 36% decline in earnings in the second half of the year.

Sustained Long-Term Performance
In addition to our record sales results in fiscal 2015, DSW has an outstanding track record on a 5-year basis of 10.1% annualized Total Shareholder Returns (“TSR”), 7.5% Sales Compound Annual Growth Rate (“CAGR”), and 12.1% Operating Income CAGR.
Executive Compensation in 2015
The following is a summary of changes to executive compensation in 2015:
Changes in the NEOs - Michael MacDonald, President and Chief Executive Officer, retired effective December 31, 2015. Roger Rawlins, Executive Vice President and Chief Innovation Officer was appointed Chief Executive Officer effective January 1, 2016.
Base salaries - The average base salary merit increase for the current Named Executive Officers was 4.6%, with increases ranging from 0% to 6.7%. In addition, Mr. Rawlins and Ms. McDermott received promotions. DSW made these base salary increases based on performance and to remain competitive.

19



Short-term incentives - The Company did not achieve the adjusted net income minimum goal required for a payout as described in the Performance-Based Annual Cash Incentive Compensation section. As a result, there was no annual cash incentive payment for any of the Named Executive Officers in accordance with the pay for performance objective of the Annual Cash Incentive Compensation Plan.
Long-term incentives - The long-term incentive for Mr. MacDonald was more heavily weighted toward performance-based restricted stock units, with 70% delivered in performance-based restricted stock units, 20% in Stock Options, and 10% in performance-based deferred cash.
Say on pay - Our shareholders overwhelmingly voted in favor of our executive compensation practices, with 99.7% of votes cast in support.
Peer group review -The Compensation Committee conducted a review of the proxy peer group utilized for purposes of benchmarking executive compensation and updated the composition of the peer groups in order to reflect DSW’s current market for talent.
Equity retention value analysis - The Committee worked with its independent compensation consultant to conduct an analysis of the retention value (or “holding power”) of current outstanding equity for the executive officers. This analysis served as an additional source of data for the Committee to consider in granting periodic equity awards to executives to balance the need to provide competitive compensation with opportunities to retain key executives.
Compensation of New CEO
The compensation for the new DSW CEO, Mr. Roger Rawlins, is summarized in the following chart:
CEO Compensation - Mr. Roger Rawlins
Base salary
$750,000
Annual cash incentive compensation (as a % of base salary)
Threshold = 62.5%
Target = 125%
Maximum = 250%
Long-term incentive compensation
50% Performance-based Restricted Stock Units
50% Nonqualified Stock Options
On December 15, 2015, DSW made a grant to the new CEO, Mr. Rawlins. The grant to Mr. Rawlins consisted of 118,320 Nonqualified Stock Options vesting 20% per year over 5 years and 32,315 Performance-based Restricted Stock Units vesting 100% on the 3rd anniversary of the grant date if the performance goal is achieved. If the performance goal is not achieved, the grant will be canceled.
The compensation for Mr. Rawlins is approximately 25% fixed compensation (base salary) and 75% variable compensation (target annual cash incentive and reported value of long-term equity compensation).


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Executive Compensation Philosophy
Generally, the Committee targets Named Executive Officer pay between the 50th and 75th percentiles of Peer Group data. This pay objective reflects the fact that DSW is a growth company and executives with the skills and experience necessary to deliver contributions that will significantly impact DSW’s long-term business success and intended growth pattern command a premium in the marketplace. Variations to this pay objective may occur as dictated by the experience level of the individual and market factors.
Executive Compensation Objectives
The Committee has developed the following key executive compensation objectives in order to support DSW’s business strategy and compensation philosophy:
1) Attract and retain highly talented, experienced retail executives who can make significant contributions to our long-term business success.
2) Reward executives for achieving business goals and delivering strong performance. The Committee regularly reviews executive compensation to ensure a proper balance between fixed and variable compensation with more of the focus on, and potential reward to the executive for, achievement of short and long-term performance goals.
In 2015, the compensation for Mr. MacDonald was approximately 15% fixed compensation (base salary) and 85% variable compensation (target annual cash incentive and reported value of long-term equity compensation). For the remaining currently employed Named Executive Officers, their compensation consisted of approximately 30% fixed compensation (base salary) and approximately 70% variable compensation (target annual cash incentive and reported value of long-term equity compensation). The chart below reflects details for the compensation of Mr. MacDonald and the other Named Executive Officers in fiscal 2015. The Committee believes the balance was appropriate given the current focus and goals of the Company.
ICP = Incentive Compensation Plan (target value of the Annual Cash Incentive Compensation Plan)
PSUs = Performance-Based Restricted Stock Units (reported value)
Options = Nonqualified Stock Options (reported value)
NQDC = Nonqualified Deferred Compensation (reported value)

3) Create a strong link between DSW’s financial performance and the total compensation of executives, and align executive incentives with shareholder value creation. The Committee believes targeting above-median long-term equity award levels (as discussed below) is appropriate for DSW during a growth phase. As a result, the Committee annually awards equity, generally in the form of stock options and performance-based restricted stock units, to the Named Executive Officers based, in part, on DSW’s financial performance. Such grants strongly align these officers’ interests with the interests of our shareholders as each is focused on the same result, which is to create long-term value creation.
Executive Compensation Process
Role of the Board of Directors and the Committee: The Committee determines the compensation of our Named Executive Officers, including that of our CEO. The Committee did not delegate any of its authority with respect to the compensation of any Named Executive Officer for fiscal 2015.

21



Advisory Vote on the Compensation Paid to Named Executive Officers: At the fiscal 2015 annual shareholder’s meeting, an overwhelming majority (99.7%) of the votes cast on the advisory vote on executive compensation were voted in favor of the proposal. The Committee viewed the vote as a strong expression of our shareholders’ general satisfaction with the Company’s current executive compensation programs.
Role of Executive Officers in Compensation Decisions: The Committee makes all compensation decisions for DSW’s Named Executive Officers based upon input provided by the Executive Chairman of the Board and certain members of Company management, as discussed under “Elements of DSW’s 2015 Executive Compensation Program” and the objective market data provided by the independent compensation consultant. The Committee can exercise its discretion and modify any recommendations that may be provided by Company management and the independent compensation consultant. Company management does not provide input in determining the compensation of the Executive Chairman, Chief Executive Officer and the Vice Chairman and Chief Merchandising Officer, which is determined solely by the Committee with input from the Board and the independent compensation consultant.
Independent Compensation Consultant: The Committee retained Hay Group, a global human resources consulting firm, as its independent compensation consultant for fiscal 2015. Hay Group provides research, market data, survey and proxy information, and design expertise in developing executive and director compensation programs.
The Hay Group executive compensation consultant attended all Committee meetings in fiscal 2015 and advised the Committee on all principal aspects of executive compensation including the competitiveness of program design and award values and specific analysis for the Named Executive Officers and other executive officers. Hay Group reports directly to the Committee and the Committee may replace the independent compensation consultant or hire additional consultants or advisers at any time. Hay Group also provides limited compensation services to Company management.
Setting Executive Compensation: Based on the objectives described above, the Committee has structured DSW’s executive compensation programs primarily to motivate executives to achieve the business goals established by DSW and reward executives for meeting business goals, and perhaps more importantly, delivering strong performance as measured against those business goals. As requested by the Committee, Hay Group provided the Committee with market data from proprietary databases and publicly available information to consider when making compensation decisions for our Named Executive Officers. Hay Group also provided similar input to support compensation recommendations and decisions made for Company executives who are not Named Executive Officers.
Proxy Peer Group
The Committee evaluated the actual pay of the Named Executive Officers with pay data drawn from proxy-disclosed pay information for the following publicly-traded companies (collectively, the “Proxy Peer Group”):
2015 Proxy Peer Group
Abercrombie & Fitch Co.
Carter’s, Inc.
The Finish Line, Inc.
Aeropostale, Inc.
Deckers Outdoor Corporation*
The Men’s Wearhouse, Inc.
American Eagle Outfitters, Inc.
Dick’s Sporting Goods, Inc.
Skechers USA, Inc.
ANN, Inc.
Express, Inc.
Stein Mart, Inc.
Ascena Retail Group, Inc.
Genesco, Inc.
Ulta Salon, Cosmetics & Fragrance, Inc.
Big Lots, Inc.
The Bon-Ton Stores, Inc.
Wolverine World Wide, Inc.*
Caleres, Inc.
 
 
*Company added Deckers Outdoor Corporation and Wolverine World Wide, Inc. in 2015 to replace L Brands and New York & Company, as they were deemed to no longer satisfy the criteria generally applied to the Proxy Peer Group. Otherwise, the 2015 Proxy Peer Group is the same as it was in 2014.
The criteria used to select companies for the Proxy Peer Group include, but are not limited to:
Annual sales between one-half and two times DSW.
Companies that DSW competes against for business and talent.
Companies with a fashion orientation and/or operate as specialty retail.
Those retailers that operate larger square footage stores.
Companies that have a track record and consider themselves a growth business.

22



Companies with similar geographic footprint.
Retailers that also have a value orientation in the business model.
For fiscal 2015, the compensation paid to the Named Executive Officers was reviewed pursuant to the Proxy Peer Group. By looking at this proxy-disclosed information, as reviewed and summarized for the Committee by Hay Group, the Committee was able to analyze the market competitive pay for each position.
In addition to reviewing the compensation of proxy peers, the Committee also reviewed data from the Hay Group 2015 Retail Industry Total Remuneration report, using data from key competitors, including fashion retailers. This allowed the Committee to understand market pay practices for jobs of similar scope and complexity, beyond the Named Executive Officer level. This data is used to supplement and validate the proxy data, as it provides information from the broader marketplace.

Finally, the Committee takes into consideration a review of each Named Executive Officer’s compensation relative to the other Named Executive Officers, taking into account each officer’s performance and impact on DSW’s business results.

