-- As the torch relay for the Milan-Cortina Winter Olympics proceeds through Greece, the Beijing Olympic Culture Promotion Association, in collaboration with the Hellenic Olympic Committee (HOC) and the International Olympic Academy (IOA), jointly unveiled the "Olympus Youth Development Program" at a press conference in Athens.
The initiative aims to bridge cultures through a series of international sporting and artistic events. According to the organizers, the inaugural phase of the program features three core pillars:
• The International Youth Football Tournament: A biennial event to be held in Olympia.
• The Urban Esports Super League: A competition focusing on education and advocating for a healthy digital ecosystem.
• The Youth Art Olympics: A revival of the traditional "Muse Pentathlon," designed to integrate arts into the Olympic spirit.
Speaking at the launch, Xia Sijun, President of the Beijing Olympic Culture Promotion Association, outlined the program’s strategic vision. He emphasized that the association will deepen cooperation with Greek partners in three key areas: dialogue between civilizations, technological empowerment, and sports innovation.
"We aim to bring cultural and sporting forms bearing Chinese wisdom to the global stage, injecting new vitality into the Olympic movement in this new era," said Xia.
Isidoros Kouvelos, identified as President of the Hellenic Olympic Committee, expressed full support for the initiative. He noted that the HOC would back various associated activities, including the China-Greece Young Entrepreneurs Exchange Forum and international award ceremonies.
Additionally, Harilaos, Dean of the International Olympic Academy, welcomed the initiative, stating that he looks forward to seeing more young people visit the birthplace of the Olympics.
Note: Titles and names are translated based on the provided source text.
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Contact Info:
Name: Wang Zhengqing, Director, Digital Industry Department
Email: Send Email
Organization: Beijing Olympic Digital Sports Culture Development Co., Ltd.
Address: No. 2, Jiati Guan Road A, Dongcheng District, Beijing, China
Phone: +86 136 7620 9651
Website: https://apoc.org.cn
Release ID: 89181164
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