UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): August 12, 2015
The Boston Beer Company, Inc.
(Exact name of registrant as specified in its charter)
Massachusetts | 001-14092 | 04-3284048 |
One Design Center Place, Suite 850, Boston, MA | 02210 |
Registrant's telephone number, including area code (617) 368-5000
Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):
[ ] | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
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[ ] | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
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[ ] | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act |
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[ ] | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act |
Item 8.01.
Other Events.
The following Directors and Officers of the Registrant entered into individual sales plans pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, for trading in shares of the Registrants Class A Common Stock (each, a 10b5-1 Plan): Jay Margolis, Director, on August 12, 2015; and William F. Urich, Chief Financial Officer & Treasurer, on August 13, 2015. The maximum number of shares that may be sold pursuant to these 10b5-1 Plans is 86,500 shares. Prior to entering into his 10b5-1 Plan, Mr. Margolis terminated a pre-existing 10b5-1 Plan, which had been dated March 6, 2015.
The purpose of each 10b5-1 Plan is to provide liquidity and investment diversification. Once executed, transactions under each 10b5-1 Plan will be disclosed publicly through Form 4 and/or Form 144 filings with the Securities and Exchange Commission.
On August 17, 2015, the Registrant entered into a 10b5-1 Plan to repurchase up to $63 million in Registrants Class A Common Stock during the period commencing September 28, 2015 and ending December 24, 2015.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| The Boston Beer Company, Inc. |
| (Registrant) |
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Date: August 19, 2015 | /s/ William F. Urich |
| William F. Urich |
| Chief Financial Officer |
| (Signature)* |
*Print name and title of the signing officer under his signature.
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