Elements of DSW’s 2015 Executive Compensation Program
For the 2015 fiscal year that ended January 30, 2016, the total compensation opportunity for DSW’s executives (including the Named Executive Officers) was generally comprised of the following principal components:
Base salary;
Performance-based annual cash incentive compensation;
Target total cash compensation (consisting of base salary and annual cash incentive compensation);
Long-term equity incentive compensation in the form of service-based stock options and performance-based restricted stock units;
Target total direct compensation (consisting of target total cash compensation and long-term incentive compensation); and
Retirement savings contributions through both the 401(k) plan and the nonqualified deferred compensation plan.
Base Salary
While the Committee’s focus is on variable compensation based on performance, a clear objective of our executive compensation program is to pay a base salary that is competitive with the Proxy Peer Group, supplemented with survey data from key competitors from the Hay Group 2015 Retail Industry Total Remuneration report, in order to retain our Named Executive Officers. The base salaries of all DSW executives (including the Named Executive Officers) are determined based on job responsibilities and individual contribution, and with reference to the market data provided by the independent compensation consultant. In the case of DSW’s executive team, the salary opportunity for a given position is targeted to be between the 50th percentile and the 75th percentile of the market data for that position.
In the first quarter each year, the Committee determines the base salary of each Named Executive Officer. During its review, the Committee primarily considers:
Overall DSW financial performance during the prior year;
The individual performance of the Named Executive Officer during the prior year;
Base salary data drawn from the survey data;
The target total cash compensation level of the appropriate benchmark position(s) from the survey data; and
If relevant, compensation paid by a previous employer.
The Compensation Committee met with Hay Group and reviewed market information related to the pay of the Executive Chairman of the Board. After discussing the market information, the Executive Chairman’s role in the DSW business and other relevant factors, the Board of Directors increased the Executive Chairman’s base salary to $800,000 for 2015.
The Executive Chairman of the Board met with the Committee and reviewed the accomplishments and contributions made by Mr. MacDonald and Ms. Ferrée. In addition, the Chief Executive Officer reviewed with the Committee the accomplishments and contributions made by each of the Named Executive Officers under his supervision at the time and provided his proposed base salary changes. After (i) discussing the performance of each Named Executive Officer, including overall Company performance and progress on key initiatives, (ii) reviewing the recommendations made by the Executive Chairman of the Board and the Chief Executive Officer, and (iii) based upon the Committee’s individual review and analysis of compensation paid by

23



Peer Group companies for the comparable position and any other relevant factors, the Committee approved the following salary changes for 2015:
 
2014 Salary
2015 Salary
% Merit Increase
% Promotion Increase
Mr. Schottenstein
$750,000
$800,000
6.7%
na
Mr. Rawlins (before CEO)
$500,000
$550,000
3.5%
6.5%
Mr. Rawlins (as CEO)
$550,000
$750,000
—%
36.4%
Ms. Ferrée
$1,000,000
$1,000,000
—%
na
Ms. Meixelsperger
$550,000
$575,000
4.5%
na
Ms. McDermott
$600,000
$650,000
3.5%
4.8%
Mr. MacDonald
$1,050,000
$1,050,000
—%
na
 
 
Average =
4.6%
 
Performance-Based Annual Cash Incentive Compensation
The DSW Inc. 2005 Cash Incentive Compensation Plan (the “ICP”) was re-approved by DSW’s shareholders in June 2014. The ICP gives the Committee the ability to foster and promote the financial success of the Company and increase shareholder value by providing cash incentives to the Named Executive Officers based on the achievement of specified annual business objectives. The ICP is designed to promote the achievement of annual performance goals and focuses the Named Executive Officers on short-term objectives which ultimately will contribute to the likelihood of achieving long-term business objectives and increase shareholder value. Under the ICP, Named Executive Officers earn annual cash incentives only when pre-established business objectives and targets are achieved. The Company currently has approximately 440 associates who are eligible to receive awards under the ICP. The Named Executive Officers are generally treated the same as all other eligible DSW associates under the ICP.
Generally, in the first quarter of each year, the Committee establishes the performance criteria that will be used to determine incentive compensation awards for that year. Company associates who participate in the plan have incentive levels that vary based on the individual’s position and contribution to business performance. The target award opportunities, as seen in the table below, are established as a percentage of base salary and range from 40% to 125% for the Named Executive Officers. Target means the Adjusted Net Income goal of the Annual Cash Incentive Compensation plan has been achieved 100%.
Target Annual Cash Incentive Compensation as a % of Base Salary
 
Threshold Payout (based on 50% goal achievement)
Target Payout (based on 100% goal achievement)
Maximum Payout (based on 200% goal achievement)
Actual Payout for FY 2015
Mr. Schottenstein
63%
125%
150%
$0
Mr. Rawlins (before CEO)
30%
60%
120%
$0
Mr. Rawlins (as CEO)
63%
125%
250%
$0
Ms. Ferrée
63%
125%
250%
$0
Ms. Meixelsperger
20%
40%
80%
$0
Ms. McDermott
30%
60%
120%
$0
Mr. MacDonald
63%
125%
250%
$0
For fiscal 2015, the Committee determined that each Named Executive Officer’s annual cash incentive compensation award would be based upon DSW’s Adjusted Net Income performance as reported in DSW’s financial statements. The Committee believed Adjusted Net Income was the most relevant metric to DSW’s existing growth plan and best aligned with the growth objective shared with investors. Additionally, the Company reports Adjusted Net Income to investors to provide transparency to all ICP participants.
In February 2015, the Committee established a minimum, target and maximum performance level and corresponding potential payout level for fiscal 2015 as shown in the chart below. Unless otherwise determined by the Committee, all associates who participate in the plan (including the Named Executive Officers) are governed by these plan definitions.

24



FY2015 Annual Cash Incentive Compensation Plan
FY2015 Bonus Payout*
Adjusted Net Income ($M)
Threshold/Minimum
50%
$152.7
 
75%
$160.3
Target
100%
$167.8
 
125%
$170.2
 
150%
$172.5
 
175%
$174.9
Maximum
200%
$177.2
*Payout calculation is interpolated based on actual Adjusted Net Income.
In making the annual determination of the minimum, target and maximum levels of performance, the Committee may consider specific circumstances facing the Company during the prior and subsequent years. In fiscal 2015, the Compensation Committee set the targeted adjusted net income level approximately 9.3% above the prior year actual performance and the maximum approximately 15.4% over the prior year actual performance.
DSW’s fiscal performance of $136.0 million in Adjusted Net Income did not achieve the full year threshold of $152.7 million when including the cost of a bonus payout. Therefore there was no payout to the Named Executive Officers or any participant, in accordance with the pay for performance objective of the Annual Cash Incentive Compensation plan.
Long-Term Equity Incentive Compensation
The Company utilizes performance-based restricted stock units for those at the Executive Vice President level or higher. This allows for full vesting of units granted three years following the grant date if the performance goal is achieved. If the performance goal is not achieved the grants will be canceled. The performance goal for the performance-based restricted stock units granted to the Named Executive Officers in fiscal 2015 was Adjusted Operating Income of at least $190 million as adjusted to exclude all operating expenses and other costs related to Retail Ventures, Inc. (RVI) and its operations assumed as part of the 2011 merger of RVI and the Company.
The performance goal of $190 million was achieved with a reported Adjusted Operating Income of $213.6 million. Therefore, if still employed, 100% of the units will vest on March 24, 2018, which is three years after the grant date.
The performance-based grant is designed to promote the achievement of annual performance goals and focuses the executive officers on financial objectives which ultimately will contribute to the likelihood of achieving long-term goal business objectives and increase shareholder value.
The shareholders approved a new DSW Inc. Long-Term Incentive Plan in 2014. The 2005 DSW Inc. Long-Term Incentive Plan expired on June 20, 2015. Both of these plans are referred to as the DSW Equity Plan. Grants made prior to June 20, 2015 were granted under the 2005 Equity Plan. Grants made after June 20, 2015, were granted under the 2014 Equity Plan. The 2014 Equity Plan generally furthers the Committee’s objectives to retain its executives as well as build a link between executive compensation and shareholder interests and objectives. All equity awards are granted in respect to DSW’s Class A Common Stock.
DSW’s executive compensation philosophy generally calls for grants of both service-based stock options and performance-based restricted stock units to executives including the Named Executive Officers. As discussed above, in determining the value of annual long-term equity incentive grants for DSW executives, the Committee’s overall objective, consistent with the executive compensation philosophy, is to target the combined grant value of stock options and performance-based restricted stock units to fall between the 50th and 75th percentile of the Proxy Peer Group long-term incentive data.
The Committee believes targeting above-median long-term incentive levels is appropriate for DSW as it seeks to create a compelling value proposition during a critical growth phase. Furthermore, the Committee believes that an above-median long-term equity incentive target is necessary to attract and retain executives with the skills and experience necessary to deliver contributions that will significantly impact DSW’s long-term business success and intended growth pattern.
In addition, long-term equity incentive grants to the Named Executive Officers are based on each individual’s (i) scope of job responsibilities, (ii) assessment of past performance, and (iii) assessment of potential future contribution.

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Historically, the value of long-term equity incentive awards has been delivered to executives 70% in stock options and 30% in performance-based restricted stock units. The Committee believes that delivery in this form provides an appropriate incentive to the leadership team to focus on long-term shareholder value creation and, at the same time, provides the Company with the retention value necessary in a competitive labor market.
Stock Options
Stock options provide executives with financial gain derived from the potential appreciation in the DSW share price between the award’s grant date and the date the executive elects to exercise the option. As a result, DSW’s long-term financial performance, as reflected in share price appreciation, ultimately determines the value of stock options. Because financial gain from stock options is only possible after the price of DSW common stock has increased, the Company believes grants encourage executives to focus on reasonable behaviors and actions that lead to an increase in the DSW share price, thus benefiting both Company associates and shareholders. Generally, stock options vest annually in equal installments over the five (5) years following the grant date.
Performance-Based Restricted Stock Units
Performance-based restricted stock units provide retention value because, generally, they vest 100% at the end of three (3) years if the performance goal is met. In this way, executives are unable to realize the value of restricted stock units unless the performance goal is met and until a significant period of time has passed since the grant date. Additionally, since the stock unit value is tied directly to the market value of DSW common stock, and not exclusively to an increase in the market value of DSW common stock, restricted stock units provide retention value even when the stock price is stable or declining. Thus, the Committee believes that performance-based restricted stock units are a key component of the long-term incentive portfolio in that they help retain executives and keep them focused on long-term value creation for shareholders.
2015 Long-Term Equity Incentive Awards for the Named Executive Officers
In March 2015, the Committee granted long-term equity incentive awards to the Named Executive Officers as part of the annual performance review process. The Committee considered various alternatives based on input from management and the independent compensation consultant based on Proxy Peer Group data. The Committee considered alternative scenarios to effectively balance the delivery of cash and equity to the Named Executive Officers. Based upon the information provided, the Committee determined to deliver to each Named Executive Officer a long-term incentive award with a targeted value consistent with market data from Proxy Peer Group companies. In addition, the Committee determined to deliver the award approximately 70% in stock options and 30% in performance-based restricted stock units to each Named Executive Officer, except for the CEO who was awarded long-term incentive 70% in performance-based restricted stock units, 20% in stock options, and 10% in performance-based deferred cash. The table below reflects the annual grants and applicable vesting schedule for each of the annual grants to the Named Executive Officers.
Name
# of Nonqualified Stock Options*
# of Performance-Based Restricted Stock Units**
# of Restricted Stock Units
Mr. Schottenstein
95,690
11,200
Mr. Rawlins
42,380
4,960
Ms. Ferrée
191,385
22,400
Ms. Meixelsperger
30,760
3,600
Ms. McDermott
51,945
6,080
Mr. MacDonald
93,740
89,600
These grants were made on March 24, 2015, and the stock options had an exercise price of $37.50.
* Options vest 20% per year over 5 years.
** Performance-based restricted stock units vest 100% on the third anniversary of the grant date if the performance goal is achieved. If the performance goal is not achieved, the grant is canceled.
On September 17, 2015, DSW made a one-time recognition grant to the Chief Financial Officer, Ms. Meixelsperger, as a result of the equity retention value analysis, consisting of 2,620 Restricted Stock Units with cliff vesting 100% on the 3rd anniversary of the grant date.


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On December 15, 2015, DSW made a one-time grant to the Chief Operating Officer, Ms. McDermott, and the Chief Financial Officer, Ms. Meixelsperger, in order to retain them through organizational changes. The grant to Ms. McDermott and Ms. Meixelsperger consisted of 19,720 Nonqualified Stock Options and 5,385 Restricted Stock Units each with a vesting period of 25% after the first and second years and 50% after the third year.

