MERGE Acquires Perkuto to Orchestrate the Rhythm of Marketing Operations Platforms

September 30, 2021 at 10:38 AM EDT

Perkuto’s Marketo expertise enhances MERGE’s ability to convert traffic to transactions in ecommerce

MERGE, a premium storytelling technology company that promotes health, wealth and happiness, announced today the acquisition of the marketing operations company, Perkuto. This addition expands MERGE’s marketing operations platform capabilities deeper into the sales funnel by offering clients Marketo and Workato managed services.

Perkuto is a top-rated marketing operations agency that helps enterprise and high-growth organizations such as Facebook, Adobe, Sony Biotechnology and Siemens expand marketing capacity, resolve integration challenges with Workato and implement Marketo best practices, so organizations can accelerate the value of marketing operations. Perkuto uses deep expertise, a methodical process and a genuine love for what they do to ensure projects are done correctly, on time, and on budget. Perkuto is an Adobe Platinum Partner with Marketo Engage Specialization and a Workato Gold Partner.

“Getting marketing technology platforms to work in concert is a challenge for senior marketing and digital executives,” said Patrick Venetucci, chief executive officer of MERGE. “Uniting Perkuto’s Marketo expertise with MERGE’s content management system expertise elevates our ability to merge storytelling and technology such that it converts traffic to transactions for clients.”

“We found in MERGE a genuine alignment with our Better Workplace culture and a shared vision for our clients, namely the Automation Movement,” said Alexandre Pelletier, chief executive officer and co-founder of Perkuto. “Together, we are in a unique position to offer enterprise and fast-growing organizations the ability to leverage marketing operations platforms like Marketo and Workato to tell exceptional stories to the world.”

Youcef Bouayad, chief operating officer and co-founder of Perkuto, added, “MERGE unlocks access to more talents as we continue enhancing our products and service offerings for the Enterprise segment. The team will stay focused on Marketo and Workato services, and with MERGE by our side, we can now add fully integrated marketing solutions, including more campaign capabilities ranging from creative content to digital media, to customer experience design and performance marketing capabilities such as SEO, analytics and data science. That’s really exciting!”

MERGE is creating a modern, integrated model that effectively blends creative, experience and technology solutions. In 2020, MERGE united with Sandbox to form one of the largest independent agencies in North America, breaking into the Top 100 on the 2021 Advertising Age Annual Agency Report. Additionally, in the past year, Saurab Bhargava joined MERGE as its first chief digital officer to focus on digital transformation, and Nick Jones joined as its chief client officer to focus on commerce. In August 2021, MERGE united with Blue Moon Digital to enhance MERGE’s performance marketing capability and create the opportunity to expand offerings deeper into the sales funnel.

Based in Montreal Canada, the addition of Perkuto grows the MERGE talent base by more than 55+ people and provides additional opportunities for employees from both organizations to grow and thrive. All the members of the MERGE and Perkuto leadership teams will remain in their current roles and work together to effectively integrate the combined companies under the MERGE brand name.

MergerTech acted as exclusive investment banking advisor to Perkuto in this transaction. Terms of the transaction were not disclosed.

About MERGE

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Kate Spade NY, Coach, The North Face, Marco’s Pizza, BlueCross BlueShield, Abbott, Supernus, Seqirus, GE Healthcare, Advocate Aurora Health, Brigham Health, Indiana University Health, Fidelity and Eaton Vance. With 625+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

About Perkuto

Perkuto helps high-growth and enterprise organizations expand marketing capacity, integrate anything with Workato, and implement Marketo best practices, so organizations can do more, faster. With 55+ employees based in Montreal and field offices throughout North America and Europe, Perkuto’s belief in creating a better workplace empowers employees to create innovative solutions with our clients, instills confidence in the process and ensures it’s a highly enjoyable experience for everyone. Perkuto is an Adobe Platinum Partner with Marketo Engage Specialization and a Workato Gold Partner. For more information, visit perkuto.com.