Drivers slowed down in active school safety zones and took notice of cyclists when alerted by app
A study by researchers at the University of Florida showed that alerts from a connected vehicle smartphone app caused drivers to reduce their speed in active school zones and increased the visibility of cyclists sharing the road. The study was sponsored by the Florida Department of Transportation’s Research Center.
“Overall, the experimental study suggests that the availability of an app decreases the probability of speeding in school zones,” the study concluded. “In the case of the bicyclist, the results showed a significant increase (in) the probability of seeing the cyclist with the availability of the app when the bicyclist was not expected.”
The study evaluated driver compliance along a 5.7-mile circuit with five active school zone flashing beacons. The research team also staged bicyclists along the route. Trajectory and eye tracking data was collected from 50 subjects who participated in the study, each making two trips around the circuit with a test vehicle and phone preloaded with the TravelSafely smartphone app supplied by Applied Information and Temple, Inc.
The app alerted the drivers in the test vehicles if they exceeded a preset speed threshold in an active school zone. It also alerted them when pedestrians and bicyclists who also had the app installed were in proximity to the test vehicles. Drivers were split into three groups. All subjects drove with the app installed: the first group was a control group that did not receive audible alerts, while the second and third groups received audible-only alerts and audible plus visual alerts, respectively.
The study results showed that the availability of a connected vehicle app decreases the probability of speeding in school zones and increases visual scanning behavior. These could translate into improved situational awareness and increased safety in school zones, according to a summary of findings.
In the case of the bicyclist, the results showed a significant increase in the probability of seeing the cyclist with the availability of the app when the bicyclist was not expected. This suggests the value of the app in improving safety in locations in which cyclists are generally not expected, the summary stated.
About Applied Information –
Applied Information® is the industry-leading developer of Smart Cities, connected vehicle, and intelligent transportation system (ITS) solutions designed to save lives, improve traffic, drive commerce, and help the environment. Applied Information’s Glance® Smart City Supervisory platform enables cities to manage all their traffic and ITS assets on one web-based application. Key product areas are smart traffic signals, school zone flashing beacons, emergency vehicle preemption, transit, and freight priority and ITS systems. AI’s free TravelSafely smartphone app connects drivers, cyclists, and pedestrians, and the transportation infrastructure for a safer mobility experience. For more information, visit www.appinfoinc.com.
ABOUT TEMPLE
Temple, Inc., located in Decatur, Alabama, is a family-owned company that's been serving the South for over 65 years. Throughout the years, the people of Temple, Inc. have worked to develop enduring relationships with City, County, and State agencies, utility departments, engineering firms, electrical services contractors, and vendor partners. A commitment to Integrity, outstanding Service, and Relationship endure as the guiding principles of our business. For more information, visit www.temple-inc.com.
Editors Note: Images from the study are available here: https://www.dropbox.com/sh/uwmdr3i7lslkj88/AABThFm2hBP6gX5BI2PGkcWba?dl=0
A video is available here: https://youtu.be/F0pWhdbp-O4
View source version on businesswire.com: https://www.businesswire.com/news/home/20211027005102/en/
Contacts
Applied Information
Bill Wells
+1 404-281-7490
bwells@appinfoinc.com