On December 15, 2015, DSW made a one-time grant to the Chairman of the Board, Mr. Schottenstein, in recognition of his increased involvement in the coming year with the new CEO. The grant to Mr. Schottenstein consisted of 63,105 Nonqualified Stock Options and 17,235 Performance-based Restricted Stock Units each with a vesting period of 25% after the first and second years and 50% after the third year.

Equity Grant Practices
Under DSW’s Equity Plan, the Committee (or the Chair of the Committee) approves all equity awards and has not delegated to management the authority to approve equity awards. The Chair of the Committee has authority to approve equity awards in situations where it is not practical to bring the Committee together for such a purpose. In no circumstances may the Committee delegate duties the Committee is required to discharge under Internal Revenue Code §162(m). The Committee may not grant stock options at a discount to the closing price of DSW common stock on the grant date, nor may the Committee reduce the exercise price of outstanding stock options except in the case of a stock split or other similar event. All stock options have an exercise price that is equal to the closing market price of DSW common stock on the grant date. The grant date is the date of approval by the Committee, or the Chair of the Committee, except in the case of off-cycle equity awards as described below.
The Committee, or the Chair of the Committee, also reviews and considers approval of off-cycle equity awards recommended by management. These off-cycle equity awards reflect commitments made by DSW, subject to approval by the Committee, or the Chair of the Committee, and are for current associates (generally in the case of promotion or retention), new hires who have already become employees of DSW or prospective hires who have agreed to a start date with DSW that will occur within 21 days following approval by the Committee or the Chair of the Committee. The grant date for current associates and for new hires who have already become employees of DSW is the date set by the Committee, or the Chair of the Committee. The grant date for prospective hires is generally their future start date.
In March 2007, the Committee established a methodology to determine the grant date on which annual equity awards would be granted to eligible associates. The Committee determined that the annual equity grant date would be the seventh calendar day following DSW’s fiscal year-end earnings release. The Committee does not backdate stock options or grant stock options retroactively. Additionally, the Committee does not coordinate equity grants so that they are made before announcement of favorable information or after announcement of unfavorable information.
Clawback Recoupment Policy
Certain payments to our Named Executive Officers are subject to recovery if we restate a financial statement due to material noncompliance with any financial reporting requirement under the securities laws and such noncompliance is a result of misconduct.
Stock Ownership
DSW implemented stock ownership guidelines for the CEO in November 2011. The CEO is encouraged to hold shares of DSW stock with a value at least equal to one times his annual base salary, to be achieved within three years of becoming CEO. Mr. MacDonald owned shares in excess of the ownership guidelines as of his retirement date.
DSW Board Members have an ownership guideline of three times their total annual cash retainer to be achieved within three years of joining the Board. All of the Board Members own shares in excess of the ownership guidelines.
401(k) Plan
DSW sponsors a tax-qualified 401(k) plan (the “401(k) Plan”) in which all DSW associates, including the Named Executive Officers, are eligible to participate. Under the 401(k) Plan, participants are able to contribute up to 50% of their total eligible cash compensation (including base salary and annual cash incentives) on a pre-tax or after-tax basis up to the limits imposed by Internal Revenue Code. The maximum allowable per participant deferral in 2015 under the Internal Revenue Code was $18,000. DSW provides a 100% match on the first 3% contributed by a participant and an additional 50% match on the next 2% contributed by a participant. Matching contributions are not made by the Company until participants have completed at least 6 months and 500 hours of service with DSW. In light of the matching contribution for participants, and the Code §401(a)(17) annual compensation limit, the maximum allowable per participant company matching contribution in 2015 was $10,600.

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Participants choose to invest their account balances in an array of 22 investment alternatives (12 of which are target date funds) as selected by plan fiduciaries. A DSW stock fund is not among the investment alternatives available to plan participants. The 401(k) Plan allows for distributions in a lump sum after termination of service. However, loans-and in-service distributions under certain circumstances such as a hardship, attainment of age 59-1/2 or a disability are permitted.
Nonqualified Deferred Compensation Plan
DSW sponsors a nonqualified retirement plan (the “Nonqualified Plan”) in which Board members and a select group of management and other highly compensated associates, including Named Executive Officers, may participate. In 2015, none of the Named Executive Officers participated in the Nonqualified Plan. Under the Nonqualified Plan, Board Members may contribute up to 100% of the annual cash retainer paid by DSW (described in detail in the Director Compensation Table). Eligible DSW associates may contribute up to 80% of their base salary and 90% of their monthly and/or annual bonus on a pre-tax basis. Deferral elections are made annually related to future compensation, in compliance with Internal Revenue Code §409A. DSW does not provide a company matching contribution in the Nonqualified Plan. DSW associates who also participate in the 401(k) plan may earn a 401(k) make-up contribution under the Nonqualified Plan if their contributions to the Nonqualified Plan reduce the matching contributions they receive in the 401(k) Plan. In order to maintain the Nonqualified Plan’s tax-deferred status, Nonqualified Plan assets are subject to the claims of creditors of DSW Inc. Participants choose to invest their account in an array of investment alternatives that mirror the investment alternatives under the 401(k) Plan, with the exception of one fund. The Nonqualified Plan allows for in-service distributions in a lump sum. The Nonqualified Plan also allows for retirement distributions which are permitted as a lump sum, three, five, or ten annual installments. Distribution elections are made when deferral elections are made in compliance with Code §409A.
Tax Considerations
Internal Revenue Code §162(m) limits deductibility of certain compensation paid to the Chief Executive Officer and three other executive officers (exclusive of the Chief Financial Officer) who are the highest paid and employed at fiscal year-end to $1 million per year. The Committee annually considers the impact of Code §162(m) in structuring DSW’s executive compensation program. In light of the competitive nature of the market for our executive talent, and our philosophy to pay and reward individual contributions to overall Company performance, the Committee reserves the discretion to reward significant contributions by the Named Executive Officers to build shareholder value, regardless of the tax deductibility limits of Code §162(m).
Termination and Change in Control Arrangements
The Named Executive Officers (other than Mr. Schottenstein) have employment agreements that entitle them to receive certain benefits and payments if their employment terminates in specified separation scenarios. All of the Named Executive Officers (and all participants in the DSW Equity Plan) are entitled to certain payments or benefits upon a change in control, including acceleration of the vesting of outstanding equity awards pursuant to the Equity Plan. These arrangements are described under the Potential Payments upon Termination and Change in Control section.



28



REPORT OF THE COMPENSATION COMMITTEE

The Compensation Committee has reviewed and discussed the foregoing Compensation Discussion and Analysis with management. Based on the Compensation Committee’s review and discussion with management, the Compensation Committee has recommended to the Board of Directors, and the Board of Directors has approved, that the Compensation Discussion and Analysis be included in this proxy statement.

 
Respectfully submitted,
 
 
 
Compensation Committee
 
 
 
Allan J. Tanenbaum, Chair
 
Henry L. Aaron
 
Elaine J. Eisenman
 
Carolee Friedlander


29



COMPENSATION OF MANAGEMENT

The following table summarizes compensation earned by each of the Named Executive Officers during fiscal 2015, fiscal 2014 and fiscal 2013. We follow a 52/53 week fiscal year that ends on the Saturday nearest to January 31 in each year. Fiscal 2015, 2014 and fiscal 2013 consisted of 52 weeks.
                    
SUMMARY COMPENSATION TABLE
Name and Principal Position
Fiscal Year
 Salary ($)
Bonus
($) (1)
Stock Awards
($) (2)
Option Awards
($) (3)
Non-Equity
Incentive Plan
Compensation ($) (4)
All Other Compensation ($)(5)
Total ($)
Jay L. Schottenstein
2015
$
793,269

$

$
820,024

$
1,379,951

$

$
330

$
2,993,575

Executive Chairman of
2014
$
743,269

$

$
269,469

$
479,906

$
317,625

$

$
1,810,269

the Board of Directors
2013
$
693,269

$

$
269,871

$
558,283

$
623,700

$

$
2,145,123

Roger Rawlins
2015
$
607,692

$

$
936,031

$
1,184,120

$

$
10,930

$
2,738,773

Chief Executive Officer
2014
$
500,000

$

$
463,834

$
422,114

$
96,250

$
10,400

$
1,492,598

 
2013
$
421,635

$

$
347,216

$
174,407

$
189,338

$
10,200

$
1,142,795

Deborah L. Ferrée
2015
$
1,000,000

$

$
840,000

$
1,959,782

$

$
10,930

$
3,810,712

Vice Chairman and
2014
$
1,000,000

$

$
561,335

$
999,752

$
481,250

$
10,730

$
3,053,067

Chief Merchandising Officer
2013
$
997,981

$

$
517,253

$
1,069,946

$
980,100

$
10,805

$
3,576,085

Mary E. Meixelsperger
2015
$
571,634

$

$
334,944

$
440,007

$

$
10,930

$
1,357,515

Senior Vice President,
2014
$
433,654

$
50,000

$
90,344

$
157,236

$
84,700

$
83,253

$
899,187

Chief Financial Officer
2013
 N/A

 N/A

 N/A

 N/A

 N/A

 N/A

 N/A

Carrie S. McDermott
2015
$
650,000

$

$
352,986

$
656,942

$

$
10,930

$
1,670,857

Executive Vice President,
2014
$
593,269

$

$
373,616

$
462,117

$
115,500

$
10,730

$
1,555,232

Chief Operating Officer
2013
$
545,961

$

$
104,528

$
216,275

$
245,025

$
10,805

$
1,122,594

Michael R. MacDonald
2015
$
969,231

$

$
2,042,880

$
1,056,450

$

$
2,041,314

$
6,109,875

Former President and
2014
$
1,050,000

$

$
1,646,498

$
1,256,884

$
505,313

$
10,400

$
4,469,095

Chief Executive Officer
2013
$
1,050,000

$

$
899,570

$
1,860,815

$
1,029,105

$
10,200

$
4,849,690

_________________________________________
Note: Aggregate Deferred Compensation earnings in the fiscal year are not reflected in the 2015 Summary Compensation Table above because the earnings were neither preferential nor above-market and none of the Named Executive Officers were participants in the Nonqualified Deferred Compensation Plan.

(1)
This column represents the dollar value of the cash bonus paid to the named executive. The amount for Ms. Meixelsperger represents a new hire sign-on bonus that was paid to her in 2014.
 
(2)
This column represents the grant date fair value of time-based Restricted Stock Units (RSU) and Performance-Based Stock Units (PSU) granted in each fiscal year in accordance with Financial Accounting Standards Board Accounting Standards Codifications Topic 718 (“ASC 718”). For RSUs and PSUs, fair value is determined by multiplying the number of units granted by the closing price of DSW Class A Common Stock on the date of grant. For additional information on the valuation assumptions, refer to note 7 of DSW’s financial statements in the Form 10-K for the year ended January 30, 2016, as filed with the SEC. See the Grants of Plan-Based Awards Table for information on awards made in fiscal 2015. The amounts reflected are for the fair value of RSUs and PSUs granted and do not necessarily correspond to the actual value that will be recognized by the Named Executive Officers upon vesting.

