Piper the AI SDR Agent greets high-intent buyers the moment they arrive on the website from a Gong Engage email, immediately works to convert into pipeline

Today, Qualified, the leader in agentic marketing, announces Piper for Gong during Gong Celebrate in Austin, TX, to help joint Qualified and Gong customers accelerate pipeline across channels. With this integration, Piper the AI SDR Agent will greet buyers the moment they arrive on the website from a Gong Engage email, immediately working to convert into pipeline. These two powerful revenue platforms now work in harmony to capitalize on that magic moment when high-intent buyers are most interested in learning more.

Outbound Email is Disconnected From the Website Experience.

Sales teams are under constant pressure to close deals with target accounts. They focus significant time outbounding across multiple touchpoints, and email has become the ultimate battleground. In fact, salespeople spend about 21% of their day crafting emails to grab the attention of their most coveted prospects. Even if a buyer opens and engages with an email, they will likely be met with a generic website experience that’s disconnected from the outbound email that drove them there. This creates a jarring gap between the personalized, one-to-one email engagement, and the passive, one-to-many website experience.

“Gong Engage is an incredibly powerful outbounding tool, but the momentum and buying intent generated by these personalized emails are immediately lost when buyers are met with a generic website experience,” says Maura Rivera, CMO of Qualified. “This disconnect results in wasted sales effort, lower conversion rates, and a diminished ROI.”

Piper the AI SDR Agent Yields a Higher Return with Gong Engage

Piper works across key use cases, serving as the perfect payoff for Gong Engage customers wanting to maximize their Gong investment:

• Piper delivers seamless buying experiences across channels: Connecting with buyers over email is a critical part of any buying experience. After a buyer clicks through a Gong Engage email, Piper is on the website ready to continue the conversation without missing a beat.
• Piper books meetings with qualified buyers, on the spot: When buyers click through a Gong Engage email, Piper will instantly enrich their profile and determine whether they’re qualified. She’ll then set out to book a meeting with them while their interest is piqued.
• Piper presents relevant marketing content to keep buyers engaged: Throughout a conversation, Piper will detect certain conversational cues, then reference her entire content library to present the most relevant offer, keeping the buyer engaged with your business.
• Piper passes buyers to their dedicated account owner for a real-time conversation: You work hard to drive prospects to your website with Gong Engage emails. Piper will engage them in a conversation, then connect them with their assigned account owner for a seamless handoff.
• Piper collaborates with sales reps in Slack to keep deals moving: After a buyer clicks through a Gong Engage email and talks with Piper, she’ll immediately notify the assigned account owner, surfacing context and next steps to move the relationship forward.

Availability

Piper for Gong is currently in Early Access for select customers and will be widely available later this year. For Qualified customers, this integration will be automatically included in all Agentic Marketing Platform plans. To learn more, visit: https://www.qualified.com/integrations/gong.

About Qualified

Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Adecco, Asana, Box, Brex, Cision, Demandbase, Emplifi, Lattice, Sun Chemical, and Veeam, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251020323000/en/

“Gong Engage is an incredibly powerful outbounding tool, but the momentum and buying intent generated by these personalized emails are immediately lost when buyers are met with a generic website experience,” says Maura Rivera, CMO of Qualified.