ESW Created Bespoke Embedded Checkout for Xbox’s Customized Gaming Devices

Microsoft’s Xbox Design Lab, a service that lets customers design their own personalized Xbox Wireless Controllers and Xbox Elite Series 2 Wireless Controllers, has relaunched and expanded distribution into 27 countries through its new partnership with ESW, the worldwide leader in ecommerce. 

“This relaunch marks a major milestone for Xbox Design Lab,” said Tejaswi Kotekar, Product Manager, Xbox Design Lab, Microsoft. “We needed a merchant of record that would provide a high level of customer service and product road map. ESW’s agility and support were critical in helping us to achieve our goals.”

ESW’s technology and expertise reduce the complexities of international ecommerce, enabling brands to quickly and compliantly serve customers worldwide. For Xbox, ESW is serving as Xbox Design Lab’s Merchant of Record and international ecommerce partner.  ESW successfully created a customized and fully embedded checkout experience meeting the critical accelerated timeline for Xbox Design Lab relaunch. A joint product roadmap addresses future expansion and functionality to meet growing consumer needs. Future plans include additional payment options. Xbox Design Lab’s distribution now covers North America, Europe, and APAC and includes Canada, the U.S., Australia, Japan, South Korea, Singapore, Denmark, Germany, Italy, and the U.K, among others.

“Xbox Design Lab is one of the most innovative and immersive online shopping experiences available today, giving gamers the power to personalize their controllers at scale,” said Tonia Luykx, Chief Revenue Officer at ESW. “ESW brought the same high degree of customization to Xbox in order to meet the needs of its consumers in 27 different international markets. We are proud to partner with Microsoft to increase the brand authority of Xbox Design Lab and to deliver this highly personalized experience to its legions of fans everywhere.”

Go to ESW to learn more.

About Xbox

Xbox Design Lab is Microsoft’s official customization platform that allows players to create personalized Xbox controllers tailored to their style and preferences. Xbox Design Labs features enabled user to customize from colors and patterns to thumbsticks, triggers, and even engrave their gamertags.. The platform supports both Xbox Wireless Controllers and Xbox Elite Series 2 Wireless Controllers and integrates seamlessly with the Xbox ecosystem, ensuring full compatibility across Xbox consoles and Windows devices. With themed designs inspired by popular franchises, Xbox Design Lab continues to be a standout offering in personalized gaming hardware.

About ESW

ESW makes worldwide ecommerce powerful and simple by partnering with the world’s best-loved brands and retailers to deliver international ecommerce solutions that reduce cross-border complexity. By localising the online shopping experience, ESW creates moments that matter between brands and consumers, drives global revenue, and helps build brand loyalty. ESW addresses the complexities of international markets with tailored solutions, including frictionless checkout, fast and reliable shipping and returns, and reduced compliance and regulatory risk.

ESW enables clients to navigate local markets confidently and drive long-term profitability through its unique, genuine partnership approach. With offices in New York, Dublin, Madrid, and Singapore, ESW helps the world’s premier and most ambitious brands achieve growth and profitability in over 200 international markets. ESW is the only international commerce solution that is MACH certified.

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