(3)
This column represents the grant date fair value of stock options granted in each fiscal year in accordance with ASC 718. DSW uses the Black-Scholes pricing model to value stock-based compensation expense. For additional information on the valuation assumptions, refer to note 7 of DSW’s financial statements in the Form 10-K for the year ended January 30, 2016, as filed with the SEC. See the Grants of Plan-Based Awards Table for information on options granted in fiscal 2015. The amounts reflected are for the fair value of the stock options granted and do not necessarily correspond to the actual value that will be recognized by the Named Executive Officers upon exercise. In connection with Mr. MacDonald’s retirement, the company accelerated the vesting of all outstanding stock options granted to Mr. MacDonald. This acceleration resulted in a modification of his awards which resulted in a charge of $96,552. The original grant date fair value was $959,897 related to the unvested portion of the grant.


30



(4)
This column represents the dollar amount awarded to each applicable Named Executive Officer pursuant to our Incentive Compensation Plan for fiscal 2015, 2014 and 2013. No incentive under this plan was paid out for fiscal 2015. See the Compensation Discussion and Analysis above for information on the Plan.

(5)
This column represents amounts paid to Named Executive Officers as “All Other Compensation.” The amount for Mr. MacDonald represents the amounts paid to him as a result of his retirement agreement - $500,000 retirement bonus, $480,000 fiscal 2015 deferred cash payment and one year of base salary. Additional details regarding Mr. MacDonald’s Retirement and Consulting Agreement is available in the Potential Payments Upon Termination and Change in Control section.

The following table sets forth detail about the amounts reported for fiscal 2015 in the “All Other Compensation” column of the Summary Compensation Table above.

Name
Retirement/Separation Payment
401(k) Matching
Contributions
Life Insurance
Premium
Total
Jay L. Schottenstein (1)
$

$

$330
$330
Roger Rawlins
$

$10,600
$330
$10,930
Deborah L. Ferrée
$

$10,600
$330
$10,930
Mary E. Meixelsperger
$

$10,600
$330
$10,930
Carrie S. McDermott
$

$10,600
$330
$10,930
Michael R. MacDonald (2)
$2,030,714
$10,600
$

$2,041,314

(1)
Mr. Schottenstein is not a participant in the DSW 401(k) Plan.
(2)
Mr. MacDonald elected not to receive company paid life insurance for 2015. The amount for Mr. MacDonald represents the amounts paid to him as a result of his retirement agreement - $500,000 retirement bonus, $480,000 fiscal 2015 deferred cash payment and one year of base salary.
FISCAL YEAR 2015 GRANTS OF PLAN-BASED AWARDS
 
 
Estimated Future Payouts Under
Non-Equity Incentive Plan Awards
(1)
Estimated Future Payouts Under Equity Incentive Plan Awards (#) (2)
All Other Option
Awards: Number of
Securities
Underlying Options
(3)
Exercise or Base Price of Option Awards ($/Sh)
Grant Date Fair Value of Stock and Option Awards (4)
 
Grant Date
Threshold
Target
Maximum
Threshold
Target
Maximum
Jay L. Schottenstein
3/24/2015
$
500,000

$
1,000,000

$
1,200,000


11,451


95,690

$
37.50

$
1,399,866

12/15/2015

17,379


63,105

$
23.21

$
800,110

Roger Rawlins
3/24/2015
$
245,089

$
490,179

$
980,357


5,071


42,380

$
37.50

$
619,971

12/15/2015

32,586


118,320

$
23.21

$
1,500,180

Deborah L. Ferrée
3/24/2015
$
625,000

$
1,250,000

$
2,500,000


22,902


191,385

$
37.50

$
2,799,782

Mary E. Meixelsperger
3/24/2015
$
115,000

$
230,000

$
460,000


3,680


30,760

$
37.50

$
449,982

9/17/2015

2,663



$

$
74,958

12/15/2015

5,430


19,720

$
23.21

$
250,011

Carrie S. McDermott
3/24/2015
$
195,000

$
390,000

$
780,000


6,216


51,945

$
37.50

$
759,917

12/15/2015

5,430


19,720

$
23.21

$
250,011

Michael R. MacDonald
3/24/2015
$
656,250

$
1,312,500

$
2,625,000


91,611


93,740

$
37.50

$
3,099,330

_________________________________________
(1)
These columns represent future potential payouts for fiscal 2015 under our Incentive Compensation Plan (ICP). See the Compensation Discussion and Analysis for a discussion of the performance-based criteria applicable for these

31



awards. The amounts for Mr. Rawlins reflect a pro-rated target, threshold and maximum due to the timing of his promotion to CEO.

(2)
Detailed in this column is the number of shares underlying the performance-based stock units and time-based restricted stock units granted on the dates indicated in the “Grant Date” column. Performance and time-based stock units reflect dividend equivalents with respect to the $0.20 quarterly dividend paid on March 31, 2015, June 30, 2015, September 30, 2015 and December 31, 2015. The fair value of these dividend equivalent units is not reflected in the “Grant Date Fair Value of Stock and Option Awards” in the Summary Compensation Table. Performance-based stock units generally vest 100% on the third anniversary of the Grant Date subject to the Company’s 100% achievement of the performance goal. Time-based stock units generally vest 100% on the third anniversary of the Grant Date. The performance-based stock units granted to Mr. Schottenstein on December 15, 2015 will vest 25% in year one, 25% in year two and the remaining 50% in year three and subject to the Company’s 100% achievement of the fiscal 2016 performance goal. The time-based restricted stock units granted to Mmes. McDermott and Meixelsperger on December 15, 2015 will vest 25% in year one, 25% in year two and the remaining 50% in year three.

(3)
Detailed in this column is the number of stock options granted on the dates indicated in the “Grant Date” column. Generally, options vest ratably over five years on each of the first five anniversaries of the grant date. DSW sets the exercise price of all stock options using the closing market price of its Class A Common Shares on the date of grant. The options granted to Mmes. McDermott and Meixelsperger and Mr. Schottenstein on December 15, 2015 will vest 25% in year one, 25% in year two and the remaining 50% in year three.

(4)
Amounts reported in the “Grant Date Fair Value of Stock Options and Awards” column represent the aggregate grant date fair value of equity awards granted during the respective year. In connection with Mr. MacDonald’s retirement, the company accelerated the vesting of all outstanding stock options granted to Mr. MacDonald. This acceleration resulted in a modification of his awards which resulted in a charge of $96,552. The original grant date fair value was $959,897 related to the unvested portion of the grant. For additional information on the valuation assumptions, refer to note 7 of DSW’s financial statements in the Form 10-K for the year ended January 30, 2016, as filed with the SEC.













32



OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END 2015
The following table provides information regarding outstanding equity awards held as of January 30, 2016 by each of the Named Executive Officers.
 
Option Awards
Stock Awards
Name
Number of
Securities
Underlying
Unexercised Options
Exercisable
Number of
Securities
Underlying
Unexercised Options
Unexercisable
 
Equity Incentive
Plan Awards: Number
of Securities
Underlying
Unexercised
Unearned Options
Option Exercise
Price
Option Expiration Date
Number of Shares or Units of Stock That Have Not Vested
Market Value of
Shares or Units of
Stock That Have Not
Vested (1)
Equity Incentive
Plan Awards: Number
of Unearned Shares,
Units, or Other
Rights That Have
Not Vested
Equity Incentive
Plan Awards: Market
or Payout Value of
Unearned Shares,
Units, or Other
Rights That Have
Not Vested
Jay L. Schottenstein
89,688


