Nexstar Media Group (NASDAQ: NXST) has announced that WHTM-TV has begun broadcasting with NEXTGEN TV, the company’s revolutionary new digital broadcast technology, powered by ATSC 3.0. WHTM-TV serves Harrisburg, Pennsylvania, which is the 17th market where NEXTGEN TV will be operating; the company anticipates another 20 markets will be converting to NEXTGEN TV next year, which translated to 50% of all TV households in the United States would receive a NEXTGEN TV signal from a Nexstar-owned or -operated station. NEXTGEN TV is designed to provide a new television viewing experience, including brilliant video and enhanced audio. The technology supports an array of features such as immersive audio and video (up to 4K), datacasting, broadcasting to mobile devices, personalized viewing tools and advanced emergency alerts. “When it comes to the deployment of ATSC 3.0, we think scale is critically important to fostering consumer demand for NEXTGEN TV sets and developing new businesses and services,” said Nexstar Media Group executive vice president and chief technology officer Brett Jenkins in the press release. “Nexstar reaches more television households with a NEXTGEN TV signal than any other local broadcast company. With even more Nexstar television stations deploying ATSC 3.0 in 2022, we are well-positioned to launch broad-based datacasting services to support new businesses in such areas as agriculture, automotive, digital signage, education, location services and public safety. A recent BIA study suggested that these services could generate up to $15 billion in additional broadcast revenue by 2030, and Nexstar will be very aggressive in pursuing the new opportunities presented by NEXTGEN TV.”
To view the full press release, visit https://ibn.fm/x4Hc7
About Nexstar Media Group Inc.
Nexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Media Inc., consists of three divisions: Broadcasting, Digital and Networks. The Broadcasting Division operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 120 local websites and 284 mobile apps offering hyperlocal content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates “NewsNation,” formerly WGN America, a national news and entertainment cable network reaching 75 million television homes, multicast networks Antenna TV and Rewind TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top-tier cable asset. For more information about this company, please visit www.NexStar.tv.
NOTE TO INVESTORS: The latest news and updates relating to NXST are available in the company’s newsroom at https://ibn.fm/NXST
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