The platform is available nationwide and eliminates the privacy risks of legacy lending sites
Visbl, a fintech platform bringing transparency, simplicity and privacy to mortgage shopping, announced today its official nationwide launch. Homebuyers can now shop for real-time, accurate mortgage rates without submitting personal information or enduring aggressive sales calls and directly book a mortgage with lenders.
The mortgage rate comparison process typically involves lead capture forms, limited transparency and inconsistent rate disclosures. Visbl aims to address these challenges by providing a straightforward platform where users can view real-time offers from verified lenders without submitting personal information. This approach enables consumers to research mortgage options privately and efficiently, without unsolicited follow-up or sales pitches.
“We created Visbl because shopping for a mortgage shouldn’t feel like a trap,” said Abraham Lee, CEO and founder of Visbl, who brings over 20 years of mortgage lending experience to the company. “People deserve to see their options transparently, with no gimmicks. Shopping for a mortgage should be exactly that: shopping. At Visbl, we want to provide interested buyers with the most straightforward process as they prepare for one of life’s biggest purchases.” Lee developed Visbl as a solution to the lack of transparency mortgage shoppers were experiencing, bringing a first-hand resolution to borrowers.
Built as a search engine for mortgages, Visbl is not a broker, lender or lead generation tool. Instead, it functions as a neutral platform that allows users to explore and compare, and, if they so choose, book directly with leading lending institutions. The platform’s proprietary, patent-pending technology brings users competitive offers that have traditionally been inaccurate and time consuming to source. From first-time buyers to seasoned investors, Visbl serves as a one-stop destination to manage the mortgage shopping journey with clarity and confidence.
From 2021 to 2024, homebuyers’ interest in a digital mortgage process jumped 27%, with a notable 90% of buyers looking to increase the digital aspect of mortgage lending, according to Fannie Mae. Buyers specifically expressed interest in digital methods while selecting a lender and completing mortgage applications. Likewise, lenders are eager for contemporary ways to reach mortgage shoppers in a trusted digital environment.
“I joined Visbl because the platform aligned perfectly with how I already run my business — with full transparency, trust, and a commitment to educating my borrowers,” said Sean McDowell, producing regional manager at Promise Home Loans. “I’ve always believed that informed clients make better decisions, and Visbl made it easier to deliver that value at scale. Since coming on board, I’ve been able to connect with new customers I likely wouldn’t have reached otherwise. It’s been a great extension of my brand and a powerful tool for growth.”
Visbl is free for users and requires no registration to view rates. To explore mortgage options with total transparency, visit www.visbl.com.
About Visbl
Visbl is a mortgage shopping platform that gives borrowers instant access to real-time rates with transparency and ease. Designed for simplicity and accessibility, Visbl connects mortgage shoppers with verified lenders, without personal data capture. Buyers can compare true loan costs and book mortgages when they’re ready, giving them confidence and control throughout the process.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250602442284/en/
Contacts
Media Contact
Haley Sinacole
Matter Communications
visbl@matternow.com
