Skip to main content

3 Consumer Stocks That Fall Short

AVO Cover Image

Regarded as defensive investments, consumer staples stocks are generally safe bets in choppy markets. On the other hand, they usually underperform during bull runs, and this paradigm has rung true over the past six months as the sector’s -1.4% decline paled in comparison to the S&P 500’s 5.2% gain.

Investors should tread carefully as the low switching costs for everyday products mean that not all businesses are created equal. Taking that into account, here are three consumer stocks best left ignored.

Mission Produce (AVO)

Market Cap: $881.3 million

Founded in 1983 in California, Mission Produce (NASDAQ: AVO) grows, packages, and distributes avocados.

Why Should You Sell AVO?

  1. Smaller revenue base of $1.39 billion means it hasn’t achieved the economies of scale that some industry juggernauts enjoy
  2. Forecasted revenue decline of 15% for the upcoming 12 months implies demand will fall off a cliff
  3. Gross margin of 10.9% is an output of its commoditized products

At $12.48 per share, Mission Produce trades at 15.9x forward EV-to-EBITDA. Read our free research report to see why you should think twice about including AVO in your portfolio.

Utz (UTZ)

Market Cap: $1.11 billion

Tracing its roots back to 1921 when Bill and Salie Utz began making potato chips in their kitchen, Utz Brands (NYSE: UTZ) offers salty snacks such as potato chips, tortilla chips, pretzels, cheese snacks, and ready-to-eat popcorn, among others.

Why Are We Out on UTZ?

  1. Organic revenue growth fell short of our benchmarks over the past two years and implies it may need to improve its products, pricing, or go-to-market strategy
  2. Modest revenue base of $1.43 billion gives it less fixed cost leverage and fewer distribution channels than larger companies
  3. Underwhelming 0.3% return on capital reflects management’s difficulties in finding profitable growth opportunities

Utz is trading at $12.93 per share, or 14.3x forward P/E. Check out our free in-depth research report to learn more about why UTZ doesn’t pass our bar.

Edgewell Personal Care (EPC)

Market Cap: $1.07 billion

Boasting brands such as Banana Boat, Schick, and Skintimate, Edgewell Personal Care (NYSE: EPC) sells personal care products in the skin and sun care, shave, and feminine care categories.

Why Do We Pass on EPC?

  1. Absence of organic revenue growth over the past two years suggests it may have to lean into acquisitions to drive its expansion
  2. Earnings per share fell by 2.6% annually over the last three years while its revenue was flat, showing each sale was less profitable
  3. Capital intensity has ramped up over the last year as its free cash flow margin decreased by 4.9 percentage points

Edgewell Personal Care’s stock price of $22.93 implies a valuation ratio of 7.1x forward P/E. Dive into our free research report to see why there are better opportunities than EPC.

Stocks We Like More

Donald Trump’s April 2025 "Liberation Day" tariffs sent markets into a tailspin, but stocks have since rebounded strongly, proving that knee-jerk reactions often create the best buying opportunities.

The smart money is already positioning for the next leg up. Don’t miss out on the recovery - check out our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.