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Why Vital Farms (VITL) Shares Are Plunging Today

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What Happened?

Shares of egg and butter company Vital Farms (NASDAQ: VITL) fell 9.1% in the afternoon session after the company reported weak first quarter 2025 results which significantly beat analysts' EPS and EBITDA expectations, although its full-year EBITDA guidance slightly missed. The company stuck to its revenue forecast but guided EBITDA a bit lower than expected, citing supply constraints and macro uncertainty. Overall, we think this was still a solid quarter.

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What The Market Is Telling Us

Vital Farms’s shares are very volatile and have had 21 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 12 months ago when the stock gained 27.2% on the news that the company reported a "beat and raise" quarter. Vital Farms blew past analysts' revenue and EPS expectations. It raised its full-year guidance, showing that things are going better for the company than just three months ago when it previously gave financial guidance. Zooming out, we think this was a fantastic quarter that should have shareholders cheering.

Vital Farms is down 14.6% since the beginning of the year, and at $33.16 per share, it is trading 29.1% below its 52-week high of $46.77 from June 2024. Investors who bought $1,000 worth of Vital Farms’s shares at the IPO in July 2020 would now be looking at an investment worth $940.49.

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