The brand drives global momentum with premium nutrition, limited edition apparel drops, and major international expansion moves.

Gold's Gym, the most iconic name in fitness for more than six decades, will take center stage at the Arnold Sports Festival, one of the largest multi-sport fitness events in the world, with a 1,200-square-foot immersive retail and interactive activation featuring new innovations from Gold’s Gym Nutrition and highlighting the brand’s continued domestic and global expansion.

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At the Arnold Classic, the brand will showcase the continued expansion of its premium Gold’s Gym Nutrition products, introducing new innovations, expanded formats and broader distribution.

Gold’s Gym Nutrition Enters Its Next Era

At the Arnold Classic, the brand will showcase the continued expansion of its premium Gold’s Gym Nutrition products, introducing new innovations, expanded formats and broader distribution.

New and returning performance products include:

• Pre-Workout in Venice Punch, Lemonade, Blue Raspberry and the debut of Green Apple
• Creatine Gummies in Wild Berry and Watermelon

Additional innovations include GPC Gold for enhanced focus and new Pre-Workout Stick Packs, designed for portability and convenience.

“Gold’s Gym has always stood for serious training, and our nutrition line is an extension of that legacy,” said Brad Reynolds, co-CEO of Gold’s Gym. “We’re continuing to innovate with new formulas, formats and distribution that meet today’s athletes wherever they train.”

Attendees will have the opportunity to sample the full product lineup on-site.

At the same time, Gold’s Gym Nutrition is expanding beyond club walls in 2026 with new distribution across Amazon, TikTok Shop, the Gold’s Gym Webstore and additional online retailers with the brand’s Amazon storefront and TikTok Shop debuting later this month.

Limited-Run Apparel: Built for the Arnold Stage

Gold’s Gym will debut four original, limited-edition apparel designs created by its in-house team, each capped at fewer than 250 units to maintain exclusivity.

“Apparel is one of the purest expressions of the Gold’s Gym brand,” said Danny Waggoner, co-CEO of Gold’s Gym. “These limited drops are badges of belonging for serious athletes. The Arnold is where gym culture gathers, and these pieces reflect that energy.”

The Arnold-themed collection will be showcased in a concert-style retail display at the center of the booth, giving attendees an immersive way to browse and purchase on-site.

Competition, Culture and Community

Throughout the weekend, Gold’s Gym will host a series of high-energy competitions and fan-focused activations designed to bring the brand’s culture to life.

Daily men’s and women’s bench press competitions will award six winners, and a scavenger hunt-like sweepstakes will award one grand prize winner.

Expanding the Gold’s Gym Footprint

Beyond its Arnold Classic activation, Gold’s Gym continues to scale globally. The company recently announced a 60-gym development rights agreement in Brazil, marking a significant expansion in one of the world’s fastest-growing fitness markets.

Domestically, Gold’s Gym is preparing to return to the Southern California market a symbolic homecoming to the region where the brand helped define modern fitness culture. Most recently the brand opened new locations in Washington DC and San Jose.

“For nearly 60 years, Gold’s Gym has stood at the center of strength culture, and our return to the Arnold Classic reflects the momentum we’re building as we enter our next era,” said Reynolds, “From expanding our footprint in key global markets like Brazil to reestablishing our presence in Southern California, we’re reinforcing what has always defined Gold’s Gym leadership, legacy, and a commitment to serious training.”

About Gold’s Gym

What started out in 1965 as a small gym in Venice Beach, California, has since become one of the most iconic fitness brands in the world: Gold's Gym. Over the last 60 years, Gold's Gym has developed into a global brand with nearly 550 locations spanning six continents.

In 2020, the RSG Group acquired Gold's Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, go to goldsgym.com or follow Gold's Gym on Facebook, Instagram, LinkedIn, TikTok or X.

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