Kinospire, a marketing service optimized specifically for physiotherapists, is offering a new multimedia visibility and branding strategy that helps local businesses rank higher in search results and attract actively interested customers.
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Traditional marketing strategies can often fail to be effective for physical therapy clinics due to their unique customer base. A newly updated marketing technique from Kinospire uses an alternative strategy that avoids traditional ads in favor of high-ranking, locally focused, informative multimedia content.
More information about Kinospire, multimedia marketing for physical therapists, and hyper-local targeting for SERP visibility can be found at http://kinospire.com
Kinospire never uses ad banners, captive audience marketing or traditional commercials. Instead, this content creation service generates interesting, unique, and high-ranking online content in a wide range of multimedia formats, such as blogs, podcasts, infographics, and streaming videos, filled with information about the client’s brand and services.
Each piece of content is crafted to provide interesting and sales-worthy information about the clients’ products, services, or locations, and to rank highly for a wide range of industry-specific keywords. This allows each piece to place well on its own and also provides a ranking boost to the client’s main website or landing page.
While this entire strategy is handled in-house by Kinospire, clients are encouraged to provide suggestions for topics, products, locations, or commonly searched questions to focus on. The writing team will generate up to 6 media pieces per campaign, which clients can then review, suggest changes to, and approve before the Kinospire team makes them publicly available.
As each new campaign comes online and is indexed by the search engine algorithms, the client’s main website - as well as all other content pieces for their brand - receives a boost in the rankings. Unlike traditional advertising, these ranking boosts do not expire, and can provide cumulative benefits.
With a single campaign, the custom content marketing technique can help smaller brands to improve their visibility, but research suggests this strategy is most effective when used long term. Each new campaign helps smaller brands to rank higher, for more competitive keywords, and provides 6 additional links that lead back to the original landing page or website.
Clients that are planning an extended branding and visibility campaign can also request a “Snapshot Report,” which highlights how their brand ranks before and after the campaign for important industry-specific keywords. This report will be updated after each new campaign, so clients can always see which keywords, locations, and service they rank highly for, and which areas still need additional attention.
More information about Kinospire physical therapy marketing and a full list of available multimedia formats can be found at http://kinospire.com
Contact Info:
Name: Garret Hinckley
Email: Send Email
Organization: Kinospire
Address: 16213 S Sunset St, Olathe, Kansas 66062, United States
Website: http://kinospire.com
Source: NewsNetwork
Release ID: 89147301
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