FORM 6-K Securities and Exchange Commission Washington, D.C. 20549 Report of Foreign Issuer Pursuant To Rule 13a-16 Or 15d-16 Of The Securities Exchange Act of 1934 For the month of January 2004 Commission file number 1-12260 COCA-COLA FEMSA, S.A. de C.V. (Translation of Registrant's name into English) Guillermo Gonzalez Camarena No. 600 Col. Centro de Ciudad Santa Fe Delegacion Alvaro Obregon Mexico, D.F. 01210 (Address of principal office) (Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.) (Check One) Form 20-F |X| Form 40-F |_| (Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.) (Check One) Yes |_| No |X| (If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b). 82- .) CONFORMED COPY FORM 6-K Securities and Exchange Commission Washington, D.C. 20549 Report of Foreign Issuer Pursuant To Rule 13a-16 Or 15d-16 Of The Securities Exchange Act of 1934 For the month of January 2004 Commission file number 1-12260 COCA-COLA FEMSA, S.A. de C.V. (Translation of Registrant's name into English) Guillermo Gonzalez Camarena No. 600 Col. Centro de Ciudad Santa Fe Delegacion Alvaro Obregon Mexico, D.F. 01210 (Address of principal office) (Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.) (Check One) Form 20-F |X| Form 40-F |_| (Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.) (Check One) Yes |_| No |x| (If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b). 82- .) SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. COCA-COLA FEMSA, S.A. DE C.V. (Registrant) Date: January 7, 2004 By: /s/ HECTOR TREVINO GUTIERREZ ------------------------------- Name: Hector Trevino Gutierrez Title: Chief Financial Officer