The "Tourist Boards Sector Landscape 2024" report has been added to ResearchAndMarkets.com's offering.
A complete overview of the tourist boards sector worldwide. The report includes market insight and sector and brand analysis.
In 2024, there are currently 211 tourist boards deals in place, with an annual estimated value of $221,14 million. Companies in the sector have a total of 85 active deals with soccer properties across the globe. Motor racing is the next most popular sport for the sector, with 19 deals in place primarily focused on the United States.
Deals with sports teams dominate the market, both in terms of volume and value. The deal Visit Saudi has with this league is worth $21.81 million annually which is $6.81 million higher than Visit Qatar's one-year deal with UEFA, the second most annually lucrative deal in the sector.
Visit Rwanda has deals in place with the European soccer teams Arsenal FC, Paris Saint-Germain FC and Bayern Munich which are all Individually worth $6 million or more annually. Three brands have ten-year or longer deals, the most lucrative being Visit Dubai's partnership with Real Madrid CF, worth $80 million, to serve as its first-ever official destination partner.
The majority of the sector's sports investment is by brands based in Saudi Arabia. This includes many of the biggest spending brands such as Experience AlUla, ASFAR and Visit Saudi. La Region Occitanie has the highest total of six deals, which includes partnerships with Toulouse FC, Montpellier HSC, Perpignan, Montpellier, Toulouse and Catalans Dragons. Sud de France is the second most active brand, having secured five individual deals.
The French tourist board is working to associate itself with soccer rugby league and rugby union properties based in the firm's home market, including the Toulouse FC, Montpellier HSC, Catalans Dragons, Perpignan and Castres.
The report looks to offer a detailed insight into the tourist boards sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
Key Topics Covered:
- Market Insights
- Sponsorship Gambling & Betting Sponsorship Market Trends
- Sector Analysis
- Sector Summary
- Top Sports by Value and Volume
- Product Category Breakdown
- Key Product Sponsorship Markets Across The Globe
- Biggest Deals Tourist Boards Sector
- Biggest Expiring Deals in 2024
- Case Study
- Real Madrid C.F. and Visit Dubai
- Brand Analysis
- Brand Summary
- Breakdown of spend in the EMEA region by brands' home regions
- Most Active Brands
- Biggest Spenders
- Key Brands
Company Coverage:
- Jalisco Es Mexico
- Visit Myrtle Beach
- Bermuda Tourism Authority
- Visit Qatar
- I Love New York
- Visit Saudi
- Visit Rwanda
- Visit Dubai
- La Region Occitanie
- Sud de France
- Abu Dhabi Tourism
- Experience AlUla
- Odisha Tourism
- Visit Malta
For more information about this report visit https://www.researchandmarkets.com/r/6i88yk
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ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240731083895/en/
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