SECURITIES AND EXCHANGE COMMISSION

FORM 10-K/A
Amendment No. 1

Commission file number 0-14749

Rocky Mountain Chocolate Factory, Inc.

265 Turner Drive, Durango, CO 81303
(Address of principal executive offices)

(970) 259-0554
(Registrant’s telephone number, including area code)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT
None

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT
Common Stock, $.03 par value

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. x

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b of the Act). Yes o No x

On April 30, 2004, there were 4,283,510 shares of Common Stock outstanding. The aggregate market value of the Common Stock (based on the average of the closing bid and ask prices as quoted on the Nasdaq National Market System on April 30, 2004) held by non-affiliates was $26,705,481.

DOCUMENTS INCORPORATED BY REFERENCE

None.

Table of Contents

EXPLANATORY NOTE

     This Amendment No. 1 on Form 10-K/A is an amendment to the Rocky Mountain Chocolate Factory, Inc. (the “Company”) Annual Report on Form 10-K for the fiscal year ended February 29, 2004 (the “2004 Annual Report”). The purpose of this Form 10-K/A is to replace, in its entirety, Part III, Item 10. Directors and Executive Officers Of The Registrant, of the Company’s 2004 Annual Report. The changes to Part III, Item 10 consist of the following: Delay of the Company’s annual meeting from July 16, 2004 to August 13, 2004. This Form 10-K/A does not update, modify, or amend any other disclosure to reflect developments since the original filing date or otherwise.

PART III.

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Certain information with respect to the executive officers of the Company is set forth in the section entitled “Executive Officers” in Part I of this report.

The information required by this item with respect to directors is incorporated by reference from the information under the caption “Election of Directors” and “Section 16(a) Beneficial Ownership Reporting Compliance” contained in the Company’s Proxy Statement for the Company’s Annual Meeting of Shareholders expected to be held on August 13, 2004 (the “Proxy Statement”).

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: June 28, 2004