• Adobe Firefly, the all-in-one AI creative studio for multimedia, now brings creators fully licensed audio track creation, crystal clear voiceover generation and an end-to-end timeline-based video editor
• Adobe Firefly brings creators the top AI models in one place, at one price – including the new Firefly Image Model 5 for photorealism and prompt-based editing; new partner models from ElevenLabs, Google and Topaz Labs; and new Firefly Custom Models that generate in creators’ own personal style
• Adobe previews Project Moonlight in Firefly, a conversational AI assistant that works across Adobe’s creative apps and creators’ social channels to deliver content insights and personalized recommendations to move from concept to content in minutes

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced groundbreaking new AI tools, models and agents in Adobe Firefly, the all-in-one creative AI studio with the industry’s top AI models and the best tools for video, audio, imaging and design. Firefly’s new, studio-quality audio and video tools include Generate Soundtrack for creating fully licensed audio tracks, Generate Speech for crystal clear voiceovers and a new timeline-based AI video editor. New models in Adobe Firefly include the new Image Model 5, which generates photorealistic images in native 4MP resolution and handles prompt-based editing in everyday language. An expanding ecosystem of partner models now includes ElevenLabs, Google, Luma AI, OpenAI, Runway, Topaz Labs and more. Adobe also announced new Firefly Custom Models, which empower creators to generate a series of assets in their own style.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251028759746/en/

Adobe previewed Project Moonlight in Firefly, a conversational interface powered by agentic AI that can work across Adobe’s apps and draws insights from creators’ social channels to help them brainstorm new ideas and create new content faster. With Project Moonlight, creators can deploy an agent to help them go from concept to creation in minutes, simply by describing – in their own words – what they want to accomplish, or how they want something to look and feel. Creators can ask their AI assistant for personalized advice, suggestions and assistance and stay in ultimate control.

“Adobe Firefly supports your entire end-to-end creative process, from when you first explore ideas to when you bring them to the world with AI-powered video, audio, imaging and design," said Ely Greenfield, chief technology officer and senior vice president, Adobe. “We built Firefly to be a single place where you can work with the best AI models in the best creative tools, and it’s been amazing to see how creators are using it to bring their ideas from concept to reality.”

Adobe Firefly takes creators from ideation to creation to production

Adobe introduced new Firefly tools that streamline every stage of the creative process — from brainstorming and visualizing ideas, to image, audio and video generation and editing, to producing fully finished assets at scale. Together, these innovations make it easier for creators to move fluidly from inspiration to delivery, with generative AI features that accelerate and expand creation across media types.

New AI ideation tools

In Firefly Boards, Adobe’s collaborative, AI-powered ideation surface, creators can now move even faster from inspiration to concept with new features that offer greater control and creative flexibility. New Rotate Object capabilities enable creators to convert 2D images into 3D where they can position objects and people in different poses and rotate them to show different perspectives. New PDF exporting and bulk image downloading streamline the process of organizing and collaborating on visual concepts across projects.

New updates to Firefly Boards add to a suite of new tools Adobe recently introduced, including Presets for generating images in diverse styles with a single click and Generative Text Edit for instantly changing the text in a photo or other visual asset.

New AI creation tools

Firefly’s new AI creation tools enable creators to generate, edit, and enhance professional-quality content across images, video, and audio — from soundtrack and voiceover generation to timeline-based video editing, conversational image prompting and more — all directly within Firefly, including:

• Generate Soundtrack (public beta): An AI music generator powered by Adobe’s commercially safe Firefly Audio Model that creates fully licensed, studio-quality instrumental tracks. Generate Soundtrack delivers multiple original track variations in seconds that are synced and timed precisely with creators' video footage.
• Generate Speech (public beta): A text-to-speech tool for creating crystal clear voice-overs, gives creators a choice of voices from Firefly Speech Model and ElevenLabs. Customers can generate lifelike voices in multiple languages and fine‑tune emotion, pacing and emphasis for natural, expressive delivery.
• Firefly video editor (private beta): A fast, intuitive web-based multitrack timeline editor for generating, organizing, trimming, and sequencing clips, with tools to add voiceovers, soundtracks, and titles. Now creators can add all their Firefly creations in the Generation History panel, or generate new clips directly in the editor, with the ability to create start or end frames right from the timeline. Creators can upload their own media to combine captured and generative content in one place and edit with frame-by-frame precision or through a built-in transcript for quick, text-based edits. Includes style presets like claymation, anime and 2D, plus a library of customizable title templates.
• Prompt to Edit: A conversational editing interface that empowers creators to describe the edits they want to make to an image in everyday language, akin to how they prompt text-to-image tools to create new images. Prompt to Edit is available with Firefly Image Model 5 and partner models from Black Forest Labs, Google and OpenAI.

