LOS ANGELES, CA / ACCESSWIRE / April 25, 2024 / Fanfaire, a vertical SaaS solution for event professionals, today announced the official launch of its platform, delivering the first-ever end-to-end technology designed for the special events industry. Fanfaire's B2B2C platform is reimagining how events come to life for both event professionals and their clients. Through its Digital Storefront, Fanfaire empowers its customers to deliver a one-of-a-kind, mobile-optimized buying experience utilizing the power of real-life visuals, dynamic event design, and pricing. The Command Center centralizes and automates key operations, offering businesses unprecedented visibility and a modern approach to growing their event business.
Fanfaire's platform offering enables its businesses to cater to a wide range of events, including everyday intimate gatherings, once-in-a-lifetime weddings, grand corporate affairs, concerts, meetings, product launches, brand activations, photoshoots, and more. These events rely on custom services provided by local vendors, who offer hand-delivered or locally picked-up creations, such as event decor, cakes, and florals. What distinguishes these services is their bespoke nature; vendors aren't merely reselling products but rather showcasing their creative prowess, crafting custom and uniquely one-of-a-kind experiences for each event. Their craftsmanship sets them apart in a market hungry for unique experiences. Fanfaire recognizes the vast potential for expansion, extending into upscale venues, hotels, and a wider range of outlets such as grocery chains, presenting an exciting opportunity for growth and innovation.
Fanfaire's identified market is valued at over $84B with an approximate 10% CAGR, according to data across Allied Market Research and IBIS World. Local service-based businesses are powering every event. Yet, these small businesses do not have access to big tech solutions and, as a group, have been ignored and underserved when it comes to innovation.
"The complete booking process is broken and outdated - everything from inquiry, aligning on budget, design, and expectations to purchase is entirely manual. It can take days of back and forth and be cumbersome work for both the business and the potential client. A small misstep or slower response can very often lead to lost business. The stakes and competition have increased with the inflow of new event businesses entering local markets. Several of Fanfaire's early customers have expressed the urgency to find new ways to stand out against their competition to win more customers while also increasing their average sale price," says Fanfaire Founder and CEO Alexis Reardon.
Highlights of Fanfaire's Innovative Approach
1. From Manual to Magical
Today's approach and existing software have left non-technical business owners to assume the role of project managers while still leaving the bulk of the time-consuming tasks to be completely manual and hard to navigate for them and their customers. Fanfaire changes the game, ensuring a streamlined experience devoid of administrative complexities- fully optimized to eliminate all the friction and drive success.
2. Collaboration in Real Time
Fanfaire bridges the gap between businesses and clients through real time collaboration, ensuring they work from the same design within the app. Unlike traditional methods, which rely on non-visual and offline communications through too many different channels, Fanfaire's platform allows seamless communication and modification of dynamically priced designs through a shared live cart. Clients can easily edit, remove, or add elements to their designs, fostering true collaboration and leaving little room for miscommunication or error. This eliminates one-directional proposals and shifts negotiations to the addition or removal of items rather than haggling over prices. Through its guided buying experience, customers can explore preferences and understand pricing dynamically, boosting conversion rates by aligning with expectations and budgets. This level of transparency fosters more trust with the client that they are getting a fair price.
3. Guided Discovery at the Forefront
Fanfaire places inspiration front and center, sparking creativity. By providing customers with a rich visual catalog with 100s of variations and full personalization, customers can discover what they like through exploration and experimentation. Leveraging real photos and dynamic visualizations enables businesses and clients to envision possibilities beyond what they've seen before, fostering a culture of creativity and originality. The visual approach has driven the rise in customers upselling themselves and overall allowed Fanfaire's customers to differentiate the experience they're delivering from their competition.
"Fanfaire is bringing these event businesses into the digital era, allowing their potential customers to engage and do business with them the way they want and have come to expect - instantly and on their mobile device," says Reardon. "Now businesses can take their custom services to market without limits and ultimately say ‘yes' to more possibilities."
After the success of its early adopter program, Fanfaire has launched in the U.S. market and has plans to make its service available in the U.K. in May of 2024.
About Fanfaire:
Fanfaire is the first (and only) end-to-end solution reimagining how events come to life. Through an interactive, visual, and customizable buying experience, event pros can accelerate sales, streamline bespoke event creations, and say ‘yes' to more possibilities. Fanfaire's mission is to amplify creativity and enrich experiences through technology. Fanfaire's aims to deliver tailored solutions that make the creation of meaningful events effortless and limitless, setting the standard in what can become reality when events are brought to life by Fanfaire.
For more information about Fanfaire and how it is empowering event professionals, please see its website or contact:
Alexis Reardon, Fanfaire
hello@fanfaire.io
www.fanfaire.io
Instagram: @fanfaire.io
Facebook: https://www.facebook.com/Fanfaire.io
Linkedin: https://www.linkedin.com/company/fanfaire
Youtube: https://www.youtube.com/@fanfaire.software
Pinterest: pinterest.com/FanfairePlatform
SOURCE: Fanfaire
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