Tidy Cats Designed for Litter-Robot litter delivers hard clumping, advanced odor control, and a motion-activated revitalizing scent to transform the cat care experience
Whisker, the global leader in connected pet care and maker of the #1 self-cleaning litter box, Litter-Robot®, has partnered with Tidy Cats, America’s #1 litter brand*, to design a new litter formula that transforms the lives of cats and cat parents with The Perfect Cycle™.
While Litter-Robot works seamlessly with any clumping litter, the new Tidy Cats Designed for Litter-Robot® formula is designed to complement the Litter-Robot experience. Featuring a motion activated scent, hard and fast clumping, and powerful odor control, this new clumping litter is specially formulated for The Perfect Cycle™, a research-backed cycle setting in the Whisker app.
This partnership represents a natural alignment between two industry leaders: Whisker, a pioneer in advanced self-cleaning technology, and Tidy Cats, the trusted litter experts. Together, they’re introducing a new litter designed with Litter-Robot’s sifting technology in mind – expanding the range of options available to cat parents and further enriching the experience.
“This collaboration with Tidy Cats brings together two trusted names in cat care to create something really useful for pet parents,” says Jacob Zuppke, CEO of Whisker. “I’ve seen the difference in my own home—and I think our customers will too.”
The new Tidy Cats Designed for Litter-Robot litter offers a host of benefits, including:
- Hard and Fast Clumping: Maintains robust clumps throughout the duration of the cycle, ensuring efficient waste removal.
- Motion-Activated Revitalizing Scent: Provides a fresh, clean scent boost with each cycle.
- Powerful Odor Control: Incorporates advanced odor-absorbing technology to minimize unwanted smells in the waste drawer.
- The Perfect Cycle™ App Setting: A research-backed Whisker app setting that uses Tidy Cats Designed for Litter-Robot to deliver optimal performance with every cycle.
"Tidy Cats knows that maintaining a clean litter box is crucial for a cat's health and well-being,” said Brent Gleckler, VP and General Manager of the Golden Products Division at Purina. “The partnership between Whisker’s Litter Robot and Tidy Cats offers cat owners two innovative solutions from industry leaders, creating an easy and effective way to enhance the litter box experience, ensuring satisfaction – and compliance – for both the owners and their cats."
Available in both a 20‑lb jug and a 22‑lb box, this new formulation is designed to work seamlessly with Litter-Robot while still delivering the trusted performance Tidy Cats customers expect. Tidy Cats Designed for Litter-Robot litter will be available at key retailers that sell both Litter-Robot and Tidy Cats, including Chewy, Amazon, Target, PetSmart and Walmart. For more information, visit https://www.litter-robot.com/tidycats.
*2024 $ Share of Cat Litter in Combined Nielsen AOC + Pet Retail + ECOM 52 weeks ending 7/13/24.
About Whisker
Whisker is an international leader in connected pet care and pet accessories, with an innovative portfolio that includes Litter-Robot, Feeder-Robot, and Litterbox.com. To date, Whisker has sold over 1.5 million robots. Launched in 2000 by inventor Brad Baxter, who had 2 cats of his own, Whisker offers contemporary and solution-oriented products that are enjoyable and intuitive to use, and deliver meaningful insights for pets and people alike. Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin, employing over 600 passionate team members.
About Nestlé Purina PetCare
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Friskies and Tidy Cats. Our more than 11,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats every year. Nearly 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific research, our products, and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health, and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina News.
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Contacts
Moxie Communications Group for Whisker
whisker@moxiegrouppr.com
