Partnership introduces new OFF!® Deep Woods® MAX Aerosol through fan experiences, Team Series integration and features across MLF media platforms, helping protect enthusiasts from mosquitoes and ticks this season
With fans already gearing up for another exciting season, Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today a new partnership with the OFF!® brand, America’s #1 best-selling mosquito repellent brand.* Beginning in 2026, the OFF!® brand becomes the Official Mosquito & Tick Repellent of Major League Fishing, helping anglers and attendees stay protected from mosquitoes and ticks during long days outdoors.
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Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today a new partnership with the OFF!® brand, America’s #1 best-selling mosquito repellent brand. Beginning in 2026, the OFF!® brand becomes the Official Mosquito & Tick Repellent of Major League Fishing, helping anglers and attendees stay protected from mosquitoes and ticks during long days outdoors.
A pioneer in personal insect repellents for over 65 years, the OFF!® brand is partnering with MLF to support anglers, families and fans who count on reliable gear – and protection against mosquitoes and ticks – every time they hit the water. The partnership with OFF!® repellents will include a presence at key 2026 MLF events, including REDCREST 2026 – MLF’s premier championship – and a branded angler team in each of the four 2026 MLF Team Series events. OFF!® repellents will also come to life through fan events, on-site signage, televised and livestream coverage, and features across MLF’s digital and social media platforms.
“OFF!® is an iconic outdoor brand that people trust, and we’re excited to welcome them into the MLF family for 2026,” said Boyd Duckett, President and CEO of Major League Fishing. “Our anglers spend countless hours outdoors and on the water in all conditions, and protection from mosquitoes and ticks is essential. This partnership allows us to highlight a product that truly makes a difference in the outdoor experience while encouraging education on best outdoor practices and delivering reliable protection all season long.”
To kick off the partnership, OFF!® repellents is introducing a new product: OFF!® Deep Woods® MAX aerosol, a picaridin-based repellent designed for extended outdoor use. For long days on the water, the formula repels mosquitoes and ticks for up to 10 hours and is fragrance-free, non-greasy and comfortable to wear. It also won’t damage gear, including fishing lines, gun stocks, sporting equipment, active wear or painted surfaces, making it a great option for anglers and fans alike. OFF!® Deep Woods® MAX aerosol is available online and at select retailers, offering outdoor enthusiasts long-lasting protection with the trusted performance of the Deep Woods® line.
“Long days on the water and in the woods demand gear we can depend on, and OFF!® Deep Woods® MAX aerosol is now an essential part of that toolkit,” said Ott Defoe, professional MLF angler and 2024 Team Series Champion. “It gives me hours of protection without distracting smells or residue, and it doesn’t affect my equipment. Knowing that OFF! ® is taking care of the bugs lets me focus on catching bass anywhere I have to catch them!"
The partnership marks another step in MLF’s continued growth as it aligns with leading brands across the outdoor, lifestyle and consumer-product categories. With the mosquito and tick protection expertise of OFF!® repellents, the 2026 season will offer competitive bass fishing anglers and fans a more comfortable and enjoyable experience both on the water and at MLF events nationwide.
For more information about MLF and its sponsors, visit MajorLeagueFishing.com. To explore the OFF!® brand’s complete line of pest-control products, visit OFF.com.
About OFF!®
The OFF!® brand has been a pioneer in personal insect repellents for over 65 years. In addition to providing protection against mosquitoes, OFF!® repellents is part of the SC Johnson mission to develop mosquito prevention programs and support scientific studies on mosquitoes that help make a difference in millions of lives. OFF!® repellents is proud to create products with proven effectiveness that repel mosquitoes, ticks and biting flies so families can have a trusted line of protection. No matter the activity or time outdoors, there is an OFF!® product for every occasion.
OFF!® brand products should always be used as directed. Effectiveness against pests differs by product and each OFF!® brand product label should be read and followed carefully. Learn more at OFF.com.
About SC Johnson
Founded in 1886 and headquartered in Racine, Wisconsin USA, SC Johnson believes that a more sustainable, healthier, and transparent world that inspires people and creates opportunities isn’t just possible – it’s our responsibility.
A heritage of innovation and bold, transparent decisions is why our high-quality products and iconic brands – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method® and more – are in homes, schools and businesses in virtually every country worldwide.
As a global, purpose-led company, we are committed to making the world a better place today and for future generations. That means relentlessly bringing our expertise in science, innovation, and partnerships to bear on some of the world’s most pressing environmental and health issues like plastic dependence and malaria. Around the world, we use our resources to unlock greater economic and educational opportunities for people and communities where access may be limited, but curiosity and potential are limitless.
See how SC Johnson is a Family Company At Work For a Better World by visiting scjohnson.com or joining us on Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, CBS Sports Network, World Fishing Network, RFD-TV and Game & Fish TV, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
*SC Johnson calculation based on US NIQ Total Store RMS database for Insect Repellent Product for 52 weeks ending 11/15/2025 time period for Total US xAOC Market. Copyright © 2025, Nielsen Consumer LLC
View source version on businesswire.com: https://www.businesswire.com/news/home/20260225346188/en/
“Long days on the water and in the woods demand gear we can depend on, and OFF!® Deep Woods® MAX aerosol is now an essential part of that toolkit.”
Contacts
MEDIA CONTACT:
CHARITY MUEHLENWEG
SENIOR MANAGER, PR & COMMUNICATIONS
p: 405.694.1025
e: charitym@majorleaguefishing.com
www.majorleaguefishing.com

