Nestled in the heart of Ljubljana, Slovenia, .raw is redefining the concept of a creative space.
Combining brutalist design with a multidisciplinary approach, this hybrid venue functions as an office, gallery, café, and concept shop (rawlab.co/store ), offering a unique space for both work and community engagement.
The project is the brainchild of designers Rob Svenšek and Tamir Potokar, who envisioned .raw as a transparent and open environment where creativity can be both seen and experienced. Wrapped in glass walls, the space invites passersby to observe the team in action. Meanwhile, visitors are encouraged to step inside the adjoining gallery-concept shop, where curated goods and the studio’s own merchandise offer a tangible connection to the brand.
At its core, .raw draws inspiration from brutalist architecture a style known for its unrefined materials and functional aesthetic. The space’s design features exposed concrete ceilings and floors, rough marble displays, and sleek metal pillars. The stripped-back interiors celebrate imperfections and highlight the beauty of natural materials, perfectly aligning with .raw’s commitment to authenticity and craftsmanship.
“We wanted to create a space that feels honest — nothing hidden or overly polished,” say the founders. “The rawness is intentional, both in the materials and in how we approach our work.”
But .raw is more than just a workspace. It’s a gathering point for Ljubljana’s creative community a place for artists, designers, and innovators to meet, collaborate, and share ideas. The studio is already buzzing with marketing and branding projects, while the gallery is preparing for its grand opening at the end of the month, showcasing a selection of client products and .raw’s own creations
The founders describe .raw as an “open kitchen” a fitting metaphor for a space that thrives on transparency and collaboration. The design process is on full display, creating a unique intersection between work, community, and commerce.
As Ljubljana continues to establish itself as a design-forward city, .raw offers a fresh take on how creative spaces can serve both professionals and the wider community. By blending brutalist aesthetics with a focus on craftsmanship and community, this space is poised to become a hangout spot for creatives and a hub of inspiration.
Whether you’re seeking branding and marketing expertise or looking to connect with Ljubljana’s thriving creative scene, .raw promises to be more than just an office. It’s a space that invites exploration, creativity, and a shared appreciation for raw, unpolished beauty.
Social Media:
Studio Instagram: @______.raw
Store Instgaram: @________.store
Interior Photos: ( Download / View )
Thank you for your time,
Tamir Grays | tamir@rawlab.co
Co-Founder | rawlab.co
Media Contact
Company Name: .raw
Contact Person: Tamir Morris Potokar Grays
Email: Send Email
Address:Slovenska cesta 58
City: 1000, Ljubljana
Country: Slovenia
Website: rawlab.co
