Preliminary planning
Clear objectives and audiences: Be clear about the purpose of making architectural animation tour, whether it is used for project bidding, real estate sales or academic exchanges, etc. Different objectives determine the style and focus of the animation. At the same time, it is necessary to understand the audience, for example, for ordinary buyers, animation should pay more attention to the display of life scenes and the affinity of space; For professional reviewers, it is necessary to highlight the technical details and design concepts of the building.
In-depth understanding of project information: fully communicate with architectural designers and project teams, obtain detailed architectural drawings, design instructions and other materials, and fully understand the structure, function, material, color and other details of the building to ensure that the animation can accurately present the design intention.
Formulate detailed scripts: Write detailed animation scripts according to project characteristics and display requirements, including scene sequence, camera movement, time node, narration content, etc. The script is the blueprint of the animation production, which can ensure the continuity and logic of the production process.
Production process
Model construction: Accurate modeling is the basis, building models should be built according to the actual size and scale, including the main body of the building, the surrounding environment, landscape pieces, etc. Pay attention to the optimization of the number of faces of the model, and minimize the number of faces on the premise of ensuring the accuracy of the model, so as to improve the rendering speed and fluency of the animation.
Material and texture: The model is endowed with real materials and textures, simulating the texture of building materials, such as the rough feeling of stone, the transparency of glass, the luster of metal, etc. The selection of materials and textures should be in line with the design style and practical use of the building, while paying attention to the collocation and coordination between different materials.
Lighting Settings: Reasonable lighting is the key to create an atmosphere, according to the function of the building and scene needs, set the main light, auxiliary light, backlight, etc., simulate the natural lighting effect, highlight the three-dimensional sense of the building and the sense of hierarchy. Pay attention to the adjustment of the intensity, color, shadow type and other parameters of the light to avoid the situation of too bright, too dark or the shadow is not true.
Lens movement: Lens movement should be smooth and natural, in line with the visual habits of the human eye. Avoid using too complex or shaking violently, so as not to make the audience dizzy. It can use the basic lens movement modes such as push, pull, shake, shift, heel, rise, fall, etc., combined with the characteristics of the building and the focus of the display, to design a sense of rhythm animation shot.
Animation frame rate: The frame rate of general architectural animation is 24 frames/SEC or 30 frames/SEC to ensure the fluency of animation. If the frame rate is too low, the animation will stall. Too high a frame rate will increase rendering costs and file size. In the production process, the frame rate should be reasonably selected according to the project requirements and hardware conditions.
Post-processing
Special effects addition: Appropriate addition of special effects can enhance the visual effects of animation, such as adding natural effects such as fog effect, rain effect, snow effect, or adding dynamic elements such as characters and vehicles to make the architectural scene more vivid and lifelike. However, the use of special effects should be moderate and excessive stacking should be avoided, so as not to affect the display of the main body of the building.
Color correction: Color correction for the rendered animation sequence, adjust the brightness, contrast, color saturation and other parameters of the picture, so that the picture color is more vivid, real and coordinated. At the same time, make sure that the color style of the entire animation is consistent and in line with the design atmosphere of the building.
Audio production: Add appropriate audio to the animation, including background music, ambient sound effects, narration, etc. The audio should match the animation content, the volume is moderate, and the sound quality is clear, which can enhance the appeal and attraction of the animation.
Presentation and delivery
Format selection: According to the different use scenarios and playback devices, choose the appropriate video format for output, such as MP4, AVI, MOV, etc. At the same time, pay attention to the resolution and encoding of the video to ensure that the video is played on different devices.
Playback test: Before the formal delivery, it is necessary to perform playback test on different devices and platforms to check whether the animation has problems such as stutter, unsynchronized sound and painting, and picture distortion. Find and solve problems in time to ensure the quality of animation.
Copyright protection: Architectural animation roaming works have intellectual property rights, pay attention to the protection of copyright, to avoid unauthorized use and dissemination of works. A watermark or copyright notice can be added to the animation, and the relevant copyright agreement can be signed with the customer to clarify the rights and obligations of both parties.
Media Contact
Company Name: Guangzhou LIGHTS Digital Technology Co., Ltd.
Email: Send Email
Country: China
Website: https://www.chinarendering.com/