 
N/A
$
12.93

9/7/2016
54,947

(14)
$
1,319,277

N/A
N/A
 
115,930


 
N/A
$
19.94

4/5/2017
 
40,176


 
N/A
$
6.01

4/3/2018
 
85,416


 
N/A
$
12.38

3/24/2020
 
38,886

9,722

(2)
N/A
$
17.43

3/22/2021
 
29,666

19,780

(3)
N/A
$
26.66

3/27/2022
 
17,388

26,082

(4)
N/A
$
31.68

3/26/2023
 
7,654

30,616

(5)
N/A
$
35.55

3/25/2024
 

95,690

(8)
N/A
$
37.50

3/24/2025
 

63,105

(10)
N/A
$
23.21

12/15/2025
Roger Rawlins
3,786


 
N/A
$
4.65

4/1/2019
65,426

(11)
$
1,570,878

N/A
N/A
 
9,464


 
N/A
$
12.34

3/23/2020
 
6,880

3,442

(2)
N/A
$
17.43

3/22/2021
 
6,428

6,428

(3)
N/A
$
26.66

3/27/2022
 
5,432

8,148

(4)
N/A
$
31.68

3/26/2023
 
N/A

N/A

 
N/A
N/A

N/A
 
2,870

11,480

(5)
N/A
$
35.55

3/25/2024
 

25,900

(7)
N/A
$
31.26

10/28/2024
 

42,380

(8)
N/A
$
37.50

3/24/2025
 

118,320

(9)
N/A
$
23.21

12/15/2025
Deborah L. Ferrée
114,854


 
N/A
$
19.94

4/5/2017
74,607

(13)
$
1,791,314

N/A
N/A
 
75,452


 
N/A
$
6.29

4/23/2018
 
139,806


 
N/A
$
12.38

3/24/2020
 
75,366

18,840

(2)
N/A
$
17.43

3/22/2021
 
57,482

38,322

(3)
N/A
$
26.66

3/27/2022
 
16,662

49,986

(4)
N/A
$
31.68

3/26/2023
 
15,945

63,780

(5)
N/A
$
35.55

3/25/2024
 

191,385

(8)
N/A
$
37.50

3/24/2025
Mary E. Meixelsperger
2,718

10,872

(6)
N/A
$
33.90

4/21/2024
14,561

(12)
$
349,610

N/A
N/A
 

30,760

(8)
N/A
$
37.50

3/24/2025
 
N/A

N/A

 
N/A
N/A

N/A
 

19,720

(10)
N/A
$
23.21

12/15/2025
Carrie S. McDermott
21,506


 
N/A
$
18.57

3/1/2017
30,840

(15)
$
740,468

N/A
N/A
 
4,258


 
N/A
$
6.01

4/3/2018
 
15,486


 
N/A
$
4.65

4/1/2019
 
7,528


 
N/A
$
6.63

9/10/2019
 
20,646


 
N/A
$
12.34

3/23/2020
 
15,138

3,786

(2)
N/A
$
17.43

3/22/2021
 
11,990

7,994

(3)
N/A
$
26.66

3/27/2022
 
6,736

10,104

(4)
N/A
$
31.68

3/26/2023
 
3,508

14,032

(5)
N/A
$
35.55

3/25/2024
 

25,900

(7)
N/A
$
31.26

10/28/2024
 

51,945

(8)
N/A
$
37.50

3/24/2025
 

19,720

(10)
N/A
$
23.21

12/15/2025
Michael R. MacDonald
165,648


 
N/A
$
26.66

1/28/2018
91,611

(16)
$
2,199,580

N/A
N/A
 
144,890


 
N/A
$
31.68

1/28/2018
 
100,230


 
N/A
$
35.55

1/28/2018
 
93,740


 
N/A
$
37.50

1/28/2018
_________________________________________


33



(1)
Represents the closing share price of DSW Class A common stock on the last day of the fiscal year ($24.01) multiplied by the number of shares not yet vested.
(2)
The remaining options vest on March 22, 2016.
(3)
The remaining options vest ratably on March 27, 2016 and 2017.
(4)
The remaining options vest ratably on March 26, 2016, 2017 and 2018.
(5)
The remaining options vest ratably on March 25, 2016, 2017, 2018 and 2019.
(6)
The remaining options vest ratably on April 21, 2016, 2017, 2018 and 2019.
(7)
The remaining options vest 25% on October 28, 2016, 25% in 2017 and 50% in 2018.
(8)
The remaining options vest ratably on March 24, 2016, 2017, 2018, 2019 and 2020.
(9)
The remaining options vest ratably on December 15, 2016, 2017, 2018, 2019 and 2020.
(10)
The remaining options vest 25% on December 15, 2016, 25% in 2017 and 50% in 2018.
(11)
Restricted stock units vest on March 26, 2016 (2,824), March 27, 2016 (3,104), January 31, 2017 (7,367) and February 3, 2017 (3,220). Performance-based stock units vest on March 25, 2017 (2,989), October 28, 2017 (8,265), March 24, 2018 (5,071) and December 15, 2018 (32,586).
(12)
Restricted stock units vest on April 21, 2017 (2,788), March 24, 2018 (3,680), September 17, 2018 (2,663), December 15, 2016 (1,357), December 15, 2017 (1,357) and December 15, 2018 (2,716).
(13)
Restricted stock units vest on March 27, 2016 (17,748). Performance-based stock units vest on March 26, 2016 (17,342), March 25, 2017 (16,615) and March 24, 2018 (22,902).
(14)
Restricted stock units vest on March 27, 2016 (9,095). Performance-based stock units vest on March 26, 2016 (9,046), March 25, 2017 (7,976), March 24, 2018 (11,451) and December 15, 2018 (17,379).
(15)
Restricted stock units vest on March 27, 2016 (3,769), December 15, 2016 (1,357), December 15, 2017 (1,357) and December 15, 2018 (2,716). Performance-based stock units vest on March 26, 2016 (3,505), March 25, 2017 (3,655), October 28, 2017 (8,265) and March 24, 2018 (6,216).
(16)
Outstanding performance-based stock units are fully vested and will be settled on July 28, 2016.

34



FISCAL YEAR 2015 OPTION EXERCISES AND STOCK VESTED
The following table provides information regarding the exercise of stock options and vesting of restricted stock units and performance-based stock units during the year ended January 30, 2016 for the Named Executive Officers.
 
Option Awards
Stock Awards
Name
Number of Shares
Acquired on Exercise
Value Realized
On Exercise
Number of Shares
Acquired on Vesting
Value Realized
on Vesting
Jay L. Schottenstein

$

8,913

$
338,961

Roger Rawlins

$

3,199

$
121,658

Deborah L. Ferrée
106,682

$
3,096,572

17,366

$
660,429

Mary E. Meixelsperger

$


$

Carrie S. McDermott

$

3,422

$
130,139

Michael R. MacDonald
269,082

$
2,357,218

140,125

$
3,786,243

FISCAL YEAR 2015 NONQUALIFED DEFERRED COMPENSATION
Name
Plan
Executive Contributions in Last FY ($)(1)
DSW Contributions in Last FY ($)
Aggregate Earnings in Last FY ($)(2)
Aggregate Withdrawals/ Distributions ($)
Aggregate Balance at Last FYE ($)
Jay L. Schottenstein
DSW Inc. Nonqualified Deferred Compensation Plan
$

$

$

$

$

Roger Rawlins
DSW Inc. Nonqualified Deferred Compensation Plan
$

$

$
(2,254
)
$

$
57,856

Deborah L. Ferrée
DSW Inc. Nonqualified Deferred Compensation Plan
$

$

$

$

$

Mary E. Meixelsperger
DSW Inc. Nonqualified Deferred Compensation Plan
$

$

$

$

$

Carrie S. McDermott
DSW Inc. Nonqualified Deferred Compensation Plan
$

$

$

$

$

Michael R. MacDonald
DSW Inc. Nonqualified Deferred Compensation Plan
$

$

$

$

$


(1)
Amounts eligible to be deferred into the Nonqualified Deferred Compensation Plan are described in more detail in the Compensation Discussion and Analysis on page 26. Mr. Rawlins did not participate in the Nonqualified Deferred Compensation Plan in fiscal 2015, but does have an account balance from previous participation. The balance listed is attributable to contributions made in 2010 when Mr. Rawlins was not a Named Executive Officer.
(2)
Aggregate earnings in the last fiscal year are not reflected in the Fiscal 2015 Summary Compensation Table because the earnings were neither preferential nor above-market.

Potential Payments Upon Termination and Change in Control

Mr. Rawlins and Mmes. Ferrée, McDermott and Meixelsperger have employment agreements with DSW that provide for limited payments and benefits following termination of their employment without “cause.” The agreement with Ms. Ferrée also includes limited payments and benefits if the executive terminates employment for “good reason.” Additionally, our 2005 DSW Inc. Equity Plan provides for acceleration of the vesting of outstanding equity awards upon a change in control for all Company associates, including the Named Executive Officers, and our 2014 Long-Term Incentive Plan provides for accelerated vesting upon certain qualifying employment terminations following a change in control. Mr. Jay Schottenstein does not have an employment agreement with DSW.








35



Mr. MacDonald’s Retirement Agreement

Mr. MacDonald’s Retirement and Consulting Agreement provides the following compensation and benefits in relation to his retirement, consulting services and status as an independent contractor upon his termination of employment with DSW effective December 31, 2015:

13 months of base salary;
12 months of COBRA continuation, less the amount Mr. MacDonald would have been expected to pay as a regular employee premium for such coverage;
accrued and unpaid base salary through December 31, 2015;
any previously deferred compensation, reimbursement of reasonable expenses and any other benefits and payments to which he was entitled as of December 31, 2015 under the Company’s employee benefit plans, in each case in accordance with the terms of the respective plans;
$500,000 lump-sum cash retirement bonus;
$480,000 deferred cash payment that was awarded as part of Mr. MacDonald’s fiscal 2015 compensation package; and
full vesting of all unvested stock options, restricted stock units and performance based stock units.

Employment Agreements with Mr. Rawlins, Mmes. Ferrée, McDermott and Meixelsperger

Generally, pursuant to the Named Executive Officers’ employment agreements, if DSW involuntarily terminates the officer’s employment without “cause” each are entitled to receive the following. In the case for Ms. Ferrée, this includes if she voluntarily terminates employment for “good reason.”

(i) salary continuation for a 12-month period based on the executive’s salary as of the date of termination;
    
(ii) a pro-rata share of any annual cash incentive bonus paid for performance in the fiscal year in which the termination occurs;
    
(iii) one year of accelerated vesting with respect to outstanding stock options and performance and time-based restricted stock units; and
    
(iv) the Company will reimburse the Executive for the cost of maintaining continuing health coverage under COBRA for a period of no more than 12 months following the date of termination, less the amount the executive is expected to pay as a regular employee premium for such coverage.

Also, pursuant to each officer’s employment agreement, if employment terminates as a result of death or disability, each of Mr. Rawlins, Mmes. Ferrée, McDermott, and Meixelsperger are entitled to receive a pro-rata share of any annual cash incentive bonus paid for performance in the fiscal year in which the termination occurs.

Each executive’s employment agreement also contains confidentiality and non-disparagement provisions effective through the term of the agreement, a non-competition provision effective through the one year following termination of employment or the period of any salary continuation, and a non-solicitation provision effective through two years following termination of employment or the period of any salary continuation.

For additional information about these employment agreements, see “Employment Agreements with Named Executive Officers” below.

Equity Plan

Currently, DSW has two equity incentive plans in place under which awards are outstanding. The 2005 DSW Inc. Equity Incentive Plan and the 2014 Long-Term Incentive Plan. Pursuant to our 2005 DSW Inc. Equity Plan and any applicable award agreement and applicable award agreements executed in accordance with the 2014 Long-Term incentive Plan, termination by reason of death, disability or retirement (defined as termination after reaching age 65 and completing at least five years of employment) entitles each Named Executive Officer to receive accelerated vesting with respect to all equity awards that are not vested as of the date of termination.

Pursuant to the 2005 DSW Inc. Equity Plan and any applicable award agreement, a change in control entitles all associates, including each Named Executive Officer, to receive accelerated vesting with respect to all equity awards that are not vested as of the date of the change in control. Pursuant to the 2014 Long-Term Incentive Plan and any applicable award agreement, if within two (2) years of a change in control, a participant experiences an involuntary termination initiated by the Company for

36



reasons other than Cause, or a Termination for Good Reason (as each of those terms is defined for purposes of the plan), each Named Executive Officer is entitled to receive accelerated vesting with respect to all equity awards that are not vested as of the date of termination.

Potential Termination and Change In Control Payments

Except for Mr. MacDonald, the estimated value of the benefits described above are presented in the following table and are calculated as if the respective termination or change in control event occurred on January 30, 2016 and our stock price was $24.01, the closing market price of our Class A Common Shares on January 29, 2016, the last trading day of fiscal 2015, in case of termination and $24.67 in the case of change in control based on the calculation methodology specified in our 2005 DSW Inc. Equity Plan. The salary continuation amounts below are based on each Named Executive Officer’s salary as of the end of fiscal 2015. The actual amounts to be paid will only be determinable at the time of actual payment. For Mr. MacDonald, the amounts shown are those actually payable under his Retirement and Consulting Agreement.


























37



FISCAL 2015 POTENTIAL TERMINATION AND CHANGE IN CONTROL PAYMENTS
Named Executive Officer
Involuntary
Termination Without
Cause or Voluntary
Termination for Good
Reason (1)
Involuntary
Termination
Because of Death
or Disability (2)
Voluntary
Termination
Because of
Retirement (2)
Change in
Control (3)
Jay L. Schottenstein
 
 
 
 
Salary Continuation
$

$

$

$

Benefits Continuation
$

$

$

$

Accelerated Vesting of Equity
$

$
1,433,732

$
1,433,732

$
1,481,798

Total
$

$
1,433,732

$
1,433,732

$
1,481,798

Roger Rawlins
 
 
 
 
Salary Continuation (4)
$
750,000

$

$

$

Benefits Continuation (5)
$
5,027

$

$

$

Accelerated Vesting of Equity
$
183,911

$
1,688,183

$
1,688,183

$
1,768,546

Total
$
938,938

$
1,688,183

$
1,688,183

$
1,768,546

Deborah L. Ferrée
 
 
 
 
Salary Continuation (4)
$
1,000,000

$

$

$

Benefits Continuation (5)
$
2,824

$

$

$

Accelerated Vesting of Equity
$
966,478

$
1,915,281

$
1,915,281

$
1,927,716

Total
$
1,969,302

$
1,915,281

$
1,915,281

$
1,927,716

Mary E. Meixelsperger
 
 
 
 
Salary Continuation (4)
$
575,000

$

$

$

Benefits Continuation (5)
$
3,924

$

$

$

Accelerated Vesting of Equity
$
3,944

$
365,386

$
365,386

$
378,401

Total
$
582,868

$
365,386

$
365,386

$
378,401

Carrie S. McDermott
 
 
 
 
Salary Continuation (4)
$
650,000

$

$

$

Benefits Continuation (5)
$
8,220

$

$

$

Accelerated Vesting of Equity
$
203,505

$
781,156

$
781,156

$
803,009

Total
$
861,725

$
781,156

$
781,156

$
803,009

Michael R. MacDonald
 
 
 
 
Salary Continuation (4)
$
1,050,000

$

$

$

Bonus (6)
$
980,000

$

$

$

Benefits Continuation (5)
$
5,763

$

$

$

Accelerated Vesting of Equity (7)
$
2,848,661

$
2,848,661

$
2,848,661

$

Total
$
4,884,424

$
2,848,661

$
2,848,661

$

_________________________________________
(1) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of unvested stock options, restricted stock units and performance-based restricted stock units that otherwise would have vested during the one year following the Named Executive Officer’s date of termination.

