Clearer sound. Smarter noise cancelling. Designed to stand out.
JBL announces the JBL Live 780NC over-ear and JBL Live 680NC on-ear headphones, built for all-day listening without compromise. The new JBL Live series makes its official debut at SXSW inside the JBL Livebrary at 3TEN at Austin City Limits Live, a reimagined library concept designed around headphone-first listening. Within the space, guests can explore curated artist collections and dedicated demo stations that put the JBL Live series at the center of the SXSW experience.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312697229/en/

A soundtrack for the day-to-day
Featuring 40mm dynamic drivers for excellent audio performance, the new Live headphones bring any playlists and podcasts to life with clearer, more detailed sound. Listen uninterrupted with True Adaptive Noise Cancelling 2.0. Real-time noise filtering and upgraded processing power deliver improved noise reduction, turning down even more distractions than before.
“Our JBL Live headphones strike a perfect balance between great sound and distinctive design”, said Carsten Olesen, President of Consumer Audio at HARMAN. “The design changes are clear to see but we have also taken care to improve audio performance with new Hi-Res Audio-enabled drivers, and refined, AI-trained noise cancellation algorithms to deliver more accurate, high-quality experience available at this price point.”
Slimmer, lighter, and sleeker
The new JBL Live headphones feature a complete redesign, made to look and feel good all day long. Blending style with performance, the new headphones have sleek metallic accents and smooth hardware that enhance the look and feel, with a fully foldable design and soft-touch ear cushions. Whether it’s a bold statement with the new Green and Blue finishes or neutral tones like Champagne, White, or Black, there’s a color to match any vibe.
Productivity on the move
Take calls from anywhere with crystal-clear voice quality and minimal outside noise. The JBL Live features 2 beamforming mics with an enhanced AI-trained noise-cancellation algorithm. Now with JBL Spatial Sound enhancements, escape from the daily commute and be immersed in the world of any movie or podcast.
Equipped with a new customizable button and touch controls, and Personi-Fi 3.0, JBL Live headphones are designed to create a more personalized listening experience that fits every moment.
JBL Live 780NC ($249.95) and JBL Live 680NC ($159.95) will be available for order on March 12 at JBL.com, with product shipping on March 15. Both headphones will launch in Blue, Green, Champagne, Black, and White.
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JBL Live 780NC (Over-ear) |
JBL Live 680NC (On-ear) |
JBL Signature Sound |
40mm dynamic driver with compound diaphragm JBL Spatial Sound 3.0 Personi-Fi 3.0 Personal Sound Amplification Low Volume EQ LDAC for Hi-Res Audio Wireless on compatible devices |
40mm dynamic driver with compound diaphragm JBL Spatial Sound 3.0 Personi-Fi 3.0 LDAC for Hi-Res Audio Wireless on compatible devices |
Noise cancelling |
True Adaptive Noise Cancelling 2.0 with 6 mics |
True Adaptive Noise Cancelling 2.0 with 4 mics |
Call quality |
2-Mic Perfect Calls 2.0 with 2 beamforming mics & AI trained Algorithm Call Equalizer Sound Level Optimizer
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2-Mic Perfect Calls 2.0 with 2 beamforming mics & AI trained Algorithm Call Equalizer Sound Level Optimizer
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Controls & App |
Customizable Button & Touch Control JBL Headphone App
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Customizable Button & Touch Control JBL Headphone App
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Battery life |
Up to 80 hours of battery life** plus 4 hours with 5 minutes of Speed Charge |
Up to 80 hours of battery life** plus 4 hours with 5 minutes of Speed Charge |
Colors |
Black, Blue, White, Champagne, Green |
Black, Blue, White, Champagne, Green |
Price |
$249.95 |
$159.95 |
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**80 hours of battery without ANC, 50 hours of battery with ANC, on average |
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About JBL
For over 80 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.
About HARMAN
HARMAN is a global leader in Lifestyle Audio and Automotive technology. We create intelligent experiences that enrich people’s lives on the road, in their homes, on the stage, and everywhere in between. Our iconic audio brands — including JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz® — bring premium sound to consumers and audio/visual professionals worldwide. More than 50 million vehicles globally rely on HARMAN’s technologies to deliver safer, smarter, and more intuitive in-cabin experiences. HARMAN is a wholly owned subsidiary of Samsung Electronics Co., Ltd. and has approximately 30,000 employees around the world.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20260312697229/en/
Contacts
Media Contact
HARMAN
Sabrina Pietryga, Director, Communications, Consumer Audio, North America
JBL@dkcnews.com

