SHENZHEN - Feb 5, 2026 - At the King Fahad Cultural Center in Riyadh, Saudi Arabia, China's digital technology prowess is deeply integrating with Saudi Arabia's national cultural vision, initiating a cross-civilizational collaboration in digital innovation.

In late September 2025, at the 2025 Cultural Investment Conference held in Riyadh, Silkroad Visual, a leading Chinese digital visual enterprise, signed a strategic cooperation agreement with the Saudi royal enterprise Jizaal. The intended cooperation amount reached 50 million Saudi Riyals (approximately 94.89 million RMB).

HRH Prince Abdulaziz Bin Talal Bin Abdulaziz Al Saud, Chairman of Jizaal, personally witnessed this significant moment. Li Mengdi, Chairman of Silkroad Visual Group, and Salah AlArjani, CEO of Jizaal, signed the agreement on behalf of both parties. Ding Pengqing, Senior Vice President of Silkroad Visual Group, attended and witnessed the signing ceremony.

This cooperation marks the deep participation of Chinese enterprises in the cultural industry upgrade of Saudi Arabia's "Vision 2030" and injects digital innovation momentum from China into the Middle East cultural tourism market.

01 Anchoring the Strategic Opportunities of Saudi Arabia's Cultural Transformation

Saudi Arabia is currently in a critical window for the implementation of "Vision 2030." The Saudi government has invested over 81 billion Saudi Riyals (approximately 153.56 billion RMB) in cultural infrastructure, committed to building the Kingdom into a new global highland for cultural investment.

According to the Saudi Ministry of Culture, the country is expected to add over 200 museums and cultural venues in the next five years. There is immense market potential for upgrading traditional exhibition models to digital, experiential ones. More than ten national cultural landmarks, including the AlUla heritage site and the Riyadh Art district, are currently under planning and construction. These projects explicitly require the integration of digital interaction and immersive technologies.

At the 2025 Cultural Investment Conference, His Excellency Faisal F. Alibrahim, Minister of Economy and Planning, and His Excellency Khalid Al-Falih, Minister of Investment, emphasized the inclusion of cultural priorities within the national economic framework, providing strong policy support for investments in cultural infrastructure and heritage.

02 Full-Chain Digital Technology Empowering Middle East Cultural Tourism

As a leading enterprise in China's digital exhibition and cultural technology creativity sector, Silkroad Visual has brought its mature "Creativity + Technology" full-process solution to the Saudi market through this collaboration. According to the agreement, the two parties will focus their deep cooperation on four key areas: digital museum exhibitions, interactive technology R&D, museum experience innovation, and professional knowledge transfer.

Founded in 2000, Silkroad Visual is the first listed company in the CG digital creative field on the Shenzhen Stock Exchange ChiNext Board, headquartered in Shenzhen. The company's core businesses cover animation, digital pavilions, visual cloud computing, and VR/AR/MR technology applications. As the first CG digital creative company listed on the ChiNext, Silkroad Visual's subsidiary, the Rayvision (Renderbus) cloud rendering platform, has provided visual cloud computing support for phenomenal films such as Ne Zha and The Wandering Earth 2. In the field of large-scale public space digitization, the company participated in the construction of the Xiamen Yundang Lake exhibition for the Expo 2025 Osaka, demonstrating excellent cross-cultural visual storytelling capabilities.

Chairman Li Mengdi stated: "We hope that through our cooperation with Jizaal, we can establish a comprehensive and sustainable partnership to assist in the development of Saudi Arabia's cultural creativity and push excellent Chinese digital culture and technology solutions onto a broader international stage."

03 International Vision Driving Localized Implementation

Ding Pengqing, Senior Vice President of Silkroad Visual Group, played a key role in this cooperation. As an important promoter of the company's international strategy, Ding Pengqing participated in the company's in-depth research of the European and Middle Eastern regions as early as the beginning of 2024, visiting cultural institutions and technology enterprises in Saudi Arabia, Italy, and France alongside Chairman Li Mengdi and other core team members.

Ding Pengqing's attendance at the signing ceremony demonstrates the high importance Silkroad Visual attaches to the Saudi market and the company's strategic investment in this project. As Senior Vice President of Silkroad Visual Group, Ding Pengqing's extensive experience in international cooperation laid a solid foundation for the successful collaboration with the Saudi royal enterprise.

Under the model of "Technology Export + Localized Operations," Silkroad Visual will rely on the international vision of its core management to drive the efficient implementation of the Saudi project and the systematic training of local talent. This model not only helps Silkroad Visual deepen its presence in the Middle East market but also sets a new benchmark for cultural industry cooperation between China and Saudi Arabia.

04 Co-creating a New Chapter of China-Saudi Cultural Fusion

The cooperation between Silkroad Visual and Jizaal accurately anchors the "Golden Window" of the explosion in Saudi cultural tourism. This not only expands Silkroad Visual's overseas growth space but also positions it as an important participant in building Saudi Arabia's national soft power.

Salah AlArjani, CEO of Jizaal, is full of anticipation for the cooperation: "Leveraging Silkroad Visual's global experience and advanced technology, we will further consolidate our pioneer status in the cultural field and open up new horizons for museum experiences in Saudi Arabia."

Under the framework of the 2025 China-Saudi Cultural Year, the two countries have established multi-level cooperation mechanisms, including sending cultural delegations to sign executive plans at the government level, and promoting twinning relationships between cultural tourism institutions and art groups at the civil level. The cooperation between Silkroad Visual and Jizaal is a significant commercial practice against the backdrop of these multi-level cooperation mechanisms. With the deepening advancement of Saudi Arabia's "Vision 2030," Silkroad Visual will have the opportunity to participate in the construction of more Saudi cultural landmark projects, combining China's digital visual technology with Saudi Arabia's rich cultural heritage to create a new model of cultural and technological cooperation.

This cooperation is not just about technology export, but also a mutual learning of cultural soft power. As demonstrated during the China-Saudi Cultural Year, the mutual learning between the two civilizations holds infinite possibilities. In the future, when tourists walk into digital museums in Riyadh, they will experience the fruits of China-Saudi cultural fusion and witness a future chapter written jointly by two ancient civilizations.

About Silkroad Visual Technology Co., Ltd.

Silkroad Visual Technology Co., Ltd. was established in 2002 and headquartered in Shenzhen, China. Silkroad Visual is a leader in digital visual technology, harnessing the power of CG, VR, AR, and other cutting-edge innovations. We deliver market-focused, innovation-driven digital creative services, offering everything from digital exhibitions to comprehensive full-chain solutions in digital creativity, data visualization, and design.

For more information, visit Silkroad Visual’s website （http://www.silkroadcg.com）

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