Alvita Care, a leading private-pay home care company serving New York, New Jersey, and Connecticut, today announced the promotion of Chuck Wood to Chief Revenue Officer (CRO).

Chuck plays a central role in accelerating Alvita Care’s growth and strengthening its commercial engine, bringing deep experience in healthcare sales leadership, revenue operations, and team development. His promotion reflects the company’s continued focus on disciplined growth, operational rigor, and long-term value creation.

In his new role, Chuck will lead Alvita Care’s end-to-end revenue strategy, including sales execution, referral partnerships, and go-to-market initiatives. He will work closely with clinical, operations, and regional leadership to scale the organization while preserving the high standards of care and client experience that define the Alvita Care brand.

“Chuck has consistently demonstrated the ability to grow revenue the right way: by building strong teams, earning the trust of referral partners, and staying relentlessly focused on the client experience,” said Tracy Ongena, Founder and Executive Chair of Alvita Care. “As we enter our next phase of growth, his leadership will be critical to scaling the business with discipline and integrity.”

Prior to his promotion, Chuck served as Vice President of Revenue Operations, where he helped drive significant growth, strengthen sales performance management, and expand Alvita Care’s regional referral network. His leadership has contributed to sustained momentum across new client acquisition and market expansion.

"I'm humbled to accept this promotion as a reflection of the success of the Alvita Care team, and thankful for the opportunity." said Chuck. "I'm excited to continue serving our team as CRO to pursue our mission of providing compassionate, high-quality care."

Before joining Alvita Care, Chuck held senior leadership roles across technology and professional services firms, including Head of Customer Operations at Point Digital Finance and management roles at Bain & Company. He began his career as an officer in the U.S. Army. Chuck holds a Bachelor of Science from the United States Military Academy at West Point and an MBA from Duke University’s Fuqua School of Business.

Founded by Ms. Ongena, Alvita Care delivers high-touch, private-pay home care services designed to help older adults and families age with dignity, independence, and confidence. The company continues to invest in leadership, technology, and innovation to meet the evolving needs of aging populations.

About Alvita Care

Alvita Care is a premier private-pay home care provider serving New York, New Jersey, and Connecticut. The company delivers personalized care solutions that support aging in place while prioritizing safety, continuity, and quality of life. Through compassionate services and innovative approaches, Alvita Care provides dignity, comfort, and peace of mind for clients and their families.

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