New AI production tools

Today Adobe is expanding access of Firefly Creative Production (private beta) directly in the Firefly app. Firefly Creative Production is an AI-powered batch editing solution that empowers creative professionals and their teams to edit thousands of images at once – automatically replacing backgrounds, applying consistent color grading, and cropping in an easy-to-use, no-code interface.

Top industry AI models available directly in Adobe Firefly

Adobe Firefly offers the only platform to use top AI models within the best creative tools for video, audio, imaging and design – all in one place, at one price. In Firefly, creators can ideate and create with a choice of Adobe’s commercially safe Firefly models, models from its partners across the industry and coming soon, new personalized Firefly Custom Models.

New Adobe Firefly Image Model 5

Adobe’s Firefly models include the new, commercially safe Firefly Image Model 5 (public beta) – its most advanced image generation and editing model yet. Able to generate images in native 4MP resolution without upscaling, Firefly’s latest model excels at photorealistic details that capture lighting and texture. Image Model 5 generates lifelike portraits of people with anatomic accuracy and achieves major advancements in complex, multi-layered compositions and natural movement.

Firefly Image Model 5 brings image generation and editing together, powering Firefly’s new Prompt to Edit tool that empowers creators to describe how they want to edit an image in their own words. Additionally, the new model will power Layered Image Editing (in development) for precise, context-aware compositing that keeps every change perfectly coherent.

New models from Adobe’s partners

Adobe delivers new models from across the industry into Firefly as they’re released. Today, Adobe Firefly added new partner models including ElevenLabs Multilingual v2 which excels at generating voiceovers and Topaz Bloom for image upscaling. These join other models from across the industry including Black Forest Labs Flux 1.1, Google’s Veo 3.1, Imagen 4 and Gemini 2.5 Flash Image (Nano Bana), Ideogram 3.0, Luma AI’s Ray3, Moonvalley’s Marey, OpenAI’s GPT Image, Pika, Runway’s Gen-4 and Aleph and more.

New Firefly Custom Models

Adobe is also bringing Firefly Custom Models (private beta) to creators, directly in the Firefly app, with early access to the beta through the waitlist. First introduced to Firefly enterprise customers, Firefly Custom Models empower creators to easily personalize their own AI models to generate entire series of assets with visual consistency in their own, unique style. Personalizing Firefly Custom Models is as simple as dragging and dropping in images that creators have the rights to use. Custom Models are private by default and require authorization by the person who created them for use by others. Custom Models will be available to use in the Firefly app or Firefly Boards.

Pricing and availability

Firefly’s Prompt to Edit capability is generally available to Firefly customers today with Firefly Image Model 5 and partner models from Black Forest Labs, Google and OpenAI. Firefly Image Model 5, Generate Soundtrack and Generate Speech are available in public beta today.

Firefly video editor and Firefly Custom Models are in private beta and will begin rolling out next month; customers can sign up today to join the waitlists for early access. Firefly Creative Production is also in private beta and will begin rolling out to customers who have access to premium generative AI features next month.

Project Moonlight is in private beta and will be available in the coming months; customers can join the waitlist to receive access.

Through December 1, Creative Cloud Pro and Firefly plan subscribers can enjoy unlimited image generations with all Firefly and partner models, plus unlimited video generations with the Firefly Video Model. More on Firefly pricing and plans here.

Adobe’s approach to AI

Adobe takes the most creator-friendly approach to AI in the industry. It views AI as a tool for, not a replacement of, human creativity and believes that generative AI can be developed responsibly, starting with respect for creators’ rights. For information on our approach to generative AI, visit: https://www.adobe.com/ai/overview/firefly/gen-ai-approach.html

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future AI and product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to compete effectively; damage to our reputation or brands; failure to realize the anticipated benefits of investments or acquisitions; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; complex sales cycles; failure to recruit and retain key personnel; litigation, regulatory inquiries and intellectual property infringement claims; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10- Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.

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