New causal AI engine cuts wasted ad spend by up to 50% and unlocks up to 78% YoY incremental revenue growth

Spreetail, the leading ecommerce marketplace accelerator, today announced the launch of True Ads, a proprietary causal AI incrementality engine that helps brands maximize profitable growth and eliminate wasted ad spend. As part of Spreetail’s Smart Shelf suite, True Ads gives brands the clarity to invest more confidently in ads that truly grow their business across marketplaces. The new tool has delivered up to 78% year-over-year growth in incremental ad revenue, transforming advertising from a cost center into a predictable, high-return profit engine.

Built as one of the industry’s first end-to-end incrementality engines for ecommerce advertising, True Ads is proven to eliminate up to 50% of wasted ad dollars YoY, redirecting spend toward incremental opportunities. By building proprietary incrementality metrics down to the keyword, campaign, and product level, True Ads reveals exactly where advertising is creating net-new sales — and where spend is simply reallocating revenue that would have happened organically.

“With margins under pressure, brands cannot afford to spend on ads that simply replace demand they already earn organically,” said Josh Smith, Chief Technology Officer at Spreetail. “True Ads uses causal AI to reveal which ad dollars are truly generating incremental growth. It protects brands from cannibalization, eliminates wasted spend and gives them the confidence to scale only what actually drives profit.”

True Ads Key Features at A Glance:

• Causal AI Incrementality Engine: Quantifies the true impact of ad spend using causal inference, not correlation, so brands know what is actually driving growth.
• Campaign-Level Measurement: Distinguishes incremental lift from cannibalized sales across all targeting types — down to individual keywords.
• Wasted Spend Detection: Identifies and eliminates non-productive ad spend by reallocating budget toward profit-positive campaigns.
• Market Share and Organic Rank Integration: Reveals how paid media influences long-term brand momentum, including organic visibility and market share.
• Unified Profit Intelligence: A single platform to measure incremental GMV, incremental margin, and the organic lift generated by your advertising.

True Ads is the latest addition to Spreetail’s growing Smart Shelf suite, which includes Price Pulse, Listing Doctor and Promise Pro. The Smart Shelf suite is a set of tools designed to help brands win on the digital shelf through speed, accuracy and smarter execution.

For more information about Spreetail’s True Ads, please visit here.

About Spreetail

Spreetail is the leading ecommerce marketplace accelerator for oversized products, providing a complete solution that helps brands and manufacturers grow their online businesses more profitably. As the first global ecommerce company specializing in big-&-bulky logistics and marketplace management, Spreetail maintains a robust presence on major online platforms, including a Top 10 Seller status on Amazon, Walmart, and Target. With a commitment to innovation, technology enablement, and exceptional customer service, Spreetail’s seamless and efficient ecommerce solutions have driven success for businesses worldwide since its founding in 2006. For more information, visit: spreetail.com.

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