VXP™ now spans linear TV, streaming, digital, audio, and cinema in one unified planning solution, allowing advertisers to find their audiences across screens and platforms

VideoAmp, the media performance platform, today announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), expanding the coverage and depth of its cross-platform planning solution, VXP™.

The deals mark the first time SiriusXM Media and NCM will be integrated into a cross-platform media planning solution like VideoAmp’s, enabling advertisers to plan campaigns across streaming, CTV, digital video, audio and cinema environments within a unified framework. The addition deepens what is already an industry-leading solution, now spanning AMC Networks, Disney, FOX, Paramount, Snap and more; all using VideoAmp’s patented clean room infrastructure.

"Every new first-party integration makes VXP™ more powerful and more representative of how audiences actually consume media. With SiriusXM Media bringing digital audio and NCM bringing cinema, we've closed two of the biggest remaining gaps in cross-platform planning. For advertisers heading into the Upfront, that means a level of coverage and precision that wasn't possible before," said Bryan Goski, Chief Revenue Officer at VideoAmp.

SiriusXM Media joining as VideoAmp’s first audio partner reflects the rapid growth of digital audio as a marketing channel and enables advertisers to plan audio alongside video and CTV, understand its incremental reach across screens, and better capture its role in modern media strategies. Through SiriusXM Media, advertisers can reach 170 million monthly listeners across SiriusXM, Pandora, and extensive Streaming and Podcast Networks.

“At SiriusXM Media, our goal is to get audio on every marketer’s plan, and this integration with VideoAmp is a major step toward making that a reality,” said Lizzie Collins, SVP, Head of B2B Marketing and Ad Innovation at SiriusXM Media. “Audio is a highly engaged, yet underspent, channel. By contributing first-party data and incremental insights into VXP™, this will enable clients to plan for audio alongside video and CTV, see its true incremental reach, and diversify their media mix. We’re thrilled that VideoAmp recognizes the power of digital audio and is helping us bring the medium into the cross-platform conversation in a way the industry has long needed.”

NCM, the largest cinema advertising platform in the U.S., will also join VideoAmp’s VXP™ ecosystem, bringing NCMx™ moviegoer data into cross-platform planning. For the first time, advertisers and agencies can plan cinema as part of a premium video ecosystem alongside linear TV, CTV and digital video within a single cross-media view. Built on verified theater attendance and real-world behavior, NCMx represents one of the largest deterministic moviegoer datasets in the U.S., spanning 17,000 screens across 1,300 theaters in 184 markets, including all top 50 markets.

“Cinema remains a way to reach highly engaged audiences, and NCMx makes it measurable and actionable for advertisers. The NCM integration with VideoAmp is a natural fit, providing agencies with deterministic moviegoer data as a core input in premium video planning, not a separate line item,” said Manu Singh, Chief Data & Innovation Officer at NCM.

As part of the integration, NCM has also committed to leveraging VideoAmp’s VXM™ Ads Measurement platform for campaign-level measurement, further connecting cross-media planning with outcome-based measurement and giving advertisers greater visibility into how cinema performs within broader media investments.

Powered by VideoAmp’s patented clean room technology, VXP™ provides agencies and advertisers with an audience-first, cross-screen planning solution built on high-quality datasets from across the media ecosystem. By bringing together signals from linear TV, streaming, CTV, audio and cinema, VXP™ enables more representative planning and more actionable media strategies.

About VideoAmp

VideoAmp is a media performance platform that provides the infrastructure for media buyers and sellers to find their most valuable audiences, optimize to what’s working, and prove that every dollar spent drives real-world outcomes. By leveraging big data, privacy-first technology, and AI, VideoAmp delivers a deduplicated view of media performance across linear TV, streaming, and digital, so every campaign decision is made with clarity and every result is measurable. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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