Agrovision Expands Global Footprint with First Locally Grown Berries in China, Selling Out First Batches Within 24 Hours

• Breaking ground in Yunnan, Southwestern China, in March 2024, Agrovision delivered its first premium berry harvest in just nine months, sold under the Meiyili brand (美益粒), with unprecedented speed and exceptional quality.
• Agrovision is addressing surging consumer demand while creating jobs, providing agricultural training, and advancing sustainable farming practices.
• The company’s vertically integrated supply chain ensures more consistent inventory by combining local production in China with imports from Peru and Morocco.

Agrovision, a global leader in premium superfruits with an ambitious mission to inspire enjoyable and nutritious snacking, has achieved a major milestone with the first harvest from its farms in China’s Yunnan province. The locally grown premium blueberries, sold under the Meiyili brand (美益粒), sold out within 24 hours of hitting the market, underscoring China’s growing appetite for high-quality, fresh produce and marking a pivotal step in Agrovision’s global expansion strategy.

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Agrovision’s first locally grown premium blueberries sold under the Meiyili (美益粒) brand have arrived in China. (Photo: Agrovision)

Over the past five years, the demand for blueberries in China has grown at an annual rate of approximately 40%. Driven by health-conscious consumers, blueberries have become a sought-after addition to modern wellness and a preferred premium snack.

Agrovision began addressing this demand in 2018 by importing premium berries from its farms in Peru. To deepen its presence, the company established a 33-hectare (81-acre) farm in Yunnan in early 2024. Leveraging Yunnan’s ideal microclimate of warm days and cool nights, Agrovision is delivering blueberries packed with natural flavor, crunch, and nutrients to consumers across China.

"Our first harvest in Yunnan has exceeded expectations in terms of both quality and yield," said Stone Wang, Executive Chairman of Agrovision China. "The overwhelming demand confirms Chinese consumers’ recognition and appreciation for premium-quality berries.”

Building on its success, Agrovision is evaluating possible expansion of its Yunnan operations over the coming years, as it continues to invest in advanced post-harvest technologies, elite varietals, and sustainable farming practices.

The company has also optimized its supply chain by utilizing Peru’s newly opened Chancay Port, reducing transit times for imported blueberries by 10 days. This dual-source strategy is intended to provide more consistent availability of both local and imported fruit to satisfy China's growing preference for premium superfruits.

"Our current efforts represent more than just a successful harvest – they demonstrate our ability to replicate our proven superfruit strategy in key global markets," said Steve Magami, Co-founder and CEO of Agrovision. "Consumers everywhere want reliable access to superfruits that deliver the same exceptional experience whether in Shanghai or Los Angeles. We're making enjoyable, nutrient-dense superfruits an accessible and delicious part of everyday snacking worldwide."

Agrovision’s presence in China goes beyond production. The company has created hundreds of seasonal jobs in Yunnan and implemented comprehensive training programs to build local agricultural expertise. These initiatives, coupled with infrastructure investments and sustainable practices, contribute to the region’s economic development and align with Agrovision's mission to create a lasting positive impact globally.

To learn more about Agrovision, visit AgrovisionCorp.com.

About Agrovision

Agrovision is a leading, vertically integrated global superfruit platform redefining healthy snacking. Headquartered in the U.S., Agrovision operates across Peru, Mexico, Chile, Morocco, Egypt, India, China, and the USA, delivering premium, nutrient-dense superfruits year-round through its flagship brands, Fruitist and Meiyili (美益粒). Agrovision combines cutting-edge technology, sustainable farming, and global distribution to inspire enjoyable and nutritious snacking worldwide. Learn more at www.AgrovisionCorp.com

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