Celebrate more than 40 years of Art Alive and the tenth edition of Bloom Bash with art, architecture, and floral creativity inspired by the groundbreaking designs of Lord Norman Foster
The San Diego Museum of Art (SDMA) is in full bloom this spring, with floral designers interpreting works of art and architecture into vibrant floral displays from April 24 to April 27, 2025. Art Alive is the Museum’s signature annual fundraiser, providing critical year-round support for exhibitions, education, and outreach programs in the community. This year, the tenth edition of the Art Alive kick-off party Bloom Bash promises to make a splash with its most colorful and large-scale festivities yet.
Art Alive brings a dazzling array of nearly 100 colorful floral arrangements interpreting art and architecture throughout the Museum to the San Diego community. The theme for Art Alive 2025 celebrates the groundbreaking architectural designs of Lord Norman Foster and his internationally renowned studio Foster + Partners. For the first time in the 44 years of Art Alive, floral designers will not only be sharing their botanical creations interpreting paintings, drawings, photography, and sculpture, but also creating floral interpretations inspired by architecture. In addition to nearly 100 tabletop floral arrangements throughout the Museum, the theme will be brought to life in the two-story Museum entry rotunda by 2025 Rotunda Designer Natasha Lisitsa and Daniel Schultz – a wife-and-husband team comprised of a floral designer and an engineer, who previously partnered with Art Alive in 2018.
“The Art Alive floral exhibition has become a beloved tradition for the region attracting more than 13,000 visitors throughout the four days of events,” shares Roxana Velásquez, Maruja Baldwin Executive Director and CEO of The San Diego Museum of Art. "This year’s Art Alive is sure to be a showstopper and we’re thrilled to create this captivating dialogue between art, architecture, and nature with the community.”
“In addition to the joy that Art Alive brings each year, I’m especially thrilled to share the tenth edition of Bloom Bash, which is set to be our best yet,” reveals Sarah Grossman, Associate Director of Special Events and Corporate Relations at The San Diego Museum of Art, and the imaginative visionary behind Art Alive. “Since its inception, Bloom Bash has become the essential spring arts event for fashionable revelers and foodies supporting the arts.”
The kick-off party to Art Alive weekend is Bloom Bash, which returns this year for its tenth edition on Friday, April 25, offering immersive art installations; live performances from past event favorites including saxophonist Erisa Nicole; sweet and savory bites from more than 35 top eateries; and signature cocktails, craft beer and upscale wines. The 21+ party also features a Ferris wheel in the Plaza de Panama outside the Museum, live music, unique performances, and dancing. On top of honoring the craft of architecture, this year’s edition of the soiree is metamorphosis themed, with both local and nationally recognized artists contributing butterfly-inspired art installations sure to envelop attendees in an ethereal evening of celebration. Featured artists with installations on view during the event and throughout Art Alive weekend include Christopher Schardt and German Corrales.
In addition to the four-day Art Alive floral exhibition, festivities include the Museum’s creative black-tie gala, the Premiere Dinner, on Thursday, April 24; the tenth edition of Bloom Bash, the Museum’s 21+ kick-off party to Art Alive on Friday, April 25; and the Garden of Activities, bringing hands-on art-making for artists of all ages to the Museum’s sculpture garden on Saturday, April 26, and Sunday, April 27. The 2025 Art Alive floral exhibition will be on display to the public Friday, April 25, from noon to 4:00 p.m. and 10:00 a.m. to 6:00 p.m. on Saturday, April 26, and Sunday, April 27. Timed tickets are now available online at www.SDMArt.org/ArtAlive and by phone at 619.696.1999. Bloom Bash and Premiere Dinner tickets are sold separately and now on sale.
About Art Alive
As the Museum’s signature annual fundraiser, Art Alive highlights the Museum’s collection to provide critical support for education, outreach programs and special exhibitions year-round. For more information or to donate to this San Diego tradition, call the Art Alive hotline at (619) 696-1999, or contact the Museum at artalive@sdmart.org. Tickets are also available online at sdmart.org/art-alive-tickets/.
Support for Art Alive is provided by thousands of generous individuals, foundations and corporations, including lead sponsors Harrah’s Resort Southern California, Laurie C. McGrath, Bank of America, Taffin Ann Ray, Toni Bloomberg, Tatiana and Robert Dotson, Rachel and David Inmon, Jaimi Lomas and Tom Haney, Micki Olin and Reid Abrams, Demi and Frank Rogozienski, and the Sycuan Band of the Kumeyaay Nation. The Art Alive 2025 Premiere Dinner Chairs are Toni Bloomberg, Valerie Cooper, Tatiana Dotson, Arlene Esgate, Micki Olin, and Demi Rogozienski. Bloom Bash Chairs are Robin Wilson Carrier, Jaimi Lomas, Mitch Mitchell, Micki Olin, and Rhianna White.
For more information on The San Diego Museum of Art or to purchase tickets or membership, visit SDMArt.org.
About The San Diego Museum of Art
Providing a rich and diverse cultural experience, The San Diego Museum of Art houses some of the world’s finest art. Located in the heart of Balboa Park, the Museum’s internationally renowned collection of more than 32,000 works—dating from 3000 BC to present day—includes Spanish and Italian old masters, the Edwin Binney 3rd Collection of South Asian paintings, East Asian art, art from the Americas, Modern and Contemporary art, and the Museum of Photographic Arts at The San Diego Museum of Art (MOPA@SDMA). The Museum regularly features major exhibitions of art from around the world, as well as extensive cultural and community engagement programs for all ages. The San Diego Museum of Art hosts experiences that invite visitors to explore art through music, dance, film, food, and so much more. At The San Diego Museum of Art, exhibition text is always in English and Spanish.
The San Diego Museum of Art is located at 1450 El Prado in Balboa Park, San Diego, CA, 92101.
General Information: (619) 232-7931
Group Sales: (619) 696-1935
Website: SDMArt.org
Twitter: @SDMA
Instagram: @SanDiegoMuseumofArt
Facebook: @TheSanDiegoMuseumofArt
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Contacts
Emily Teachout, 62ABOVE
emilyt@62above.com | sdma@62above.com
