U.S. SECURITIES AND EXCHANGE COMMISSION
                     Washington D.C.  20549

                   ---------------------------
                           FORM 12b-25

                   NOTIFICATION OF LATE FILING

                          (Check One):

[   ] Form 10-K          [   ] Form 20-F     [   ]  Form 11-K
[ X ] Form 10-Q          [   ] Form N-SAR    [   ]  Form 10-KSB
[   ] Form 10-QSB

For Period Ended: June 30, 2001         SEC File Number: 0-24583
[   ] Transition Report on Form 10-K    CUSIP Number: 006228 10 0
[   ] Transition Report on Form 20-F
[   ] Transition Report on Form 11-K
[   ] Transition Report on Form 10-Q
[   ] Transition Report on Form N-SAR
[   ] For the Transition Period Ended:


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PART I - REGISTRANT INFORMATION

                        ADAMS GOLF, INC.
                    (Full Name of Registrant)


                  300 Delaware Avenue, Suite 572
             (Address of Principal Executive Office)


 Wilmington, Delaware                                     19801
  (City and State)                                      (Zip Code)


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PART II - RULES 12b-25(b) and (c)

     If the subject report could not be filed without
unreasonable effort or expense and the Registrant seeks relief
pursuant to Rule 12b-25(b), the following should be completed.
(Check box if appropriate.)

[X]  (a)  The reasons described in reasonable detail in Part
          III of this form could not be eliminated without
          unreasonable effort or expense;
[X]  (b)  The subject quarterly report on Form 10-Q
          will be filed on or before the fifth
          calendar day following the prescribed due
          date; and
     (c)  The accountant's statement or other
          exhibit required by rule 12b-25(c) has been
          attached, if applicable.


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PART III - NARRATIVE

State  below in reasonable detail the reasons why the  Form  10-Q
could not be filed within the prescribed time period.


The Registrant is in the final stages of formulating a business
plan which will affect the known operating trends disclosed in
the Registrant's Quarterly Report on Form 10-Q for the quarter
ended June 30, 2001, and requires additional time to complete
the business plan and therefore make appropriate disclosures in
accordance with Item 303 of Regulation S-K.


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PART IV - OTHER INFORMATION

(1)  Name and telephone number of person to contact in regard  to
     this notification:

      Russell L. Fleischer        972               673.9000
           (Name)              (Area Code)      (Telephone Number)


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(2)  Have all other periodic reports
     required under Section 13 or 15(d)
     of the Securities Exchange Act of
     1934 or Section 30 of the Investment
     Company Act of 1940 during the
     preceding 12 months been filed?       [ X ]  Yes   [   ]  No

     If answer is no, identify reports.


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(3)  Is it anticipated that any significant
     change in results of operations from
     the corresponding period for the last
     fiscal year will be reflected by the
     earnings statements to be included
     in the subject report or portion
     thereof?                              [   ]  Yes   [ X ]  No

     If so, attach an explanation of the
     anticipated change, both narratively
     and quantitatively, and, if appropriate,
     state the reasons why a reasonable
     estimate of the results cannot be made.




                       ADAMS GOLF, INC.
          (Name of Registrant as specified in Charter)

has caused this notification to be signed on its behalf by the
undersigned thereunto duly authorized.

Date:  August 15, 2001


                         By:  /s/  RUSSELL L. FLEISCHER
                            ---------------------------------------
                         Name: Russell L. Fleischer
                         Title: Chief Financial Officer, Secretary,
                                  and Treasurer


                            ATTENTION
Intentional misstatements or omissions constitute Federal
Criminal Violations (see 18 U.S.C. 1001).