Message Broadcast Appoints Raed Adhami as Chief Innovation Officer

December 12, 2024 at 09:00 AM EST

Industry veteran appointed in new leadership role to drive innovative solutions that transform customer engagement for utilities and other highly regulated industry sectors

Message Broadcast, a leading provider of customer engagement software for the electric utility industry, has appointed Raed Adhami as its Chief Innovation Officer. In his new role, Raed will lead the Company’s innovation strategy, driving the development of differentiated and comprehensive platform for customer engagement and additional critical workflows.

Raed has a strong track record of leading technology innovation in enterprise software. He joined Message Broadcast via its acquisition of AGENT511, where he was a co-founder and Chief Technology Officer. In addition to AGENT511, Raed co-founded two other successful technology companies and holds multiple groundbreaking patents.

“Raed’s vision for harnessing innovation to deliver exceptional customer experiences aligns perfectly with our mission,” said Maulik Datanwala, CEO of Message Broadcast. “His entrepreneurial background, deep expertise, and history of building industry-leading platforms will help us accelerate the development of solutions that empower organizations to engage customers in more meaningful and impactful ways.”

In his new role, Raed will oversee innovation initiatives, working alongside technology and product organizations to expand the capabilities of Message Broadcast’s software platform so it can better address the evolving needs of its customers. His organization will evaluate and adopt emerging technologies to drive new product and feature development, as well as enhanced usability and architecture of existing products. Under his leadership, Message Broadcast will continue helping its clients modernize customer experiences.

“I’m honored to step into this new role at Message Broadcast during such a transformative time,” said Raed Adhami. “Message Broadcast has a strong reputation for driving innovation in customer engagement, and I look forward to leveraging my experience to enhance our solutions and deliver strong outcomes for our customers.”

About Message Broadcast

Message Broadcast is a leading provider of customer engagement software for electric utilities and other highly regulated industry sectors. With decades of domain expertise, Message Broadcast helps shape customers’ experiences through its omnichannel communication platform. Our software solutions drive increased customer satisfaction, operational efficiency, self-service, and conversion across several communication channels and critical use cases, including power outages, payments, and energy efficiency. Message Broadcast is a portfolio company of OceanSound Partners and EIP. For more information, please visit www.messagebroadcast.com.