Proven technology leader Chris Ball to guide next phase of 6sense’s growth; outgoing CEO Jason Zintak remains Chairman of the Board of Directors after eight years of category-defining impact.

6sense®, the first agent-powered revenue marketing platform, today announced that Jason Zintak will conclude his accomplished tenure as Chief Executive Officer and continue in his role as Chairman of the Board, as the company welcomes Chris Ball as its new CEO to lead 6sense into its next stage of growth. Ball is a distinguished technology executive with extensive experience scaling enterprises and leading transformation at Instructure, Adobe, SAP, and others, with a focus on delivering differentiated, customer-focused solutions.

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Chris Ball, CEO of 6sense

“The past eight years have been extraordinary. When I joined 6sense, it was a promising startup with a bold idea,” said Zintak. “Today, it’s a global market leader helping thousands of customers achieve their most ambitious revenue goals. I’m incredibly proud of what we’ve built together—the technology, the culture, and most importantly, the impact for our customers. I’m grateful to our employees, partners, and customers who made this evolution possible, and I’m confident the best is yet to come.”

Since joining as CEO in 2017, Zintak has led 6sense through a period of remarkable transformation, scaling revenue from $5 million to more than $250 million and driving significant market expansion through both organic growth and acquisitions. Under his leadership, the company:

• Established 6sense as the clear market leader—first in account-based marketing (ABM) and later in revenue marketing technology—earning consistent recognition from analysts and organizations including G2, Forbes, Inc., Deloitte, Goldman Sachs, and the Financial Times.
• Scaled 6sense from an early disruptor into a global business, serving thousands of customers and establishing a durable foundation for long-term success.
• Championed Intelligent Workflows and agent-powered automation, redefining how go-to-market teams achieve efficient, predictable revenue growth.
• Fostered a culture of innovation and resilience, steering the company through acquisitions, rapid expansion, and market challenges while keeping customer value at the center of every decision.

This strong foundation positions 6sense for its next era of growth under Ball’s leadership. Building on the momentum created during Zintak’s tenure, Ball will focus on scaling innovation, deepening customer impact, and accelerating the company’s global expansion.

“I’m proud to join 6sense at such a pivotal moment. Jason and the team have built a world-class company with a foundation of innovation, customer success, and growth,” said Ball. “The opportunity ahead is enormous, and I am committed to executing with focus and precision alongside our team, customers, partners, and the Board to accelerate the next chapter of impact. Together, we will shape the future of revenue technology and define how every business grows with greater intelligence and efficiency.”

Ball joins 6sense from Instructure, where as President and COO he drove consistent expansion and strengthened the company’s global SaaS operating model. Earlier in his career, he held senior leadership roles at Adobe and SAP, where he scaled multi-billion-dollar businesses, executed complex go-to-market transformations, and built high-performing global teams. He is recognized for his customer-first approach, operational rigor, and ability to build strong, distributed teams that consistently deliver results.

“Jason’s leadership has been transformative for 6sense and the entire B2B go-to-market industry,” said Jeff Lieberman, Managing Director at Insight Partners. “He turned a disruptive idea into a market-shaping company that delivers measurable outcomes for customers worldwide. We are thrilled he will remain closely involved on the Board, and we’re equally excited to welcome Chris. His demonstrated ability to scale global businesses and deliver operational excellence makes him the right leader to guide 6sense into its next chapter.”

About 6sense

6sense is the first agent-powered revenue marketing platform. Built to unify your data, channels, and teams, 6sense puts AI agents to work across every part of your go-to-market—so you can move faster, waste less, and drive more revenue with precision. Companies like SAP, Cisco, Okta, and Qualtrics use 6sense to build pipeline, win bigger deals, and close faster—with 2X deal sizes and 4X higher win rates. Learn more at www.6sense.com.

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