A former dealership manager exposes the misleading upsell behind paint protection packages. From vague warranties to low-quality products, buyers often overpay for minimal benefits. Independent specialists offer certified installations, premium materials, and transparent pricing—delivering real protection with better value and clearer long-term results.
-- In a market where vehicle protection is often sold as an afterthought or a bundled “add-on,” one local shop is turning the tide. Elite Auto Pro, led by longtime auto industry veteran Jesse Whitson, is on a mission to educate drivers and elevate expectations around what real paint protection looks like — and why it matters, especially in Colorado.
“Too often, customers are sold a promise rather than a product,” says Whitson. “Our goal at Elite Auto Pro is to make protection transparent, personal, and powerful. It’s not just about the shine — it’s about preserving your investment.”
Why Paint Protection Matters More in Colorado
Colorado Springs poses unique challenges for vehicle owners. Between high-altitude UV exposure, mountain gravel roads, sudden hailstorms, and winter road salts, the environment is unusually harsh on vehicle finishes. These elements accelerate fading, chipping, and paint damage — and over time, can impact not just appearance but resale value.
That’s where Elite Auto Pro comes in. The shop specializes in two high-performance solutions: Paint Protection Film (PPF) and multi-year ceramic coatings. Unlike temporary waxes or entry-level sealants, these technologies are engineered to deliver long-term defense against the physical and environmental threats vehicles face every day.
What Is Paint Protection Film (PPF)?
Paint Protection Film, or PPF, is a transparent urethane film applied to a vehicle’s painted surfaces. It acts as a physical, self-healing barrier — designed to absorb rock chips, repel road debris, and prevent surface scratches. PPF is also UV-stable, resisting yellowing and fading over time. When installed correctly, it offers durable protection for 5 to 10 years or more.
“Most people are shocked to learn that PPF is 50 to 100 times thicker than a ceramic coating,” explains Bertoniere. “It’s elastic, it’s impact-resistant, and it’s the only product we install that can actually stop a rock from damaging your paint.”
Elite Auto Pro offers PPF coverage ranging from full-front protection (bumper, hood, fenders, and mirrors) to full-body wraps, including matte finish options that can transform the vehicle’s entire appearance. Every job is precision-cut using advanced software and applied by certified technicians in a climate-controlled bay to ensure flawless adhesion.
What About Ceramic Coatings?
Ceramic coatings offer a different form of protection — one that focuses on durability, appearance, and ease of maintenance. These liquid polymer coatings chemically bond with the vehicle’s clearcoat, forming a hydrophobic layer that repels water, UV rays, and contaminants like bird droppings, sap, and bug splatter.
“Ceramic is about making your car easier to live with,” says Bertoniere. “It doesn’t stop impacts like PPF, but it gives you incredible gloss, UV protection, and makes cleaning effortless.”
Elite Auto Pro offers 2-year, 5-year, and lifetime ceramic coating packages, often layering ceramic over PPF for a best-of-both-worlds solution. All coatings are applied after meticulous prep work — including paint decontamination and correction — which ensures proper bonding and maximum longevity.
Transparency Is the Standard
What sets Elite Auto Pro apart isn’t just its product lineup — it’s the way those products are presented and delivered. Every customer receives a line-item quote with brand names, film grades, installation notes, and warranty terms clearly spelled out. There are no vague packages, no bundled upsells, and no pressure-based tactics.
“We built our business on trust,” Bertoniere says. “If a customer asks what brand of film we’re using, we show them. If they want to see our install bay, we walk them back. If they’re unsure about what they need, we take the time to educate — not upsell.”
That approach has earned Elite Auto Pro a 5-star reputation across the Colorado Springs area, with hundreds of drivers trusting them to protect everything from Teslas and Corvettes to family SUVs and new daily drivers.
Tailored Protection Based on Real-Life Use
Another key differentiator? Elite Auto Pro takes the time to learn how each customer uses their vehicle — and tailors protection accordingly. For example:
Highway commuters often benefit from full-front or full-body PPF to prevent rock chips.
Daily drivers may opt for ceramic coatings to make cleaning faster and preserve gloss over years of use.
Garage-kept vehicles might not need full coverage, but still gain value from UV protection on exposed panels.
Off-roaders and mountain drivers often combine both PPF and ceramic for rugged defense and easy maintenance.
“We don’t believe in one-size-fits-all,” says Whitson. “A mom in a new Subaru has different priorities than someone with a blacked-out sports car or a weekend cruiser. Our job is to guide — not guess.”
A Local Business Built on Values
Behind the premium installs is a simple mission: treat every vehicle like it’s a one-of-one, and every customer like they’re the only one.
Elite Auto Pro lives that mission through a set of core values that shape every interaction: integrity over income, obsessive quality control, clear communication, and team accountability. Their team holds daily huddles to align on client expectations, and every vehicle gets a multi-point walkthrough before delivery.
“We don’t chase trends. We chase excellence,” Whitson says.
For questions a professional install of paint protections services reach out to https://eliteautoprocoloradosprings.com/paint-protection-film/
Contact Info:
Name: Bill Bertoniere
Email: Send Email
Organization: Elite Auto Pro
Address: 949 Elkton Rd Unit B, Colorado Springs, CO 80907, United States
Website: HTTPS://Eliteautoprocoloradosprings.com
Source: NewsNetwork
Release ID: 89175748
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