LOS ANGELES, CA / ACCESS Newswire / January 5, 2026 / Tequila Providencia launches premium line with Mookie Betts' backing. The four-time World Series Champion Mookie Betts and the successful American entrepreneur Rodd Rafieha are co-founders of a modern, premium small-batch tequila brand that aims to deliver the best experience for tequila lovers. The founders' shared vision has resulted in a luxury tequila that is authentically rooted in Mexican culture.

While Betts represents Tequila Providencia publicly, Rafieha is the company's CEO. Their partnership was born of their shared passion for producing a rare single-NOM (made at a single distillery), small-batch, luxury tequila that delivers consistently high quality.

"Providencia was born from a desire to create a modern tequila brand that honors traditional Mexican craft while delivering a refined, elevated drinking experience," says a spokesperson for the company.

Combining Experience and Cultural Influence

Rafieha is an entrepreneur with extensive marketing leadership experience and has launched multiple successful consumer brands and companies. He was taken by the "artistry" behind the production of a single-distillery tequila. Betts, too, connected with the mission to create a premium tequila rooted in excellence and saw it as an opportunity to build something meaningful.

"Mookie brings cultural influence, championship credibility, and an authentic passion for the product," says a spokesperson for Tequila Providencia.

Meanwhile, Rafieha has brought his expertise in brand building, global product manufacture, and business scaling to make Tequila Providencia a successful luxury tequila brand.

Carefully Crafted

Every aspect of Tequila Providencia is centered on the product, from its name to its bottle design. Providencia, Spanish for "providence," reflects the co-founders' belief that excellence is created through "purpose, craft, and intention." These qualities, along with Brett's "championship mindset," are vital to producing premium tequila.

"Our bottle design was inspired by the architecture of the agave plant itself; beautiful, structured, and symbolic of growth," says a spokesperson for Tequila Providencia.

Overcoming Challenges and Plans for the Future

The Tequila Providencia team faced numerous challenges in launching its premium tequila in a competitive spirits market. Beyond creating a tequila of exceptional quality, Rafieha had to navigate the complexity of regulations, supply chain issues, and more. By partnering with a well-respected distillery in Mexico, Tequila Providencia fulfilled its mission of "uncompromising authenticity" and a "relentless commitment" to product integrity.

This investment in transparent manufacturing, alongside a strong distribution model, has helped the company overcome the obstacles it faced. Among the retailers committed to carrying Tequila Providencia are Costco, Total Wine, BevMo, and Taisho Group restaurant partners.

Tequila Providencia plans to expand its product lines and increase national distribution as it establishes itself as the luxury spirits brand that consumers trust for the finest experience. The brand aspires to appeal to consumers seeking an authentic luxury single-NOM tequila that consistently delivers an elevated experience.

"We are committed to transparency, tradition, and premium craftsmanship. Every detail, from distillation to bottle design, has purpose. We are not a revival brand; this is a new, modern launch built from scratch and rooted in excellence," says a spokesperson for Providencia Tequila.

About Providencia Tequila

Providencia Tequila is a premier, single-distilled tequila crafted with heritage techniques. Founded by Rodd Rafieha and partner Mookie Betts, the brand offers a fine, elevated drinking experience.

Los Angeles, CA
Providence Spirits LLC
Press@tequilaprovidencia.com

SOURCE: Providence Spirits LLC