Behind the reveal: See how we debuted the 2025 INFINITI QX80 100 stories above Manhattan

A reveal unlike any other – for a vehicle unlike any other – required innovation, brilliance, teamwork and a little luck

INFINITI revealed its all-new 2025 INFINITI QX80 at Edge in Hudson Yards, the highest outdoor sky deck in the Western Hemisphere. Getting the full-size luxury SUV onto Edge took 40 days, 4,300 man hours and nearly 100 elevator trips to execute.

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INFINITI revealed its all-new 2025 INFINITI QX80 at Edge in Hudson Yards, the highest outdoor sky deck in the Western Hemisphere. Getting the full-size luxury SUV onto Edge took 40 days, 4,300 man hours and nearly 100 elevator trips to execute. The stakes were high. And this reveal was a feat like no other. The solution? Disassemble the vehicle into thousands of pieces, remove the engine and fuel systems and precision-cut it into modular pieces – then reassemble the all-new QX80. It also required reverse-engineering the electrical system to power the interior, including seats, lighting and the Klipsch audio system. Oh, and make everything small enough to fit into the elevators and hallways. The end product was so well-executed, even INFINITI’s head designer couldn’t tell the QX80 had been taken apart. (Photo: Business Wire)

The stakes were high. And this reveal was a feat like no other. The solution? Disassemble the vehicle into thousands of pieces, remove the engine and fuel systems and precision-cut it into modular pieces – then reassemble the all-new QX80. It also required reverse-engineering the electrical system to power the interior, including seats, lighting and the Klipsch audio system. Oh, and make everything small enough to fit into the elevators and hallways. The end product was so well-executed, even INFINITI’s head designer couldn’t tell the QX80 had been taken apart.

Hundreds of team members were involved in the development, planning and execution, including agency partners from GLS Worldwide and PublicisQ.

INFINITI’s all-new flagship is the ultimate expression of bold design, first-ever technologies and detailed craftsmanship. It will reach retailers later this summer. Clients interested in more information on the all-new 2025 INFINITI QX80 can visit www.new-QX80.com.

About INFINITI

INFINITI Motor Company is headquartered in Yokohama, Japan, with operations around the world including regional offices based in the Americas, China and INFINITI International Markets in Dubai. INFINITI premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi (near Yokohama), London, San Diego and Beijing.

More information about INFINITI and its industry-leading technologies can be found at www.INFINITIUSA.com. You can also follow INFINITI on Facebook, Instagram, LinkedIn, X (formerly Twitter), and see all of our latest videos on YouTube.

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