(2) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of unvested stock options, restricted stock units and performance-based restricted stock units that would vest immediately upon the executive’s date of death, disability or retirement.

(3) The amount reported for “Accelerated Vesting of Equity” reflects the intrinsic value of all unvested stock options, restricted stock units and performance-based restricted stock units that would vest immediately upon the change in control date based on the change in control price, which is represented by the highest closing stock price within 30 days of the fiscal year end.


38



(4) The amount reported reflects the continued payment of base salary for a period of 12 months at the rate in effect on the Executive’s date of termination.

(5) The amount reported reflects the cost of maintaining health care coverage for a period of 12 months at the coverage level in effect as of the Executive’s date of termination. The cost of maintaining health care coverage is calculated as the difference between (i) the company’s cost of providing the benefits and (ii) the amount the Executive paid for such benefits as of the Executive’s date of termination.
    
(6) This amount represents the deferred cash and retirement bonus amounts paid to Mr. MacDonald per his Retirement and Consulting Agreement based on his retirement date of December 31, 2015.

(7) This amount represents the vesting date fair market value of $23.86 for the stock options that accelerated and the settlement date fair market value of $24.00 for the restricted and performance-based stock units that accelerated as a result of Mr. MacDonald’s retirement from the company effective December 31, 2015.

Employment Agreements with Named Executive Officers

Mr. Schottenstein
We have not entered into an employment agreement with Mr. Schottenstein, our Executive Chairman of the Board. Mr. Schottenstein was appointed to this position in March 2005. Mr. Schottenstein remains a participant in our ICP with a target bonus opportunity of 125% of base salary and a maximum annual bonus opportunity of 150% of base salary. As of January 30, 2016, Mr. Schottenstein’s base salary was $800,000

Mr. Rawlins
We entered into a revised employment agreement with Mr. Rawlins, our Chief Executive Officer, in December 2015. The agreement provides for an indefinite term, subject to earlier termination pursuant to certain events (and potential payment amounts) summarized under “Potential Payments upon Termination and Change in Control” above. As of January 30, 2016, Mr. Rawlins’ base salary was $750,000. Mr. Rawlins’ employment agreement does not contain a “Good Reason” termination clause.

Ms. Ferrée
We entered into an employment agreement with Ms. Ferrée, our Vice Chairman and Chief Merchandising Officer, in November 2004. The agreement provides for an indefinite term, subject to earlier termination pursuant to certain events (and potential payment amounts) summarized under “Potential Payments upon Termination and Change in Control” above. As of January 30, 2016, Ms. Ferrée’s base salary was $1,000,000, which is to be increased annually by a minimum of 2.5% over the previous year’s base salary. Ms. Ferrée’s employment agreement contains a “Good Reason” termination clause.

Ms. Meixelsperger
We entered into an employment agreement with Ms. Meixelsperger, our Senior Vice President and Chief Financial Officer, in April 2014. The agreement provides for an indefinite term, subject to earlier termination pursuant to certain events (and potential payment amounts) summarized under “Potential Payments upon Termination and Change in Control” above. As of January 30, 2016, Ms. Meixelsperger’s base salary was $575,000. Ms. Meixelsperger’s employment agreement does not contain a “Good Reason” termination clause.

Ms. McDermott
We entered into an employment agreement with Ms. McDermott, our Executive Vice President and Chief Operating Officer, in December 2007. The agreement provides for an indefinite term, subject to earlier termination pursuant to certain events (and potential payment amounts) summarized under “Potential Payments upon Termination and Change in Control” above. As of January 30, 2016, Ms. McDermott’s base salary was $650,000. Ms. McDermott’s employment agreement does not contain a “Good Reason” termination clause.

Compensation Committee Review of the Relation of Compensation Design to Risk

The Compensation Committee has reviewed the design and operation of our compensation policies and practices, including incentive compensation arrangements for our Named Executive Officers and for all employees. The Compensation Committee has determined that the Company’s compensation policies and practices do not encourage our employees to take unnecessary or inappropriate risks that could reasonably be expected to materially threaten our value. Several factors contributed to this assessment, including the following:

39



The Compensation Committee reviews the quality of our earnings prior to approving incentive payments;
We provide a significant percentage of compensation based on performance, which is in turn based on annual and long-term incentives that require sustained value creation over several years to earn target incentives;
For cash incentive payments made under our ICP, the Compensation Committee provides a maximum payout of 200% of target;
We use the same financial metric—historically net income—to determine annual incentive payouts for all home office bonus eligible associates; and
Certain payments to our Named Executive Officers are subject to recovery if we restate a financial statement due to material noncompliance with any financial reporting requirement under the securities laws and such noncompliance is a result of misconduct.
Compensation of Directors

Our Compensation Committee reviews director compensation and makes recommendations to our Board of Directors regarding director compensation.

Our current director compensation policies provide that each director who does not otherwise receive compensation from DSW will receive:


An annual cash retainer of $60,000;

An annual equity retainer of $120,000; and

An additional annual retainer for committee service for each committee on which such director serves (provided that the committee chairs do not receive such additional retainer) as follows:

Audit Committee - $15,000

Compensation Committee - $11,500

Nominating and Corporate Governance Committee - $10,000

Technology Committee - $10,000

The annual retainers are paid as follows:

The annual cash retainer and the additional annual retainer for committee service are payable in quarterly installments on the last day of each fiscal quarter; and

The annual equity retainer is payable on the date of each annual meeting of the shareholders for the purpose of electing directors, determined by dividing the amount of the retainer by the per-share market value of our Class A Common Shares on the grant date.

Directors do not receive any additional compensation for attending board meetings or board committee meetings. However, the chairmen of the Audit Committee, Nominating and Corporate Governance Committee, Compensation Committee, and Technology Committee each receive an additional $35,000, $25,000, $30,000, and $25,000 in cash or stock units (as they may elect) per year, respectively. We pay this compensation on a quarterly basis. All members of our Board of Directors are reimbursed for reasonable costs and expenses incurred in attending meetings of our Board of Directors and its committees.

Non-management directors may elect to have any of the cash portion of their compensation paid in the form of stock units in lieu of cash.

Stock units issued to a director are fully vested on the date of grant. Beginning in calendar year 2012, the director may elect to have the stock units distributed (i) 30 days following the grant date, (ii) a specified future date more than 30 days following the grant date, or (iii) when the director leaves the Board (for any reason). Stock units are settled in DSW Class A Common Shares.

40




Directors have no voting rights in respect to the stock units, but they will have the power to vote the DSW Class A Common Shares received upon settlement of the award. In general, directors have equivalent rights to receive dividends paid on DSW Class A Common Shares. Each director is “credited” with the same dividend that would be issued if the stock unit was a DSW Class A Common Share. The amounts associated with the dividend equivalent rights will not be distributed until the director’s stock unit award is settled.
FISCAL YEAR 2015 DIRECTOR COMPENSATION

The following table sets forth certain information regarding the compensation earned by or paid to each non-employee director who served on the Board of Directors in fiscal 2015.
Name
Fees Earned or Paid
in Cash
Stock Awards(1)
Option Awards
Non-Equity
Incentive Plan
Compensation
Change In Pension
Value and
Nonqualified
Deferred
Compensation Earnings (2)
All Other
Compensation
Total
 
 
 
 
 
 
 
 
Henry L. Aaron
$
71,500

$
120,000

$

$

$

$

$
191,500

Elaine J. Eisenman (3)
$
116,500

$
120,000

$

$

$

$

$
236,500

Carolee Friedlander (4)
$
102,059

$
144,125

$

$

$

$

$
246,184

Joanna T. Lau
$
100,000

$
120,000

$

$

$

$

$
220,000

Philip B. Miller (5)
$
37,212

$

$

$

$

$

$
37,212

James O’Donnell (5)
$
24,808

$

$

$

$

$

$
24,808

Joseph A. Schottenstein (6)
$

$
190,000

$

$

$

$

$
190,000

Harvey L. Sonnenberg
$
105,000

$
120,000

$

$

$

$

$
225,000

Allan J. Tanenbaum (7)
$
35,000

$
223,228

$

$

$
(5,570
)
$

$
258,228

_________________________________________
(1)
Each director who is not an employee of DSW and who does not otherwise receive compensation (including severance) from DSW was granted stock units on June 10, 2015. The amounts reported in the “Stock Awards” column represent the full grant date fair value for financial statement reporting purposes, as provided by ASC 718 (determined by the closing price of DSW Class A common stock on the date of grant). Messrs. Joseph Schottenstein, Sonneberg, and Tanenbaum, and Ms. Lau elected to have the shares distributable within 30 days of the grant date. The remaining directors have elected to settle the units upon leaving the Board of Directors.

(2)
Mr. Tanenbaum did not participate in the Nonqualified Deferred Compensation plan for fiscal 2015. The amount listed above reflects the change in account value.

(3)
A cash payment in the amount of $35,000 was made to Ms. Eisenman related to the special committee fees for the CEO search and transition.

(4)
Beginning calendar year 2016, Ms. Friedlander elected to receive payment of all fees in the form of stock awards. This was applied to her fourth quarter payment that was made in 2016. A cash payment in the amount of $35,000 was made to Ms. Friedlander related to the special committee fees for the CEO search and transition.

(5)
Messrs. Miller and O’Donnell left the Board of Directors on June 10, 2015.

(6)
Beginning in the first quarter of fiscal 2013, Mr. Joseph Schottenstein elected to receive payment of all fees in the form of stock awards and continued this election in fiscal 2014 and 2015.

(7)
Beginning in calendar year 2012, Mr. Tanenbaum elected to receive payment of all fees in the form of stock awards and continued this election in fiscal 2014 and 2015. A cash payment in the amount of $35,000 was made to Mr. Tanenbaum related to the special committee fees for the CEO search and transition.


41



As of January 30, 2016, the directors held the following number of stock units:
Name
Number of Stock Units Outstanding
as of January 30, 2016 (1)
Henry L. Aaron
20,066
Elaine J. Eisenman
54,295
Carolee Friedlander
62,716
Joanna T. Lau
40,588
Philip B. Miller
James O’Donnell
Joseph A. Schottenstein
729
Harvey L. Sonnenberg
49,169
Allan J. Tanenbaum
77,407
_________________________________________

(1)
Amounts listed include accumulated dividend equivalent units.


