Bobbie reaffirms its commitment that Formula is Food by launching its Grass-Fed Whole Milk formula, a high-quality, American-manufactured option for U.S parents looking for an affordable and accessible option to feed their babies
Bobbie, the only mom-founded and led pediatric nutrition company, today announced the launch of its new grass-fed Whole Milk Infant Formula, providing U.S. parents with more options while maintaining the high-quality standards that parents expect from Bobbie. The new formula embodies Bobbie’s belief that Formula is Food and should be made with simple, best-in-class ingredients, right here in America.
Bobbie’s grass-fed Whole Milk Infant Formula is made with whole milk sourced from grass-fed cows who graze on pasture 365 days a year, offering a rich, full cream nutrition recipe with naturally occurring MFGM (Milk Fat Globule Membrane). Similar to breast milk, almost 50% of the total fatty acids in Bobbie’s Whole Milk Formula come from structurally similar palmitic and oleic acid. This formula, like all Bobbie formulas, is made with 100% lactose as the carb source—the main carbohydrate found in breast milk and provides a source of energy to support growth. With a 60:40 whey-to-casein ratio, the formula mimics the protein ratio of mature breast milk for gentle digestion and optimal growth.
With this latest launch, Bobbie remains committed to creating European-style formulas for U.S. parents. Like all Bobbie products, the grass-fed Whole Milk Infant Formula meets the highest standards for purity—no palm oil, no corn syrup, no maltodextrin— while inspired by both U.S. and EU nutritional standards. It also provides one of the highest DHA levels available in the country and carefully selected minimal iron levels that meet EU standards.
“Our team has been working on this product for almost three years, and we’re proud to offer this new formula option to American parents who want a simple, nutritious whole milk infant formula that is rooted in our belief that formula is food. High-quality ingredient sourcing matters just as much for what we feed our babies as it does for what we feed ourselves,” said Laura Modi, Bobbie CEO and Co-Founder. “Our grass-fed Whole Milk Formula reflects this commitment by offering parents premium nutrition at our most affordable price yet, empowering every parent to feel confident in how they nourish their baby.”
After unlocking their own manufacturing facility in Ohio this past summer – a bold move aimed at reducing market consolidation following the shortage – Bobbie strives to increase parents’ access to high-quality formulas with thoughtfully sourced ingredients at affordable prices. The grass-fed Whole Milk Formula is the most affordable Bobbie option yet at $23 per 14.1-ounce can. Parents also have the option to subscribe and save 10% off every box with free shipping on every order, bringing the price down to about $20 per can.
All Bobbie formulas are produced in the U.S. in FDA-registered facilities with world-class quality standards. All products must pass the Bobbie Bar which includes 2,000 quality and safety checks, microorganism testing, and in-house supplier and partner auditing. By producing and canning the product here in the U.S., the delivery from facility to doorstep is as seamless, safe and with fewer miles traveled than imported formula. Bobbie’s formulas do not spend weeks on cargo ships and are not subject to port strikes or other customs and import issues.
Additionally, Bobbie’s grass-fed Whole Milk Infant Formula is free from soy and is certified gluten-free, non-GMO, halal and Kosher, making it an inclusive choice for families with diverse dietary needs.
Bobbie launched in January 2021, selling four times more than forecasted in its first year, making it the fastest-growing infant formula in the U.S. Today, Bobbie nourishes babies in every state across the country and works to build a parenting culture of confidence, not comparison, that supports all feeding journeys.
Online shoppers can find the grass-fed Whole Milk Infant Formula in 14.1oz cans for $23 at www.hibobbie.com.
About Bobbie
Bobbie is the purpose-driven organic pediatric nutrition company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit www.hibobbie.com.
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