42



PROPOSAL 2 — ADVISORY VOTE ON THE COMPENSATION PAID TO NAMED EXECUTIVE OFFICERS

At the Company’s 2011 annual meeting of shareholders, pursuant to Section 14A of the Exchange Act, our shareholders held an advisory “say-on-frequency” vote regarding the frequency with which the advisory “say-on-pay” vote on named executive compensation should be held. The shareholders voted to hold the “say-on-pay” vote each year, and consistent with that vote, the Board resolved to hold the advisory vote each year. Section 14A requires the Company to hold an advisory “say-on-frequency” vote at least every six years, and accordingly the Company will hold the vote at the 2017 annual meeting of shareholders.
At the 2015 annual shareholder meeting, substantially all of the votes cast on the advisory “say-on-pay” vote on executive compensation were voted in favor of the proposal. The Compensation Committee viewed the vote as a strong expression of our shareholders’ general satisfaction with the Company’s current executive compensation programs. As a result, the Compensation Committee decided that it was not necessary to implement material changes to our executive compensation programs.
The Company asks that you indicate your approval of the compensation paid to our named executive officers as described in this Proxy Statement under Compensation Discussion and Analysis, compensation tables, and narratives included elsewhere in this Proxy Statement.
Because your vote is advisory, it will not be binding on the Board of Directors. However, the Board of Directors and the Compensation Committee will review the voting results and take them into consideration when making future decisions regarding executive compensation.
As described in the Compensation Discussion and Analysis, the Company’s objectives for its executive compensation program are as follows:
Attract and retain highly talented, experienced retail executives who can make significant contributions to our long-term business success;
Reward executives for achieving business goals and delivering strong performance; and
Create a strong link between DSW’s financial performance and the total compensation of executives, and align executive incentives with shareholder value creation.
Based on the objectives described above, the Committee has structured DSW’s executive compensation programs primarily to motivate executives to achieve the business goals established by DSW and reward executives for meeting business goals and delivering strong performance as measured against those business goals.
For the reasons discussed above and in this Proxy Statement, the Board of Directors recommends that shareholders vote to approve the following resolution:
“RESOLVED, that the compensation of the named executive officers of the Company, as disclosed pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis, compensation tables and narrative discussion in this Proxy Statement, is approved.”
Vote Required
Under our Code of Regulations, approval of this proposal requires the affirmative vote of the holders of the greater of (i) a majority of the shares required to constitute a quorum for such meeting, in which case broker non-votes have the effect of votes “Against” the proposal, and (ii) a majority of the shares voted on such proposal, in which case broker non-votes are disregarded and have no effect on the outcome of the vote. Abstentions will be counted as represented and entitled to vote and will therefore have the effect of a vote “Against” the proposal.
Your Board of Directors unanimously recommends a vote “FOR” the approval of the resolution relating to the compensation of our named executive officers.


43



PROPOSAL 3 — SHAREHOLDER PROPOSAL FOR SIMPLE MAJORITY VOTE

William Steiner, 112 Abbotsford Gate, Piermont, NY 10968, owner of no less than 100 Common Shares on the date the proposal was submitted, has notified us of his intent to present the following proposal at the Annual Meeting. Mr. Steiner has also provided us with a copy of a letter to him from a stockbroker stating that since July 1, 2014, he has held no less than 100 Class A Common Shares. Mr. Steiner also states in his letter to us that he has authorized John Chevedden to act as his agent with respect to the proposal and that the proposal will be presented at the Annual Meeting.

The proposal presented, titled “Simple Majority Vote,” which title is part of the proposal, is as follows:

“RESOLVED, Shareholders request that our board take the steps necessary so that each voting requirement in our charter and bylaws that calls for a greater than simple majority vote be eliminated, and replaced by a requirement for a majority of the votes cast for and against applicable proposals, or a simple majority in compliance with applicable laws. If necessary this means the closest standard to a majority of the votes cast for and against such proposals consistent with applicable laws.
 
Shareowners are willing to pay a premium for shares of companies that have excellent corporate governance. Supermajority voting requirements have been found to be one of 6 entrenching mechanisms that are negatively related to company performance according to “What Matters in Corporate Governance” by Lucien Bebchuk, Alma Cohen and Allen Ferrell of the Harvard Law School. Supermajority requirements are used to block initiatives supported by most shareowners but opposed by a status quo management.

This proposal topic won from 74% to 88% support at Weyerhaeuser, Alcoa, Waste Management, Goldman Sachs, FirstEnergy, McGraw-Hill and Macy’s. The proponents of these proposals included Ray T. Chevedden and William Steiner.

Currently a 1%-minority can frustrate the will of our 74%-shareholder majority. In other words a 1%-minority could have the power to prevent shareholders from improving our corporate governance.

Please vote to enhance shareholder value: Simple Majority Vote - Proposal 3”

Statement of Opposition by our Board of Directors

The Board has considered the proposal and believes that the proposal is not in the best interests of the Company and our shareholders. A simple majority vote requirement already applies to all but one corporate matter to be submitted to a vote of our shareholders. In fact, in our Articles of Incorporation, we opt out of the “supermajority” voting requirements contained in the Ohio Revised Code, instead requiring a simple majority vote for any such matters. Our Code of Regulations does, however, require a 75% vote for the removal of directors. This voting requirement was adopted by our shareholders and was intended to provide protection for all shareholders against self-interested actions by one or a few large shareholders. The Board strongly believes that fundamental changes to corporate governance, such as the removal of a director, should have the support of a broad consensus of our shareholders.
Vote Required
Under our Code of Regulations, approval of this proposal requires the affirmative vote of the holders of the greater of (i) a majority of the shares required to constitute a quorum for such meeting, in which case broker non-votes have the effect of votes “Against” the proposal, and (ii) a majority of the shares voted on such proposal, in which case broker non-votes are disregarded and have no effect on the outcome of the vote. Abstentions will be counted as represented and entitled to vote and will therefore have the effect of a vote “Against” the proposal.
Your Board of Directors unanimously recommends a vote “AGAINST” the approval of this resolution.


44



CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Procedures for Review of Related Party Transactions
In June 2006, our Board of Directors approved a written related party transaction policy, which provides that our Audit Committee will review and approve potential related party transactions, arrangements or relationships between us and a related person, as described below. The related party transaction policy was amended in March 2007 and a copy of the policy can be found at our corporate and investor website at www.dswinc.com and is available in print (without charge) to any shareholder upon request. The related party transaction policy provides for the review, approval or ratification of any “related person transaction” that we are required to report under this section of the proxy statement.
For purposes of this policy, a “related person transaction” is any transaction which is currently proposed or has been in effect at any time since the beginning of the last fiscal year, in which the Company or any of its subsidiaries, was, or is proposed to be, a participant, and in which any of the following persons (each, a “related person”) has or will have a direct or indirect material interest:
(1)
any person who is, or at any time since the beginning of the Company’s last fiscal year was, a director, director nominee or executive officer of the Company;
(2)
a shareholder of the Company who owns more than five percent (5%) of any class of the Company’s voting securities;
(3)
a member of the immediate family of any person described in (1) or (2) above; and
(4)
an entity in which any person described in (1), (2) or (3) above has a greater than ten percent (10%) equity interest.
In determining whether to approve a related person transaction, the Audit Committee considers the following factors, to the extent relevant:
Is the transaction in the normal course of the Company’s business?
Are the terms of the transaction fair to the Company?
Are the terms of the transaction commercially reasonable? Are the terms of the transaction substantially the same as the terms that the Company would be able to obtain in an arm’s-length transaction with an unrelated third party?
Has the Company obtained an independent appraisal or completed a financial analysis of the transaction? If so, what are the results of such appraisal or analysis?
Is the transaction in the best interests of the Company and the Company’s shareholders?
Would the transaction impair a director’s independence in the event that the related person is an independent director?
Based on an analysis of these factors (and other additional factors that the Audit Committee may deem relevant based on the circumstances), the Audit Committee takes formal action to either approve or reject the related person transaction.
Schottenstein Stores Corporation and Affiliates
General
As of April 4, 2016, Jay L. Schottenstein, the Executive Chairman of DSW, beneficially owned approximately 15,326,656 DSW Class A Common Shares and approximately 7,720,154 DSW Class B Common Shares. Mr. Schottenstein serves as chairman of Schottenstein Stores Corporation (SSC) and other affiliated entities of SSC. For fiscal 2015, we paid approximately $13.4 million in total fees, rents, and expenses to SSC and its affiliates.
In the ordinary course of business, we have entered into a number of agreements with SSC and its affiliates relating to our business and our relationship with these companies, the material terms of which are described below. We believe that each of the agreements entered into with these entities is on terms at least as favorable to us as could be obtained in an arm’s-length transaction with an unaffiliated third party. In the event that we desire to enter into any agreements with SSC or any of our directors, officers or other affiliates in the future, in accordance with Ohio law, any contract, action or other transaction between or affecting us and one of our directors or officers or between or affecting us and any entity in which one or more of our directors or officers is a director, trustee, or officer or has a financial or personal interest, will either (i) be approved by the shareholders, a majority of the disinterested members of our Board of Directors, or a committee of our Board of Directors that authorizes such contracts, action or other transactions or (ii) be fair to us as of the time our directors, a committee of our directors, or our shareholders approve the contract, action or transaction. In addition, any transactions with directors, officers or other affiliates will be subject to requirements of the Sarbanes-Oxley Act and other Securities and Exchange Commission rules and regulations, as well as to our written related party transaction policy described above.

45




Acquisition of Corporate Headquarters and Columbus Distribution Center

In 2012, we entered into a purchase agreement with an affiliate of SSC. In connection with that purchase, we entered into and assumed the following agreements:

Management Agreement. On November 1, 2012, we entered into a management agreement (the “Management Agreement”) with Schottenstein Property Group, LLC (“SPG”), an affiliate of SSC, pursuant to which SPG will provide management, operation, repair, maintenance, replacement, and supervision services with respect to the properties that are the subject of the Management Agreement, collect rent from other tenants, and provide other landlord services with respect to such tenants. SPG previously managed the properties prior to the acquisition. As compensation, DSW pays SPG 4% of rents collected from lessees of certain portions of the properties, plus reimbursement for certain costs pursuant to the Management Agreement. Under this agreement, we incurred approximately $0.2 million of expense for fiscal 2015. Mr. Joseph Schottenstein, a member of the DSW Board of Directors, is an executive officer of SPG.
Leases and Subleases
Fulfillment Center. In fiscal 2007, we entered into a lease for a fulfillment center for dsw.com adjacent to our existing home office in Columbus, Ohio. The landlord is an affiliate of SSC. The lease expires in September 2017 and has two renewal options with terms of five years each. Under this agreement, we incurred approximately $2.7 million of expense for fiscal 2015 (includes rent, real estate taxes, and CAM).
Utilities. In connection with our lease for the fulfillment center (described above), we incurred approximately $1.0 million of expense related to the payment of utilities to the landlords in fiscal 2015. The landlord of this facility is an affiliate of SSC.
DSW stores. As of January 30, 2016, we leased or subleased 17 DSW stores from affiliates of SSC. We incurred approximately $6.6 million of rent and approximately $1.9 million of other expense (real estate taxes, maintenance and insurance) related to these leases for fiscal 2015. In addition to base rent, for each lease, we also (a) pay percentage rent equal to approximately 2% annually of gross sales that exceed specified breakpoints that increase as the minimum rent increases and (b) pay a portion of expenses related to maintenance, real estate taxes and insurance. These leases have terms expiring between September 2017 and October 2025 and generally have two or three renewal options of five years each.
Agreement for Media Services
We receive media services for our stores from Retail Entertainment Design (RED), an affiliate of SSC. The agreement provides for media services such as digital music, video services, and other related services. For fiscal 2015, we paid approximately $0.7 million to RED.
Consulting/Professional Services Agreement
We receive consulting/professional services from Charles Spicer, Inc., an affiliate of SSC. The consulting/professional services include, among other things, strategic planning, financial matters, risk analysis and management, mergers, acquisitions, business development, and general corporate, operational, and organizational matters. For fiscal 2015, we paid approximately $0.2 million to Charles Spicer, Inc.
Corporate Services Agreement with SSC
We receive services from SSC pursuant to a Corporate Services Agreement between us and SSC. The agreement sets forth the costs of shared services, including specified legal, travel expense, and administrative services. For fiscal 2015, our allocated portion of the amount we paid to SSC was in an amount immaterial to the financial statements.
Registration Rights Agreements
We entered into a registration rights agreement with SSC and its affiliated companies, under which we agreed to register in specified circumstances the Class B Common Shares that they hold. Under this agreement, SSC (together with transferees of at least 15% of its interest in registrable DSW Common Shares) may request up to three demand registrations. The agreement will also grant SSC the right to include these Class A Common Shares in an unlimited number of other registrations of any of our securities initiated by us or on behalf of our other shareholders (other than a demand registration made under the agreement).


46



Provisions of Our Amended Articles of Incorporation Governing Corporate Opportunities and Related Party Transactions
SSC is engaged in the same or similar activities or lines of business as we are and has interests in the same areas of corporate opportunities. Summarized below are provisions in our amended articles of incorporation that govern conflicts, corporate opportunities and related party transactions.
Conflicts / Competition. SSC and its affiliates have the right to engage in the same businesses as we do, to do business with our suppliers and customers and to employ any of our officers or employees.
Corporate Opportunities. In the event that SSC or any director or officer of SSC who is also one of our directors or officers learns about a potential transaction or business opportunity which we are financially able to undertake, which is in our line of business, which is of practical advantage to us and in which we have an interest or a reasonable expectancy, but which may also be appropriate for SSC, our amended articles of incorporation provide:
If SSC learns about a corporate opportunity, it does not have to tell us about it and it is not a breach of any fiduciary duty for it to pursue such corporate opportunity for itself or to direct it elsewhere.
If one of our directors or officers who is also a director or officer of SSC learns about a corporate opportunity, he or she shall not be liable to us or to our shareholders if SSC pursues the corporate opportunity for itself, directs it elsewhere or does not communicate information about the opportunity to us, if such director or officer acts in a manner consistent with the following policy:
If the corporate opportunity is offered to one of our officers who is also a director but not an officer of SSC, the corporate opportunity belongs to us unless it was expressly offered to the officer in writing solely in his or her capacity as a director of SSC, in which case it belongs to SSC.
If the corporate opportunity is offered to one of our directors who is not an officer of DSW, and who is also a director or officer of SSC, the corporate opportunity belongs to us only if it was expressly offered to the director in writing solely in his or her capacity as our director.
If the corporate opportunity is offered to one of our officers, whether or not such person is also a director, who is also an officer of SSC, it belongs to us only if it is expressly offered to the officer in writing solely in his or her capacity as our officer or director.
Related Party Transactions. We may, from time to time, enter into contracts or otherwise transact business with SSC, our directors, directors of SSC or organizations in which any of such directors has a financial interest. Such contracts and transactions are permitted if:
the relationship or interest is disclosed or is known to the Board of Directors or the committee approving the contract or transaction, and the Board of Directors or committee, in good faith reasonably justified by the facts, authorizes the contract or transaction by the affirmative vote of a majority of the directors who are not interested in the contract or transaction;
the relationship or interest is disclosed or is known to the shareholders, and the shareholders approve the contract or transaction by the affirmative vote of the holders of a majority of the voting power of the Company held by persons not interested in the contract or transaction; or
the contract or transaction is fair at the time it is authorized or approved by the Board of Directors, a committee of the board of directors, or the shareholders.
Town Shoes

We have an equity investment in Town Shoes Limited (“Town Shoes”). As of January 30, 2016, we owned a 46.3% equity interest in Town Shoes, with the ownership interest providing 50% voting control and board representation.  Executive officers William Jordan and Simon Nankervis serve on Town Shoes’ board.

License Agreement

In 2014, we entered into a licensing agreement with Town Shoes, which allows Town Shoes to use the DSW Designer Shoe Warehouse tradename and trademark for their new larger concept Canadian stores. The license is exclusive and non-transferable for use in Canada. As of January 30, 2016, there were 13 DSW Designer Shoe Warehouse stores in Canada. We receive a sales-based royalty fee pursuant to the licensing agreement.  For fiscal 2015, Town Shoes paid us approximately $0.4 million pursuant to that agreement.

47



INDEPENDENT PUBLIC ACCOUNTANTS
We engaged Deloitte & Touche LLP as our independent registered public accounting firm to audit our consolidated financial statements for fiscal 2015. Services provided by Deloitte & Touche LLP for each of fiscal 2015 and fiscal 2014 and the related fees are described under the caption “Audit and Other Service Fees” of this proxy statement. Our Audit Committee is directly responsible for the appointment, compensation, retention, termination, and oversight of the work of the independent auditors, and has the sole responsibility to retain and replace our independent auditor.
We expect that representatives of Deloitte & Touche LLP will be present at the Annual Meeting with the opportunity to make a statement if they desire to do so and will be available to respond to appropriate questions.


48



OTHER MATTERS
Shareholder Proposals Pursuant to Rule 14a-8
In order to be considered for inclusion in the proxy statement distributed to shareholders prior to the Annual Meeting of Shareholders in 2017, a shareholder proposal in compliance with Rule 14a-8 under the Exchange Act must be received by DSW no later than December 21, 2016. Written requests for inclusion should be addressed to: Corporate Secretary, 810 DSW Drive, Columbus, Ohio 43219. It is suggested that you mail your proposal by certified mail, return receipt requested.
Shareholder Proposals Other Than Pursuant to Rule 14a-8
In order for proposals of shareholders made outside of Rule 14a-8 under the Exchange Act to be considered “timely” within the meaning of Rule 14a-4(c) under the Exchange Act, such proposals must be received by our Corporate Secretary at the above address by March 6, 2017. Our Code of Regulations also provides that nominations for director may only be made by the Board of Directors (or an authorized Board committee) or by a shareholder of record entitled to vote who sends notice to our Corporate Secretary not fewer than 60 nor more than 90 days before the anniversary date of the previous year’s annual meeting of shareholders. Any nomination by a shareholder must comply with the procedures specified in our Code of Regulations. To be eligible for consideration at the 2017 Annual Meeting, any nominations for director must be received by our Corporate Secretary between March 10, 2017 and April 9, 2017. This advance notice period is intended to allow all shareholders an opportunity to consider any nominees expected to be considered at the meeting.
Shareholder Communications to the Board of Directors
Shareholders and interested parties may communicate with the Board of Directors (including the non-management directors as a group) or individual directors directly by writing to the directors in care of our Corporate Secretary, 810 DSW Drive, Columbus, Ohio 43219, in an envelope clearly marked “shareholder communication.” Such communications will be provided promptly and, if requested, confidentially to the respective directors.
General Information
A COPY OF THE FORM 10-K FOR THE FISCAL YEAR ENDED JANUARY 30, 2016 AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION WILL BE SENT TO ANY SHAREHOLDER WITHOUT CHARGE UPON WRITTEN REQUEST ADDRESSED TO INVESTOR RELATIONS DEPARTMENT, 810 DSW DRIVE, COLUMBUS, OHIO 43219.
Management knows of no other business which may be properly brought before the 2016 Annual Meeting of Shareholders. However, if any other matters shall properly come before such meeting, it is the intention of the persons named in the form of proxy to vote such proxy in accordance with their best judgment on such matters.
IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY. THEREFORE, WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING IN PERSON, YOU ARE URGED TO COMPLETE AND SUBMIT YOUR PROXY.
 
 
By Order of the Board of Directors
 
 
 
 
 
William L. Jordan
 
 
Secretary


49



DSW INC.
810 DSW Drive, Columbus, Ohio 43219
____________________________
PROXY FOR ANNUAL MEETING OF SHAREHOLDERS — JUNE 8, 2016
THIS PROXY IS BEING SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
The undersigned shareholder of DSW Inc. (the “Company”) hereby appoints William L. Jordan and Michelle C. Krall, or either of them, as attorneys and proxies with full power of substitution to each, to vote all shares of common stock of the Company which the undersigned is entitled to vote at the Annual Meeting of Shareholders of the Company to be held at the Company’s corporate offices, 810 DSW Drive, Columbus, Ohio 43219, on Wednesday, June 8, 2016 at 11:00 a.m., Eastern Daylight Saving Time, and at any postponement or adjournments thereof, with all of the powers such undersigned shareholder would have if personally present, for the following purposes:
The Board of Directors recommends a vote FOR the election of directors below:
1. Election of the following Class III Directors:
Elaine J. Eisenman
Joanna T. Lau
Joseph A. Schottenstein
o FOR ALL NOMINEES            o WITHHOLD AUTHORITY FOR ALL NOMINEES
o FOR ALL NOMINEES EXCEPT (See instructions below)
     (Instruction: To withhold authority for specific nominee(s), write such nominee
     name(s) here: ___________________________________________________.)
The Board of Directors recommends a vote FOR the following proposal:
2. To approve, by non-binding vote, executive compensation.
o FOR                                  o AGAINST                                   o ABSTAIN
The Board of Directors recommends a vote AGAINST the following proposal:
3. A shareholder proposal for the elimination of any supermajority voting requirements.
o FOR                                  o AGAINST                                   o ABSTAIN
The proxies are hereby authorized to vote in their discretion upon such other matters as may properly come before the meeting and any adjournments or postponements thereof.
THIS PROXY, WHEN EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION OF THE NOMINEES TO THE BOARD OF DIRECTORS (ITEM 1), FOR THE APPROVAL OF THE EXECUTIVE COMPENSATION (ITEM 2), AGAINST THE APPROVAL OF THE SHAREHOLDER PROPOSAL (ITEM 3), AND IN THE DISCRETION OF THE PROXIES ON ALL OTHER MATTERS.
The undersigned hereby acknowledges receipt of the Notice of Annual Meeting of Shareholders, dated April 20, 2016, and the proxy statement of the Company. Any proxy heretofore given to vote said shares is hereby revoked.
PLEASE SIGN AND DATE THIS PROXY BELOW AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE.

 
Dated: _____________________, 2016

 
 
_______________________________





 
Signature
 
  
 
 
Signature 
 
Signature(s) shall agree with the name(s) printed on this Proxy. If shares are registered in two names, both shareholders should sign this Proxy. If signing as attorney, executor, administrator, trustee or guardian, please give your full title as such. If the shareholder is a corporation, please sign in full corporate name by an authorized officer. If the shareholder is a partnership or other entity, please sign that entity’s name by authorized person. (Please note any change of address on this Proxy.)